BHH Affiliates

What BHH Affiliates does

BHH Affiliates, LLC is a Delaware limited liability company that operates the Berkshire Hathaway HomeServices residential real estate franchise network. The company licenses the Berkshire Hathaway name and symbol from Columbia Insurance Company (a Berkshire Hathaway affiliate) to independently owned and operated brokerage franchisees, who deliver residential buying, selling, and rental representation through approximately 48,000 real estate professionals across more than 3,000 offices in 11+ countries and territories. Network services span core residential brokerage, the Luxury Collection and Prestige magazine for high-end properties, Senior Real Estate Specialists (SRES), and Commercial Services, supported by the Home Connections Department for lead routing and partnerships with American Home Shield and HomeTeam Inspection Service.

The technology stack is a franchisee-facing web platform featuring property search, CRM and agent-directory tools, MLS integration, a Marketing Content Suite for digital/print/video collateral, the ProValue Estimate automated valuation model, the Learn Center training platform, and the Smarter Agent-powered mobile and web applications. GTM is a pure channel-partner model: BHH Affiliates recruits franchisee brokerages and supports them with brand campaigns, technology, training, and content marketing (including The Snap monthly report, annual Real Estate Report, Global Luxury Landscape Report, and Prestige magazine) rather than conducting any direct brokerage operations itself.

Revenue is generated primarily through franchise fees paid by member brokerages for brand and technology access, complemented by value capture across the network's transaction flow through referrals and add-on services (AHS home warranty plans, ProValue, etc.). Pricing for end consumers is set by individual agents and brokerages, not the franchisor. The parent company is HSF Affiliates LLC; principal office is at 18500 Von Karman Ave, Suite 400, Irvine, California.

Name

BHH Affiliates

Legal name

BHH Affiliates, LLC

Website

https://bhhs.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

BHH Affiliates, LLC operates the Berkshire Hathaway HomeServices franchise network, licensing the Berkshire Hathaway brand to more than 3,000 independently owned brokerage offices and approximately 48,000 real estate agents across 11+ countries for residential, luxury, senior, and commercial real estate services.

Ownership category

akta.pro rank

Headquarters

HQ city

New Castle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Franchise Fees from Network Brokerages: Independently owned brokerage firms pay franchise fees to use the Berkshire Hathaway HomeServices brand, technology, marketing resources, and network support. These franchise fees constitute the primary revenue stream for BHH Affiliates, LLC.
2. Agent Commission Share (through franchisee network): Network franchisee brokerages and agents earn commissions on residential and commercial real estate transactions. While agents are independent, the franchise system captures value through brand licensing and network referrals.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

BHH Affiliates, LLC operates the Berkshire Hathaway HomeServices real estate brokerage franchise network, licensing the brand and providing technology, marketing, training, and operational support to independently owned and operated member brokerages. The franchise model enables network agents to deliver residential, luxury, commercial, and senior real estate brokerage services to consumers across more than 3,000 offices in 11+ countries. BHH Affiliates generates its primary revenue through franchise fees from member brokerages rather than direct brokerage operations.

Product overview

BHH Affiliates operates Berkshire Hathaway HomeServices as a real estate brokerage franchise network offering residential buying, selling, and rental services through a global network of independent agent franchisees. The core offering consists of the main Berkshire Hathaway HomeServices platform with property search, agent matching, and transaction services, supported by specialized sub-brands including the Luxury Collection for high-value properties with Prestige magazine content, Senior Real Estate Specialists for senior clients, and Commercial Services for commercial real estate. The product portfolio includes the ProValue Estimate automated valuation tool and AVM home value estimators for pricing guidance, the AHS Buyer and Seller Plans providing home warranty protection through American Home Shield, the Learn Center training platform for agent development, and a Marketing Suite offering customizable promotional materials. Additional offerings include market intelligence publications (The Snap monthly report, annual Real Estate Reports, Dream Destinations, Resort, European Summer, and Global Luxury Landscape Reports), the Global Open House video series, and the Sunshine Kids Foundation charitable program. The network provides technology tools including social media management and CRM platforms, with Home Connections Department handling lead forwarding. Franchise opportunities are available for brokers joining the network.

Differentiator

Problem solved

Functional benefit

Brands

• Luxury Collection: An exclusive group of real estate professionals and portfolio of luxury homes operated under the Berkshire Hathaway HomeServices brand, providing white glove service for high-end buyers and sellers.
• Forever Agents
• Prestige Magazine
• The Sunshine Kids Foundation

Products and services

• Berkshire Hathaway HomeServices Franchise Network A real estate brokerage franchise network offering residential buying, selling, and renting services through a global network of independently owned and operated agent franchisees across more than 3,000 offices in 11+ countries. Franchisees pay fees to use the Berkshire Hathaway HomeServices brand, technology, marketing, and network support.
• Luxury Collection An exclusive luxury real estate program comprising elite agents and a high-value property portfolio serving clients seeking or selling premium homes worldwide, with white-glove service and global reach.
• Commercial Services Commercial real estate services supporting commercial agents with education, technology, collaboration, and marketing resources including webinars, CRM platforms, and networking, built on four pillars.
• ProValue Estimate Automated home valuation tool powered by lender-grade AVM technology, offered free to consumers for pricing guidance with comparable sales, price history, and local market snapshots.

Quantifiable outcome

• Over $150 billion in annual sales volume
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• HomeTeam Inspection ServicecoreStrategic or Co-development PartnerHomeTeam Inspection Service is a preferred inspection partner for Berkshire Hathaway HomeServices network agents. The service uses a team of professional inspectors for faster, more accurate home inspections in half the time of traditional inspections, without alarming report language. Referrals are made to HomeTeam for network client home inspections.
• American Home ShieldcoreStrategic or Co-development PartnerAmerican Home Shield provides home warranty plans to Berkshire Hathaway HomeServices buyers and sellers. The partnership offers protection from unexpected home repair costs, positioning home warranties as a valuable add-on during real estate transactions. The AHS Buyer Plan and AHS Seller Plan are promoted on the network website.
• Sunshine Kids FoundationflagshipOthersBerkshire Hathaway HomeServices has embraced the Sunshine Kids Foundation as its national charitable beneficiary. The foundation provides positive group activities and emotional support for children with cancer. Network members raise over $2M annually through fundraisers, community events, and the annual Sales Convention benefit. The partnership is ongoing and represents the network's flagship CSR initiative.
• Smarter AgentcoreTechnology or IntegrationSmarter Agent provides the mobile and web technology platform powering the Berkshire Hathaway HomeServices agent and consumer applications, including property search, agent directories, and CRM tools used by the franchise network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: Compass is a major U.S. residential real estate brokerage competing directly with the Berkshire Hathaway HomeServices network for agents and listings. It pursues a technology-driven, agent-supported model and has aggressively recruited agents from traditional franchise networks including BHH Affiliates.
• eXp World Holdings: eXp Realty operates a cloud-based, agent-centric brokerage model and competes directly with BHH Affiliates for agent recruitment. Its low-overhead, commission-cap-based model is a structurally different franchise alternative, making it a close peer in the agent-services category.
• RE/MAX: RE/MAX is one of the largest global real estate franchise networks, with a similar model of independently owned brokerages paying franchise fees for brand and technology access. It directly competes with Berkshire Hathaway HomeServices for franchisees, agents, and consumers globally.
• Coldwell Banker: Coldwell Banker, owned by Anywhere Real Estate (formerly Realogy), is a legacy U.S. residential real estate franchise brand with a comparable mix of company-owned and franchised offices. It competes head-to-head with BHH Affiliates in recruitment, listings, and consumer brand awareness.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused global franchise network with strong brand recognition in high-end residential real estate. It directly competes with Berkshire Hathaway HomeServices' Luxury Collection for affluent buyers, sellers, and international referrals.
• Keller Williams Realty: Keller Williams is the largest real estate franchise by agent count in the United States, operating an agent-centric model with heavy technology and training investment. It competes directly with BHH Affiliates for agent recruitment and franchise growth across domestic markets.
• Century 21 Real Estate: Century 21 is a globally recognized residential real estate franchise network with a similar fee-for-brand structure. It competes directly with BHH Affiliates for franchisees in the U.S. and internationally.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate, also part of Anywhere Real Estate, is a lifestyle-branded residential franchise network. It competes for franchisees and listings with similar mid-market positioning to BHH Affiliates' core residential operations.
• ERA Real Estate: ERA Real Estate is a global residential and commercial real estate franchise network competing with BHH Affiliates for franchisees in domestic and international markets, with comparable fee-based economics.

Emerging players

• Redfin: Redfin is a technology-led residential brokerage offering direct consumer services and a national agent network. It is a partial competitor with overlapping consumer segments but a fundamentally different cost structure and business model, representing the disruptive end of the brokerage landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BHHSpre
• YouTubeyoutube.com/channel/UCrBKUuQDrkCNFjy4wF5ZWXw
• Facebookfacebook.com/bhhsrealestate
• LinkedInlinkedin.com/company/berkshire-hathaway-homeservices
• Instagraminstagram.com/bhhsrealestate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHH Affiliates