The Leap Group

What The Leap Group does

The Leap Group (legal name: LEAP MARKETING GROUP, INC.) is a private, boutique marketing services consultancy founded in 1998 by Martha Olsen and headquartered in Marin County, California (San Anselmo). The firm operates with a lean team of 1-10 employees anchored by two named principals: Founder and Principal Consultant Martha Olsen (25+ years experience, MBA from UC-Berkeley) and Senior Consultant Sharon Tilley (20+ years across FinTech, Business Software, Companion Animal Health, and Ag/Water Sustainability; MBA from INSEAD, M.S. in Operations Research from SMU). The firm has no proprietary technology platform and operates as a pure professional services business.

The Leap Group organizes its offering around three service pillars: Positioning Services (segmentation, customer research, market research distillation, competitive analysis, positioning frameworks), Content Creation Services (messaging, copy blocks, creative briefs, presentations, white papers, brochures, datasheets, case studies, website copy, blogs, social media content), and Go-to-Market Services (launch planning, value propositions, communications planning, partner marketing, field marketing playbooks, sales training and tools). These three pillars are sold as integrated engagements or as on-demand extensions of a client's marketing team. The firm serves both emerging technology startups and established Fortune 500 enterprises, with a documented customer list spanning Autodesk, PayPal, SAP, Oracle, Deloitte-Salesforce, Bill.com, Mitek Systems, Jitterbit, Intermedia, Ticketmaster, Medtronic, Socialcast (acquired by VMware), and Sybase (acquired by IBM), among others. Documented engagement outcomes include 125,000 AutoCAD WS app downloads within days of launch and a 50% response rate on the Sybase IQ door-opener campaign.

The firm generates revenue through project-based professional services engagements, with billing cadence described as multi-year contracts and pricing structured on a custom engagement basis rather than published rate cards. Client acquisition relies on direct outreach, referrals, and content marketing through the firm's website and 'Perspectives on Marketing' (POV) blog. The only disclosed M&A transaction is the November 2016 acquisition of Metal Networks for an undisclosed amount. The firm is privately held with no institutional investors, no parent company, and no disclosed funding rounds.

Name

The Leap Group

Legal name

LEAP MARKETING GROUP, INC.

Website

https://leapgroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The Leap Group is a private, boutique B2B marketing services consultancy founded in 1998 that helps emerging startups and Fortune 500 technology companies with positioning, content creation, and go-to-market strategy. The firm is led by founder Martha Olsen and operates from Marin County, California with a small principal-led team.

Ownership category

akta.pro rank

Headquarters

HQ city

San Anselmo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Consulting Services: Professional services revenue generated through consulting engagements, content creation projects, and go-to-market strategy engagements with technology companies. Services include positioning, messaging, content creation, and sales enablement. Revenue is project-based and recurring client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

The Leap Group is a boutique marketing services consultancy that helps emerging and established technology companies launch products and initiatives with greater impact. It delivers three core service lines—Positioning, Content Creation, and Go-to-Market—covering customer research, segmentation, messaging development, content asset production, launch planning, partner marketing, and sales enablement for technology clients ranging from startups to Fortune 500 firms.

Product overview

The Leap Group is a marketing services agency that provides three core service offerings: Positioning Services, Content Creation Services, and Go-to-Market Services. These services work together to help technology companies develop effective marketing strategies and content. The Positioning Services establish the strategic foundation through customer research and segmentation; Content Creation Services produce the actual marketing materials and assets; and Go-to-Market Services guide the execution and launch of products and campaigns. The company focuses on serving emerging and established high technology companies with a combination of marketing expertise, problem-solving skills, and organizational savvy.

Differentiator

Problem solved

Functional benefit

Products and services

• Positioning Services Strategic positioning services that help technology clients focus their messaging on customer problems and pain points, including segmentation strategies, customer research, market research distillation, competitive analysis, and positioning frameworks.
• Content Creation Services Content creation services that demystify complex technology into clear language, producing messaging, copy blocks, creative briefs, presentations, white papers, brochures, datasheets, case studies, website copy, blogs, and social media content for B2B technology buyers.
• Go-to-Market Services Go-to-market strategy services including launch planning, value propositions, communications planning, partner marketing, field marketing playbooks, and sales training and tools to help technology clients execute product and campaign rollouts.

Quantifiable outcome

• Sybase IQ door-opener campaign generated 50% response rate
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sybase-IBM PartnershipcoreImplementation/ SI/ Consulting PartnerThe Leap Group served as dedicated marketing services agency executing on marketing initiatives that enabled the Sybase-IBM strategic partnership to deliver double-digit growth over multiple years. Services included partner strategies, annual and quarterly co-marketing plans, sales playbooks, marketing campaigns and programs, and campaign content.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tilt Metrics: Tilt Metrics is a B2B marketing agency specializing in HubSpot-driven strategy, content, and revenue operations for technology and SaaS companies—overlapping Leap's mid-market and enterprise tech client focus with similar service offerings.
• Refine Labs: Refine Labs is a B2B marketing agency specializing in demand generation and account-based marketing for SaaS and technology companies—aligned with Leap's enterprise-tech focus and GTM services.
• Kuno Creative: Kuno Creative is a B2B inbound marketing agency serving technology and industrial clients with content, lead generation, and sales enablement services—directly comparable to Leap's content and GTM service mix.
• The Marketing Practice: The Marketing Practice is a B2B tech marketing agency providing positioning, content, and campaign execution to technology vendors—directly comparable in client base and service offering to Leap.
• Siege Media: Siege Media is a content marketing agency specializing in SEO-driven content for B2B and SaaS clients—overlapping with Leap's content creation service line and similar technology-company client base.
• Velocity Partners: Velocity Partners is a B2B marketing agency focused on technology companies, providing content, messaging, and go-to-market services—closely aligned to Leap's positioning, content, and GTM offering for enterprise tech clients.
• SmartBug Media: SmartBug Media is a B2B marketing agency providing strategy, content, and demand generation for SaaS and technology companies, operating at a larger scale than Leap but covering the same service categories.
• Cube Root Media: Cube Root Media is a B2B content marketing agency focused on technology and SaaS companies, producing white papers, case studies, and thought leadership content—comparable in service mix and target customers to Leap.

Broad incumbents

• Forrester Research: Forrester is a large research and advisory firm serving enterprise technology buyers and sellers; its B2B marketing research and consulting practice overlaps with Leap's strategic positioning work, though at far greater scale and breadth.

Emerging players

• Marchex: Marchex is a marketing technology and services company applying AI-driven conversation intelligence to B2B sales and marketing—adjacent to Leap's GTM work and increasingly competing for the same tech-company marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/martha-olsen-7813154

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Leap Group