Ecommerce Platforms
- Company typePrivate
- Founded2004
- HeadquartersLondon, Canada
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ecommerce Platforms does
Ecommerce Platforms (ecommerce-platforms.com) operates as a content-led affiliate review and comparison site for ecommerce software, print-on-demand services, payment processors, and related tools. Operated by UK-incorporated Reeves and Sons Limited and founded in 2004, the company publishes in-depth reviews, side-by-side comparison charts, founder interviews, and free interactive tools (Shopify/Stripe/Skrill/Profit Margin calculators, business name generator, theme detector). The site targets aspiring entrepreneurs, SMB owners, dropshippers, and content creators who need to choose between Shopify, Wix, BigCommerce, Squarespace, Printful, Printify, Gelato, and other vendors. The core technology is a WordPress-based CMS combined with proprietary testing methodology and a growing suite of calculator tools. Co-founder Bogdan Rancea, with 12+ years in digital commerce, also co-founded ecomm.design.
The business model is anchored on affiliate referral commissions earned when visitors click through to partner platforms and sign up; Shopify is the flagship commercial relationship. Secondary revenue streams include a paid Ecommerce Business Course, Pre-built Shopify Stores, and professional services (Custom Store Setup, Shopify Migration, Print on Demand Store Setup, and an Ecommerce Growth Consultancy). Distribution is primarily organic through SEO, supplemented by a YouTube channel, email newsletter, and active social media presence. Headcount is 1-10 employees, indicating a lean, capital-efficient operation with no external funding disclosed.
Recent strategic activity in 2024 reflects a pivot toward AI-assisted store building content (BuildYourStore AI, AutoDS, Shopify Magic) and a deepening of the Shopify ecosystem partnership, alongside expansion of services and direct digital products. Brand credibility is evidenced by features in Entrepreneur, Huffpost, TechCrunch, Wired, and Harvard Business Review. The business does not disclose revenue and operates as a private limited company with no parent, subsidiaries, or institutional investment.
Ecommerce Platforms firmographics
Firmographics- Name
- Ecommerce Platforms
- Legal name
- Reeves and Sons Limited
- Website
- https://ecommerce-platforms.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ecommerce Platforms industry classification
Industry- Product category
- Ecommerce Software Reviews & Comparison
- akta.pro primary industry
- Creator/Influencer Storefront Platforms (CRAFANAC)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Ecommerce Platforms is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Ecommerce Platforms business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Marketing Commissions: The site earns a percentage of sales when visitors click through to reviewed platforms and make purchases. The company explicitly maintains affiliate relationships with products reviewed, generating revenue at no cost to readers. This is the primary revenue stream driving the business.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Ecommerce Platforms product offering
Product offeringCore offering
Ecommerce Platforms runs ecommerce-platforms.com, an affiliate review and comparison site that evaluates ecommerce store builders (Shopify, Wix, BigCommerce, Squarespace), print-on-demand suppliers (Printful, Printify, Gelato, Spreadshop), payment processors (Stripe, PayPal, Skrill, Wise), and AI store builders (BuildYourStore, AutoDS, Shopify Magic). It monetizes primarily through affiliate commissions from referred sign-ups, and secondarily through paid services such as Custom Store Setup, Shopify Migration, Print-on-Demand Store Setup, Ecommerce Growth Consultancy, pre-built Shopify stores, and an Ecommerce Business Course. Free interactive tools (pricing calculators, fee calculators, theme detector, business name generator) support organic discovery and conversion.
Product overview
Ecommerce-Platforms.com is a review and comparison platform for ecommerce tools and platforms, operated by Reeves and Sons Limited. The platform operates as a content and services hub consisting of: (1) Core review and comparison content covering ecommerce platforms (Shopify, Wix, BigCommerce, Squarespace), print-on-demand services (Printful, Printify, Gelato, Spreadshop), and related tools; (2) Free calculator tools suite including Shopify Pricing Calculator, Stripe Fee Calculator, Skrill Fee Calculator, Profit Margin Calculator, and Business Name Generator; (3) Professional services including Custom Store Setup, Shopify Migration Services, Print on Demand Store Setup, and Ecommerce Growth Consultancy; (4) Pre-built Shopify Stores and an Ecommerce Business Course; (5) The Shopify Experts Marketplace for hiring professionals; and (6) Editorial content including blog articles, interviews, statistics, and deals.
Differentiator
Problem solved
Functional benefit
Products and services
- Ecommerce Business Course Paid digital course with 35+ video lessons across 5 chapters, no deadlines and lifetime access, designed to teach aspiring entrepreneurs how to build and run a successful online business.
- Pre-built Shopify Stores Ready-made Shopify store templates that entrepreneurs can purchase and customize for immediate use as their own online store.
- Tools Suite (Free Calculators and Generators) Bundle of free interactive tools — Shopify Pricing Calculator, Shopify Theme Detector, Business Name Generator, Subscription Billing Calculator, and fee calculators for Wise, PayPal, Stripe, and Skrill — used by store owners to evaluate costs and select tools.
- Custom Store Setup Professional service where Ecommerce Platforms' experts set up Shopify accounts, build brand identity, customize store design, add products, install apps, and prepare the store for selling on behalf of the customer.
- Print on Demand Store Setup Setup service specifically for creating print-on-demand stores for entrepreneurs and creators who want to launch POD-based merchandise businesses.
- Shopify Migration Services Migration assistance for moving existing online stores to the Shopify platform, handled by the Ecommerce Platforms team.
- Ecommerce Growth Consultancy Direct access to seasoned growth professionals for ecommerce business strategy, plans, and insights tailored to the customer's specific needs, including a personal manager and expert team.
Quantifiable outcome
- Founded by a co-founder with over 12 years in the digital commerce space
- +1 more outcomes
Companies that use Ecommerce Platforms
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Ecommerce Platforms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature9 records
Ecommerce Platforms partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- ShopifyflagshipPrimary affiliate and marketing partner. Ecommerce Platforms is one of Shopify's key affiliate partners, promoting Shopify plans through dedicated links, reviews, comparison articles, and promotional offers including $1/month for the first 3 months. The partnership drives significant referral revenue and is the site's flagship commercial relationship, with Shopify appearing as the top recommended platform across the site.
- WixcoreAffiliate partner promoting Wix ecommerce as a top-rated website builder. Wix is featured as the site's runner-up recommendation in the top ecommerce platforms comparison, with dedicated review and visit links integrated throughout the platform.
- BigCommercecoreAffiliate partner promoted as the top recommendation for large businesses. Featured in the ecommerce platforms comparison chart and recommended for enterprise-level ecommerce needs.
- SquarespacecoreAffiliate partner positioned as the best platform for small businesses. Featured in comparison charts and reviews with direct visit links.
- PrintfulcoreFeatured as the Best Overall print-on-demand platform with a full review, direct visit links, and integration recommendations across the site's print-on-demand content.
- PrintifycorePrint-on-demand affiliate partner featured alongside Printful in comparison articles. Promoted for its free plan availability and international supplier network.
- GelatominorPrint-on-demand partner featured for its global production network in 32 countries with no setup fees and a free plan, reviewed and linked within the site's print-on-demand comparison content.
- SpreadshopminorPrint-on-demand affiliate partner reviewed in depth with a dedicated Spreadshop review article comparing it against Shopify and other POD platforms.
- BuildYourStore AIminorAI-powered Shopify store builder affiliate partner featured as a top AI store builder option with promotional pricing (Free Forever plan with winning products and free .store domain).
- AutoDSminorDropshipping automation tool affiliate partner promoted as a $1 trial option with AI Shopify Store, automated fulfillment, and 24/7 live chat features.
- StripecoreFeatured payment processor with a dedicated Stripe fee calculator tool built by Ecommerce Platforms. Stripe is promoted across ecommerce platform reviews as a recommended payment gateway with transparent pricing and global reach.
- SkrillminorFeatured payment processor with a dedicated Skrill fee calculator tool on the site. Skrill is reviewed as an alternative payment solution for online retailers, with detailed fee breakdowns for various transaction types.
- TrustpilotminorThe company maintains a Trustpilot review page where customers can leave and read reviews about their experience with Ecommerce Platforms' services and recommendations.
- StoretaskerminorShopify Expert marketplace featured as the #1 recommended Shopify expert hiring platform. Ecommerce Platforms drives referral traffic to Storetasker through its list of best Shopify experts, with Storetasker offering project-based pricing from $75 to $7,500.
- ecomm.designminorA showcase platform for the best ecommerce websites co-founded by the same co-founder who established Ecommerce Platforms. The two platforms share editorial synergies, with ecomm.design focusing on ecommerce website design inspiration and Ecommerce Platforms on platform reviews and comparisons.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ecommerce Platforms competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ecommerce Platforms social profiles
Digital presenceEcommerce Platforms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecommerce Platforms leadership team
Management profileNumber of profiles
Profiles1 record
Ecommerce Platforms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecommerce Platforms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecommerce Platforms
What does Ecommerce Platforms do?
Ecommerce Platforms runs ecommerce-platforms.com, an affiliate review and comparison site that evaluates ecommerce store builders (Shopify, Wix, BigCommerce, Squarespace), print-on-demand suppliers (Printful, Printify, Gelato, Spreadshop), payment processors (Stripe, PayPal, Skrill, Wise), and AI store builders (BuildYourStore, AutoDS, Shopify Magic). It monetizes primarily through affiliate commissions from referred sign-ups, and secondarily through paid services such as Custom Store Setup, Shopify Migration, Print-on-Demand Store Setup, Ecommerce Growth Consultancy, pre-built Shopify stores, and an Ecommerce Business Course. Free interactive tools (pricing calculators, fee calculators, theme detector, business name generator) support organic discovery and conversion.
Is Ecommerce Platforms a public or private company?
Ecommerce Platforms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ecommerce Platforms founded?
Ecommerce Platforms was founded in 2004. It employs 1 to 10 people.
Where is Ecommerce Platforms based?
Ecommerce Platforms is headquartered in London, Canada, in the North America region.
How does Ecommerce Platforms make money?
One revenue line is on record: affiliate Marketing Commissions.
Does Ecommerce Platforms have an API?
No public API is recorded for Ecommerce Platforms.
What industry is Ecommerce Platforms in?
Ecommerce Platforms's product category is Ecommerce Software Reviews & Comparison. Its primary akta.pro industry code is CRAFANAC, Creator/Influencer Storefront Platforms, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.