What Assembla does

Assembla is a cloud-based source code management and project management platform founded in 2005 and operated as a subsidiary of Idera, Inc. The platform uniquely unifies Git, Subversion (SVN), and Perforce Helix Core repositories within a single managed environment, accompanied by built-in code review, merge requests, agile boards, sprint planning, and ticketing in shared "Spaces." Complementary offerings include Managed Hosting with single-tenant deployments and 99.9% uptime SLAs, on-premises SVN, static analysis tooling (AlphaScan, Kiuwan), and the recently launched Assembla AI, which connects AI agents to tickets, code, and repositories across the development workflow.

The company serves development teams in verticals where large binary files, IP protection, and regulatory compliance are mission-critical: game development (Unity, Romero Games, Two Point Studios, Camouflaj), film and animation/VFX (Quixel, Funomena), semiconductor design (Cavium Networks, Marvell, Lattice Semiconductor), defense (Lockheed Martin), and broader software organizations (Salesforce, Nike, Envato). The platform claims 1.5M+ users across 100 countries, 2M repositories, 10M monthly commits, and 1.2PB of stored output, with regional data hosting in the US, Europe, and India to address data residency requirements. SOC 2 Type II, GDPR, HIPAA, and AES-256 encryption underpin its enterprise security posture.

Commercially, Assembla runs a hybrid go-to-market combining self-serve product-led signup with an enterprise field-sales motion offering demos, quotes, and premium support tiers (24x5 phone support, dedicated CS teams, priority bug fixes, roadmap reviews). Revenue is generated primarily through annual subscription contracts across tiered plans (Assembla Cloud for Git/SVN, Perforce Cloud, Perforce Enterprise Cloud, Enterprise Cloud), supplemented by managed services, premium support, and a referral program offering 10% bilateral discounts. Acquisitions of MyGet (2018) and Cornerstone (2018), integration partnerships with AWS, Slack, Jira, Jenkins, GitHub, Travis CI, TestRail, and Trello, and the 2025 Assembla AI launch define the platform's recent strategic direction.

Name

Assembla

Legal name

Assembla

Website

https://assembla.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Assembla is a cloud-based source code management and project management platform that unifies Git, SVN, and Perforce repositories with managed hosting for game development, film/VFX, semiconductor design, defense, and enterprise software teams globally.

Ownership category

akta.pro rank

Product category

Version Control and Source Code Management

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iPaaS (Cloud Integration Platforms) (HDAEAIAB)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), EDA Cloud/SaaS, Design Data Management & Collaboration (HDAHAFAJ)

Keywords

• Version control hosting
• Source code management
• Perforce cloud hosting
• Subversion cloud hosting
• Git repository hosting

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Cloud Hosting Subscriptions: Subscription-based managed cloud hosting for Git, SVN, and Perforce repositories. Offers tiered plans (Assembla Cloud, Perforce Cloud, Enterprise Cloud) with different feature sets and support levels.
2. Managed Hosting Services: Fully managed hosting solutions with dedicated environments, custom deployments, and infrastructure management for enterprise customers requiring private or customized hosting.
3. Premium Support: Tiered support packages including Standard (12x5 coverage) and Premium (24x5, phone support, dedicated CS team, priority bug fixes, roadmap reviews).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Assembla is a unified cloud-based development platform that hosts source code repositories across Git, Subversion (SVN), and Perforce Helix Core, and pairs them with integrated project management tools such as ticketing, agile boards, and merge requests. It sells fully managed cloud hosting subscriptions, enterprise-grade managed hosting services, the Assembla AI DevOps capability, the AlphaScan security scanner, and a public Developer API to distributed software teams and large enterprises.

Product overview

Assembla is a unified cloud-based development platform combining source code management and project management tools. The core platform offers Git, SVN, and Perforce repository hosting with built-in code review, collaboration, and task management features. The product portfolio includes Assembla Cloud for Git and SVN, Perforce Cloud and Enterprise Cloud for high-performance binary file handling, Managed Hosting for dedicated infrastructure, Assembla AI for AI-powered workflow automation, and security scanning tools (AlphaScan, Kiuwan). All offerings integrate within Spaces—unified workspaces where development teams can manage code repositories alongside project management tools including tickets, sprints, and agile boards.

Differentiator

Problem solved

Functional benefit

Products and services

• Assembla Cloud (Git & SVN) Unified cloud platform combining source code management with project management tools, supporting Git and SVN repositories with built-in code review, collaboration features, and ticketing, sold as an annual subscription with regional hosting options.
• Perforce Cloud Cloud-hosted Perforce Helix Core service with 99.99% availability, fully managed by Assembla's DevOps team, optimized for large binary files and enterprise development teams requiring high-performance version control.
• Perforce Enterprise Cloud Enterprise-grade managed Perforce hosting with enhanced features, dedicated support, and custom deployment options for large organizations with complex requirements.
• SVN Cloud Hosting Fully managed Subversion (SVN) cloud hosting with features including web-based merge requests and file locking for teams running legacy code on SVN.
• SVN On-Premises On-premises SVN solution for organizations requiring data residency, internal infrastructure control, or air-gapped deployment of Subversion.
• Git Hosting Git repository hosting fully managed by Assembla's DevOps engineers, optimized for modern distributed development workflows and integration with CI/CD tools.
• Managed Hosting Fully managed cloud hosting service with single-tenant environments, custom geographic deployments, replication for global teams, and reduced DevOps burden for enterprise customers.
• Assembla AI AI-powered DevOps feature that connects AI agents to the entire workflow including tickets, code, and repositories for enhanced automation across the development lifecycle.
• AlphaScan Source code security scanning tool that finds potential vulnerabilities and weaknesses before deployment, identifying issues that could otherwise be accessed by third parties.
• Developer API Public Developer API enabling custom workflow automation, integrations with external platforms, and programmatic access to repositories, tickets, and project management features.

Quantifiable outcome

• Up to 70% reduction in DevOps costs compared to self-managed infrastructure
• +4 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• AWScoreTechnology or IntegrationAmazon Web Services provides cloud infrastructure for Assembla's managed hosting services, enabling reliable redundancies, disaster recovery, and geographic dispersion for enterprise customers.
• SlackcoreTechnology or IntegrationSlack integration allows repository stream events to be posted to Slack channels, keeping teams informed of repo activity. Also enables ticket updates from Slack and Assembla notifications to Slack.
• JiracoreTechnology or IntegrationJira integration enables creating and modifying Jira issues from within Assembla. Commits to repositories can change issue status, assignee, tags, and comments using hashtag syntax.
• JenkinscoreTechnology or IntegrationJenkins plugin (Assembla Merge Request Builder) reads Assembla merge requests, builds and tests software, and writes results back to Assembla with upvote/downvote and comments.
• GitHubcoreTechnology or IntegrationGitHub integration allows adding GitHub repos to Assembla projects, viewing commits and pull requests in Assembla tickets, and real-time sync between platforms.
• Travis CIcoreTechnology or IntegrationTravis CI integration provides build status visibility within Assembla repository pages. Shows PASSED/FAILED status, branch info, user account, and timestamps for builds.
• IderacoreTechnology or IntegrationAssembla is a subsidiary of Idera, Inc., part of a broader portfolio of developer and database tools including Embarcadero, Sencha, Whole Tomato Software, and other development tools.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GitHub: Microsoft-owned GitHub is the dominant cloud-hosted Git platform serving developers and enterprises worldwide. While Assembla differentiates on multi-VCS support (especially Perforce/SVN), GitHub represents the primary competitive anchor for Git-focused development teams and has significantly greater brand, scale, and AI capability.
• Atlassian (Bitbucket): Atlassian's Bitbucket competes in cloud-hosted Git source code management and is bundled with Jira, Confluence, and Trello. Like GitHub, Atlassian targets enterprise development teams with broader collaboration suites, often displacing standalone SCM platforms through procurement bundling.
• JFrog: JFrog offers an end-to-end DevOps platform spanning artifact management, security scanning, and CI/CD. It addresses similar enterprise developer-tooling budgets as Assembla, with deeper capabilities in software supply-chain security and broader platform reach.
• AWS CodeCommit: AWS CodeCommit is a fully managed source control service hosted within the AWS ecosystem. It competes with Assembla's Git offering, especially for customers already standardized on AWS who benefit from bundled IAM, networking, and billing — pressuring Assembla on price and stickiness.
• Azure DevOps (Repos): Microsoft's Azure DevOps Repos is a Git source control service bundled with Azure Pipelines, Boards, and Artifacts. It competes with Assembla for enterprise SCM deals, particularly in Microsoft-centric enterprises that benefit from integrated identity, compliance, and procurement.

Direct peers

• GitLab: GitLab is a DevOps platform with integrated source code management, CI/CD, security scanning, and project management. It directly overlaps with Assembla's combined SCM + project management offering and competes for the same enterprise development teams, with a much larger R&D and go-to-market footprint.
• Perforce Software: Perforce is the developer of Perforce Helix Core, the version control system Assembla hosts and manages in its Perforce Cloud product. It is both a key technology partner and a competitor as Perforce expands its own managed-cloud and Helix Core Cloud offerings for gaming, semiconductor, and VFX customers.
• CloudBees: CloudBees provides enterprise CI/CD and DevOps tooling that integrates with multiple source control systems. It overlaps with Assembla's CI/CD integration story (Jenkins, Travis CI) and competes for enterprise DevOps budget, particularly in regulated industries.
• CircleCI: CircleCI is a CI/CD platform that integrates tightly with GitHub, Bitbucket, and other source control providers. It competes for the same developer-tooling wallet share as Assembla's integrated code-and-pipeline offering, particularly among cloud-native development teams.

Emerging players

• JetBrains Space: JetBrains Space is an integrated team environment combining Git hosting, code review, CI/CD, package repositories, and project management. It targets professional developer teams with a unified-platform value prop similar to Assembla's, but is bundled with JetBrains' broader IDE ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• GitHubgithub.com/assembla
• LinkedInlinkedin.com/company/assembla
• Xx.com/assembla
• Facebookfacebook.com/assembla

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assembla