KickHouse

What KickHouse does

KickHouse is a private, Dallas-based boutique fitness franchise operating real-technique kickboxing studios across the United States. The company runs a portfolio of 10 coached class formats — including KickStart (beginner fundamentals), ClassicKick (the signature format), Kickin'Beats, PowerKick, ResistanceKick, CircuitKick, Core, RecoveryKick, Kickin'Abs, and the advanced Core+ mitt-work class — built around heavy-bag kickboxing, not screen-based cardio. Members attend 60-minute coached group sessions, burning an estimated 400-600 calories per class, and progress through a structured skill-development ladder from beginner to advanced athlete.

KickHouse operates under a single unlimited-membership subscription model with monthly billing: members pay one recurring fee for unrestricted access to all class formats, with no punch cards or class caps. The free first class functions as the primary acquisition hook, supported by a product-led growth motion and a multi-channel marketing stack (website, local SEO, email/SMS, member referrals, and social). Distribution is franchise-based: studios are independently owned and operated, with 8+ confirmed locations across California, Pennsylvania, Illinois, Arizona, Washington, and Colorado. The company does not operate a proprietary technology platform, mobile app, or AI system; the tech stack is standard operational tooling for class booking and membership management.

In August 2025, KickHouse was acquired by Giant Ideas, LLC alongside Mayweather Boxing + Fitness, with the stated strategic intent of building the largest skill-based fitness franchise network. The acquirer has publicly emphasized operational excellence, franchisee success, and a community-oriented approach over rapid expansion. As a franchisor with 11-50 corporate employees, KickHouse earns revenue primarily through franchise fees and royalties on system-wide studio sales, with the unlimited-membership structure driving high-frequency, recurring member revenue at the unit level.

Name

KickHouse

Legal name

KickHouse

Website

https://thekickhouse.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

KickHouse is a private boutique kickboxing studio franchisor offering real-technique, coach-led group classes on heavy bags across 8+ US locations, sold under a single unlimited-membership subscription and recently acquired by Giant Ideas, LLC.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

akta.pro secondary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

Keywords

• Kickboxing fitness classes
• Boutique fitness studio
• Group exercise programs
• Fitness franchise
• Membership fitness

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Membership Subscriptions: KickHouse operates on an unlimited class membership model where members pay a recurring subscription fee for unlimited access to all scheduled classes. The membership model incentivizes frequent attendance with the philosophy that the more members show up, the more value they receive from their subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

KickHouse operates boutique fitness studios offering coached, technique-based kickboxing group classes on heavy bags. It sells unlimited-access memberships to consumers across a franchised network of physical studio locations in the U.S.

Product overview

KickHouse is a modern kickboxing studio franchise offering real technique-based fitness classes. The portfolio consists of ten distinct class formats (KickStart, Kickin'Beats, ClassicKick, PowerKick, ResistanceKick, CircuitKick, Core, RecoveryKick, Kickin'Abs, and Core+) progressing from beginner fundamentals to advanced coached mitt work, all centered on real boxing and kickboxing technique on heavy bags. The service operates on a single unlimited membership model where members pay one price for unlimited class access across all formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Unlimited Membership Single recurring-fee membership model offering members unlimited access to all scheduled classes across all formats, with no punch cards or class limits. Aimed at consumers of all fitness levels.
• KickStart A 60-minute beginner introduction class teaching foundational stance, footwork, and basic combinations; the gateway class to all other KickHouse formats. For first-timers and beginners.
• Kickin'Beats Choreographed kickboxing combinations set to dance music and matched to the beat. High-energy, high-calorie-burn class for all fitness levels.
• ClassicKick The signature original KickHouse class blending real boxing and kickboxing technique with total body conditioning; serves as the foundation for other formats.
• PowerKick High-intensity class built around Muay Thai form emphasizing power output, increased pacing, and technical precision, with coach-scaled intensity for all fitness levels.
• ResistanceKick Full-body strength workout pairing Slastix by Stroops resistance training with heavy bag kickboxing rounds in an interval format focused on fat burning, lean muscle, and cardiovascular endurance.
• CircuitKick Strength and toning class combining resistance equipment with kickboxing to target every major muscle group in a full-body workout.
• Core Foundation class focused on real kickboxing technique including footwork, stance, guard, and combinations, wrapped in full-body conditioning.
• RecoveryKick Flexibility and mobility session targeting areas most impacted by regular kickboxing training, aimed at balancing training intensity and long-term athletic development.
• Kickin'Abs Progressive core strength training class designed to build and continue building core strength, focusing on stability, posture, and athletic performance.
• Core+ Advanced coached mitt-work class with direct coach feedback covering defense, timing, combinations, and spatial awareness plus roadwork conditioning. For experienced athletes seeking skill progression.

Quantifiable outcome

• Members burn 400-600 calories per 60-minute session
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 9Round Fitness: 9Round is a kickboxing-themed boutique fitness franchise with hundreds of studio locations worldwide. It is the most direct comparable to KickHouse given its identical kickboxing-fitness franchise model, recurring membership pricing, and 30-minute circuit class format.
• Title Boxing Club: Title Boxing Club is a nationwide boxing and kickboxing fitness franchise offering group heavy-bag classes with membership pricing. Directly comparable to KickHouse on modality (boxing/kickboxing), franchise structure, and target demographic of general-population fitness members.
• iLoveKickboxing: iLoveKickboxing operates a kickboxing-focused fitness franchise with a similar heavy-bag, coach-led group class model. Comparable to KickHouse in target customer, format, and franchise-based growth strategy.
• CKO Kickboxing: CKO Kickboxing is a kickboxing boutique fitness franchise offering group classes on heavy bags with coached instruction. Overlaps directly with KickHouse in product format, customer segment, and franchise delivery model.
• Mayweather Boxing + Fitness: Mayweather Boxing + Fitness is a premium boxing-focused boutique fitness franchise now under the same Giant Ideas, LLC parent. Directly comparable as a sibling brand targeting similar customers with overlapping boxing/kickboxing format and franchise structure.

Emerging players

• Rumble Boxing: Rumble Boxing is a boutique boxing fitness concept offering group heavy-bag classes with a premium, music-driven positioning. Comparable to KickHouse on modality and target demographic, though focused on urban flagship locations rather than franchise expansion.
• Box Union: Box Union is a smaller boutique boxing fitness concept with limited locations offering heavy-bag group classes. Comparable to KickHouse on modality and target demographic, though operating at a much smaller scale without a franchise model.

Broad incumbents

• Orangetheory Fitness: Orangetheory is one of the largest boutique fitness franchises with thousands of studios globally. Comparable as a franchise-based group fitness operator competing for the same consumer wallet, though its heart-rate-based HIIT format differs from KickHouse's kickboxing focus.
• F45 Training: F45 Training is a globally scaled functional-training boutique fitness franchise. Comparable to KickHouse as a franchise-based boutique group fitness brand competing for similar mid-tier consumer members, though with a broader HIIT modality rather than kickboxing specialization.
• Burn Boot Camp: Burn Boot Camp is a franchise-based group fitness brand offering strength and conditioning group classes. Comparable to KickHouse as a franchise-driven boutique fitness competitor targeting similar community-oriented members, though focused on bootcamp-style conditioning rather than kickboxing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kickhouse
• LinkedInlinkedin.com/company/kickhouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KickHouse