uMobile
U Mobile is Malaysia's third-largest mobile network operator, offering ULTRA5G postpaid and prepaid plans, U Home broadband, device financing, and 5G wholesale services to mass-market consumers, enterprises, and MVNO partners across Malaysia.
- Company typePrivate
- Founded1998
- HeadquartersKuala Lumpur, Malaysia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What uMobile does
U Mobile Sdn. Bhd. is Malaysia's third-largest mobile network operator, headquartered in Kuala Lumpur and majority-owned by Mawar Setia following a 2026 share purchase from Singapore Technologies Telemedia. The company operates an integrated mobile and fixed-line telecommunications platform anchored by its ULTRA5G network, which is licensed as Malaysia's second 5G network following government approval tied to the change in controlling ownership. Its core products are ULTRA Postpaid plans (RM45–RM128/month, including ULTRA Family 128 with shared 1,000GB across up to four lines and ULTRA Global 98 with roaming in 60+ destinations) and ULTRA Prepaid with uncapped data, complemented by U Home 5G wireless broadband, U Home Fibre, and international roaming services.
U Mobile monetizes through a hybrid subscription, hardware, and wholesale model. Recurring monthly fees from postpaid and prepaid plans form the base, augmented by device sales of flagship smartphones (Apple, Samsung, Google Pixel, Xiaomi) financed over 36 months at 0% interest via U PayLater, with rebates through U SaveMore. The MyUMobile App and shop.u.com.my storefront act as the primary self-service acquisition and lifecycle channels, supplemented by nationwide retail stores and flagship Experience Centres. The network is also offered on a wholesale basis to MVNOs and other operators, and an Enterprise Innovation Platform targets SME and enterprise customers with dedicated B2B sales. Customer segments span mass-market individual consumers (primary), business and enterprise, MVNO/wholesale partners, and B40/low-income communities served through the SIHAT telemedicine partnership with Qualcomm Wireless Reach and DoctorOnCall.
The go-to-market blends product-led growth (free 7-day ULTRA5G trial via eSIM), direct-to-consumer e-commerce and retail, enterprise field sales, and event-driven brand campaigns such as Ultra Football Fest and the Runner Club at the Sunway Square Experience Centre. Distribution is reinforced by carrier billing integrations with Apple and Google, device protection and trade-in services through Bolttech, and bundled entertainment offers (game credits, YouTube Premium, Google One). The company employs 1,001–5,000 staff, is led by CEO Wong Heang Tuck and Chair Tunku Tun Aminah Ismail, and currently has no disclosed AI/ML proprietary capabilities beyond standard telecom-grade analytics.
uMobile firmographics
Firmographics- Name
- uMobile
- Legal name
- U Mobile Sdn. Bhd.
- Website
- https://u.com.my
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- U Mobile is Malaysia's third-largest mobile network operator, offering ULTRA5G postpaid and prepaid plans, U Home broadband, device financing, and 5G wholesale services to mass-market consumers, enterprises, and MVNO partners across Malaysia.
- Ownership category
- akta.pro rank
uMobile industry classification
Industry- Product category
- Mobile Telecommunications
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)
- akta.pro secondary industries
- Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE), Carrier Billing & Telco Mobile Money (FSAMAEAD)
Keywords
Where uMobile is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
uMobile business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Postpaid Mobile Plans: Recurring monthly subscription revenue from postpaid plans including ULTRA Family 128, ULTRA Global 98, ULTRA Postpaid 68/45, and legacy plans. Revenue generated through monthly fees with shared data, roaming, and security features.
- Prepaid Mobile Services: Prepaid mobile services including ULTRA Prepaid data plans with unlimited internet, no restrictions and no speed caps. Revenue from prepaid top-ups and data plan purchases.
- Device Sales: Hardware sales through device bundles with U PayLater (36-month installments at 0% interest) and upfront device purchases. Includes flagship smartphones from Apple, Samsung, Google Pixel, and other brands.
- 5G Wholesale Network Services: Wholesale 5G network infrastructure services provided to other telecommunications operators and MVNOs, leveraging U Mobile's 5G network capacity.
- Broadband Services: U Home 5G wireless broadband and U Home Fibre services providing fibre-like speeds with unlimited internet plans, including free Game-Grade Router 5G or Samsung TV bundling.
- International Roaming: Revenue from international roaming charges and multi-day roaming passes for travelers, with free global roaming in over 60 destinations on premium plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ULTRA Family 128 - Best for Family with 4 mobile lines |
| Subscription | Monthly | ULTRA Global 98 - Best for Traveller |
| Subscription | Monthly | ULTRA Postpaid 68 - Best for Heavy User |
| Subscription | Monthly | ULTRA Postpaid 45 - Best for Casual User |
| Freemium | Pay-as-you-go | ULTRA5G Trial - Free 7-day trial for first-time customers |
| Subscription | Multi-year contract | Buy 1 Free 1 5G Phone bundles with ULTRA Family 128 |
| Subscription | Monthly | U Home 5G - Unlimited wireless broadband |
| Subscription | Pay-as-you-go | ULTRA Prepaid - No.1 prepaid data plan |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
uMobile product offering
Product offeringCore offering
U Mobile is a Malaysian mobile network operator selling mobile connectivity plans (ULTRA Postpaid and ULTRA Prepaid) on its 4G/5G network, alongside home broadband (U Home 5G and U Home Fibre), device bundles (smartphones with U PayLater 0% instalments), and wholesale 5G network services to other operators. Customers manage accounts through the MyUMobile App and can subscribe to value-added services such as global roaming, ULTRA Security, ULTRA WatchShare, device trade-in and protection via bolttech, and enterprise solutions through the Enterprise Innovation Platform.
Product overview
U Mobile is Malaysia's third-largest mobile operator offering a comprehensive telecommunications portfolio. The core offering consists of ULTRA Postpaid and ULTRA Prepaid mobile plans, with family and traveler-specific variants (ULTRA Family 128, ULTRA Global 98) providing shared data up to 1,000GB with free global roaming. Broadband services include U Home 5G wireless and U Home Fibre. The product ecosystem extends through device financing (U PayLater, U SaveMore), device protection (Device Care, Trade-In via Bolttech), and value-added services (ULTRA5G Priority Pass, ULTRA Security, ULTRA WatchShare). The MyUMobile App serves as the primary self-service channel, while Digital School and GoLife represent lifestyle and financial service extensions. Recent initiatives include the SIHAT telemedicine program and 5G wholesale network services for enterprise partners.
Differentiator
Problem solved
Functional benefit
Brands
- ULTRA5G: U Mobile's 5G service brand offering high-speed 5G data, priority passes, and related telecommunications services.
- ULTRA Postpaid
- ULTRA Prepaid
- MyUMobile App
- DoctorOnCall
- GoLife
- U PayLater
- U SaveMore
- U Home 5G
- ULTRA Security
- ULTRA WatchShare
- ULTRA Family
- Digital School
- SIHAT
Products and services
- ULTRA Postpaid Postpaid mobile plans with 5G connectivity, shared data up to 1,000GB, unlimited local calls, free global roaming on premium tiers, ULTRA5G Priority Passes and bundled device offers for individual and family subscribers in Malaysia.
- ULTRA Prepaid Prepaid mobile plans offering unlimited internet data with no restrictions and no speed caps, available through prepaid top-ups for Malaysian consumers.
- U Home 5G Wireless 5G home broadband offering unlimited internet at fibre-like speeds, bundled with a free Game-Grade Router 5G or Samsung TV.
- U Home Fibre Fibre-to-the-home broadband providing unlimited internet plans for residential customers.
- U PayLater 0% interest 36-month device instalment plan available with ULTRA Global 68, ULTRA Global 98, U Postpaid Borneo 68 and ULTRA Family 128 plans, allowing subscribers to pay for flagship devices in monthly instalments.
- U SaveMore Device bundle programme with upfront payment plus monthly rebates over 24 months for subscribers purchasing devices with their postpaid plans.
- Device Care Device protection programme with bolttech providing 365-day liquid-damage and crack protection, plus anytime device swap for covered subscribers.
- Trade-In Service Trade-in service operated with bolttech letting customers exchange used phones or tablets for cash, with value determined by condition, screen, camera and battery assessment.
- MyUMobile App Self-service mobile application for account and plan management, bill payment, eSIM activation (including ULTRA5G Trial), device care and value-added service purchases for U Mobile subscribers.
- 5G Wholesale Network Wholesale 5G network infrastructure services provided to MVNOs and other telecom operators needing access to 5G capacity without building their own networks, leveraging U Mobile's second approved 5G network in Malaysia.
- Enterprise Innovation Platform (EIP) Dedicated B2B platform and sales channel providing enterprise mobile plans, IoT and business connectivity services to Malaysian SMEs and enterprises, including ULTRA Business WatchShare plans.
- ULTRA WatchShare Wearable device shareable plan allowing subscribers to add Apple Watch or other wearables to qualifying ULTRA postpaid plans with monthly bundling.
- ULTRA Security Mobile security service bundle protecting devices and (in ULTRA Security Pro) identity for U Mobile subscribers on qualifying postpaid plans.
- International Direct Dial (IDD) International direct-dial voice service enabling U Mobile subscribers to make calls to overseas destinations.
- GoLife Financial-services lifestyle platform offered through U Mobile's personal site providing selected financial products to subscribers.
- Digital School Educational toolkit from U Mobile introducing cashless payment concepts and financial literacy to children in Malaysian public schools.
- SIHAT Telemedicine Program Telemedicine program targeting Malaysia's B40 community, delivering remote chronic-disease management for diabetes and hypertension via wireless medical devices and live video consultations through the DoctorOnCall platform, with up to 100 participants over 24 months.
Quantifiable outcome
- 100 participants receiving healthcare monitoring in telemedicine program
- +2 more outcomes
Companies that use uMobile
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
uMobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
uMobile partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Qualcomm (Wireless Reach Initiative)minorU Mobile received a grant from Qualcomm's Wireless Reach initiative to implement a telemedicine program called SIHAT targeting low-income rural communities in Malaysia. The program used wireless medical devices and live video consultations to monitor and manage diabetes and hypertension for 100 participants over 24 months.
- BolttechcorePartnership for device trade-in services allowing customers to exchange phones/tablets for cash. Trade-in value determined by bolttech's evaluation tool considering device condition, screen, cameras, and battery. Also provides U Mobile Device Care program for device protection and swaps.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
uMobile competitors and assessment
Company assessmentDirect peers
- Maxis: Malaysia's largest mobile network operator, directly competing with U Mobile in postpaid, prepaid, and broadband. Most relevant peer for share, ARPU, and 5G comparisons.
- CelcomDigi: Result of merger between Celcom and Digi, forming Malaysia's second-largest mobile operator. Direct competitor across consumer and enterprise mobile segments.
- YTL Communications (Yes 5G): Malaysia's first 5G network operator and an emerging challenger in the mobile market. Comparable as a newer, 5G-focused competitor overlapping with U Mobile's positioning.
Broad incumbents
- Telekom Malaysia (TM): Malaysian incumbent telco with broader fixed-line, fibre, and enterprise services (including unifi). Comparable as a major telecom competitor with wider portfolio reach.
- Singtel: Singapore-headquartered regional telecom incumbent; previous parent of U Mobile via STT. Comparable as a regional telecom operator with mobile, enterprise, and digital services.
- Axiata Group: Regional ASEAN telecom group operating Celcom/XL/others. Comparable as a multi-country mobile operator with similar consumer and digital services portfolio.
- T-Mobile: Large US wireless carrier with comparable postpaid family plans, device financing, and 5G strategy. Useful global benchmark for ARPU, family plan mechanics, and 5G rollout economics.
- Vodafone: Global mobile operator with strong European and African footprint. Comparable for roaming products, MVNO/partner strategies, and family/multi-line plan structures.
Regional players
- Globe Telecom: Major Philippine mobile operator with similar postpaid, prepaid, and broadband offerings. Comparable as a Southeast Asian telco with similar product structure.
- Smart Communications (PLDT): Philippine mobile operator owned by PLDT, offering prepaid, postpaid, and broadband. Comparable as a Southeast Asian telecom with similar product suite.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
uMobile social profiles
Digital presenceuMobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
uMobile leadership team
Management profileNumber of profiles
Profiles2 records
uMobile funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
uMobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about uMobile
What does uMobile do?
U Mobile is a Malaysian mobile network operator selling mobile connectivity plans (ULTRA Postpaid and ULTRA Prepaid) on its 4G/5G network, alongside home broadband (U Home 5G and U Home Fibre), device bundles (smartphones with U PayLater 0% instalments), and wholesale 5G network services to other operators. Customers manage accounts through the MyUMobile App and can subscribe to value-added services such as global roaming, ULTRA Security, ULTRA WatchShare, device trade-in and protection via bolttech, and enterprise solutions through the Enterprise Innovation Platform.
Is uMobile a public or private company?
uMobile is a private company. It is classified as corporate owned and is currently operating.
When was uMobile founded?
uMobile was founded in 1998. It employs 1,001 to 5,000 people.
Where is uMobile based?
uMobile is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does uMobile make money?
Six revenue lines are on record. Postpaid Mobile Plans are the primary driver. The others are prepaid Mobile Services, device Sales, 5G Wholesale Network Services, broadband Services and international Roaming.
Who are uMobile's main competitors?
Direct peers on record are Maxis, CelcomDigi and YTL Communications (Yes 5G). Broad incumbents are Telekom Malaysia (TM), Singtel, Axiata Group, T-Mobile and Vodafone. Regional players are Globe Telecom and Smart Communications (PLDT).
Does uMobile have an API?
No public API is recorded for uMobile.
What industry is uMobile in?
uMobile's product category is Mobile Telecommunications. Its primary akta.pro industry code is HDAIAAAG, Fixed Wireless Access (FWA) Mobile Operators, with a secondary code of HDAIAEAE, Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing). Its NAICS code is 517112 and its SIC code is 4812.