Name

EXULTS

Legal name

Exults

Website

https://exults.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Law Firm Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential Measurement & ROI Analytics (MPAAAGAL)

Keywords

• Law firm marketing
• Digital marketing agency
• Search engine optimization
• Pay-per-click advertising
• AI search optimization

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Custom Digital Marketing Services Retainers: Full-service agency retainers bundling website design/development, SEO, PPC management, social media management, email marketing, AI Optimization, and digital PR for law firms and other verticals. No contracts or hidden fees; work is structured around custom monthly quotes.
2. Performance-Based Paid Media Management Fees: Management fees layered on top of paid search ad spend (Google Ads, Microsoft/Bing Ads, LSAs). Clients pay the search engines directly for clicks/leads while Exults charges a management fee to optimize spend and campaign performance.
3. Project-Based Web Design & Development: One-time project engagements for website design, custom application programming, logo development, and billboard advertising campaigns, custom-quoted per client scope.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels11 records

Core offering

Exults is a full-service digital marketing agency that builds and manages customized, data-driven marketing programs for law firms and select other verticals, bundling website design and development, SEO, PPC/Sponsored Search (Google Ads, Microsoft/Bing Ads, LSAs), social media management, email marketing, AI Optimization (AIO), digital PR, billboard/outdoor, and expanded media (radio, TV, 360-degree placement). Engagements are structured as custom-quoted monthly retainers with no contracts or hidden fees, supported by Exults' proprietary ARC homegrown 24/7 client reporting system and ExultsAI AI Optimization suite for ranking in ChatGPT and Google AI Overviews. The agency's primary vertical is law firms — especially personal injury, workers' compensation, and estate planning/probate — with clients served across all 50 U.S. states from its Coral Springs, Florida headquarters.

Product overview

Exults delivers a full-service digital marketing platform-plus-modules offering rather than a single product. The core engagement model bundles Website Design & Development, SEO, and PPC / Sponsored Search with a vertical Law Firm Marketing practice that targets Personal Injury, Workers' Compensation, Estate Planning & Probate, Family Law, Criminal Defense, and Bankruptcy matters. Built on top of this core, Exults layers proprietary assets and add-on modules including the ARC homegrown reporting platform, the ExultsAI consulting and AI Optimization (AIO) suite, AI Operations, Social Media Management & Advertising, Email Marketing, Retargeting, Custom Programming, Logo Development, Metaverse Development, and Expanded Law Firm Media Services (Billboard, Radio, Television, 360 Degree Media Placement, and Social Media Influencer Research & Negotiations). Together these named products form an integrated, data-driven marketing engine branded around the tagline "Exults means Results" and the "Driving Cases" messaging, with a strong focus on AI-driven lead generation and AI-search visibility for legal clients.

Differentiator

Problem solved

Functional benefit

Brands

• ARC: Exults' proprietary in-house reporting/accountability system used to deliver 24/7 client reporting, PPC reports, engagement reports, IE reports, dashboards, and website management.
• ExultsAI
• The Firm Report with Zach Hoffman

Products and services

• Website Design & Development Custom, non-template website design and development using WordPress as the CMS of choice, with integrated security features, responsive design across devices, mobile development, conversion rate optimization, and usability enhancements for law firm and other clients.
• SEO (Search Engine Optimization) Ongoing, best-practice SEO service covering keyword research and strategy, on-page optimization, content generation, technical SEO, backlink auditing, link building, video optimization, Google My Business & local directories, and lead generation, local, AI, e-commerce, and technical SEO specializations.
• PPC / Sponsored Search (Pay-Per-Click) Pay-per-click advertising management on Google Ads, Microsoft (Bing) Ads, YouTube, and the Google Display Network, including Local Services Ads, dynamic remarketing, competitor conquesting, negative keyword optimization, landing page optimization, and real-time lead tracking with a custom dashboard.
• ExultsAI / AI Optimization (AIO) Proprietary ExultsAI consulting suite that delivers AI strategy formulation, customized AI solutions, technology assessment, goal setting, implementation and integration, data quality improvement, actionable insights, training and ongoing support, regulatory compliance, ethical AI, and continuous performance optimization for law firms.
• AI Operations Companion service to AI Optimization that amplifies client content by improving visibility in ChatGPT, Google AI Overview, and other LLMs through AI Optimization, Content Optimization & Enhancement, and AI Technical Markups.
• Social Media Management & Advertising Social media strategy, community management, and paid social advertising across Facebook, Instagram, LinkedIn, X, Pinterest, and TikTok, plus platform-specific advertising such as Facebook Ads and Instagram Ads to amplify law firm reach.
• Email Marketing Targeted email campaigns to nurture leads, retain existing clients, promote new services, and share updates, combined with segmentation and strong CTAs as part of an integrated law firm marketing plan.
• Billboard Advertising for Law Firms Outdoor billboard campaign service for law firms covering creative design, placement strategy, flexible budgeting across static and digital boards, and tracking via custom phone numbers, QR codes, and landing pages.
• Law Firm Marketing (Vertical Practice) Vertical-specific marketing offering for law firms spanning Personal Injury, Bankruptcy, Criminal Defense, Estate Planning and Probate, Family Law and Child Custody, and Workplace Injury and Workers' Compensation, bundling web design, SEM, SEO, social media, email, AI Optimization, and expanded media services.
• ARC (Homegrown Client Reporting System) Exults' proprietary online reporting portal that is live 24/7 and offers Requests ticketing, combined Bing & AdWords PPC reports, organic engagement reports, side-by-side IE search-results screenshots, a custom dashboard per service, and a centralized Website Manager so clients can track results and communicate with the team.
• Custom Digital Marketing Campaigns Tailored cross-channel digital marketing engagements that combine SEO, PPC, social media management, retargeting, email, and content to improve user experience, drive qualified leads, build brand awareness, and maximize ROI for each client.

Quantifiable outcome

• 133.6% increase in total search impressions (7.79M → 18.2M) for The Barnes Firm in year 1
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• IntakerflagshipStrategic or Co-development Partner · 1 February 2026Exults was named a Featured Partner by Intaker, an intake and client conversion platform for law firms. The partnership highlights alignment between Exults' digital marketing strategies and Intaker's intake processes to help law firms convert potential clients into qualified leads. Exults also embeds the Intaker chat widget on its own website for live prospect engagement.
• GoogleflagshipTechnology or IntegrationExults' Sponsored Search team is composed of certified Premier Google Partners with 20 years of combined experience. Exults is also certified as a Google & YouTube Partner, leveraging Google Ads, Google Local Services Ads (LSAs), Google Business Profile, Google Search Console, and Google Analytics for client campaigns.
• Microsoft (Bing)coreTechnology or IntegrationExults manages Microsoft Ads (Bing) alongside Google Ads for Sponsored Search and PPC campaigns. ARC reporting system combines Bing and AdWords data into a single chart for unified paid media reporting.
• YextcoreTechnology or IntegrationExults is a Yext Partner, leveraging Yext for digital knowledge management and local listings as part of its SEO service stack.
• Apple PodcastscoreGTM or Marketing PartnerExults distributes The Firm Report with Zach Hoffman podcast on Apple Podcasts to reach law firm owners and marketing decision-makers.
• SpotifycoreGTM or Marketing PartnerExults distributes The Firm Report with Zach Hoffman podcast on Spotify as a key marketing channel for legal industry thought leadership.
• Zhoff.comminorStrategic or Co-development PartnerExults footer links to Zhoff.com, founder Zach Hoffman's personal brand site.
• Bing/Microsoft AdvertisingcoreChannel Partner/ Reseller/ DistributorExults acts as a Bing/Microsoft Advertising partner/reseller managing Bing Ads campaigns for law firm clients, integrating Bing data into its ARC reporting system.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scorpion: Scorpion is one of the largest US digital marketing agencies serving law firms (personal injury, family law, criminal defense), offering website design, SEO, PPC, and AI-driven intake. Directly competes with Exults in the legal vertical with a much larger headcount and broader service portfolio.
• Consultwebs: Consultwebs is a long-established legal marketing agency offering website design, SEO, PPC, and content marketing for law firms. Directly comparable to Exults in service scope and vertical specialization, with similar boutique positioning.
• LawRank: LawRank is a legal marketing agency focused on SEO, PPC, and web design for personal injury and criminal defense attorneys. Closely matches Exults' go-to-market in the high-CPC plaintiff-attorney segment.
• Rankings.io: Rankings.io is a digital marketing agency that specializes exclusively in SEO for law firms (personal injury, criminal defense, family law), making it a direct boutique competitor to Exults' SEO/AIO offering for the same target buyer.

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency offering SEO, PPC, web design, and AI-driven marketing across many verticals including legal. Competes with Exults for the broader local-services and SMB marketing dollar but at much greater scale.
• Martindale-Avvo: Martindale-Avvo is a leading legal directory and marketing platform (now part of Internet Brands) serving law firms with listings, websites, and reputation management. A broader incumbent that overlaps with Exults' web design and local SEO services.
• Justia: Justia provides free legal information alongside premium website, SEO, and marketing services for law firms. Overlaps with Exults in web design, SEO, and law-firm content marketing.
• FindLaw (Thomson Reuters): FindLaw is the dominant legal directory and website/marketing platform owned by Thomson Reuters, serving law firms with SEO, paid search, and website solutions at scale. Competes with Exults across essentially every law-firm marketing service but operates as part of a much broader legal information portfolio.

Emerging players

• Oplytic: Oplytic is a smaller, AI-forward digital marketing agency serving professional services firms including law practices. Comparable as an emerging player building an AI-optimization-first offering similar to Exults' AIO service.

Others

• Intaker: Intaker is an intake and client conversion platform for law firms, named as an Exults Featured Partner. Adjacent ecosystem player that complements Exults' lead-generation services by handling the live-chat and conversion step downstream of the marketing funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/exults
• Facebookfacebook.com/Exults

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXULTS