Firi
Firi is a Norwegian regulated cryptocurrency exchange serving 200,000+ retail customers across the Nordics with spot trading, recurring savings, corporate accounts, and Fireblocks-MPC-secured custody.
- Company typePrivate
- Founded2017
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Firi does
Firi is a Norwegian cryptocurrency exchange founded in 2017 and headquartered in Oslo, operating as the largest crypto exchange in the Nordics with over 200,000 retail customers. It is registered with the Norwegian Financial Supervisory Authority (Finanstilsynet) as a payment institution and virtual currency exchange, providing a regulated on-ramp for buying, selling, and storing digital assets in the Nordic region.
Firi's product suite includes the core Firi Exchange, a mobile app, an Advanced Trading interface, Crypto Saving (Kryptosparing) for recurring purchases, a Tax Calculator, Firi Reward, Corporate Accounts, and a Trading API. Onboarding is localized via Norwegian BankID and Vipps. Security infrastructure is built on Fireblocks Multi-Party Computation (MPC) custody, cold storage, two-factor authentication, continuous independent security audits, and $30 million in insurance coverage underwritten through Fireblocks.
The business model is fee-based and retail-oriented: a 0.7% trading fee, 1-3% direct purchase spreads, a 3.9% payment-method fee, a 69 NOK withdrawal fee, and a 1000 NOK account-recovery fee. Go-to-market is product-led, targeting mass-market Nordic consumers with 24/7 customer support and a consumer-grade UX. In 2022, the company raised NOK 60 million in a round led by Schibsted Ventures to fund Nordic expansion, and in July 2025 implemented Travel Rule compliance to align with EU/EEA anti-money-laundering requirements.
Firi firmographics
Firmographics- Name
- Firi
- Legal name
- Firi AS
- Website
- https://firi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Firi is a Norwegian regulated cryptocurrency exchange serving 200,000+ retail customers across the Nordics with spot trading, recurring savings, corporate accounts, and Fireblocks-MPC-secured custody.
- Ownership category
- akta.pro rank
Firi industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where Firi is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Firi business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Trading Fees: 0.7% fee on buy and sell trades on the exchange. Fee is charged per transaction.
- Direct Purchase Spread: For certain cryptocurrencies traded directly with Firi, markup of 1-3% added to global price index based on market conditions, volatility, and trading volume. Additional 0.7% trading fee charged.
- Payment Method Fees: 3.9% fee added to deposits via Vipps, Apple Pay, or card. Plus trading fee will also be added.
- Withdrawal Fees: 69 NOK fee for withdrawal to bank account. Minimum withdrawal 500 NOK. Crypto withdrawal fees vary by cryptocurrency.
- Crypto Recovery Fee: 1000 NOK fixed fee for cryptocurrency recovery in certain cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Trading |
| Transaction based/ take rate | Pay-as-you-go | Direct Purchase (Vipps/Card) |
| Unit Pricing | Pay-as-you-go | Bank Withdrawal |
| Transaction based/ take rate | Pay-as-you-go | Crypto Saving (Kryptosparing) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Firi product offering
Product offeringCore offering
Firi is a Norwegian cryptocurrency exchange platform that enables retail users to buy, sell, trade, save, and stake 15+ cryptocurrencies via a web platform and mobile apps. It supports fiat on-ramps and off-ramps through Norwegian bank accounts, Vipps, Apple Pay, Google Pay, and MobilePay, with identity verification handled via BankID. The platform is registered with Finanstilsynet and secures customer funds using Fireblocks MPC wallet infrastructure.
Product overview
Firi is the largest cryptocurrency exchange in the Nordics, offering a unified platform for buying, selling, and trading cryptocurrencies. The core offering consists of the Firi Exchange (web and mobile app) for basic trading, supplemented by Advanced Trading for professional traders requiring limit orders and charting tools. The platform's product suite includes Crypto Saving (Kryptosparing) for automated dollar-cost averaging investments, a free Tax Calculator for tax reporting, Firi Reward loyalty program, Corporate Accounts for business customers, and a Trading API for programmatic access. The platform supports 15+ cryptocurrencies including Bitcoin, Ethereum, XRP, Litecoin, Solana, Polkadot, and others, and integrates with Vipps, BankID, Apple Pay, Google Pay, and MobilePay for seamless account creation and deposits.
Differentiator
Problem solved
Functional benefit
Brands
- Kryptosparing: Crypto saving product that enables automated dollar-cost averaging investments in cryptocurrency
- Firi Fordel
- Advanced Trading
Products and services
- Firi Exchange Platform Main cryptocurrency exchange platform for retail users to buy, sell, and trade 15+ cryptocurrencies including Bitcoin, Ethereum, XRP, Litecoin, Solana, and Polkadot. Accessible via web (platform.firi.com) and mobile apps (iOS and Android), with NOK fiat on/off-ramps via Norwegian bank accounts, Vipps, Apple Pay, Google Pay, and MobilePay, and BankID integration for identity verification and secure login.
- Advanced Trading Professional trading interface within the Firi platform offering limit orders, real-time price charts, and order book visualization for experienced traders seeking more control over their cryptocurrency trades.
- Crypto Saving (Kryptosparing) Automated cryptocurrency savings feature allowing users to set up recurring purchases of cryptocurrency on a daily, weekly, or monthly basis using a dollar-cost averaging investment strategy, with a 0.7% trading fee on automatic purchases.
- Corporate Accounts Cryptocurrency exchange and custody services designed for business customers and corporate entities, providing a separate onboarding flow for organizations rather than individual investors.
- Trading API Programmatic trading interface enabling developers and automated trading systems to connect to Firi's exchange platform for advanced trading functionality, including limit orders, price charts, and order books.
Quantifiable outcome
- Insurance coverage of $30M through Fireblocks for assets in transit and storage
- +1 more outcomes
Companies that use Firi
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Firi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Firi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FireblockscoreFireblocks provides digital asset infrastructure and custody technology for Firi. Uses MPC (Multi-Party Computation) cryptography to secure customer funds. Firi stores keys through keyshares between Fireblocks and Firi. Fireblocks provides $30M insurance policy covering assets in transit and in storage.
- BankIDcoreNorwegian digital identification system used for account verification and secure login to Firi platform.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Firi competitors and assessment
Company assessmentDirect peers
- Bitstamp: Bitstamp is a Europe-based cryptocurrency exchange with EU regulatory licenses. It competes with Firi for European retail and institutional crypto trading, particularly in regulated EU markets including the Nordics.
- Safello: Safello is a Swedish cryptocurrency exchange and broker, publicly listed on Nasdaq First North Growth Market. It is one of Firi's closest direct Nordic competitors, offering similar regulated fiat-to-crypto exchange services to retail customers in Sweden and the broader Nordics.
- Nordic Crypto Exchange / K33: K33 (formerly listed as a Nordic crypto exchange/broker) is a regional peer providing retail and institutional crypto services in the Nordics, operating with similar regulatory positioning and product scope as Firi.
- Coinmetro: Coinmetro is a European cryptocurrency exchange with EU regulatory compliance. It competes with Firi in offering regulated retail crypto trading and staking services in European markets.
Broad incumbents
- OKX: OKX is a global cryptocurrency exchange with European operations. It competes with Firi in the Nordics as one of the larger international exchanges increasingly serving EU/EEA customers under MiCA.
- Kraken: Kraken is a major US-based cryptocurrency exchange with strong European presence. Like Firi, it offers spot trading, staking, and custody services to retail and institutional clients, and competes for the same European regulated exchange market.
- Coinbase: Coinbase is a publicly listed US-based cryptocurrency exchange serving global retail and institutional customers. It is comparable to Firi as a regulated centralized exchange offering fiat on-ramps, custody, and trading, though Coinbase operates at vastly larger scale and globally.
- Binance: Binance is the world's largest cryptocurrency exchange by volume. It competes directly with Firi in the Nordics as a global platform serving EU/EEA customers, particularly relevant given the Travel Rule applies to both.
Regional players
- Bitcoin Nordic: Bitcoin Nordic is a Nordic-focused cryptocurrency exchange/broker. It is a direct regional competitor to Firi operating in overlapping Nordic geographies with similar fiat-to-crypto trading services.
Emerging players
- Robinhood Crypto: Robinhood Crypto offers retail cryptocurrency trading within the Robinhood app. It is comparable to Firi as a mobile-first, product-led retail trading platform, though with a different geographic focus and broader product suite.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Firi social profiles
Digital presenceFiri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firi leadership team
Management profileNumber of profiles
Profiles2 records
Firi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firi M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firi
What does Firi do?
Firi is a Norwegian cryptocurrency exchange platform that enables retail users to buy, sell, trade, save, and stake 15+ cryptocurrencies via a web platform and mobile apps. It supports fiat on-ramps and off-ramps through Norwegian bank accounts, Vipps, Apple Pay, Google Pay, and MobilePay, with identity verification handled via BankID. The platform is registered with Finanstilsynet and secures customer funds using Fireblocks MPC wallet infrastructure.
Is Firi a public or private company?
Firi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Firi founded?
Firi was founded in 2017. It employs 11 to 50 people.
Where is Firi based?
Firi is headquartered in Oslo, Norway, in the Europe region.
How does Firi make money?
Five revenue lines are on record. Trading Fees are the primary driver. The others are direct Purchase Spread, payment Method Fees, withdrawal Fees and crypto Recovery Fee.
Who are Firi's main competitors?
Direct peers on record are Bitstamp, Safello, Nordic Crypto Exchange / K33 and Coinmetro. Broad incumbents are OKX, Kraken, Coinbase and Binance. Bitcoin Nordic is listed as a regional player. Robinhood Crypto is listed as an emerging player.
Does Firi have an API?
Yes. Firi offers a Trading API that enables programmatic trading and platform connectivity. Users can connect to the platform for advanced trading functionality, including limit orders, price charts, and order books. The API supports integration with trading platforms for automated strategies. Developer documentation is at firi.com/about/trading-api.
What industry is Firi in?
Firi's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services. Its NAICS code is 52321 and its SIC code is 6200.