Blueprint
Blueprint Inc. (StyleBlueprint, LLC) is a Nashville-based digital advertising and content marketing company that pairs a regional lifestyle publication (StyleBlueprint.com) serving affluent Southern women with direct-sold advertising, sponsored content, email, social campaigns, and a 12-month Local Business Partner subscription program for SMBs and enterprise brands.
- Company typePrivate
- Founded2009
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Blueprint does
Blueprint Inc. (legally StyleBlueprint, LLC) is a Nashville-based, privately held digital advertising and content marketing company founded by Liza Graves in 2009-2010. It operates StyleBlueprint.com, a digital lifestyle publication targeting affluent female consumers (70% female, 64% household income over $150K) across the Southern United States, with city-specific editorial editions for Nashville, Memphis, Birmingham, and Louisville, a regional Southern edition, and active expansion into Atlanta and Charlotte. The company pairs an owned-media audience (6.1M annual pageviews, ~205,000 email subscribers, 500,000+ social decision-makers) with a full suite of marketing services, including display advertising, sponsored articles, sponsored emails, and boosted social campaigns — all sold directly, with no programmatic inventory, and monthly third-party audited by the Alliance for Audited Media.
The core technology is a conventional digital content management and audience targeting platform combining an editorial publishing engine, a daily email newsletter system, and a multi-city editorial workflow, supported by standard integrations (Google Analytics, Meta Business Manager, Google Business Profile, Bill.com, TinyPNG). The company reports no proprietary AI/ML capabilities, patents, or trademarks. It operates a wholly-owned subsidiary, Life Stage Marketing, providing website design, hosting, SEO, and digital marketing services. The firm holds a WBENC Women-Owned Business certification, is a member of EO Nashville and the Southeast Tourism Society, and is a 2016 Inc. 5000 honoree and 2021 Nashville Business Journal Best Places to Work.
Revenue is generated through seven streams: direct-sold display advertising, sponsored articles with long-term SEO value, sponsored emails with geographic segmentation, boosted social campaigns, a 12-month Local Business Partner subscription program (starting at $750/month with Silver/Gold/Platinum tiers), custom travel partnership packages ($4K to $100K+), and website/SEO services via Life Stage Marketing. The customer base spans local SMBs (retailers, restaurants, medical practices, realty), national enterprise brands (Marriott, HCA Healthcare, Celebrity Cruises, Airbnb, Kroger, Blue Cross Blue Shield), and PR agencies. The company is bootstrap-funded, has served over 1,200 clients since 2010, and employs 11-50 people.
Blueprint firmographics
Firmographics- Name
- Blueprint
- Legal name
- StyleBlueprint, LLC
- Website
- https://blueprint.inc
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blueprint Inc. (StyleBlueprint, LLC) is a Nashville-based digital advertising and content marketing company that pairs a regional lifestyle publication (StyleBlueprint.com) serving affluent Southern women with direct-sold advertising, sponsored content, email, social campaigns, and a 12-month Local Business Partner subscription program for SMBs and enterprise brands.
- Ownership category
- akta.pro rank
Blueprint industry classification
Industry- Product category
- Digital Advertising & Content Marketing Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Converted Paper Product Manufacturing (3222)
- SIC
- Miscellaneous Publishing (2741), Services-Advertising Agencies (7311), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)
- akta.pro secondary industry
- Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)
Keywords
Where Blueprint is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Blueprint business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Advertising: Display advertising on StyleBlueprint.com and through email newsletters. Includes sidebar ads, mobile leaderboard ads, in-article ads, sponsorbox ads, and bottom banner ads. All ad inventory is direct-only (no programmatic/DSp).
- Sponsored Content: Sponsored articles written by StyleBlueprint team that tell client stories with long-term SEO value. Includes key placement in daily emails and social promotion. Can be boosted for extended reach.
- Sponsored Emails: Direct email marketing to 200,000+ engaged subscribers with geographic segmentation available for Nashville, Memphis, Birmingham, Louisville, and Southern regional edition.
- Social Media Campaigns: Boosted social campaigns promoted to StyleBlueprint's network of 500,000+ decision-makers. Includes Instagram Reels content creation and management.
- Local Business Partnership Programs: 12-month bundled partnership programs offering digital ads, sponsored articles, sponsored emails, and paid social media campaigns at discounted rates. Starting at $750/month.
- Travel Partnership Packages: Custom travel marketing packages for destination marketing organizations, hotels, and travel brands. Packages range from $4K to over $100K.
- Website Design & Marketing Services: Website design, hosting, SEO services, email strategy, content creation, and social media consultation through Blueprint Marketing division and Life Stage Marketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Local Business Partner - starting tier |
| Subscription | Annual | Local Business Partner - Premium tiers |
| Subscription | Multi-year contract | PR Agency Campaigns |
| Unit Pricing | Multi-year contract | Travel Partnership Packages - Entry Level |
| Unit Pricing | Multi-year contract | Travel Partnership Packages - Premium |
| Unit Pricing | Multi-year contract | Travel Partnership Packages - Alternative Entry |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Blueprint product offering
Product offeringCore offering
Blueprint.Inc operates StyleBlueprint.com, a digital lifestyle publication serving affluent female consumers across the Southern U.S., and sells advertising, sponsored content, email marketing, social media campaigns, travel partnerships, and PR agency media placements to local and enterprise businesses. The company also offers website design, SEO, and digital marketing services through its Life Stage Marketing subsidiary.
Product overview
Blueprint Inc. operates StyleBlueprint as its core digital lifestyle publication and marketing platform, offering a comprehensive suite of advertising and content marketing services. The main offering is StyleBlueprint.com, a digital publication reaching over 300,000 monthly readers with 6.1 million annual pageviews. Complementary products include the Local Business Partner Program (12-month bundled partnerships), Premium Ad Campaigns, Sponsored Emails (200,000+ subscribers), Sponsored Articles, Travel Partnerships, and PR Agency Partnerships. Supporting services encompass SEO services (via Google Business Profile), digital campaign tracking (via Google Analytics), Facebook page management, and various social media amplification tools including boosted campaigns and Instagram Reels production. The company also operates Life Stage Marketing for website design and development services.
Differentiator
Problem solved
Functional benefit
Brands
- StyleBlueprint: Digital lifestyle luxury publication connecting readers to handpicked experiences, local businesses, and inspiring women through fashion, dining, beauty, decor, and travel content.
- Life Stage Marketing
Products and services
- StyleBlueprint Digital Lifestyle Publication Daily digital lifestyle publication delivering content on fashion, dining, beauty, decor, travel, events, and lifestyle to affluent female audiences across Southern U.S. markets. Sold to advertisers and brand partners seeking access to this audience.
- Local Business Partner Program A 12-month bundled partnership program offering digital ads, sponsored articles, sponsored emails, and paid social media campaigns at discounted rates for local businesses. Starting at $750/month with Silver, Gold, and Platinum tiers.
- Premium Ad Campaigns Brand exposure campaigns featuring display ads alongside StyleBlueprint content on the website or in daily newsletters, including exclusive underwriting opportunities, sidebar ads, mobile leaderboard ads, in-article ads, sponsorbox ads, and bottom banner ads.
- Sponsored Emails Direct email marketing to 200,000+ engaged subscribers with segmentation by city editions (Nashville, Memphis, Birmingham, Louisville, Southern Edition) and social media promotion.
- Sponsored Articles Long-form branded content created by StyleBlueprint writers, optimized for SEO and featured in daily emails, providing ongoing marketing value beyond publication date. Optional boosted content campaigns for extended reach.
- Travel Partnerships Customized travel marketing packages for destinations including sponsored content, emails, social media, and digital ads. Packages range from $4K to over $100K. 96% partner renewal rate.
- PR Agency Partnerships Services for PR agencies including earned media placement, events calendar listings, social campaigns, sponsored emails, and sponsored content. Campaigns start at $2,500.
- Life Stage Marketing Services Website design, hosting, SEO, email strategy, content creation, social media consultation, and digital ad creation and campaigns provided through Blueprint's wholly-owned subsidiary Life Stage Marketing.
Quantifiable outcome
- Travel campaigns outperform print advertising 3:1
- +4 more outcomes
Companies that use Blueprint
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Blueprint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Blueprint partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Expansion highlights6 records
Blueprint competitors and assessment
Company assessmentDirect peers
- 30A: Southern coastal lifestyle publication and brand targeting affluent female audiences across Florida and the Gulf Coast. Operates a comparable digital-publication-plus-advertising model with similar travel, dining, and lifestyle content verticals.
- The Scout Guide: Franchised network of hyperlocal city guides curating premium local businesses for affluent female audiences. Shares Blueprint's direct-sales motion, sponsored content format, and high-income female demographic targeting.
- Garden & Gun: Southern lifestyle media brand covering food, travel, culture, and sporting life for an affluent Southern audience. Closely comparable in audience demographics, content verticals, and premium advertising positioning.
- Localeur: City-by-city lifestyle and travel recommendation platform targeting affluent millennial travelers. Overlaps with Blueprint's sponsored content and travel partnership offerings, though delivered through a digital-first, user-generated content model.
- D Magazine: Regional city lifestyle publication covering Dallas-Fort Worth with a similar mix of editorial content, sponsored content, and local business advertising targeted at affluent metro audiences.
- The Local Palate: Southern-focused culinary publication covering food, chefs, and restaurants across the region. Operates a similar digital-publication-plus-advertising model in an adjacent lifestyle vertical.
Broad incumbents
- Southern Living: National Southern lifestyle brand (Dotdash Meredith) covering food, travel, home, and culture. Reaches a comparable Southern demographic but at significantly larger scale, with broader geographic coverage and deeper advertiser relationships.
- Yelp: National local business advertising and discovery platform. Competes for the same local-business advertising dollars as Blueprint's Local Business Partner program, but at scale and through performance-based pricing.
- Tripadvisor Media Solutions: Travel content and advertising platform reaching affluent travel intenders globally. Competes with Blueprint's Travel Partnerships line for destination marketing organization and hotel advertising budgets, but at much larger scale.
Regional players
- Her Nashville: Nashville-focused women's lifestyle publication covering local fashion, dining, beauty, and events. Comparable audience and content verticals to StyleBlueprint's Nashville edition but confined to a single metro market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Blueprint social profiles
Digital presenceBlueprint compliance and trust
Trust signalCompliance2 records
Blueprint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueprint leadership team
Management profileNumber of profiles
Profiles5 records
Blueprint subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blueprint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueprint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueprint
What does Blueprint do?
Blueprint.Inc operates StyleBlueprint.com, a digital lifestyle publication serving affluent female consumers across the Southern U.S., and sells advertising, sponsored content, email marketing, social media campaigns, travel partnerships, and PR agency media placements to local and enterprise businesses. The company also offers website design, SEO, and digital marketing services through its Life Stage Marketing subsidiary.
Is Blueprint a public or private company?
Blueprint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blueprint founded?
Blueprint was founded in 2009. It employs 11 to 50 people.
Where is Blueprint based?
Blueprint is headquartered in Nashville, United States, in the North America region.
How does Blueprint make money?
Seven revenue lines are on record. Digital Advertising is the primary driver. The others are sponsored Content, sponsored Emails, social Media Campaigns, local Business Partnership Programs, travel Partnership Packages and website Design & Marketing Services.
Who are Blueprint's main competitors?
Direct peers on record are 30A, The Scout Guide, Garden & Gun, Localeur, D Magazine and The Local Palate. Broad incumbents are Southern Living, Yelp and Tripadvisor Media Solutions. Her Nashville is listed as a regional player.
Does Blueprint have an API?
No public API is recorded for Blueprint.
What industry is Blueprint in?
Blueprint's product category is Digital Advertising & Content Marketing Services. Its primary akta.pro industry code is CRALAJAC, Personalized, Custom & Monogrammed Gifts Retail, with a secondary code of IMALAJAN, Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling). Its NAICS code is 541430 and its SIC code is 2741.