Voter Participation Center

What Voter Participation Center does

Voter Participation Center (VPC) is a 501(c)(3) non-profit, non-partisan organization founded in 2003 and headquartered in Washington, D.C., that conducts data-driven voter registration and mobilization targeting the New American Majority (young people, people of color, and unmarried women), a demographic cohort representing approximately 150 million eligible voters or 64% of the voting-eligible population. The organization's core technical capability is address-based voter identification: it matches commercially available individual and residential databases against state voter files to identify unregistered eligible voters, with mailings addressed to "Current Resident" rather than specific individuals to mitigate data inaccuracies and accommodate the cohort's high residential mobility (41% move every four years).

VPC operates three primary direct-mail products: voter registration applications, vote-by-mail ballot applications, and get-out-the-vote (GOTV) mailings. These are complemented by digital channels including embedded online registration and registration-status tools powered by partners Vote.org and Rock the Vote, email and text voter communications, and digital advertising. The organization also runs the Voter Participation Data Center as a research sub-brand producing demographic polling and analysis on the New American Majority, with Lake Research Partners as a research partner.

Revenue is sourced from individual donations (tax-deductible under 501(c)(3) status) and foundation grants; specific revenue figures are not publicly disclosed. Services to voters are free of charge. The organization is governed by a board chaired by Denise Juneau and led by President and CEO Tom Lopach. VPC shares leadership with its sister 501(c)(4) organization, the Center for Voter Information (CVI), which extends the coalition's civic engagement work into voter education on candidate positions. Since inception, VPC and its predecessor/partner organizations have helped 6.6 million voters register and reach the polls, with more than 1.5 million registered during the 2020 election cycle, and VPC has announced plans to send 4.7 million voter registration mailings nationwide in 2026.

Name

Voter Participation Center

Legal name

Voter Participation Center

Website

https://voterparticipation.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Voter Participation Center is a 501(c)(3) non-profit founded in 2003 that uses data-driven direct mail and digital tools to register voters and drive turnout among the New American Majority of young people, people of color, and unmarried women in the United States.

Ownership category

akta.pro rank

Product category

Civic Engagement and Voter Registration Services

NAICS

Political Organizations (813940), Human Rights Organizations (813311)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

akta.pro secondary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Voter registration services
• Civic engagement programs
• Voter mobilization mailings
• Get-out-the-vote
• Nonprofit advocacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations

Revenue model

1. Individual Donations: The organization relies on individual donors to support its voter registration and mobilization work. Donations are tax-deductible as VPC is a 501(c)(3) organization.
2. Foundation Grants: VPC receives support from foundations as part of its funding model for civic engagement programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Voter Participation Center (VPC) operates a data-driven voter registration and mobilization operation targeting the New American Majority — young people, people of color, and unmarried women. Its core offerings are three direct mail programs (voter registration applications, vote-by-mail ballot applications, and get-out-the-vote mailings), complemented by online voter registration tools and ongoing demographic research published through the Voter Participation Data Center.

Product overview

The Voter Participation Center (VPC) operates a data-driven voter registration and mobilization operation targeting the New American Majority (young people, people of color, and unmarried women). VPC's core offerings consist of three direct mail programs: voter registration applications, vote-by-mail ballot applications, and get-out-the-vote mailings. These programs are complemented by digital tools including an embedded Vote.org-powered voter registration checker and online voter registration portals integrated with Rock the Vote and Vote.org. VPC also publishes research through the Voter Participation Data Center, providing demographic analysis and voting trends data on the Rising American Electorate. The organization is a 501(c)(3) non-profit, with a sister organization Center for Voter Information (CVI) operating as a 501(c)(4).

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Registration Mail Program Direct mail program that sends voter registration applications to unregistered eligible voters identified through commercial and public data matched against state voter files.
• Vote-by-Mail Application Program Direct mail program sending pre-filled and pre-printed vote-by-mail ballot applications to voters to facilitate easy submission.
• Get Out the Vote Mailings Voter mobilization mailings that provide information about voting history compared to community members and encourage voter turnout among the New American Majority.
• Check Voter Registration Tool Free online voter registration status checking tool embedded on VPC's website, powered by Vote.org's verification service.
• Register to Vote Online Portal Online voter registration portal enabling U.S. citizens to register to vote, integrated with Rock the Vote and Vote.org.
• Voter Participation Data Center Research platform providing data and analysis on the Rising American Electorate, including reports on demographics, voting trends, and economic and social issues affecting unmarried women, people of color, and young voters.
• New American Majority Research Program Ongoing polling and research initiative, including commissioned work from Lake Research Partners, tracking the political behavior and priorities of the New American Majority since 2003.
• Voting Rights Litigation Program Legal advocacy program in which VPC joins partners such as the Campaign Legal Center and VoteAmerica in lawsuits to protect voting rights, including the VoteAmerica v. Raffensperger case challenging Georgia's S.B. 202 restrictions.

Quantifiable outcome

• 6.6 million voters helped register and vote since 2003
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Center for Voter Information (CVI)coreStrategic or Co-development PartnerCVI is VPC's sister organization and partner. While VPC is a 501(c)(3), CVI is a 501(c)(4) that also focuses on voter registration and mobilization, with additional work on voter education about candidate positions on key issues.
• Campaign Legal Center (CLC)coreStrategic or Co-development PartnerCLC serves as co-counsel with VPC and CVI in litigation to protect voting rights, including the VoteAmerica v. Raffensperger lawsuit challenging Georgia's S.B. 202 anti-voter law.
• VoteAmericacoreStrategic or Co-development PartnerVoteAmerica joined VPC, CVI, and CLC as plaintiffs in the federal lawsuit challenging Georgia's S.B. 202 voting restrictions.
• Rogers & Hardin LLPminorImplementation/ SI/ Consulting PartnerRogers & Hardin LLP serves as co-counsel in the VoteAmerica v. Raffensperger litigation.
• Florida Civic Engagement TableminorStrategic or Co-development PartnerCo-authored op-ed with Florida Civic Engagement Table on voting rights and ballot access issues in Florida.
• Lake Research PartnersminorStrategic or Co-development PartnerVPC commissioned Lake Research Partners to conduct demographic research on the New American Majority, including the 2017 report on unmarried women and voting trends.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Center for Voter Information: VPC's sister 501(c)(4) organization operating the same direct mail voter registration model under shared leadership with Tom Lopach as CEO. The two entities are functionally the operational core of the same civic engagement enterprise.
• Vote.org: Direct online voter registration platform that is both a VPC partner and a competing channel for the same New American Majority target audience. Vote.org offers the digital complement that pressures VPC's direct mail economics.
• Rock the Vote: Long-standing voter registration and civic engagement nonprofit that provides the online registration infrastructure embedded on VPC's website. Targets overlapping young and diverse voter demographics through digital channels.
• When We All Vote: Michelle Obama's nonpartisan voter registration and turnout nonprofit targeting similar underrepresented demographics. A peer in mission, fundraising posture, and target voter segments.
• HeadCount: Nonpartisan voter registration nonprofit that registers voters at concerts and live events, targeting a similar young voter demographic. Comparable in mission and non-partisan positioning.
• Fair Elections Center: Nonpartisan election integrity and voter registration nonprofit that runs direct voter registration programs and election litigation, overlapping with VPC's mission and the same target demographics.

Broad incumbents

• League of Women Voters: Established 100-year-old civic engagement organization that registers voters, advocates on voting rights, and runs voter education programs. A much larger and broader incumbent operating across all voter segments, not just the New American Majority.
• NAACP: Large, established civil rights organization with a long-standing voter registration, mobilization, and voting rights litigation program. Operates in the same civic engagement space but at materially greater scale and broader civil rights scope.

Emerging players

• Campaign Legal Center: Nonpartisan voting rights and campaign finance litigation organization that has been VPC's co-counsel in VoteAmerica v. Raffensperger. Comparable in mission but specializes in litigation rather than mass voter registration operations.
• Demos: Progressive public policy organization that combines research, advocacy, and litigation on voting rights and economic equity. Operates in an adjacent civic engagement niche with overlapping target demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/votercenter
• YouTubeyoutube.com/user/VoterParticipation
• Facebookfacebook.com/voterparticipationcenter
• LinkedInlinkedin.com/company/voter-participation-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voter Participation Center