Elite HRV
- Company typePrivate
- Founded2017
- HeadquartersAsheville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Elite HRV firmographics
Firmographics- Name
- Elite HRV
- Legal name
- Elite HRV Inc
- Website
- https://elitehrv.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Elite HRV industry classification
Industry- Product category
- Heart Rate Variability Software
- akta.pro primary industry
- Remote Patient Monitoring (RPM) Platforms & Services (HLACAPAA)
Keywords
Where Elite HRV is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elite HRV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Freemium Mobile App: Free Personal tier provides unlimited HRV readings, basic trending, and metadata tracking at no cost. This drives user acquisition and brand awareness, with conversion to paid tiers.
- Personal Pro Subscription: $8/month subscription providing advanced dashboard insights, demographics comparisons, advanced trending, time domain analysis, frequency domain analysis, Poincare analysis, correlation charts, and raw data export capabilities.
- Team Dashboard Plans: Tiered team subscription: Basic ($30/month, 1-10 members), Pro ($60/month, 11-20 members), Large Group ($100/month, 21-100 members). Targets coaches, sports teams, health practitioners. Pay-as-you-go with no contracts.
- CorSense HRV Monitor (Discontinued): Proprietary Bluetooth HRV finger sensor hardware. The CorSense is no longer available, with the company directing users to compatible third-party devices like the Polar H10.
- Elite Academy Courses: Continuing education courses on HRV, breathing, and wellness taught by industry experts. CEU accredited courses with lifetime access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free personal HRV tracking with unlimited readings |
| Subscription | Monthly | Advanced analytics and demographics comparisons |
| Subscription | Monthly | Team management for 1-10 members |
| Subscription | Monthly | Growing teams of 11-20 members |
| Subscription | Monthly | Large organizations up to 100 members |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Elite HRV product offering
Product offeringCore offering
Elite HRV operates a freemium heart rate variability (HRV) tracking platform centered on a free iOS/Android mobile app that pairs with Bluetooth chest-strap heart rate monitors to compute RMSSD-based daily readiness scores. The offering is layered with Personal Pro ($8/month), an individual advanced-analytics web dashboard, and Team Dashboard ($30–$100/month), a multi-seat platform that lets coaches, sports teams, and health practitioners remotely monitor members' HRV, stress, and recovery.
Product overview
Elite HRV offers a tiered product ecosystem centered on heart rate variability tracking for health, recovery, and performance optimization. The core offering is a free mobile app (iOS/Android) that captures HRV via Bluetooth-connected chest strap monitors and delivers daily readiness scores, live biofeedback, and trending analytics. This core app is layered with Personal Pro ($8/month), a web dashboard adding advanced time-domain, frequency-domain, and Poincare analyses. For teams and organizations, the Team Dashboard platform enables group management, multi-member monitoring, and custom privacy settings at three tiers ($30–$100/month). The company previously sold the proprietary CorSense finger sensor, which is now discontinued, and instead supports a broad range of third-party Bluetooth LE chest straps. Additional offerings include Elite Academy (CEU-accredited video courses on HRV and breathing) and the Elite HRV Podcast. Elite HRV also cross-promotes Spren, a hardware-free body composition scan, as part of its expanded ecosystem.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 26% reduction in anxiety with HRV-guided interventions
- +5 more outcomes
Companies that use Elite HRV
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Elite HRV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature6 records
Elite HRV partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Harvard Medical SchoolcoreResearch partnership for HRV and autonomic function studies. Harvard Medical School collaborates with Elite HRV on research validating HRV as a biomarker of health and longevity.
- Weill Cornell MedicinecoreResearch collaboration studying autonomic function and health outcomes using Elite HRV data and methodology.
- University of PennsylvaniacoreAcademic research partner studying autonomic nervous system health and HRV applications in various health contexts.
- Mount SinaicoreHealthcare research partnership for studying HRV in relation to health, longevity, and disease prevention.
- NewYork-PresbyteriancoreHealthcare system partnership for HRV research and clinical applications in cardiovascular and autonomic health.
- University of Texas at AustincoreSports science and athletic performance research partnership utilizing Elite HRV for athlete monitoring studies.
- UCSF School of NursingcoreAcademic nursing research partnership studying autonomic function and HRV in healthcare and clinical contexts.
- US Department of Veterans AffairscoreGovernment research partnership studying autonomic health and HRV in veteran populations for health optimization.
- England RugbycoreElite sports organization using Elite HRV to monitor team athlete recovery, stress levels, and performance optimization.
- PolarcorePolar H10 chest strap is the recommended heart rate monitor for Elite HRV. The Polar H10 accurately captures and transmits RR intervals via Bluetooth 4.0 for HRV calculation. Elite HRV maintains affiliate links to Polar products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Elite HRV competitors and assessment
Company assessmentBroad incumbents
- Apple (Apple Watch / Apple Health): Apple ships HRV tracking on Apple Watch and within Apple Health, reaching hundreds of millions of consumers by default. It represents the largest single threat of HRV commoditization for standalone apps like Elite HRV.
- Fitbit (Google): Fitbit, owned by Google, offers HRV-derived stress, sleep, and readiness metrics across its wearables and app. It is a broad incumbent competitor in the same consumer wellness tracking category.
- Garmin: Garmin is an incumbent wearables and sports-tech company whose watches and chest straps include HRV status and recovery features. Elite HRV integrates with Garmin HRM Dual/Pro, and Garmin represents the bundled-hardware competitive threat.
Direct peers
- Whoop: Whoop is a direct competitor offering subscription-based HRV, recovery, sleep, and strain tracking on a wearable strap. It targets the same consumer and professional athlete segments as Elite HRV with a hardware-plus-subscription model.
- Welltory: Welltory is a consumer HRV and stress tracking app that combines HRV with productivity and recovery insights. It directly competes with Elite HRV on the consumer/prosumer HRV analytics layer.
- Kubios: Kubios offers scientific-grade HRV analysis software used by researchers and sports scientists. It overlaps with Elite HRV on the advanced analytics and research/clinical user segments.
- Polar: Polar manufactures the H10/H9/H7 chest straps that Elite HRV recommends for RR-interval capture, and Polar's own app and ecosystem include HRV-based training tools. It is both a hardware partner and a competitor in the training/HRV space.
- Oura: Oura sells a smart ring with HRV, readiness, and sleep tracking delivered through a subscription app. It overlaps Elite HRV on HRV-based readiness scoring, biometrics, and longevity-oriented consumers.
- HRV4Training: HRV4Training is a research-validated HRV tracking app for athletes and coaches, with similar morning-measurement protocols and team management features. It is one of the closest direct comparables in methodology and audience.
Emerging players
- Heads Up Health: Heads Up Health is a health-data aggregation platform that integrates with Elite HRV and other devices to centralize HRV and wellness metrics. It is a complementary/partner player in the same ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Elite HRV social profiles
Digital presenceElite HRV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elite HRV leadership team
Management profileNumber of profiles
Profiles5 records
Elite HRV funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elite HRV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elite HRV
What does Elite HRV do?
Elite HRV operates a freemium heart rate variability (HRV) tracking platform centered on a free iOS/Android mobile app that pairs with Bluetooth chest-strap heart rate monitors to compute RMSSD-based daily readiness scores. The offering is layered with Personal Pro ($8/month), an individual advanced-analytics web dashboard, and Team Dashboard ($30–$100/month), a multi-seat platform that lets coaches, sports teams, and health practitioners remotely monitor members' HRV, stress, and recovery.
Is Elite HRV a public or private company?
Elite HRV is a private company. It is classified as venture growth investor backed and is currently operating.
When was Elite HRV founded?
Elite HRV was founded in 2017. It employs 1 to 10 people.
Where is Elite HRV based?
Elite HRV is headquartered in Asheville, United States, in the North America region.
How does Elite HRV make money?
Five revenue lines are on record. Freemium Mobile App is the primary driver. The others are personal Pro Subscription, team Dashboard Plans, corSense HRV Monitor (Discontinued) and elite Academy Courses.
Who are Elite HRV's main competitors?
Broad incumbents on record are Apple (Apple Watch / Apple Health), Fitbit (Google) and Garmin. Direct peers are Whoop, Welltory, Kubios, Polar, Oura and HRV4Training. Heads Up Health is listed as an emerging player.
Does Elite HRV have an API?
No public API is recorded for Elite HRV.
What industry is Elite HRV in?
Elite HRV's product category is Heart Rate Variability Software. Its primary akta.pro industry code is HLACAPAA, Remote Patient Monitoring (RPM) Platforms & Services.