HSF Affiliates LLC
HSF Affiliates LLC operates and manages the Berkshire Hathaway HomeServices real estate brokerage franchise network across the United States, licensing the brand to independent brokerage franchisees as a subsidiary of HomeServices of America, a Berkshire Hathaway affiliate.
- Company typePrivate
- Founded2012
- HeadquartersIrvine, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What HSF Affiliates LLC does
HSF Affiliates LLC is a privately held real estate firm headquartered in Irvine, California, that operates and manages the Berkshire Hathaway HomeServices real estate brokerage franchise network across the United States. Functioning as the franchisor entity, the company licenses the Berkshire Hathaway HomeServices brand and symbol to independent real estate brokerage franchisees operating in local markets nationwide, providing them with brand identity, marketing infrastructure, quality standards, and network support.
The company's revenue model is built on franchise licensing royalties, charging brokerage franchisees to operate under the Berkshire Hathaway HomeServices name. The brand identity itself (the registered service marks "Berkshire Hathaway HomeServices" and its symbol) is owned by Columbia Insurance Company, a Berkshire Hathaway affiliate, with HSF Affiliates operating the franchise network under license from BHH Affiliates, LLC. HSF Affiliates is itself an independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, placing the company within a multi-entity Berkshire Hathaway real estate ecosystem that includes franchisor, licensee, and brand-owner layers.
The underlying technology stack, proprietary platform capabilities, and pricing structure are not publicly disclosed in available sources. There is no indication of a consumer-facing software product, mobile application, public API, or third-party integrations; the business is fundamentally a franchise management operation rather than a technology product company. Customer focus is exclusively B2B, serving real estate brokerage franchisees that in turn serve residential real estate buyers and sellers.
HSF Affiliates LLC firmographics
Firmographics- Name
- HSF Affiliates LLC
- Legal name
- HSF Affiliates LLC
- Website
- https://hsfaffiliates.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HSF Affiliates LLC operates and manages the Berkshire Hathaway HomeServices real estate brokerage franchise network across the United States, licensing the brand to independent brokerage franchisees as a subsidiary of HomeServices of America, a Berkshire Hathaway affiliate.
- Ownership category
- akta.pro rank
HSF Affiliates LLC industry classification
Industry- Product category
- Real Estate Franchise Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where HSF Affiliates LLC is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HSF Affiliates LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Franchise Licensing: HSF Affiliates LLC operates as the franchisor of the Berkshire Hathaway HomeServices real estate network, generating revenue through franchise fees from real estate brokerage franchisees operating under the Berkshire Hathaway HomeServices brand.
Distribution channels1 record
HSF Affiliates LLC product offering
Product offeringCore offering
HSF Affiliates LLC operates and manages the Berkshire Hathaway HomeServices real estate brokerage franchise network in the United States. As franchisor, it licenses independent brokerage franchisees to operate under the Berkshire Hathaway HomeServices brand, providing them with brand identity, marketing resources, and operational support across markets throughout America.
Product overview
HSF Affiliates LLC operates and manages the Berkshire Hathaway HomeServices real estate brokerage franchise network. The company functions as the franchisor, providing franchisees with the Berkshire Hathaway HomeServices brand, whose yard signs stand for quality in real estate markets across America. HSF Affiliates is an independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate.
Differentiator
Problem solved
Functional benefit
Products and services
- Berkshire Hathaway HomeServices Franchise Network
Companies that use HSF Affiliates LLC
Customer profileSegments1 record
Ideal customer profiles1 record
HSF Affiliates LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HSF Affiliates LLC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- HomeServices of America, Inc.flagshipHomeServices of America, Inc. is the parent company of HSF Affiliates LLC. It is a Berkshire Hathaway affiliate that owns and operates the HomeServices of America real estate companies. HSF Affiliates LLC is an independently operated subsidiary of HomeServices of America, Inc.
- BHH Affiliates, LLCcoreBHH Affiliates, LLC is the franchisor of the Berkshire Hathaway HomeServices brand. HSF Affiliates LLC operates as a franchisee of BHH Affiliates, LLC and manages the network under license.
- Columbia Insurance CompanycoreColumbia Insurance Company, a Berkshire Hathaway affiliate, owns the registered service marks Berkshire Hathaway HomeServices and its symbol. HSF Affiliates LLC operates under license from this entity.
- Berkshire Hathaway HomeServices Ambassador Real EstateminorVince Leisey, current CEO of HSF Affiliates, will continue as CEO of Berkshire Hathaway HomeServices Ambassador Real Estate after transitioning from the HSF Affiliates CEO role in 2027.
- Coldwell Banker AffiliatesminorJason Waugh, named successor to HSF Affiliates CEO, most recently served as President of Coldwell Banker Affiliates. This connection provides relevant franchise and brokerage leadership experience.
Scale indicators1 record
Recent moves2 records
Expansion highlights1 record
HSF Affiliates LLC competitors and assessment
Company assessmentDirect peers
- RE/MAX Holdings: RE/MAX is one of the largest global residential real estate franchise networks, operating a licensing/royalty model nearly identical to HSF Affiliates' Berkshire Hathaway HomeServices network. Both serve independent brokerages under a unified brand, compete for the same agent and franchisee pool, and earn revenue primarily from franchise royalties.
- Keller Williams Realty: Keller Williams operates one of the largest agent-centric real estate franchise networks in North America, with a market-center model similar in concept to HSF Affiliates' franchisee structure. Both networks compete for productive agents and rely on recurring franchise/royalty economics.
- eXp World Holdings: eXp World Holdings operates a cloud-based, agent-centric real estate brokerage with a revenue-sharing and equity participation model. It directly competes with Berkshire Hathaway HomeServices for US agents and represents a tech-forward alternative to traditional franchise networks.
- HomeSmart International: HomeSmart is a US-based residential real estate franchise network that competes with Berkshire Hathaway HomeServices for agents and franchisees, particularly in growth markets. It offers a flat-fee model and has scaled rapidly, making it a comparable franchised alternative.
Broad incumbents
- Anywhere Real Estate: Anywhere is the parent of competing residential franchise brands including Coldwell Banker, Century 21, ERA, Sotheby's International Realty, and Better Homes and Gardens Real Estate. It competes directly with Berkshire Hathaway HomeServices for franchisees and agents at scale and represents the largest franchised brokerage portfolio in the US.
- Compass: Compass is a US residential brokerage that has shifted toward a tech-enabled, agent-centric model. While not a pure franchisor, it competes with Berkshire Hathaway HomeServices for high-producing agents and premium listings in major metropolitan markets.
- Redfin: Redfin is a technology-enabled residential brokerage and now part of Rocket Homes. While operating a different model (direct brokerage plus referrals), it competes for the same agents, consumers, and listings as Berkshire Hathaway HomeServices franchisees.
Emerging players
- Realty ONE Group: Realty ONE Group is a fast-growing US residential real estate franchise that has rapidly expanded its footprint, competing with Berkshire Hathaway HomeServices in the franchise/agent-recruitment space, particularly in Sun Belt markets.
- United Real Estate: United Real Estate is a US residential real estate franchise network that competes with Berkshire Hathaway HomeServices for agents and franchisees, particularly via a 100% commission model attractive to high-producing agents.
Regional players
- Weichert Real Estate Affiliates: Weichert is a residential real estate franchise network with strong presence in the Mid-Atlantic and Northeast US. It is comparable in scale and franchise economics to Berkshire Hathaway HomeServices but is concentrated in a narrower geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HSF Affiliates LLC social profiles
Digital presenceHSF Affiliates LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
HSF Affiliates LLC leadership team
Management profileNumber of profiles
Profiles3 records
HSF Affiliates LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HSF Affiliates LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HSF Affiliates LLC
What does HSF Affiliates LLC do?
HSF Affiliates LLC operates and manages the Berkshire Hathaway HomeServices real estate brokerage franchise network in the United States. As franchisor, it licenses independent brokerage franchisees to operate under the Berkshire Hathaway HomeServices brand, providing them with brand identity, marketing resources, and operational support across markets throughout America.
Is HSF Affiliates LLC a public or private company?
HSF Affiliates LLC is a private company. It is classified as corporate owned and is currently operating.
When was HSF Affiliates LLC founded?
HSF Affiliates LLC was founded in 2012. It employs 101 to 250 people.
Where is HSF Affiliates LLC based?
HSF Affiliates LLC is headquartered in Irvine, United States, in the North America region.
How does HSF Affiliates LLC make money?
One revenue line is on record: franchise Licensing.
Who are HSF Affiliates LLC's main competitors?
Direct peers on record are RE/MAX Holdings, Keller Williams Realty, eXp World Holdings and HomeSmart International. Broad incumbents are Anywhere Real Estate, Compass and Redfin. Emerging players are Realty ONE Group and United Real Estate. Weichert Real Estate Affiliates is listed as a regional player.
Does HSF Affiliates LLC have an API?
No public API is recorded for HSF Affiliates LLC.
What industry is HSF Affiliates LLC in?
HSF Affiliates LLC's product category is Real Estate Franchise Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.