What Dm9 does

Lola\TBWA is a Brazilian advertising and marketing agency operating as the local affiliate of the TBWA global advertising collective. The firm, formerly known as Lew Lara, delivers brand strategy, creative campaign development, content production, performance marketing, and purpose-driven communication for enterprise, nonprofit, and government clients. Its service portfolio is built around TBWA's trademarked Disruption® methodology, which frames creative output as a structured strategy-engineering exercise rather than pure artistic production.

The agency's client roster spans multiple industries: food and beverage (Friboi/JBS, Swift, Camil PB, KFC), automotive (Nissan Brasil), pharmaceuticals and healthcare (Eurofarma, Care Plus), financial services (Banco do Brasil, Pague Menos), technology and consumer electronics (Apple), industrials (ArcelorMittal), travel (Air France), and a notable slate of public-sector and nonprofit accounts (São Paulo Estado, CDHU, Cruz Vermelha São Paulo, Fundação Dorina Nowill para Cegos, Alma Preta). Distribution is direct-to-client within Brazil, with no reseller, marketplace, or programmatic intermediary layer described in the operating model.

Commercially, Lola\TBWA operates as a private subsidiary within the TBWA parent group, with revenue generated through agency-of-record retainers, project-based creative fees, and campaign production billings typical of full-service advertising shops. The firm maintains a dual-office footprint, with its headquarters in the Pinheiros district of São Paulo and a second office in Brasília that supports federal and state government account work. No headcount, revenue, or financial disclosure data is available in the source material.

Name

Dm9

Legal name

Lola\TBWA

Website

https://dm9.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Lola\TBWA is a Brazilian full-service advertising agency affiliated with the TBWA global network, serving enterprise, nonprofit, and government clients from São Paulo and Brasília offices using the Disruption® methodology.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Advertising services
• Brand strategy
• Creative campaigns
• Performance marketing
• Purpose-driven communications

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

Lola\TBWA is a Brazilian advertising agency that develops brand strategies, creative campaigns, performance marketing, and purpose-driven communications for enterprise, government, and nonprofit clients. Operating under the TBWA global advertising network, the agency applies TBWA's Disruption® methodology to deliver brand building and creative advertising services to clients across food and beverage, automotive, pharmaceutical, retail, financial, technology, and public-sector verticals in Brazil.

Product overview

Dm9 is not present in the provided source data. The source data pertains to Lola\TBWA (also known as Lew Lara TBWA), a Brazilian advertising and marketing agency, which does not offer technology products, platforms, or SaaS services of the type covered by this schema.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Creative Campaigns Development of brand strategies and creative advertising campaigns for enterprise, government, and nonprofit clients, including positioning, creative concepts, and campaign execution across channels.
• Performance Marketing Performance-oriented marketing services aimed at improving market performance and brand outcomes for clients such as Nissan Brasil.
• Purpose-Driven Communications Creative communications services translating organizational missions into campaigns that combine strategy, creativity, and inclusion, serving nonprofit and social-purpose clients.
• Brand Development for New Products Brand development services supporting the launch and shaping of new product brands, exemplified by the Eurofarma Rehidrat engagement.
• Brand Essence and Identity Work Brand essence and identity services that help organizations re-establish core identity and connect with audiences, exemplified by the Alma Preta engagement.

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TBWAcoreStrategic or Co-development PartnerLola\TBWA is a member agency of the TBWA global advertising network. TBWA is known for its Disruption® methodology. The agency operates under the TBWA umbrella brand and utilizes the network's global resources and methodologies.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• AlmapBBDO: Premier Brazilian creative agency and member of the BBDO/Omnicom network — the same parent holding company as TBWA. Competes head-to-head with Lola\TBWA for major Brazilian brand mandates.
• DPZ&T: One of the leading Brazilian full-service creative advertising agencies, headquartered in São Paulo. Directly comparable to Lola\TBWA as a top-tier Brazilian creative shop competing for the same enterprise brand clients and government accounts.
• Wieden+Kennedy São Paulo: Global creative agency with a flagship São Paulo office serving major Brazilian and multinational brands. Operates in the same premium creative tier as Lola\TBWA, often pitching for the same accounts.
• Africa (Agência Africa): Brazilian creative-led advertising agency with strong enterprise client roster. Comparable to Lola\TBWA in serving large Brazilian brands across multiple verticals with full-service creative and brand strategy offerings.

Broad incumbents

• BBDO Brasil: Brazilian arm of BBDO Worldwide, sister agency to TBWA under Omnicom. Offers full-service creative and communications and competes directly with Lola\TBWA for enterprise clients in Brazil.
• MullenLowe Brasil: Brazilian arm of MullenLowe Global (IPG network), offering creative advertising and integrated communications. Comparable as a network-affiliated full-service agency competing for similar enterprise and consumer brand clients.
• DDB Brasil: Brazilian arm of DDB Worldwide (Omnicom network). Competes with Lola\TBWA within the same holding company group, often pitching for the same multinational and Brazilian enterprise clients.
• Publicis Brasil: Brazilian operation of Publicis Groupe, providing integrated advertising, media, digital, and commerce services. Comparable as a network-affiliated competitor to Lola\TBWA with broader capabilities and similar enterprise client targets.
• Ogilvy Brasil: Brazilian arm of Ogilvy (WPP network), offering a much broader portfolio across advertising, PR, digital, and consulting. Competes with Lola\TBWA for enterprise brand work but with significantly wider service breadth and global scale.

Others

• Lew'Lara (predecessor brand): The historical agency brand that was absorbed into the Lola\TBWA identity under the TBWA network. Listed to acknowledge the continuity of the underlying business entity, not as a separate operating competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DM9ddb
• LinkedInlinkedin.com/company/dm9

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dm9