Hogan Assessments

What Hogan Assessments does

Hogan Assessments is a privately held personality assessment company founded in 1987 by Drs. Robert and Joyce Hogan in Tulsa, Oklahoma. The company develops science-based personality assessments used by organizations for talent acquisition and leadership development, with named customers including 75 of the Fortune 500. Its product portfolio centers on four core assessments: the Hogan Personality Inventory (HPI) measuring bright-side personality, the Hogan Development Survey (HDS) measuring dark-side personality under strain, the Motives, Values, Preferences Inventory (MVPI) measuring internal drivers, and the Hogan Business Reasoning Inventory (HBRI) for cognitive assessment. The platform is organized into two solution categories — Talent Acquisition (Candidate Selection, Leadership Selection, Safety) and Talent Development (Leadership Development, High Potential, Team Development, EQ, Hogan 360, Judgment/Decision-Making) — and is supported by a data science team of 8 PhDs, 4 Masters, and 12 IO psychologists, with international norms drawn from approximately 200,000 working adults across 180 countries.

Hogan monetizes through three primary revenue streams: per-report licensing for assessment administration (off-the-shelf selection reports priced $15-$200), certification workshop revenue from foundational, advanced interpretation, and advanced feedback workshops delivered both in-person and virtually, and partner/distributor licensing from a network of more than 40 international distributors operating in over 50 countries and more than 200 solutions partners across 60+ countries. The company requires certification before practitioners can administer its assessments, creating a professional services overlay on the enterprise field sales motion. Pricing is relationship-driven and varies by client selection and development needs, with pay-as-you-go per-seat options for off-the-shelf reports and multi-year contracts for certification workshops. The go-to-market combines direct enterprise field sales, regional distributors, channel partners, and a US-based Independent Consultants Network for mid-market and individual practitioners.

The company's strategic posture is shaped by 14M+ lifetime assessments, continuous large-scale validation (100+ studies annually across 1,000 job roles), and a content engine that includes The Science of Personality podcast, webinars, guides, and case studies. Recent strategic moves include the July 2026 acquisition of Convogo to add AI-powered synthesis of complex assessment information, the 2026 launch of the Science of Personality Institute led by David Condon, PhD, and a joint venture with Adili Group via East African distributor Career Connections to extend geographic reach into Africa. The company operates across six continents and 56 countries, with assessments delivered in 190 countries and 50+ languages.

Name

Hogan Assessments

Legal name

Hogan Assessment Systems

Website

https://hoganassessments.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Hogan Assessments is a privately held personality assessment company founded in 1987 that develops science-based talent acquisition and leadership development assessments used by 75 of the Fortune 500 across more than 50 countries. It monetizes through per-report licensing, certification workshops, and a global distributor and solutions partner network.

Ownership category

akta.pro rank

Product category

Personality Assessment Software

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Psychometric Standards, Test Development & Validation Authorities (EDADAFAG)

Keywords

• Personality assessments
• Talent acquisition solutions
• Leadership development tools
• Pre-hire candidate screening
• Behavioral assessment platform

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Assessment Reports and Licensing: B2B sale of assessment reports and usage licenses. Reports range from $15 to $200 for off-the-shelf selection reports depending on selected assessments and report content. Organizations pay for access to administer assessments and receive detailed personality reports.
2. Certification and Training: Revenue from certification workshops (foundational, advanced interpretation, advanced feedback), both in-person and virtual. Provides continuing education credits (HRCI, ICF, SHRM). Private workshops available for groups of 10+.
3. Partner/Distributor Agreements: International distributors and solutions partners pay for rights to offer Hogan assessments in their regions, contributing to global revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Hogan Assessments develops and licenses proprietary workplace personality assessments that measure bright-side personality, dark-side derailment risks, and core values to predict job performance. Customers must first become Hogan-certified, after which they administer assessments and receive validated reports used for hiring, leadership selection, leadership development, team building, and succession planning. The platform is sold primarily to enterprise HR and talent management functions through direct sales, a global distributor network, and certified consulting partners.

Product overview

Hogan Assessments offers a comprehensive personality assessment platform for talent acquisition and development. The core product suite consists of three foundational assessments: the Hogan Personality Inventory (HPI) measuring bright-side personality, the Hogan Development Survey (HDS) measuring dark-side personality, and the Motives, Values, Preferences Inventory (MVPI) measuring internal drivers. These are complemented by the Hogan Business Reasoning Inventory (HBRI) for cognitive assessment. The platform is organized into two main solution categories: Talent Acquisition (including Candidate Selection, Leadership Selection, and Safety assessments) and Talent Development (including Leadership Development, High Potential identification, Team Development, EQ, and Judgment/Decision-Making). The recently acquired Convogo brings AI-powered data synthesis capabilities to help coaches and consultants process complex talent information. All products are backed by a network of certified practitioners and Hogan-certified coaching services.

Differentiator

Problem solved

Functional benefit

Brands

• Convogo: AI-powered platform acquired by Hogan to help coaches, consultants, and talent professionals synthesize complex information
• Science of Personality Institute

Products and services

• Hogan Personality Inventory (HPI) Bright-side (normal) personality assessment measuring everyday characteristics that predict how people work, lead, and succeed when at their best; normed on over 100,000 working adults and used for candidate selection and development.
• Hogan Development Survey (HDS) Dark-side personality assessment identifying derailment risks — characteristics that emerge under strain and can disrupt relationships and damage careers; used to flag leadership risks and inform development planning.
• Motives, Values, Preferences Inventory (MVPI) Inside-personality assessment measuring internal goals, values, drivers, and interests that determine what motivates individuals and the type of work environment where they will be most productive; used for culture fit and team alignment.
• Hogan Business Reasoning Inventory (HBRI)

Quantifiable outcome

• 6x stronger overall performance in banking/financial services
• +12 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered strategic acquisition, regional, flagship, core, support and client partnership.

• Convogostrategic acquisitionTechnology or Integration · 17 July 2026AI-powered platform acquired by Hogan to help coaches, consultants, and talent professionals synthesize complex assessment information. Advances Hogan's talent insights capabilities with artificial intelligence.
• Adili GroupregionalChannel Partner/ Reseller/ Distributor · 1 July 2026Strategic joint venture with Adili Group through Hogan's East African distributor Career Connections to expand presence in the African market.
• Science of Personality InstituteflagshipStrategic or Co-development Partner · 1 July 2026Newly formed institute providing a home for personality research that pairs rigorous science with real-world application. Led by David Condon, PhD, as director.
• International Distributor NetworkcoreChannel Partner/ Reseller/ DistributorOver 40 international distributors operating in more than 50 countries. Each distributor is staffed by leading IO psychologists and talent management consultants who are local experts on Hogan products.
• Global Partnership NetworkcoreChannel Partner/ Reseller/ DistributorOver 200 solutions partners in more than 60 countries. These are successful consulting and professional services firms with impressive track records in talent management that incorporate Hogan assessments as an integral part of consulting services.
• Independent Consultants Network (ICN)supportChannel Partner/ Reseller/ DistributorUS-based network of practitioners, freestanding consultants, professional coaches, and independent users. Members receive exclusive access to high-end service, consulting support, and resources for using assessment as part of consulting and coaching businesses.
• Career ConnectionsregionalChannel Partner/ Reseller/ DistributorAuthorized Hogan distributor in East Africa that announced strategic joint venture with Adili Group to expand services in the region.
• Acadia Pharmaceuticalsclient partnershipImplementation/ SI/ Consulting PartnerHealthcare organization using Hogan's high-potential leadership development experience grounded in Hogan personality data and Hogan 360 feedback.
• Peter Berry ConsultancyregionalImplementation/ SI/ Consulting PartnerAustralian consulting partner co-hosting webinar with Hogan on high-potential leadership development. Partner in Sydney market.

Scale indicators19 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SHL: One of the most direct competitors in occupational psychometric assessments for talent acquisition and development. SHL offers comparable predictive assessments for hiring and leadership selection, targeting similar enterprise HR buyers as Hogan.
• Development Dimensions International (DDI): Direct competitor in leadership assessment and development. DDI's behavioral simulation and leadership diagnostics overlap with Hogan's Leadership Selection, High Potential, and Leadership Development solutions for enterprise customers.
• Mercer Mettl: Online assessment platform offering psychometric, cognitive, and behavioral assessments for hiring and development. Comparable product mix (personality + cognitive + skills) and similar enterprise HR buyer profile as Hogan.
• Caliper: Personality-based talent management assessment company with a long history (founded 1961). Directly comparable in methodology (personality psychometrics) and target market (mid-market and enterprise), with overlapping leadership assessment use cases.
• PDRI (PreVisor/Pacific Data Services): Pre-employment assessment publisher offering psychometric and skills assessments for hiring. Comparable to Hogan in pre-hire selection use cases and enterprise buyer segment, with similar consulting partner distribution model.

Broad incumbents

• Korn Ferry: Global organizational consulting firm whose Korn Ferry Assess division competes with Hogan in psychometric talent assessments. Larger scale, broader services portfolio, but the assessment product line directly overlaps with Hogan's enterprise offering.
• Aon Assessment Solutions: Aon's Assessment Solutions (formerly cut-e) provides psychometric and situational judgment assessments for talent acquisition. Comparable to Hogan in target buyer (enterprise HR) and use case (pre-hire selection and leadership), as part of a broader consulting portfolio.

Emerging players

• Pymetrics: AI-native talent assessment platform using neuroscience-based games and machine learning for hiring. Represents a partial overlap with Hogan in pre-hire assessment but uses a fundamentally different methodology (behavioral AI vs. personality psychometrics), targeting similar enterprise HR buyers.
• Traitify: Visual personality assessment platform offering rapid psychometric testing for enterprise hiring. Smaller scale and narrower product line than Hogan, but directly competes in the personality assessment category with a more modern, mobile-first delivery model.
• Eightfold AI: AI-powered talent intelligence platform with deep learning for skills matching, candidate screening, and leadership development. Different technology stack but converging on the same enterprise HR buyer as Hogan, and increasingly capable of replicating assessment functions via AI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hoganassessment
• Facebookfacebook.com/hoganassessments
• LinkedInlinkedin.com/company/hogan-assessment-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogan Assessments