Mayweather Boxing & Fitness

Name

Mayweather Boxing & Fitness

Legal name

MW Fitness Holdings, LLC

Website

https://mayweather.fit

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

Keywords

• Boutique fitness studios
• Boxing fitness classes
• Group fitness training
• Fitness franchise
• Personal training

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Franchise Fees: Mayweather Boxing + Fitness generates revenue by licensing its brand, workout systems, and operational framework to franchise operators who open and run individual studio locations.
2. Studio Memberships: Individual franchise studios generate revenue through monthly membership subscriptions including Unlimited Classes, 8 Classes Per Month, and 4 Classes Per Month plans. Memberships auto-renew monthly.
3. Personal Training: Franchise studios offer personal training sessions delivered by certified trainers with access to the entire studio and training tools. Also includes 1-1 boxing coaching with mitt work focus.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Mayweather Boxing + Fitness fundamentally operates a franchised boutique boxing and group fitness studio business, selling monthly memberships, drop-in classes, and personal training sessions built around workout programs designed by Floyd Mayweather (Undefeated, MBODY, Champ, Boxing Fundamentals, Advanced BagWork, and Undefeated SWITCH). At the corporate level, the company also licenses its brand, workout systems, and operational framework to franchise operators who run individual studio locations domestically and internationally.

Product overview

Mayweather Boxing + Fitness operates as a boutique fitness franchise offering coach-led group boxing and fitness classes designed by Floyd Mayweather. The core product portfolio includes Undefeated (the flagship 45-minute boxing + fitness workout), MBODY (fitness-only alternative), Champ (community-focused workout), Boxing Fundamentals (beginner class), Advanced BagWork (advanced boxing), and Undefeated SWITCH (balanced 4x4 format). Add-on services include Personal Training and 1-1 coaching. Technology offerings include a Virtual Reality boxing system and a Digital Fitness App with heart rate monitoring. The company also acquired KickHouse Fitness in 2022, adding 26 kickboxing-focused locations to its network. Membership options include Unlimited Classes, 8 Classes Per Month, and 4 Classes Per Month plans with auto-renewal.

Differentiator

Problem solved

Functional benefit

Brands

• Gloves for Greatness: Community outreach and fundraising program partnering with local organizations to give back to communities served by Mayweather Boxing + Fitness studios.

Products and services

• Undefeated Workout Program A fast-paced 45-minute workout delivering 5 rounds of boxing combined with 3 rounds of fitness. Offered in two styles — Strength & Power and Speed & Athletic. Designed by Floyd Mayweather from the same principles behind his 50-0 undefeated championship record. Sold to general adult fitness consumers via studio memberships and individual class bookings.
• MBODY Workout Program A 50-minute fitness-only, non-boxing focused workout built around five specific training stations, designed to complement standard boxing classes by decreasing body fat, increasing lean muscle, building strength, improving athleticism, and developing balance and stability. For members wanting a fitness-only option.
• Champ Workout Program A community-driven workout offered in two variations — Champ 60 (60-minute) and Champ 90 (90-minute). Combines boxing, strength, power, and core work, with member culture focused on mutual support and "finishing like a champ." For members seeking a longer, community-oriented session.
• Boxing Fundamentals Workout Program A 30-minute beginner-friendly workout that reviews basic boxing fundamentals at a slower pace, focused on safety and proper technique. Teaches the 6 basic punches of boxing so members can progress into other class formats. Designed for first-timers and members building a foundation.
• Advanced BagWork Workout Program A 45-minute advanced boxing workout featuring longer boxing combinations, next-level footwork, and Floyd Mayweather's signature defensive movements. Recommended after at least 5 standard Mayweather Boxing + Fitness workouts. For experienced members pursuing technical progression.
• Undefeated SWITCH Workout Program A 45-minute balanced 4x4 workout with 4 rounds of boxing and 4 rounds of fitness, finishing with a core abdominal blast. Incorporates free weights, med balls, treadmill, and rowing machine to deliver strength-building, cardio, and boxing in a single class. For members seeking a balanced strength and boxing session.
• Personal Training One-on-one training delivered by a certified personal trainer with full access to the studio and all training tools. Customized to the member's specific needs — weight loss, conditioning, strength, flexibility, or technique improvement. Includes a 1-on-1 boxing coaching option focused on mitt work. Sold as a paid add-on to memberships.
• Digital Fitness App Mobile application available to members that stores and tracks class data, provides in-home programming content, and connects a global community of Mayweather Boxing + Fitness users. Pairs with the studio heart-rate monitoring system for real-time performance tracking and member progress visibility.
• Virtual Reality Boxing System A Virtual Reality boxing system in which users are coached to box by 'Virtual Floyd' for a high-intensity, low-impact training experience. Combines visual display with audio coaching and motion tracking into an immersive VR workout, announced at CES in Las Vegas and receiving positive reviews from tier-one outlets.
• Mayweather Boxing + Fitness Franchise License Franchise license granting entrepreneurs the right to open and operate Mayweather Boxing + Fitness studios under the brand, including use of the trademark, proprietary workout programs, digital ecosystem, and operational systems. Domestic network includes 62+ studios across the US, with international expansion into UAE, Japan, Saudi Arabia, Uzbekistan, and Kazakhstan.

Quantifiable outcome

• Classes designed to deliver high-intensity workouts burning calories and building endurance through boxing rounds

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• KickHouse FitnesscoreStrategic or Co-development Partner · 13 August 2025Giant Ideas, LLC acquired both Mayweather Boxing + Fitness and KickHouse, integrating them into its franchise system to create the largest skill-based fitness network. The acquisition focused on operational excellence, franchisee success, and a community-oriented approach rather than rapid expansion.
• KickHouse FitnesscoreStrategic or Co-development Partner · 17 October 2022MW Fitness Holdings, LLC, parent of Mayweather Boxing + Fitness, acquired KickHouse Fitness in October 2022, integrating the two franchise systems. The deal expanded Mayweather from 65 to 91 combined locations (65 + 26 from KickHouse), enhancing franchise infrastructure and support across the United States. Both brands now operate under unified ownership.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BoxUnion: Boutique boxing studio chain offering group boxing fitness classes in a similar price-point and format structure, directly comparable as a smaller-scale direct competitor in the US boutique boxing segment.
• Rumble Boxing: Boutique group boxing fitness franchise operating in the same consumer segment with similar coach-led boxing + functional fitness class format and celebrity-influenced brand identity, making it the most direct US comparable to Mayweather Boxing + Fitness.
• Shadowbox: Boutique boxing studio concept offering group boxing-based fitness classes, comparable in class format and target demographic to Mayweather's group boxing and fitness class model.
• 9Round Fitness: Specialty kickboxing fitness franchise with a similar member-based, group class studio model; operates at a larger and more mature franchise scale than Mayweather and competes for the same kickboxing/boxing fitness consumer.
• Title Boxing Club: Long-standing boxing-focused fitness franchise offering group boxing classes and personal training in a member-based studio model, directly comparable in product offering and franchise distribution to Mayweather Boxing + Fitness.
• KickHouse Fitness: Kickboxing-focused fitness franchise acquired by Mayweather's parent in 2022 and now part of the same combined network under Giant Ideas, LLC; remains a directly comparable boutique combat-sport fitness brand.

Broad incumbents

• Barry's (Barry's Bootcamp): Premium boutique fitness brand offering high-intensity group classes in a similar upscale, instructor-led, in-studio format; comparable in consumer demographic and brand-led positioning though not boxing-specific.
• Orangetheory Fitness: Established large-scale boutique fitness franchise with a member-based, technology-enabled (heart rate-monitored) group workout model, serving as a broader incumbent benchmark for franchise unit economics and technology positioning in boutique fitness.
• F45 Training: Large global group fitness franchise with a broad functional-training and HIIT offering; not a boxing specialist but a directly comparable franchise model, member economics, and global unit growth narrative.

Others

• ClubReady: Third-party studio management software platform used by Mayweather for member account management, class booking, and payment processing; relevant as an enabling technology vendor on which the network's daily operations depend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKSWKyusC1drpV04r5bCcpQ
• Facebookfacebook.com/mayweatherboxingandfitness
• LinkedInlinkedin.com/company/mayweather-boxing-fitness
• Instagraminstagram.com/mayweatherboxingfitness
• Xx.com/MayweatherFit

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayweather Boxing & Fitness