Ecommerce Platforms

What Ecommerce Platforms does

Ecommerce Platforms (ecommerce-platforms.com) operates as a content-led affiliate review and comparison site for ecommerce software, print-on-demand services, payment processors, and related tools. Operated by UK-incorporated Reeves and Sons Limited and founded in 2004, the company publishes in-depth reviews, side-by-side comparison charts, founder interviews, and free interactive tools (Shopify/Stripe/Skrill/Profit Margin calculators, business name generator, theme detector). The site targets aspiring entrepreneurs, SMB owners, dropshippers, and content creators who need to choose between Shopify, Wix, BigCommerce, Squarespace, Printful, Printify, Gelato, and other vendors. The core technology is a WordPress-based CMS combined with proprietary testing methodology and a growing suite of calculator tools. Co-founder Bogdan Rancea, with 12+ years in digital commerce, also co-founded ecomm.design.

The business model is anchored on affiliate referral commissions earned when visitors click through to partner platforms and sign up; Shopify is the flagship commercial relationship. Secondary revenue streams include a paid Ecommerce Business Course, Pre-built Shopify Stores, and professional services (Custom Store Setup, Shopify Migration, Print on Demand Store Setup, and an Ecommerce Growth Consultancy). Distribution is primarily organic through SEO, supplemented by a YouTube channel, email newsletter, and active social media presence. Headcount is 1-10 employees, indicating a lean, capital-efficient operation with no external funding disclosed.

Recent strategic activity in 2024 reflects a pivot toward AI-assisted store building content (BuildYourStore AI, AutoDS, Shopify Magic) and a deepening of the Shopify ecosystem partnership, alongside expansion of services and direct digital products. Brand credibility is evidenced by features in Entrepreneur, Huffpost, TechCrunch, Wired, and Harvard Business Review. The business does not disclose revenue and operates as a private limited company with no parent, subsidiaries, or institutional investment.

Name

Ecommerce Platforms

Legal name

Reeves and Sons Limited

Website

https://ecommerce-platforms.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Ecommerce Software Reviews & Comparison

akta.pro primary industry

Creator/Influencer Storefront Platforms (CRAFANAC)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Ecommerce platform reviews
• Online store builders
• Print on demand reviews
• Shopify store setup
• Ecommerce consulting services

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing Commissions: The site earns a percentage of sales when visitors click through to reviewed platforms and make purchases. The company explicitly maintains affiliate relationships with products reviewed, generating revenue at no cost to readers. This is the primary revenue stream driving the business.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Ecommerce Platforms runs ecommerce-platforms.com, an affiliate review and comparison site that evaluates ecommerce store builders (Shopify, Wix, BigCommerce, Squarespace), print-on-demand suppliers (Printful, Printify, Gelato, Spreadshop), payment processors (Stripe, PayPal, Skrill, Wise), and AI store builders (BuildYourStore, AutoDS, Shopify Magic). It monetizes primarily through affiliate commissions from referred sign-ups, and secondarily through paid services such as Custom Store Setup, Shopify Migration, Print-on-Demand Store Setup, Ecommerce Growth Consultancy, pre-built Shopify stores, and an Ecommerce Business Course. Free interactive tools (pricing calculators, fee calculators, theme detector, business name generator) support organic discovery and conversion.

Product overview

Ecommerce-Platforms.com is a review and comparison platform for ecommerce tools and platforms, operated by Reeves and Sons Limited. The platform operates as a content and services hub consisting of: (1) Core review and comparison content covering ecommerce platforms (Shopify, Wix, BigCommerce, Squarespace), print-on-demand services (Printful, Printify, Gelato, Spreadshop), and related tools; (2) Free calculator tools suite including Shopify Pricing Calculator, Stripe Fee Calculator, Skrill Fee Calculator, Profit Margin Calculator, and Business Name Generator; (3) Professional services including Custom Store Setup, Shopify Migration Services, Print on Demand Store Setup, and Ecommerce Growth Consultancy; (4) Pre-built Shopify Stores and an Ecommerce Business Course; (5) The Shopify Experts Marketplace for hiring professionals; and (6) Editorial content including blog articles, interviews, statistics, and deals.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecommerce Business Course Paid digital course with 35+ video lessons across 5 chapters, no deadlines and lifetime access, designed to teach aspiring entrepreneurs how to build and run a successful online business.
• Pre-built Shopify Stores Ready-made Shopify store templates that entrepreneurs can purchase and customize for immediate use as their own online store.
• Tools Suite (Free Calculators and Generators) Bundle of free interactive tools — Shopify Pricing Calculator, Shopify Theme Detector, Business Name Generator, Subscription Billing Calculator, and fee calculators for Wise, PayPal, Stripe, and Skrill — used by store owners to evaluate costs and select tools.
• Custom Store Setup Professional service where Ecommerce Platforms' experts set up Shopify accounts, build brand identity, customize store design, add products, install apps, and prepare the store for selling on behalf of the customer.
• Print on Demand Store Setup Setup service specifically for creating print-on-demand stores for entrepreneurs and creators who want to launch POD-based merchandise businesses.
• Shopify Migration Services Migration assistance for moving existing online stores to the Shopify platform, handled by the Ecommerce Platforms team.
• Ecommerce Growth Consultancy Direct access to seasoned growth professionals for ecommerce business strategy, plans, and insights tailored to the customer's specific needs, including a personal manager and expert team.

Quantifiable outcome

• Founded by a co-founder with over 12 years in the digital commerce space
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature9 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• ShopifyflagshipGTM or Marketing PartnerPrimary affiliate and marketing partner. Ecommerce Platforms is one of Shopify's key affiliate partners, promoting Shopify plans through dedicated links, reviews, comparison articles, and promotional offers including $1/month for the first 3 months. The partnership drives significant referral revenue and is the site's flagship commercial relationship, with Shopify appearing as the top recommended platform across the site.
• WixcoreGTM or Marketing PartnerAffiliate partner promoting Wix ecommerce as a top-rated website builder. Wix is featured as the site's runner-up recommendation in the top ecommerce platforms comparison, with dedicated review and visit links integrated throughout the platform.
• BigCommercecoreGTM or Marketing PartnerAffiliate partner promoted as the top recommendation for large businesses. Featured in the ecommerce platforms comparison chart and recommended for enterprise-level ecommerce needs.
• SquarespacecoreGTM or Marketing PartnerAffiliate partner positioned as the best platform for small businesses. Featured in comparison charts and reviews with direct visit links.
• PrintfulcoreGTM or Marketing PartnerFeatured as the Best Overall print-on-demand platform with a full review, direct visit links, and integration recommendations across the site's print-on-demand content.
• PrintifycoreGTM or Marketing PartnerPrint-on-demand affiliate partner featured alongside Printful in comparison articles. Promoted for its free plan availability and international supplier network.
• GelatominorGTM or Marketing PartnerPrint-on-demand partner featured for its global production network in 32 countries with no setup fees and a free plan, reviewed and linked within the site's print-on-demand comparison content.
• SpreadshopminorGTM or Marketing PartnerPrint-on-demand affiliate partner reviewed in depth with a dedicated Spreadshop review article comparing it against Shopify and other POD platforms.
• BuildYourStore AIminorGTM or Marketing PartnerAI-powered Shopify store builder affiliate partner featured as a top AI store builder option with promotional pricing (Free Forever plan with winning products and free .store domain).
• AutoDSminorGTM or Marketing PartnerDropshipping automation tool affiliate partner promoted as a $1 trial option with AI Shopify Store, automated fulfillment, and 24/7 live chat features.
• StripecoreGTM or Marketing PartnerFeatured payment processor with a dedicated Stripe fee calculator tool built by Ecommerce Platforms. Stripe is promoted across ecommerce platform reviews as a recommended payment gateway with transparent pricing and global reach.
• SkrillminorGTM or Marketing PartnerFeatured payment processor with a dedicated Skrill fee calculator tool on the site. Skrill is reviewed as an alternative payment solution for online retailers, with detailed fee breakdowns for various transaction types.
• TrustpilotminorGTM or Marketing PartnerThe company maintains a Trustpilot review page where customers can leave and read reviews about their experience with Ecommerce Platforms' services and recommendations.
• StoretaskerminorGTM or Marketing PartnerShopify Expert marketplace featured as the #1 recommended Shopify expert hiring platform. Ecommerce Platforms drives referral traffic to Storetasker through its list of best Shopify experts, with Storetasker offering project-based pricing from $75 to $7,500.
• ecomm.designminorStrategic or Co-development PartnerA showcase platform for the best ecommerce websites co-founded by the same co-founder who established Ecommerce Platforms. The two platforms share editorial synergies, with ecomm.design focusing on ecommerce website design inspiration and Ecommerce Platforms on platform reviews and comparisons.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ecomplatforms
• YouTubeyoutube.com/EcommercePlatforms
• Facebookfacebook.com/ecomplatforms
• LinkedInlinkedin.com/company/ecommerce-platforms
• Instagraminstagram.com/ecomplatforms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecommerce Platforms