Displayr
- Company typePrivate
- Founded2007
- HeadquartersPyrmont, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Displayr firmographics
Firmographics- Name
- Displayr
- Legal name
- Displayr Inc.
- Website
- https://displayr.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Displayr is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Displayr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Primary revenue stream from subscription fees for access to the Displayr platform. Pricing is based on subscription model with fees charged for access and use of the software. The company offers subscription-based licensing with no pro-rata refunds for customer-initiated termination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial available for evaluation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Displayr product offering
Product offeringCore offering
Displayr is an AI-powered, web-based platform for analyzing, visualizing, and reporting on survey and quantitative research data. It is sold on a subscription basis to market research, consumer insights, and analytics teams who need to replace fragmented toolchains with a single integrated environment for statistics, dashboards, and automated reporting.
Product overview
Displayr offers a unified AI-powered survey analysis and reporting platform. The core Displayr product serves as the primary SaaS platform for survey data analysis, statistical testing, automated reporting, and dashboarding. A secondary product called Q provides a dedicated toolkit specifically for market researchers. Both products share integrated capabilities including AI-powered text analytics, statistical analysis (conjoint, MaxDiff, regression, segmentation, TURF), and automated PowerPoint reporting. The platform emphasizes traceable AI where every analysis can be verified back to source data.
Differentiator
Problem solved
Functional benefit
Brands
- Q: The complete toolkit for market researchers, a separate product from Displayr
Products and services
- Displayr
Quantifiable outcome
- Hours of work turned into seconds for survey analysis tasks
- +2 more outcomes
Companies that use Displayr
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
Displayr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature7 records
Displayr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- QualtricscoreDisplayr integrates directly with Qualtrics via API, allowing users to connect survey data seamlessly without manual export/import processes. This integration enables researchers to analyze Qualtrics survey data within Displayr's analysis and reporting platform.
- SurveyMonkeycoreDisplayr connects directly to SurveyMonkey, enabling users to import survey data for advanced analysis and reporting within the Displayr platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Displayr competitors and assessment
Company assessmentEmerging players
- ThoughtSpot: ThoughtSpot is an AI-native analytics platform using natural language search for data exploration. It competes with Displayr in AI-augmented analytics and dashboarding, but lacks Displayr's specialized survey data structure support and research-specific statistical techniques like conjoint and MaxDiff.
- Polymer Search: Polymer is an AI-powered analytics platform that turns raw data into dashboards and insights using natural language. It overlaps with Displayr's AI-driven insight generation and dashboarding capabilities, targeting a broader market but with less vertical depth in survey-specific statistical methods.
Broad incumbents
- Qualtrics: Qualtrics is the dominant enterprise survey platform and a direct integration partner of Displayr. It overlaps in survey analytics and reporting but is primarily a data collection platform with embedded analysis, whereas Displayr specializes in the downstream analysis and reporting layer — making it both a partner and adjacent competitor.
- Tableau: Tableau (Salesforce) is a leading general-purpose data visualization and BI platform. Displayr competes with Tableau on dashboarding and reporting, but Displayr's value proposition explicitly differentiates by offering native survey data support that Tableau lacks, positioning it as a vertical alternative for research analysts.
- Domo: Domo is a cloud-based BI and analytics platform with data visualization, dashboarding, and AI capabilities. It overlaps with Displayr's dashboarding and reporting features but is a horizontal BI tool, whereas Displayr's vertical specialization in survey data is its core differentiation.
- Microsoft Power BI: Microsoft Power BI is the dominant low-cost general BI platform. Power BI competes with Displayr on visualization and reporting, but requires data flattening for survey structures, whereas Displayr's native support for multi-response, grids, weights, and waves is explicitly positioned as an advantage over Power BI for survey analysis.
Others
- Q Research Software: Q is actually a sub-brand of Displayr (per the company data) rather than a separate peer — listed for completeness as the sibling product targeting the dedicated market research toolkit buyer.
Direct peers
- Sawtooth Software: Sawtooth Software specializes in advanced survey analytics techniques including conjoint analysis, MaxDiff, and CBC — capabilities that overlap with Displayr's Conjoint, MaxDiff, and related features. It targets the same market research buyer persona but is narrower in scope than Displayr's end-to-end analysis platform.
- Forsta (formerly Confirmit): Forsta is an enterprise feedback and survey analytics platform serving market research and CX teams. It directly competes with Displayr for the same enterprise research buyer, offering survey design, analysis, and reporting capabilities, though with a heavier CX/VoC focus versus Displayr's market research depth.
- IBM SPSS Statistics: IBM SPSS is the legacy standard for statistical analysis of survey data, including crosstabs, regression, and factor analysis — a substantial overlap with Displayr's statistical testing and survey analysis capabilities. SPSS serves a similar researcher persona but lacks Displayr's modern cloud UI and AI-powered traceable outputs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Displayr social profiles
Digital presenceDisplayr compliance and trust
Trust signalCompliance3 records
Displayr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Displayr leadership team
Management profileNumber of profiles
Profiles1 record
Displayr subsidiaries and ownership
Company hierarchySubsidiaries5 records
Displayr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Displayr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Displayr
What does Displayr do?
Displayr is an AI-powered, web-based platform for analyzing, visualizing, and reporting on survey and quantitative research data. It is sold on a subscription basis to market research, consumer insights, and analytics teams who need to replace fragmented toolchains with a single integrated environment for statistics, dashboards, and automated reporting.
Is Displayr a public or private company?
Displayr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Displayr founded?
Displayr was founded in 2007. It employs 51 to 100 people.
Where is Displayr based?
Displayr is headquartered in Pyrmont, Australia, in the Oceania region.
How does Displayr make money?
One revenue line is on record: software Subscription.
Who are Displayr's main competitors?
Emerging players on record are ThoughtSpot and Polymer Search. Broad incumbents are Qualtrics, Tableau, Domo and Microsoft Power BI. Q Research Software is listed as an others. Direct peers are Sawtooth Software, Forsta (formerly Confirmit) and IBM SPSS Statistics.
Does Displayr have an API?
Yes. Displayr connects directly to Qualtrics, SurveyMonkey, Decipher, and other survey platforms via API for data import and integration. The API enables direct data connectivity and large-scale importing of survey data. No public API documentation URL was found in the source data.