United Real Estate Group

Name

United Real Estate Group

Legal name

United Real Estate Group

Website

https://ure-group.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Real Estate Referral Networks (Agents, Brokers & Lead Gen) (FSAEAMAF)

Keywords

• Real estate brokerage
• Franchise network
• Residential property sales
• Agent productivity platform
• Auction real estate

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: The company generates primary revenue through real estate transaction commissions from buying and selling properties across its network of over 600 offices and 24,500 agents. Revenue is transaction-based with fees earned on completed property sales.
2. Franchise Fees: UREG operates through franchise expansion, with United Real Estate and United Country Real Estate brands. The franchise model generates revenue from franchisees operating under the UREG umbrella.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

United Real Estate Group operates a franchised network of real estate brokerages (United Real Estate and United Country Real Estate) serving suburban, major metropolitan, urban and rural markets, supported by 24,500+ professionals across 600+ offices on four continents. The group delivers brokerage services through its AI-enabled cloud-based Bullseye Agent & Broker Productivity Platform, which is powered by a 2.6 million listings data warehouse and an in-house advertising agency managing an 800,000+ opt-in buyer database.

Product overview

United Real Estate Group operates as a platform-plus-multiple-sub-brands architecture, anchored by the Bullseye™ Agent & Broker Productivity Platform—a cloud-based, AI-enabled system with a 2.6 million listings data warehouse. The platform serves as the technology backbone for its family of companies including United Real Estate (suburban/metropolitan markets), United Country Real Estate (rural markets), Allison James Estates and Homes (acquired brand with 725 agents), and 13 additional sub-brand brokerages across the U.S. The group also operates complementary platforms: ReferUnited.com for referrals, Bullseye-Platform.com for agent tools, and maintains an 800,000+ opt-in buyer database managed through an in-house advertising agency. In 2025, the group supported over 600 offices, 24,500 professionals, completed 91,700 transactions, and achieved $37.0 billion in sales volume.

Differentiator

Problem solved

Functional benefit

Brands

• Bullseye Agent & Broker Productivity Platform: Cloud-based AI-enabled platform with 2.6 million listings data warehouse, generating over 3 million monthly visitors and 30,000+ leads per year
• United Country Real Estate
• United Real Estate
• UnitedRealEstateGallery
• ReferUnited

Products and services

• United Real Estate brokerage Residential real estate brokerage brand under United Real Estate Group serving suburban, major metropolitan, and urban markets through franchisees and 600+ offices worldwide.
• United Country Real Estate brokerage Real estate brokerage brand under United Real Estate Group serving the unique market needs of rural markets, lifestyle properties, and specialized property segments.
• Bullseye Agent & Broker Productivity Platform Cloud-based, AI-enabled productivity platform providing training, marketing, and technology tools to United Real Estate Group's real estate agents and brokers, powered by a proprietary 2.6 million listings data warehouse.
• In-House Advertising Agency Differentiating marketing support and collateral service for specialized lifestyle property websites, powered by an 800,000+ opt-in buyer database managed directly by United Real Estate Group.
• ReferUnited referral services Real estate referral network under United Real Estate Group that leverages the 800,000+ opt-in buyer database to route referrals across the franchise and brokerage network.
• UnitedRealEstateGallery.com luxury brokerage Gallery-focused luxury real estate brand under United Real Estate Group offering specialized property marketing services for premium and luxury listings.
• Allison James Estates and Homes brokerage Acquired brokerage brand under United Real Estate Group operating across seven states and D.C., with 725 agents integrated into the UREG franchise network.

Quantifiable outcome

• No. 3 nationally in Five-Year Top Movers by Volume
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Allison James Estates and HomesmajorStrategic or Co-development Partner · 1 January 2025Strategic addition through which Allison James Estates and Homes joined United Real Estate, bringing 725 agents across seven states and D.C. This acquisition/merger expanded the company's agent network and geographic footprint significantly.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RE/MAX: Global franchise-based real estate brokerage network with a comparable agent-franchise model, technology platform (remax.com, MAX/Center), and broad geographic footprint. Most directly comparable peer given shared franchise architecture and brand-recruitment flywheel.
• Keller Williams Realty: Largest U.S. real estate franchise by agent count, operating a similar agent-centric, profit-sharing franchise model with heavy investment in proprietary technology (KW Command). Directly competes for agents and franchisees.
• Century 21 Real Estate: Iconic real estate franchise network under Anywhere Real Estate, with a comparable global franchise structure and technology platform. Directly comparable in business model and target markets.
• Coldwell Banker: Long-established U.S. real estate franchise network (also under Anywhere) serving both residential and luxury segments. Comparable franchise structure and brand-driven agent recruitment strategy.
• Berkshire Hathaway HomeServices: Franchise real estate network affiliated with Berkshire Hathaway, operating a similar premium-brand franchise model. Competes for agents and listings across suburban and luxury segments.
• Better Homes and Gardens Real Estate: Franchise real estate network (under Anywhere Real Estate) with comparable franchise model and emphasis on brand-supported marketing and technology tools for agents.
• Realty ONE Group: Fast-growing, tech-forward real estate franchise with a comparable model emphasizing agent-centric splits, modern technology, and aggressive franchise expansion — directly competing with UREG for new franchisees.

Emerging players

• Compass: Tech-enabled national brokerage with heavy technology investment and significant agent-recruitment war chest. Emerging competitive threat to traditional franchise networks including UREG, particularly for top-producing agents.
• eXp World Holdings: Cloud-based, agent-owned brokerage model with attractive equity participation and low overhead. Represents a structurally different but increasingly competitive alternative to traditional franchise networks like UREG.
• HomeSmart: Flat-fee, tech-enabled real estate brokerage offering competitive agent economics. Competes with UREG by attracting agents with lower-cost models while serving similar consumer markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/united-real-estate-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Real Estate Group