HeyLink.me

Name

HeyLink.me

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Link-in-Bio and Creator Platform Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYCRAFANAJ

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio)

Consumer Products & Retail/E-commerce & Marketplaces/Social Commerce Platforms

SECONDARYBPAMALAH

Creator Monetization Tools (Subscriptions, Tips, Merch)

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYBPAMADAH

App Analytics, Attribution & Deep Linking Platforms

Business & Public Services/Web, Mobile & Digital Platforms/App Stores, Distribution & Developer Platforms

Keywords

• Link-in-bio platform
• Social media bio links
• QR code generation
• Creator monetization tools
• Digital business cards

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue (PRO): Monthly or annual subscription plans providing enhanced features including 100 links (vs 50 for free), custom branding, custom domains, advanced analytics, themes, and lower transaction fees. PRO plan offers 1 month free trial.
2. Transaction Fees: Platform takes a percentage plus fixed fee on transactions processed through HeyLink.me pages. Starter tier: 9.9% + 30c; PRO tier: 3.9% + 30c
3. Advertising Revenue Share: Users can activate ads on their pages through AdSense integration, earning revenue when users click on advertisements. HeyLink.me facilitates the connection and takes a share of advertising revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

HeyLink.me is a link-in-bio SaaS platform that lets users consolidate all of their online links (social profiles, stores, videos, websites, donation forms) into a single shareable URL. Beyond link management, it offers built-in e-commerce, social analytics, QR code generation (via KODE.link), AdSense-based monetization, and 200+ third-party integrations. The product is delivered as a freemium service with free and PRO tiers and a custom Enterprise tier for agencies and large organizations.

Product overview

HeyLink.me is a unified link-in-bio platform offering a portfolio of products centered on its core platform, which allows users to consolidate all their online presence (social media, products, services, content) into a single shareable link. The platform architecture consists of the Starter (free) and Pro ($7/month yearly) core plans providing link management, analytics, and ecommerce capabilities. The Marketplace provides 100+ apps and integrations including social media feeds, payment solutions, and content tools. The KODE.link sub-brand offers QR code generation and digital card solutions. Monetization is enabled through Google AdSense integration. Business and Enterprise tiers add multi-account management, custom domains, white-label solutions, and API integration. Additional products include HeyLink.au (Australia regional), NonProfit-Link.org (nonprofits), Baby Passport Photo Maker, and RapidWombat (organic traffic tool).

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: Advanced QR code solutions platform offering QR code builder, digital business card creator, Apple Wallet and Google Wallet digital card generators.
• HeyLink.au
• NonProfit-Link.org
• RapidWombat
• Baby Passport & Visa Photo Maker

Products and services

• HeyLink.me Core Platform Cloud-based link-in-bio platform that lets individuals and businesses consolidate all their online links (social media profiles, websites, stores, videos, donation forms) into a single shareable URL, with built-in analytics, e-commerce, QR code and monetization features. Targets creators, influencers, small businesses, agencies and enterprises globally.
• KODE.link (QR Code Builder) Advanced QR code solution integrated with HeyLink.me, offering QR code generation, Apple Wallet digital card generator, Google Wallet digital card generator, and digital business card builder.
• Agency Dashboard Multi-account management dashboard for agencies and businesses that need to administer 3+ PRO HeyLink.me accounts from a single interface with flexible multi-account pricing.
• Enterprise Solution Enterprise-tier link-in-bio offering for large organizations with white-label options, comprehensive analytics dashboard, robust API integration, custom domain connectivity, and access to the full 200+ integration library.
• HeyLink.au Regional variant of HeyLink.me targeting the Australian market with localized link-in-bio services.
• NonProfit-Link.org Specialized link-in-bio solution focused on nonprofit organizations, providing dedicated link management for the nonprofit sector.
• RapidWombat Free organic traffic tool that generates SEO visibility for HeyLink.me users across search engines and AI platforms including Google Search, Gemini, ChatGPT, and Perplexity.
• Baby Passport & Visa Photo Maker Standalone web tool for generating compliant baby passport and visa photos from user-supplied images.

Quantifiable outcome

• 11,636,212 customers from 195 countries
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KODE.linkcoreTechnology or IntegrationKODE.link is a related QR code solution that powers HeyLink.me's QR code generation capabilities. The partnership provides integrated QR code building, Apple Wallet digital card generation, Google Wallet digital card generation, and digital business card creation. KODE.link appears to be a sister company or same parent organization providing complementary technology infrastructure.
• NonProfit-Link.orgminorOthersRelated nonprofit-focused link-in-bio solution under the same organization. Provides specialized link management for nonprofit organizations.
• HeyLink.auminorOthersAustralia-specific version of the HeyLink.me platform, suggesting regional partnerships or subsidiaries for market-specific deployment.
• 200+ App IntegrationscoreTechnology or IntegrationExtensive integration ecosystem including social media platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, X), business tools, payment processors, and marketing solutions. These are partner integrations enabling extended functionality for HeyLink.me users.
• Google AdSensecoreTechnology or IntegrationAdSense integration enables users to monetize their HeyLink.me pages through advertising. Google provides ad serving infrastructure while HeyLink.me facilitates user access to the monetization program.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Linktree: The category-leading link-in-bio platform serving creators and brands. Closest direct competitor, with broader paid product suite (marketplace, commerce, integrations) and significant venture funding.
• Taplink: Link-in-bio and microsite platform with strong adoption in Russia and CIS markets. Comparable product structure (link hub, payments, CRM) with localized go-to-market.
• Beacons: Creator-focused link-in-bio and storefront platform offering media kits, brand deals, and AI-built stores. Directly comparable in target customer (creators) and bundled commerce + link-in-bio offering.
• Shorby: Link-in-bio and smart link platform widely used by marketers and agencies. Closely comparable in core use case and feature set.
• Link.bio: Direct competitor offering centralized link pages with ecommerce and analytics for creators and small businesses. Closely comparable freemium SaaS model.
• Stan Store: Creator commerce platform combining link-in-bio with digital product sales, bookings, and email capture. Competes for the same creator-and-small-business wallet share.
• Contact.me: Link-in-bio platform offering contact, payment, and booking features for SMBs and creators. Comparable bundled functionality and target customer.
• Bento.me: Visual link-in-bio alternative emphasizing personal branding for creators and professionals. Directly comparable product offering with a more design-forward positioning.
• Bio.link: Established link-in-bio platform focused on creators and musicians. Comparable core product (centralized link hub with monetization) targeting similar persona segments.

Broad incumbents

• Link in Bio by Later: Link-in-bio feature offered as part of Later's broader social media scheduling and influencer marketing suite. Competes on the same use case while bundling into a much larger platform play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HeylinkMe
• YouTubeheylink.me/youtube
• Facebookheylink.me/facebook
• Instagramheylink.me/instagram
• LinkedInlinkedin.com/company/heylink-me

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeyLink.me