Kick Avenue

What Kick Avenue does

Kick Avenue is an Indonesia-based two-sided online marketplace founded in 2017 that intermediates the buying and selling of authenticated sneakers, streetwear, luxury items, and collectibles. The platform operates as a web and mobile marketplace with AWS S3-backed asset storage, providing a sell-request workflow for sellers, Lowest Ask pricing or offer-based buying for purchasers, comprehensive product metadata (release dates, SKUs, historical price data), and a money-back authenticity guarantee built around an in-house expert inspection team. Distribution is anchored on the kickavenue.com website, a mobile app with QR-code access, and the Hypequarter physical showroom and community space in Indonesia; active community engagement also runs across Instagram, TikTok, Facebook, and YouTube.

The company generates revenue primarily through marketplace commissions on each transaction between authenticated buyers and sellers (a take-rate, transaction-based pricing model), with additional optionality from paid express shipping. The platform surfaces 41,850+ product listings spanning major brands such as Nike, Adidas, ASICS, New Balance, Puma, and Vans, and competes on the trust axis — counter-counterfeit verification, money-back guarantees, and physical inspection — rather than on price or breadth alone.

Kick Avenue targets two customer segments: primarily sneaker collectors and enthusiasts (casual to serious collectors of limited editions), and secondarily luxury and fashion collectors seeking verified high-value items. The founder team comprises Christopher Eko (CEO) and Alwin Sasmita (Co-founder and COO); the company is privately held, Indonesia-domiciled, operates only within Indonesia, and has no disclosed funding rounds, institutional investors, parent company, or enterprise customers in the available data.

Name

Kick Avenue

Legal name

Kick Avenue

Website

https://kickavenue.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kick Avenue is an Indonesia-based online marketplace founded in 2017 that enables authenticated buying and selling of sneakers, streetwear, luxury items, and collectibles, serving sneaker collectors and fashion consumers through expert verification and a money-back authenticity guarantee.

Ownership category

akta.pro rank

Product category

Online Sneaker & Collectibles Marketplace

NAICS

Shoe Retailers (45821), Shoe Retailers (4582), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Shoe Stores (5661), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Footwear & Sneaker Resale / Consignment Retail (CRAAADAK)

akta.pro secondary industries

Managed Consignment & Authentication-led Resale (CRAFAGAN), Apparel, Footwear & Accessories Resale (CRAFAGAA)

Keywords

• Authentic sneaker marketplace
• Streetwear e-commerce
• Collectibles trading platform
• Luxury goods authentication
• Indonesian resale marketplace

Headquarters

HQ city

Kebayoran Lama

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Fees: Kick Avenue generates revenue through commissions on buyer and seller transactions. Sellers can list products using a sell-request feature, and buyers purchase at 'Lowest Ask' prices. The marketplace model takes a percentage or fee on each completed transaction between authenticated buyers and sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kick Avenue operates a two-sided online marketplace where individual buyers and sellers transact on authenticated sneakers, apparel, luxury items, and collectibles across brands including Nike, Adidas, ASICS, New Balance, Puma, and Vans. Every listing is verified by an in-house authentication team before shipment, with a money-back authenticity guarantee backing each purchase. The platform supports buy-at-listed-price and make-an-offer flows, mobile app access, express shipping, and a complementary physical showroom at Hypequarter in Indonesia.

Product overview

Kick Avenue operates a two-sided marketplace platform for authenticated sneakers, apparel, luxury items, and collectibles in Indonesia, founded in 2017. The core platform integrates the marketplace for buy/sell/offer transactions, expert authentication services with Money-Back Authenticity Guarantee, the Hypequarter physical showroom, mobile application with QR code access, and express shipping options. The product portfolio centers on sneakers from major brands including Nike (Air Force 1 Low, Dunk Low, P-6000, Air Max Plus, V2K Run Gore-Tex, ACG Mountain Fly), Adidas (Samba OG, Adizero Evo SL, Handball Spezial), and ASICS (Gel Kayano 14, Novablast, Superblast, Gel-1130, GT-2160, Gel-NYC), along with apparel items. The marketplace supports both buying at listed prices and making offers, with authentication verification for all transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Kick Avenue Marketplace Indonesia's online marketplace where individual buyers can buy at listed prices or make offers, and individual sellers can list authenticated sneakers, apparel, luxury items, and collectibles across brands including Nike, Adidas, ASICS, New Balance, Puma, and Vans. Includes product search, brand and size and condition filters, Lowest Ask pricing, offer functionality, and express shipping.
• Authentication Services Expert authentication and quality inspection service performed on every item before shipment, backed by a 100% Money-Back Authenticity Guarantee that issues full refunds if an item fails to meet platform standards. Designed for buyers seeking assurance that sneakers, apparel, and luxury items purchased via the marketplace are genuine.
• Hypequarter Showroom Physical showroom and community space in Indonesia where customers can explore curated sneakers, apparel, luxury items, and collectibles in person, meet fellow collectors, and receive on-site staff assistance. Functions as the in-person verification and brand experience complement to the online marketplace.

Quantifiable outcome

• 100% Authentic Guarantee - Every item sold is backed by money-back authenticity guarantee if product does not meet platform standards
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• HypequartercoreOthersHypequarter is Kick Avenue's official showroom and community space, providing customers with an offline experience to verify products, explore curated items in person, and engage with fellow collectors. The partnership enables physical brand presence and builds customer trust through tangible verification options.
• BCA (Bank Central Asia)minorGTM or Marketing PartnerBCA promotional partnership featuring 'BCA JUNE' campaign on the Kick Avenue platform, suggesting co-marketing initiatives between the marketplace and Indonesia's major banking institution to promote payment options and customer incentives.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• eBay: Long-standing peer-to-peer resale marketplace with an authenticated sneaker program. Comparable general resale mechanism and broad seller base, though operating without Kick Avenue's curation and authentication-first specialisation in sneakers.
• Depop: Social-first resale marketplace for fashion, sneakers, and streetwear with strong Gen-Z adoption. Comparable marketplace mechanics, take-rate revenue, and sneaker/streetwear inventory overlap with Kick Avenue's broader categories.
• Poshmark: Social commerce marketplace for fashion including footwear and accessories. Shares the two-sided marketplace, take-rate model, and Indonesian/diaspora-relevant fashion consumer base that Kick Avenue serves.
• The RealReal: Authentication-led luxury consignment marketplace with in-house experts verifying items. Comparable authentication-driven trust model for luxury and apparel categories that overlap with Kick Avenue's non-sneaker inventory.
• Vestiaire Collective: Authentication-led luxury resale marketplace covering apparel, handbags, and accessories. Comparable on the authentication-first positioning for higher-value pre-owned goods and the handbags/luxury verticals Kick Avenue has expanded into.

Direct peers

• Novelship: Asia-Pacific-focused sneaker and streetwear authentication-led resale marketplace. Most regionally comparable peer to Kick Avenue, with overlapping SEA target markets, similar authentication infrastructure, and sneakerhead community positioning.
• Flight Club: Consignment-driven sneaker retailer combining physical storefronts with online marketplace. Directly comparable to Kick Avenue's Hypequarter showroom + online model and shared sneaker collector target audience.
• GOAT: Sneaker authentication and resale marketplace with a strong focus on premium and limited-edition sneakers. Shares the same authentication-first, two-sided marketplace model and target customer (collectors and enthusiasts) as Kick Avenue.
• StockX: Global sneaker and streetwear resale marketplace with authentication-led fulfilment. The closest direct competitor to Kick Avenue, operating at much larger scale across the same buyer/seller mechanics, take-rate model, and authentication guarantee that Kick Avenue uses in Indonesia.

Regional players

• StockX India / X-Step (regional resellers): Regional sneaker resale operators across Asia operating authentication-led marketplace models outside Indonesia. Relevant peers for understanding how the model scales into adjacent Southeast Asian geographies Kick Avenue could expand into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxLcZeJaQuGicSpDBmAug6g
• Facebookfacebook.com/kickavenueid
• Instagraminstagram.com/kick.avenue
• TikToktiktok.com/@kickavenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kick Avenue