Walz
Walz Label & Mailing Systems is a family-owned, Midwest-focused independent dealer founded in 1966 that sells, services, and integrates mailing, labeling, shipping, and warehouse automation solutions — including its proprietary SPS dimensional weighing product line — to thousands of regional businesses.
- Company typePrivate
- Founded1966
- HeadquartersEast Peoria, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Walz does
Walz Label & Mailing Systems is a privately held, family-owned business founded in 1966 by Fred and Patricia Walz and headquartered in East Peoria, Illinois. The company sells, services, and supports business automation solutions across three divisions — Mailing, Labeling, and Automation — to thousands of businesses throughout the Midwest. Its mailing line covers document handling (bursters, decollators, collators, folders/inserters, pressure sealers), postage meters, scales, and shipping/carrier integration; its labeling line covers barcode scanners, mobile computers, RFID, label printers, and labeling/WMS software; and its automation line covers warehouse management systems and proprietary dimensional weighing technology.
The technical core of the business is the proprietary SPS (Static Package System) family of dimensional weighing and cubing products — SPS, SPS-XL, SPS-MT, SPS 3D, SPS Vision, SPS LXL, DimTape, and RVSS — which use 3D imaging, multi-camera vision, and Class 1 infrared laser sensing to capture NTEP-certified package dimensions. These products integrate with major carrier booking systems (FedEx, UPS, DHL, TNT) and with WMS/ERP environments. Walz also resells third-party hardware and software from Quadient, Zebra, Honeywell, Mettler Toledo, BluJay, OnShip, VeriShip, and others as an independent dealer.
Revenue is generated primarily through one-time equipment sales, recurring supplies and consumables (custom labels, postage meter supplies, strapping), professional services (installation, training, on-site service, leasing/financial services), and parcel analytics/contract engineering delivered through the VeriShip partnership. The go-to-market is sales-led direct selling into the Midwest, supported by a website catalog, social media, and a small Amazon channel for select SPS products. Walz employs 11–50 people and reports no external funding or institutional ownership.
Walz firmographics
Firmographics- Name
- Walz
- Legal name
- Walz Label & Mailing Systems
- Website
- https://walzeq.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Walz Label & Mailing Systems is a family-owned, Midwest-focused independent dealer founded in 1966 that sells, services, and integrates mailing, labeling, shipping, and warehouse automation solutions — including its proprietary SPS dimensional weighing product line — to thousands of regional businesses.
- Ownership category
- akta.pro rank
Walz industry classification
Industry- Product category
- Business Automation Equipment
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (42374), Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Truck Trailer Manufacturing (336212)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Folding Carton & Paperboard Packaging Printing (IMALAKAH)
- akta.pro secondary industry
- Folding Cartons (Folding Boxboard, SBS/SUS) (IMALACAB)
Keywords
Where Walz is headquartered
LocationHeadquarters
- HQ city
- East Peoria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Walz business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Mailing Equipment Sales: Sales of postage meters, mailing machines, and document handling equipment including bursters, decollators, collators, folders/inserters, folding machines, and pressure sealers.
- Labeling Equipment Sales: Sales of barcode scanners, mobile computers, printers (color, desktop, industrial, mobile, RFID), RFID readers, and labeling software.
- Warehouse Automation Systems: Sales of dimensional weighing systems, cubing systems, and warehouse management system solutions including proprietary SPS product line.
- Shipping Solutions: Sales of multi-carrier shipping software and systems, scales, strapping machines, and carrier integration solutions.
- Service and Support: On-site service, installation, training, and financial services including leasing options for equipment.
- Supplies and Consumables: Sales of addressing ink, postage meter supplies, pressure seal forms, strapping supplies, tabs/wafer seals, and custom labels/tags.
- Parcel Analytics Services: Parcel audit, analytics and intelligence, and contract engineering services through VeriShip partnership to help optimize shipping spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom equipment packages with flexible configuration options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Walz product offering
Product offeringCore offering
Walz Label & Mailing Systems sells mailing, labeling, and warehouse automation equipment as an independent dealer for leading manufacturers including Quadient, Zebra, Honeywell, and Rice Lake Weighing Systems. The company also designs, manufactures, and sells its proprietary SPS (Static Package System) line of dimensional weighing and cubing equipment. Services include on-site installation, training, repair, and leasing options for businesses across the Midwest.
Product overview
Walz Label & Mailing Systems is a local family-owned and operated business headquartered in Central Illinois, founded in 1966. The company offers a comprehensive portfolio of business automation solutions organized into three core divisions: Mailing, Labeling, and Automation. The mailing division provides document handling equipment (bursters, decollators, collators, folders/inserters, folding machines, pressure sealers), mailing systems (address printers, envelope sealers, postage meters), shipping solutions (automated shipping, dimensional weighing, multi-carrier shipping software, parcel analytics), and office products. The labeling division offers bar code scanners, mobile computers, printers (color, desktop, industrial, mobile, RFID), RFID readers, labeling software (asset management, inventory management, warehouse management systems), and supplies. The automation division includes warehouse management system solutions (WISE WMS, eWISE) and shipping solutions with dimensional weighing technology. Walz operates as an independent dealer for leading manufacturers including Quadient, Zebra, Honeywell, Janam, Omation, GoDex, cab, RENA, Rice Lake, MBM, and Duplo products. The company also offers proprietary Walz-branded dimensional weighing products including the SPS (Static Package System) family (SPS, SPS-XL, SPS-MT, SPS 3D, SPS Vision, SPS LXL), DimTape, RVSS, and Sprinter for automated shipping and dimensioning. Additional value-added services include parcel analytics and contract engineering through VeriShip, multi-carrier shipping software (S.M.A.R.T., OnShip, ClipperShip, Parcel GTN), and comprehensive service, installation, and financial services.
Differentiator
Problem solved
Functional benefit
Brands
- SPS: Static Package System - cubing/dimensioning system for capturing dimensional and weight data on packages for shipment
- SPS-XL
- SPS-MT
- SPS 3D
- SPS Vision
- RVSS
- DimTape
Products and services
- Mailing Systems Complete mailing solutions including address/envelope printers, envelope sealers, mail management software, mailing machines/postage meters, scales, and tabbing/labeling equipment for business mailrooms.
- Document Handling Systems Automated document processing equipment including bursters, decollators, collators, folders/inserters, folding machines, joggers, paper cutters, pressure sealers, and variable data printing solutions.
- Shipping Solutions Automated shipping systems including automated shipping, carrier systems integration, dimensional weighing, multi-carrier shipping systems, parcel analytics, strapping machines, and third-party insurance.
- Software Solutions Business automation software including data quality software, mail management software, mail preparation software, output management software, receiving systems, and variable data printing solutions.
- Bar Code Scanners Wide range of barcode readers including 2D, direct parts marking, hands-free, handheld, healthcare, industrial, wearable, and wireless models from manufacturers like Honeywell and Datalogic.
- Mobile Computers Handheld mobile computers, healthcare mobile computers, tablets, vehicle mounted computers, and wearable mobile computers for warehouse and industrial environments.
- Printers Full range of label and document printers including color, desktop, healthcare, industrial, mobile, ID card, RFID printers, kiosk printers, and print & apply systems.
- RFID Readers Fixed mount RFID readers and handheld/hands-free RFID readers for asset tracking and inventory management.
- Labeling Software Labeling and tracking software including asset management, check in/check out, inventory management, label design, IoT device management, remote management, and warehouse management systems.
- Warehouse Management System Solutions Complete WMS solutions including Royal4 WISE WMS and eWISE for warehouse automation and management.
- SPS (Static Package System) Walz proprietary cubing system technology for capturing dimensional and weight data on packages for shipment. Affordable and reliable solution for managing shipment dimensional and weight needs.
- SPS-XL Larger static package scanner system for capturing dimensional and weight data on large packages for shipment.
- SPS-MT SPS variant specifically designed to work with BC60 and PS60 Mettler-Toledo bench scales for integrated dimensional weighing.
- SPS 3D 3D imaging system that captures images of packages, flats, poly bags, tubes and irregular shaped items. NTEP certified dimensions calculated within 0.2 inches of accuracy in 0.2 seconds.
- SPS Vision Dimensional scale using 4 cameras to accurately measure irregular items and standard package items. Features standard PC client, real-time data transfer, and NTEP certification with 0.04 inch measuring accuracy.
- DimTape Mobile dimensioning device that fits in the palm of your hand. Bluetooth mobile dimensioning solution for quick and effective measurement of parcels and freight.
- RVSS (Rotating Volume Scanning System) Dynamic dimensional equipment for shipping and distribution centers. Uses Class 1 infrared laser-sensing technology for measuring any shape, color, packaging material, or orientation. Ideal for pallets and large freight.
- SPS LXL New product for extra-large package dimensional weighing needs. Large format static package scanning system for oversized packages.
- Zebra Dimensioning Captures parcel dimensions and calculates shipping charges on Zebra mobile computers with Zebra Dimensioning Certified Mobile Parcel.
- VeriShip Parcel Audit Cloud-based shipping analytics platform (VIP - VeriShip Intelligence Platform) for identifying excessive expenditure on common shipping providers and achieving total shipping spend optimization.
- VeriShip Parcel Analytics and Intelligence Continuous parcel analysis offering utilizing parcel analytics on an ongoing basis to uncover cost trends that improve parcel spend management efforts.
- VeriShip Parcel Contract Engineering Technology-driven analytical service for cost optimization that analyzes parcel agreements with objective, real-time benchmarking through VeriShip Intelligence Platform (VIP) for custom optimizations to shipping agreements. Claims parcel shippers can save 10-30% of annual parcel spend.
- S.M.A.R.T. Online Quadient's online shipping solution that streamlines shipping parcels from USPS. Accessed through MyQuadient online account.
- S.M.A.R.T. Essential Quadient's cloud-based mailing and shipping solution for businesses sending up to 50 packages per week, consolidating shipping, mailing, accounting, reporting, and tracking functionality.
- EMS - Enhanced Mailing & Shipping Quadient multi-carrier shipping system with tools to manage costs and build customer relationships, including address correction features.
- OnShip Elite Cloud-based multi-carrier shipping solution from The OnShip Group that helps reduce parcel spending by 20% or more.
- ClipperShip BluJay Solutions freight and transportation shipping optimization solution.
- Parcel GTN Enterprise class multi-carrier shipping management system supporting complex, high volume, multiple locations, and international/domestic shipping. Can be deployed on-premise or cloud based.
- ESS Expense shipping solution for managing shipping expenses across multiple offices and remote locations.
- Sprinter StreamTech Engineering automated shipping, manifesting and dimensioning system. Automatically reads, weighs, cubes, processes, labels and verifies parcels.
- Mettler Toledo BC Series Scales (BC-15, BC-30, BC-60, BC-150) Mettler Toledo all-in-one scales for parcel shippers in capacities from 30lb/15kg up to 150lb/60kg, compatible with FedEx, UPS, DHL and more.
- BenchPro BP-P Rice Lake Weighing Systems postal digital scale ideal for small-medium packages up to 70 lbs./35kg, connects to FedEx and UPS software.
- APS150 Detecto Enterprise logistics scale designed to interface with UPS WorldShip and virtually any shipping and manifesting software. Capacities from 15 lb. to 250 lbs.
- NCI-7815 and NCI-7820 Shipping Scales Weigh-Tronix economical and accurate shipping scales that interface with UPS, FedEx, and Walz multi-carrier shipping solutions. Suitable for parcels up to 150 lb.
- SPS Mobile Cart Mobile cart solution for Walz SPS Vision dimensioning system. Includes Jamco Cart (1200 lb. capacity), Newcastle Portable PowerPack, Zebra LI4278 Bar Code Scanner, and Newcastle Laptop Mount.
- On-Site Service Walz technician on-site service, repair, and maintenance for installed mailing, labeling, and automation equipment.
- Installation and Training Professional installation of equipment and operator training for purchased mailing, labeling, and automation systems.
- Financial Services / Leasing In-house financial services and leasing options for equipment purchases.
Quantifiable outcome
- Parcel shippers save 10% to 30% of their annual parcel spend through carrier contract engineering (via VeriShip partnership)
- +1 more outcomes
Companies that use Walz
Customer profileSegments2 records
Ideal customer profiles3 records
Walz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature8 records
Walz partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- QuadientcoreWalz is an independent dealer for Quadient products, including mailing systems, S.M.A.R.T. Online, S.M.A.R.T. Essential, and EMS Enhanced Mailing & Shipping solutions.
- Zebra TechnologiescoreWalz is an authorized dealer for Zebra products including barcode scanners, mobile computers, printers, and dimensional weighing solutions.
- HoneywellcoreWalz is an authorized dealer for Honeywell industrial barcode scanners, mobile computers, and related labeling equipment.
- VeriShipcoreWalz offers VeriShip parcel audit, parcel analytics and intelligence, and parcel contract engineering services to help clients optimize shipping spend. Claims parcel shippers can save 10-30% of annual parcel spend through these services.
- CTPminorWalz (mail order company) has a long-term lease extension with CTP for 46,000 sqm in Bad Waldsee, Germany. Note: This appears to be a different Walz entity (mail order company) rather than Walz Label & Mailing Systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Walz competitors and assessment
Company assessmentBroad incumbents
- Pitney Bowes: Pitney Bowes is the largest US postage meter and mailing equipment manufacturer with a national sales force, financing arm, and shipping software (SendPro). It competes with Walz on mailing systems and parcel shipping analytics across the same Midwest business customer base.
- Zebra Technologies: Zebra is a global manufacturer of barcode scanners, mobile computers, label printers, RFID readers, and the new Zebra Dimensioning Certified Mobile Parcel product. Walz is a Zebra authorized dealer, but Zebra also sells direct to large enterprises and offers its own dimensioning capability that competes with Walz's SPS line.
- Honeywell: Honeywell manufactures industrial barcode scanners, mobile computers, and voice-directed workflow solutions that Walz resells; Honeywell's own direct sales force and broader automation portfolio overlap with Walz's labeling division on enterprise accounts.
Direct peers
- Cubiscan: Cubiscan is the leading manufacturer of cubic and dimensional weighing systems for parcel, pallet, and warehouse use, directly competing with Walz's SPS, RVSS, and SPS-XL product lines in shipping and distribution centers.
- Shipware: Shipware is a parcel audit, contract negotiation, and shipping analytics firm that, like Walz's VeriShip partnership, helps shippers reduce parcel spend by 10-30%; it competes for the same parcel analytics buyer within Walz's Midwest customer base.
- FP Mailing Solutions: Francotyp-Postalia (FP Mailing Solutions) sells franking machines, folder/inserters, and mailing software to SMB and mid-market customers in the US, directly overlapping with Walz's mailing division products and target segments.
- Quadient: Quadient (formerly Neopost) manufactures mailing systems, postage meters, folder/inserters, and multi-carrier shipping software (S.M.A.R.T., EMS) that Walz resells. Walz is an authorized Quadient dealer, but Quadient also sells direct to enterprises, putting the two in competition for end-customer relationships.
- Bizerba: Bizerba manufactures industrial scales, dimensioning systems, and labeling solutions used in logistics, food, and retail, overlapping with Walz's weighing/cubing product line (SPS family) and labeling portfolio.
- BlueCrest: BlueCrest manufactures and services high-volume mail processing equipment, folder/inserters, and document finishing systems targeting the same mid-market mailroom and back-office customers that Walz serves in the Midwest.
Emerging players
- Datalogic: Datalogic designs and manufactures barcode readers, mobile computers, and vision systems for industrial automation; Walz is a Datalogic dealer but Datalogic increasingly sells direct to mid-market and enterprise accounts, particularly through its Magellan and Gryphon product families.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Walz social profiles
Digital presenceWalz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walz leadership team
Management profileNumber of profiles
Profiles2 records
Walz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walz
What does Walz do?
Walz Label & Mailing Systems sells mailing, labeling, and warehouse automation equipment as an independent dealer for leading manufacturers including Quadient, Zebra, Honeywell, and Rice Lake Weighing Systems. The company also designs, manufactures, and sells its proprietary SPS (Static Package System) line of dimensional weighing and cubing equipment. Services include on-site installation, training, repair, and leasing options for businesses across the Midwest.
Is Walz a public or private company?
Walz is a private company. It is classified as family owned and is currently operating.
When was Walz founded?
Walz was founded in 1966. It employs 11 to 50 people.
Where is Walz based?
Walz is headquartered in East Peoria, United States, in the North America region.
How does Walz make money?
Seven revenue lines are on record. Mailing Equipment Sales are the primary driver. The others are labeling Equipment Sales, warehouse Automation Systems, shipping Solutions, service and Support, supplies and Consumables and parcel Analytics Services.
Who are Walz's main competitors?
Broad incumbents on record are Pitney Bowes, Zebra Technologies and Honeywell. Direct peers are Cubiscan, Shipware, FP Mailing Solutions, Quadient, Bizerba and BlueCrest. Datalogic is listed as an emerging player.
Does Walz have an API?
No public API is recorded for Walz.
What industry is Walz in?
Walz's product category is Business Automation Equipment. Its primary akta.pro industry code is IMALAKAH, Folding Carton & Paperboard Packaging Printing, with a secondary code of IMALACAB, Folding Cartons (Folding Boxboard, SBS/SUS). Its NAICS code is 42374 and its SIC code is 5080.