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Africa Agency

Full company profile

uuid0008n33

Namestring
Africa Agency
Legal namestring
Africa Creative/™
Websiteurl
africa.com.br
Company typeenum
Private
Founded yearint
2002
Short descriptiontext

Africa Creative is a São Paulo-based, full-service advertising and creative agency founded in 2002, serving major Brazilian and multinational enterprises across banking, telecom, beverages, beauty, and automotive with brand strategy, campaign development, and creative production services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersSão Paulo, Brazil
HQ citystring
São Paulo
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
creative advertising services, brand strategy services, campaign development, marketing communications, brand identity design
Industry2 codes
1Integrated Full-Service Creative Agencies
CodeMPAAAAAAPrimaryNo
2Creative Concepting & Campaign Development
CodeBPAFAEADPrimaryNo
NAICS code3 codes
  • Advertising Agencies541810
  • Advertising Agencies54181
  • Graphic Design Services541430
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Advertising Services
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Advertising and Creative Services
TypeProfessional Services
Description

Africa Creative generates revenue through creative advertising services, brand campaigns, and marketing communications for major Brazilian brands. Revenue is derived from client engagements including campaign development, brand strategy, and creative production services.

africacreative.com.br
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Africa Creative is a Brazilian advertising and creative agency that develops brand strategy, creative campaigns, advertising production, and marketing communications for major enterprise clients. The agency serves a roster of high-profile Brazilian and multinational brands across banking (Itaú), telecommunications (Vivo), beverages (Brahma, Budweiser), beauty (Natura), and automotive (Hyundai) industries, with a portfolio of culturally significant campaigns including FIFA World Cup sports marketing initiatives.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Creative Advertising Services
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Peers10 records
1DM9 (DM9DDB)
TypeDirect peer
Description

Brazilian creative agency affiliated with DDB Worldwide. Long-standing São Paulo-based creative shop serving large Brazilian brands — a direct competitor in the same enterprise creative category as Africa.

2DPZ&T
TypeDirect peer
Description

Brazilian premium creative agency, part of the TBWA global network, headquartered in São Paulo. Directly comparable to Africa Creative in terms of Brazilian creative pedigree, São Paulo base, and roster of major Brazilian advertisers.

3Wieden+Kennedy
TypeBroad incumbent
Description

Global independent creative agency renowned for brand-building work for Nike and other major advertisers. Comparable to Africa as an independent, creatively-led shop pursuing premium global brand assignments, though with broader geographic footprint.

4Leo Burnett Brazil
TypeBroad incumbent
Description

Brazilian office of Leo Burnett Worldwide (Publicis). A large Brazilian creative agency serving major advertisers under a global network — competing with Africa for enterprise creative accounts in Brazil.

5Pereira O'Dell
TypeEmerging player
Description

Independent creative agency with operations in the US and Brazil, focused on brand creative and integrated campaigns. Comparable as an independent creative competitor with cross-market capabilities serving major brands.

6MullenLowe Brazil
TypeBroad incumbent
Description

Brazilian office of MullenLowe (IPG). Competes with Africa for major Brazilian brand creative mandates, offering the broader IPG network's capabilities as a differentiator versus an independent like Africa Creative.

7AlmapBBDO
TypeDirect peer
Description

One of Brazil's most awarded creative agencies, part of BBDO Worldwide. Competes head-to-head with Africa for premium Brazilian brand accounts and similarly emphasizes creative campaign work for major advertisers.

8Ogilvy Brazil
TypeBroad incumbent
Description

Brazilian office of Ogilvy (WPP). One of Brazil's largest advertising networks, directly competing with Africa for creative mandates from major Brazilian and multinational advertisers.

9David Miami
TypeEmerging player
Description

Independent creative agency known for culturally resonant, award-winning campaigns for major brands. Comparable to Africa Creative as an independent creative boutique competing for premium brand briefs outside the global holding-company model.

10GUT Network (GUT)
TypeDirect peer
Description

Independent Latin American creative network founded in Brazil. Comparable as an independent, creatively-led agency competing for blue-chip Latin American brand work without global holding-company ownership.

Market position
Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Africa Agency

Advertising Servicesafrica.com.br

Africa Creative is a São Paulo-based, full-service advertising and creative agency founded in 2002, serving major Brazilian and multinational enterprises across banking, telecom, beverages, beauty, and automotive with brand strategy, campaign development, and creative production services.

Africa Agency firmographics

Firmographics
Name
Africa Agency
Legal name
Africa Creative/™
Website
https://africa.com.br
Company type
Private
Founded year
2002
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Africa Creative is a São Paulo-based, full-service advertising and creative agency founded in 2002, serving major Brazilian and multinational enterprises across banking, telecom, beverages, beauty, and automotive with brand strategy, campaign development, and creative production services.
Ownership category
akta.pro rank

Where Africa Agency is headquartered

Location

Headquarters

HQ city
São Paulo
HQ country
Brazil
HQ region
Latin America

Offices1 record

Markets served

Africa Agency business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Advertising and Creative Services: Africa Creative generates revenue through creative advertising services, brand campaigns, and marketing communications for major Brazilian brands. Revenue is derived from client engagements including campaign development, brand strategy, and creative production services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Africa Agency product offering

Product offering

Core offering

Africa Creative is a Brazilian advertising and creative agency that develops brand strategy, creative campaigns, advertising production, and marketing communications for major enterprise clients. The agency serves a roster of high-profile Brazilian and multinational brands across banking (Itaú), telecommunications (Vivo), beverages (Brahma, Budweiser), beauty (Natura), and automotive (Hyundai) industries, with a portfolio of culturally significant campaigns including FIFA World Cup sports marketing initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

  • Creative Advertising Services

Companies that use Africa Agency

Customer profile

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Africa Agency technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Africa Agency partnerships and signals

Strategic signal

Scale indicators1 record

Africa Agency competitors and assessment

Company assessment

Direct peers

  • DM9 (DM9DDB): Brazilian creative agency affiliated with DDB Worldwide. Long-standing São Paulo-based creative shop serving large Brazilian brands — a direct competitor in the same enterprise creative category as Africa.
  • DPZ&T: Brazilian premium creative agency, part of the TBWA global network, headquartered in São Paulo. Directly comparable to Africa Creative in terms of Brazilian creative pedigree, São Paulo base, and roster of major Brazilian advertisers.
  • AlmapBBDO: One of Brazil's most awarded creative agencies, part of BBDO Worldwide. Competes head-to-head with Africa for premium Brazilian brand accounts and similarly emphasizes creative campaign work for major advertisers.
  • GUT Network (GUT): Independent Latin American creative network founded in Brazil. Comparable as an independent, creatively-led agency competing for blue-chip Latin American brand work without global holding-company ownership.

Broad incumbents

  • Wieden+Kennedy: Global independent creative agency renowned for brand-building work for Nike and other major advertisers. Comparable to Africa as an independent, creatively-led shop pursuing premium global brand assignments, though with broader geographic footprint.
  • Leo Burnett Brazil: Brazilian office of Leo Burnett Worldwide (Publicis). A large Brazilian creative agency serving major advertisers under a global network — competing with Africa for enterprise creative accounts in Brazil.
  • MullenLowe Brazil: Brazilian office of MullenLowe (IPG). Competes with Africa for major Brazilian brand creative mandates, offering the broader IPG network's capabilities as a differentiator versus an independent like Africa Creative.
  • Ogilvy Brazil: Brazilian office of Ogilvy (WPP). One of Brazil's largest advertising networks, directly competing with Africa for creative mandates from major Brazilian and multinational advertisers.

Emerging players

  • Pereira O'Dell: Independent creative agency with operations in the US and Brazil, focused on brand creative and integrated campaigns. Comparable as an independent creative competitor with cross-market capabilities serving major brands.
  • David Miami: Independent creative agency known for culturally resonant, award-winning campaigns for major brands. Comparable to Africa Creative as an independent creative boutique competing for premium brand briefs outside the global holding-company model.

Market position

Customer concentration

Africa Agency social profiles

Digital presence

Africa Agency financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Africa Agency leadership team

Management profile

Number of profiles

Profiles3 records

Africa Agency funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Africa Agency M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Africa Agency

What does Africa Agency do?

Africa Creative is a Brazilian advertising and creative agency that develops brand strategy, creative campaigns, advertising production, and marketing communications for major enterprise clients. The agency serves a roster of high-profile Brazilian and multinational brands across banking (Itaú), telecommunications (Vivo), beverages (Brahma, Budweiser), beauty (Natura), and automotive (Hyundai) industries, with a portfolio of culturally significant campaigns including FIFA World Cup sports marketing initiatives.

Is Africa Agency a public or private company?

Africa Agency is a private company. It is classified as unknown and is currently operating.

When was Africa Agency founded?

Africa Agency was founded in 2002. It employs 501 to 1,000 people.

Where is Africa Agency based?

Africa Agency is headquartered in São Paulo, Brazil, in the Latin America region.

How does Africa Agency make money?

One revenue line is on record: advertising and Creative Services.

Who are Africa Agency's main competitors?

Direct peers on record are DM9 (DM9DDB), DPZ&T, AlmapBBDO and GUT Network (GUT). Broad incumbents are Wieden+Kennedy, Leo Burnett Brazil, MullenLowe Brazil and Ogilvy Brazil. Emerging players are Pereira O'Dell and David Miami.

Does Africa Agency have an API?

No public API is recorded for Africa Agency.

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