Prisma Media

Name

Prisma Media

Legal name

PRISMA MEDIA

Website

https://prismamedia.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Magazine Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industries

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Premium Video Add-Ons & Channel Bundles (OTT Aggregators) (MPACAAAK), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Magazine publishing
• Digital media
• Advertising sales
• Content production
• Subscription media

Headquarters

HQ city

Gennevilliers

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Magazine circulation revenue: Prisma Media generates revenue from print magazine sales through newsstands (kiosques), subscription sales via Prismashop, and single-copy digital edition purchases. The company is France's #1 magazine publisher with 130 million magazines sold annually and commands 1 in 4 magazine kiosk sales in France.
2. Digital advertising: The company's digital properties attract 40 million monthly visitors generating advertising inventory sold programmatically via its DMP and adtech partnerships, or directly through Prisma Media Solutions, its in-house advertising sales division. Ad formats include display, video, native, and CTV.
3. Digital subscriptions and passes: Prisma Media offers digital subscription passes (PASS PRISMA MEDIA) and premium digital tiers (e.g., Harvard Business Review Premium) providing access to full digital magazine editions, websites, and archives. Subscription pricing starts at €1.99/month for ad-free digital access.
4. E-commerce (Prismashop): Prismashop.fr operates as Prisma Media's e-commerce platform for magazine subscriptions, single-copy magazine purchases, books, games, stationery, and calendars, generating transactional revenue from consumer purchases.
5. Licensed brand publications: Revenue from licensing international editorial brands for French editions: Harvard Business Review France (licensed from Harvard Business School Publishing Corporation) and Harper's Bazaar France (licensed from Hearst Magazine Media). Royalty-based licensing model.
6. Data monetization: Prisma Media monetizes its first-party audience data through its DMP by providing audience segments to advertisers, data enrichment services, and authenticated traffic solutions via LiveRamp. Data licensing includes postal address file rental and email-based audience matching.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Prisma Media is France's leading multi-platform media group, publishing and distributing a portfolio of 30+ magazine brands across print, digital, mobile, video, audio, and e-commerce channels. The company produces editorial content, sells subscriptions and single-copy magazines to consumers, and monetizes its 40 million monthly digital visitors and 130 million annual print circulation through advertising sold via its in-house Prisma Media Solutions division and programmatic channels.

Product overview

Prisma Media is France's leading multi-platform media group, operating as a portfolio of over 30 magazine and digital brands under a unified corporate umbrella. The group encompasses several distinct product lines: (1) Owned core magazine brands including Capital, Femme Actuelle, GEO, Voici, Télé-Loisirs, Prima, Ca m'intéresse, France Dimanche, Cuisine Aktuelle, CuisineAZ, Turbo, and Management; (2) Digital-native platforms such as Gentside, OhMyMag, Déco.fr, Meteocity, GameSide, and Famed; (3) Licensed international magazine editions including Harvard Business Review France (Harvard Business School Publishing), Harper's Bazaar and Harper's Bazaar Intérieurs (Hearst Magazine Media), Flow (Roularta Media Netherlands), Mortelle Adèle (Mr Tan & Co SAS), Mini-Loup (Hachette Livre), and Dr Good! and Dr Good! C'est Bon (Le Club Santé Débat SAS); (4) Recently acquired luxury lifestyle titles IDEAT and The Good Life (via Côté Maison); (5) Supporting technology and commerce platforms including Prisma Connect (unified account system), Prismashop (e-commerce), Prisma Media Solutions (advertising), Editions Prisma (book publishing), and integrated video and audio production capabilities. The group generates approximately €309 million in net revenue (2023), sells 130 million magazines annually, and reaches 40 million monthly digital visitors across its portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Prisma Media Solutions: Advertising and commercial solutions division
• Prismashop
• Éditions Prisma
• Harvard Business Review France
• GEO
• Capital
• Femme Actuelle
• France Dimanche
• Télé-Loisirs
• Voici
• Gentside
• Neon
• Flow
• Dr Good!

Products and services

• Harvard Business Review France The French edition of the global management review, providing French managers and executives with insights on leadership, strategy, organization, innovation, and marketing. Published bimonthly with a Premium subscription tier combining print magazine, digital magazine, and full website access.
• Capital A business and finance magazine covering markets, investment, careers, and economic news for French readers.
• Femme Actuelle A weekly women's magazine covering news, fashion, beauty, health, cooking, and lifestyle topics for French readers.
• GEO A discovery and exploration magazine focused on travel, environment, geopolitics, science, and world cultures, published since 1979 with a commitment to positive media impact on society and environment.
• Voici A celebrity and people magazine offering news, exclusive photos, and behind-the-scenes stories about French and international stars.
• Télé-Loisirs A TV listings and entertainment magazine covering program guides, series, cinema, and leisure content for French households.
• France Dimanche An 80-year-old celebrity and people magazine covering star news, exclusive scoops, celebrity stories, society news, and practical content including horoscopes, recipes, and reader letters.
• Harper's Bazaar (France) The French edition of the global luxury fashion and beauty magazine licensed from Hearst Magazine Media, covering high fashion, beauty, culture, and lifestyle.
• Côté Maison A home design and décor magazine covering interior design trends, architecture, and lifestyle. Now also operates as the entity that acquired IDEAT and The Good Life magazines.
• CuisineAZ A digital recipe platform and magazine offering thousands of recipes, cooking tips, meal planning, and kitchen advice across web and mobile.
• Gentside A digital-native media platform covering society, politics, and lifestyle topics with accessible, engaging content designed for social media virality, attracting 1 million visits per month.
• OhMyMag A digital lifestyle and entertainment platform covering celebrity news, relationships, and trending social media content.
• Prisma Media Solutions Prisma Media's centralized advertising and brand solutions platform enabling advertisers to reach the company's 40 million monthly visitors and 40 million French readers through integrated, cross-brand advertising campaigns.
• Prisma Connect A unified user account platform providing single sign-on access to all Prisma Media digital properties and services, enabling subscription management, content access, newsletter preferences, and consent management across the portfolio.
• Prismashop Prisma Media's e-commerce platform for single-issue magazine sales and subscriptions, offering the company's print and digital magazine portfolio for purchase.
• Editions Prisma The book publishing imprint of Prisma Media, producing reference books, guides, and special editions under the group's various magazine brands.
• PASS PRISMA MEDIA (digital subscription pass) Cross-brand digital subscription pass providing ad-free access to all Prisma Media digital sites at €1.99/month (without tacit renewal). Offers premium digital access as an alternative to the free ad-supported model across the full brand portfolio.
• Video Content Production Service Prisma Media's integrated video production capability, producing over 5,000 videos per month across 8 integrated studios (500m² dedicated space) with more than 80 professionals, generating 500 million video views per month.
• Podcast and Audio Content Service Prisma Media's podcast production initiative, producing dozens of podcasts annually across varied topics as part of its strategy to make its brands conversational media.
• Dr Good! A health and wellness magazine licensed from Le Club Santé Débat SAS, focused on healthy living, nutrition, and well-being.
• Flow (France) An international creative magazine licensed from Roularta Media Netherlands, covering creativity, design, and inspirational lifestyle content.
• Mini-Loup A children's magazine featuring the Mini-Loup character, licensed from Hachette Livre, aimed at young readers.
• Mortelle Adèle A humorous comic magazine licensed from Mr Tan & Co SAS, featuring the adventures of the mischievous character Mortelle Adèle.
• Prima A women's magazine covering health, well-being, beauty, and lifestyle topics.
• Management A business management magazine covering leadership, organizational strategy, and management best practices for French executives.

Quantifiable outcome

• France's #1 bimedia media group with 40M monthly visitors and 130M magazines sold annually
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Côté Maison (Prisma Media subsidiary)coreStrategic or Co-development Partner · 21 April 2024Côté Maison, a subsidiary of Prisma Media, acquired the magazines Ideat and The Good Life from Ideat Editions through a court-approved takeover process (procédure de cession). This acquisition strengthens Prisma Media's luxury and lifestyle division alongside Harper's Bazaar and Milk.
• FIRST-ID (Prisma ID)coreTechnology or IntegrationPrisma Media is a member of the FIRST-ID publisher network and uses its Prisma ID technology to create a unified cross-site identifier for audience tracking and advertising targeting across its digital properties and partner publisher sites.
• MediarithmicscoreTechnology or IntegrationMediarithmics provides Prisma Media with a data management platform (DMP) enabling behavioral data activation, audience segmentation, and cross-channel personalization for advertising targeting.
• Equativ (Maestro Activation)coreTechnology or IntegrationEquativ provides programmatic header bidding and audience activation services for Prisma Media, enabling retargeting, conversion measurement, and campaign performance reporting through joint data controller arrangements.
• Google Ad ManagercoreTechnology or IntegrationGoogle Ad Manager serves as Prisma Media's primary programmatic ad server for managing direct and programmatic digital advertising campaigns across web, mobile, and CTV inventory.
• Amazon (Transparent Ad Marketplace)coreTechnology or IntegrationAmazon's Transparent Ad Marketplace (TAM) provides server-side header bidding infrastructure for Prisma Media, improving monetization efficiency and page load performance for programmatic advertising.
• LiveRamp (ATS Direct)coreTechnology or IntegrationLiveRamp provides authenticated traffic solutions and email-to-RampID resolution enabling Prisma Media to match first-party identifiers across platforms for cross-device targeting and campaign measurement.
• The TradeDesk (EUID)coreTechnology or IntegrationThe TradeDesk's EUID (Encrypted Unified ID) enables Prisma Media to create deterministic advertising identifiers from email addresses for cross-platform programmatic targeting, with joint controller arrangements.
• CriteocoreTechnology or IntegrationCriteo provides retargeting and personalized advertising technology for Prisma Media's digital properties, enabling cross-device audience targeting through its Core ID solution.
• MaeciaminorImplementation/ SI/ Consulting PartnerMaecia is a digital agency responsible for the design, technical integration, and production of Prisma Media's institutional website (prismamedia.com).
• Sourcepoint (CMP)coreTechnology or IntegrationSourcepoint provides Prisma Media's Consent Management Platform (CMP) for GDPR-compliant cookie consent collection across its digital properties, managing user consent choices for advertising and analytics.
• MédiamétriecoreTechnology or IntegrationMédiamétrie provides audience measurement services for Prisma Media, including eStat'Streaming for video/audio streaming measurement and cross-screen audience analytics.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bauer Media Group: Global multi-platform magazine publisher and audio operator headquartered in Germany, with strong presence in UK and European consumer magazines. Comparable in scale and portfolio approach (multi-brand consumer magazines across print and digital), though broader geographic footprint.
• Lagardère Travel Retail / Lagardère Media: Parent group of Louis Hachette Group, which owns Prisma Media. Operates a broader media and travel retail portfolio. Comparable as the controlling shareholder context and as a major French diversified media group with overlapping advertising and publishing activities.
• Condé Nast: Global multi-brand publisher of premium magazines (Vogue, Vanity Fair, GQ, Wired) and digital properties. Comparable in premium consumer/luxury magazine publishing model and cross-platform audience monetization, with Harper's Bazaar being a Hearst counterpart to Condé Nast's portfolio.
• Axel Springer: Major European digital media group (Bild, Die Welt, Business Insider, Politico Europe). Comparable in multi-brand media portfolio, programmatic advertising focus, and transition from print to digital. Significantly larger and more diversified globally.
• Hearst Magazine Media: U.S. magazine publisher licensing Harper's Bazaar to Prisma Media. Comparable in publishing premium consumer magazines, with portfolio overlap on Harper's Bazaar and similar editorial categories. Functions simultaneously as a peer and as a licensor.

Direct peers

• Groupe Le Figaro: One of France's largest multi-platform media groups, operating Le Figaro newspaper, TV Magazine, and a portfolio of magazines. Directly competes with Prisma Media in French print/digital publishing, advertising sales, and audience reach, and has a programmatic data partnership referenced in Prisma's adtech integrations.
• Bayard Group: Major French family-owned media group publishing magazines across youth, senior, current affairs, and religion segments (e.g., Notre Temps, La Croix). Comparable in business model (multi-brand French magazine publisher) and in audience demographic mix.
• Reworld Media: French multi-brand digital and print media group that has grown aggressively through acquisitions (Telecoms.com, Bauer titles). Competes directly with Prisma Media in French consumer magazine publishing, lifestyle verticals, and digital advertising.

Regional players

• Mondadori Group: Italy's leading magazine publisher (Grazia, Panorama, Donna Moderna, Focus) with growing digital and advertising operations. Closely comparable multi-brand consumer magazine business model, though primarily serving Italy rather than France.

Others

• Vivendi SE: French media conglomerate that took a 14% minority stake in Prisma Media and acquired its luxury division (Harper's Bazaar) in 2026. Operates complementary media assets (Canal+, Havas, Dailymotion, Editis). Functions as a strategic investor and partial acquirer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/groupeprisma
• YouTubeyoutube.com/@prismamediagroupe
• Facebookfacebook.com/291420744245606
• LinkedInlinkedin.com/company/prisma-media
• Instagraminstagram.com/prisma_media

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prisma Media