OrderCounter
OrderCounter is a privately held U.S. restaurant-technology vendor that sells a Hybrid POS platform combining on-premise server reliability with cloud accessibility, serving fine dining, QSR, bar/nightclub, delivery, multi-unit, and retail operators across the United States.
- Company typePrivate
- Founded2007
- HeadquartersPensacola, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OrderCounter does
OrderCounter is a privately held U.S. restaurant-technology vendor founded in 2007 and headquartered in Pensacola, Florida. The company develops and sells a Hybrid Point-of-Sale (POS) platform that combines the reliability of an on-premise server with the accessibility of cloud software, enabling restaurant operators to view data and run their business from any device. The platform is extended by a suite of integrated modules including Online Ordering (to bypass third-party delivery commissions of 25-35%), OrderTab (handheld POS), Self-Serve Kiosks, ScheduleGofer employee scheduling, Remote Back Office management, a multi-location Mobile App, Kitchen Display Systems, and gift card processing and fulfillment.
The product is sold on a subscription-licensing model with recurring support plans, supplemented by transaction-based revenue from gift card processing. OrderCounter markets a sales-led, demo-driven go-to-market motion targeting a range of restaurant verticals — fine dining, quick service and fast casual, bar/nightclub, delivery and takeout, multi-unit groups, and retail — through direct sales, a Partner Program for resellers, and a Technology Partners ecosystem for integrations.
Operationally the company is small (11-50 employees), bootstrapped with no disclosed funding rounds, no parent company, and no publicly identified investors. Leadership disclosed in the source material is limited to two executives: Thomas Barrineau IV (Co-Founder & New Partnership Development) and Brian Edwards (Chief Product Officer). All operations and revenue generation are concentrated in the United States, with no disclosed international footprint.
OrderCounter firmographics
Firmographics- Name
- OrderCounter
- Legal name
- OrderCounter
- Website
- https://ordercounter.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OrderCounter is a privately held U.S. restaurant-technology vendor that sells a Hybrid POS platform combining on-premise server reliability with cloud accessibility, serving fine dining, QSR, bar/nightclub, delivery, multi-unit, and retail operators across the United States.
- Ownership category
- akta.pro rank
OrderCounter industry classification
Industry- Product category
- Restaurant POS Systems
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), POS Terminals & All-in-One Retail Computers (HDACAKAA)
Keywords
Where OrderCounter is headquartered
LocationHeadquarters
- HQ city
- Pensacola
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OrderCounter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- POS System Subscriptions: OrderCounter generates revenue through subscription-based POS system licensing, providing restaurants with their hybrid POS solution along with associated features like online ordering, employee scheduling, and kitchen display systems. The company offers various support plans to suit different business needs.
- Gift Card Processing: OrderCounter acts as a gift card provider assisting with the entire process from gift card design and processing to production and fulfillment, generating revenue through transaction processing fees.
- Support Services: Various support plans offered to suit different restaurant needs, providing ongoing service revenue.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
OrderCounter product offering
Product offeringCore offering
OrderCounter sells a Hybrid Point of Sale platform for restaurant operators that combines the reliability of an in-house server with cloud-based accessibility, allowing data access and operations management from any device. The core POS is extended with an integrated suite of standalone add-on modules and services, including online ordering, handheld and tablet POS, self-serve kiosks, kitchen display systems, employee scheduling, remote back-office management, mobile multi-location apps, and end-to-end gift card design, processing, production, and fulfillment.
Product overview
OrderCounter offers a Hybrid Point of Sale platform that combines the reliability of an in-house server with cloud accessibility, allowing restaurants to manage operations from any device. The core Hybrid POS is supplemented by a suite of integrated modules including Online Ordering (to receive direct website orders), OrderTab (handheld POS solution), Gift Cards, Tablet Solutions, Self-Serve Kiosks, ScheduleGofer Employee Scheduling, Remote Back Office management portal, Mobile App for multi-location oversight, and Kitchen Display Systems (KDS). Together, these products form a unified restaurant management ecosystem covering front-of-house service, back-office operations, kitchen workflow, and customer-facing ordering channels.
Differentiator
Problem solved
Functional benefit
Brands
- OrderTab: An all-in-one POS solution that streamlines checkout, speeds up service, and enhances guest interactions right from your hand.
- ScheduleGofer
Products and services
- Hybrid Point of Sale (Hybrid POS) Hybrid POS system combining the reliability of a traditional in-house server with the accessibility of cloud solutions, enabling restaurant operators to view data and run their business from any device. Sold as the company's flagship restaurant point-of-sale platform.
- Online Ordering Direct online ordering capability that lets customers order from the restaurant's own website, with orders flowing directly into the POS to eliminate 25-35% commission fees charged by third-party ordering platforms.
- OrderTab All-in-one handheld POS solution that streamlines checkout, speeds up service, and enhances guest interactions from a handheld device, sold as a standalone sub-brand of OrderCounter.
- OrderCounter Gift Cards End-to-end gift card service for restaurants covering design, processing, production, and fulfillment, generating transaction processing fees.
- Tablet Solutions Mobile POS tablet solution that lets servers send customer orders directly to the kitchen from the table, replacing traditional notepads.
- Self-Serve Kiosks Self-service ordering kiosks for restaurants designed to reduce labor costs while maintaining customer service quality, used as line-busting tools in quick service environments.
- ScheduleGofer Employee Scheduling Employee scheduling product, sold under the ScheduleGofer sub-brand, that streamlines shift management, monitors labor costs, and handles scheduling requests for restaurant operators.
- Remote Back Office Cloud-based back-office management portal that enables restaurant operators to manage employees, access sales reports, track inventory, and perform other administrative functions from any location.
- Mobile App Mobile application that provides at-a-glance visibility into the performance of all restaurant locations for operators managing multiple sites.
- Kitchen Display Systems (KDS) Kitchen display system enabling back-of-house staff to efficiently fulfill dining, takeout, and delivery orders through visual order management instead of hunting through paper tickets.
Quantifiable outcome
- Restaurants can bypass 25-35% commission fees charged by third-party online ordering platforms
Companies that use OrderCounter
Customer profileSegments6 records
Ideal customer profiles3 records
OrderCounter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
OrderCounter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Technology PartnerscoreOrderCounter maintains a dedicated Technology Partners page and program, indicating partnerships with technology providers for integrations and interoperability. The company supports various systems and partners nationwide and integrates with popular online ordering systems to receive orders directly into their POS.
Recent moves5 records
Expansion highlights6 records
OrderCounter competitors and assessment
Company assessmentDirect peers
- Toast: Toast is the leading cloud-native restaurant POS platform in the U.S., offering POS, payments, online ordering, payroll, and team management for full-service, QSR, and multi-unit operators. It directly competes with OrderCounter across OrderCounter's core restaurant segments (fine dining, QSR, bars, multi-unit) and is the dominant share-taker in the category.
- Revel Systems: Revel Systems provides an iPad-based POS with kitchen display, inventory, and labor management for restaurants, retail, and enterprise. It targets the same QSR, full-service, and multi-unit operators as OrderCounter, with comparable feature breadth including online ordering and loyalty.
- HungerRush: HungerRush offers an integrated restaurant tech platform covering POS, online ordering, delivery management, and text-based marketing, with strong pizza/QSR specialization similar to OrderCounter's delivery and takeout segment.
- SpotOn: SpotOn offers a restaurant POS platform with integrated payments, online ordering, loyalty, and marketing tools for SMB and multi-unit restaurants. It directly competes with OrderCounter for the same operator segments, particularly QSR and full-service restaurants.
- TouchBistro: TouchBistro is an iPad-based POS purpose-built for restaurants (full-service, QSR, bars, breweries) with features like floor management, coursing, and KDS. It is a direct comparable to OrderCounter in product scope and target verticals, and similarly sized as a focused restaurant-only POS provider.
- Clover (Fiserv): Clover, owned by Fiserv, is a widely deployed POS platform used by restaurants, retail, and service businesses with an app marketplace for online ordering, KDS, and employee management. It competes with OrderCounter across OrderCounter's restaurant and retail segments, especially at the SMB level.
- Square for Restaurants (Block): Square for Restaurants, part of Block, offers cloud-based POS with integrated payments, online ordering, and team management targeted at QSR, full-service, and bars. It competes head-to-head with OrderCounter for the same SMB and mid-market restaurant operators, with the advantage of a massive payments ecosystem.
- Lightspeed Restaurant: Lightspeed Restaurant provides cloud POS for full-service restaurants, QSR, bars, and hotels with online ordering, delivery, and inventory management. It directly overlaps OrderCounter's verticals (fine dining, QSR, delivery) and competes for similar multi-location operators.
Broad incumbents
- Aloha by NCR Voyix: Aloha is an established POS platform from NCR Voyix serving enterprise and multi-unit full-service and QSR restaurants. It overlaps with OrderCounter's multi-unit segment but is a much larger incumbent with broader enterprise deployment.
- PAR Technology (Brink POS / Punchh): PAR Technology operates Brink POS for restaurants and a broader enterprise restaurant tech stack including loyalty (Punchh) and back-office tools. It is a larger, publicly-traded incumbent competing for multi-unit enterprise accounts that OrderCounter also targets.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OrderCounter social profiles
Digital presenceOrderCounter financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrderCounter leadership team
Management profileNumber of profiles
Profiles2 records
OrderCounter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrderCounter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrderCounter
What does OrderCounter do?
OrderCounter sells a Hybrid Point of Sale platform for restaurant operators that combines the reliability of an in-house server with cloud-based accessibility, allowing data access and operations management from any device. The core POS is extended with an integrated suite of standalone add-on modules and services, including online ordering, handheld and tablet POS, self-serve kiosks, kitchen display systems, employee scheduling, remote back-office management, mobile multi-location apps, and end-to-end gift card design, processing, production, and fulfillment.
Is OrderCounter a public or private company?
OrderCounter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OrderCounter founded?
OrderCounter was founded in 2007. It employs 11 to 50 people.
Where is OrderCounter based?
OrderCounter is headquartered in Pensacola, United States, in the North America region.
How does OrderCounter make money?
Three revenue lines are on record. POS System Subscriptions are the primary driver. The others are gift Card Processing and support Services.
Who are OrderCounter's main competitors?
Direct peers on record are Toast, Revel Systems, HungerRush, SpotOn, TouchBistro, Clover (Fiserv), Square for Restaurants (Block) and Lightspeed Restaurant. Broad incumbents are Aloha by NCR Voyix and PAR Technology (Brink POS / Punchh).
Does OrderCounter have an API?
No public API is recorded for OrderCounter.
What industry is OrderCounter in?
OrderCounter's product category is Restaurant POS Systems. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms).