Name

Sawtooth Software

Legal name

Sawtooth Software, Inc.

Website

https://sawtoothsoftware.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Software Subscription Licenses: Primary revenue stream from 12-month subscription licenses for Lighthouse Studio and Discover platforms. Subscriptions include free technical support, software maintenance, upgrades, and Standard Survey Hosting (up to 50,000 respondents per month).
2. Premium Survey Hosting: Premium Survey Hosting for high-volume surveys requiring custom server configurations. Costs typically range from $250-$600 per month depending on server resources needed. Billed monthly with prorated rates available.
3. Consulting Services: Choice modeling and segmentation analysis consulting services provided by experts who authored definitive texts on conjoint and MaxDiff methodologies. Handles analytics so clients can deliver results.
4. Academic Licensing: Discounted subscription licenses for academic institutions (universities, accredited academic organizations) for non-commercial academic use. Students and faculty may use software for research and teaching purposes under license restrictions.
5. Offline Surveys License: Offline survey licenses for administering Lighthouse Studio surveys offline without internet connectivity. One-time license fee with residual work created remaining property of the User.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sawtooth Software develops and sells online and desktop survey platforms (Discover and Lighthouse Studio) for general survey interviewing and advanced conjoint/choice analysis and MaxDiff analytics. The company provides access to a 200M+ verified respondent panel, premium custom-configured survey hosting, and expert consulting services for choice modeling and segmentation projects. Its methodologies are used to optimize product features, pricing, messaging, and to predict customer choice behavior.

Product overview

Sawtooth Software offers a platform-plus-services portfolio comprising three core software products (Discover, Lighthouse Studio, and Panel) along with professional consulting and survey hosting add-ons. Discover provides browser-based survey creation and analytics for users without technical expertise, while Lighthouse Studio is the advanced desktop application for complex research methodologies including conjoint analysis and MaxDiff. Panel extends the platform with access to over 200 million verified survey respondents globally. Consulting services complement the software by providing expert analytics support for choice modeling and segmentation projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Discover
• Lighthouse Studio
• Panel
• Consulting
• Premium Survey Hosting
• Offline Surveys License

Quantifiable outcome

• Google achieved +34.6% predicted market share that matched actual results within 2%
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• QuestionPro: QuestionPro is a full-featured online survey platform that includes conjoint analysis and MaxDiff-style features, serving enterprise and academic users with a similar buyer profile to Sawtooth. It is a direct competitor in survey software with advanced analytics.
• Dynata: Dynata (formerly Research Now SSI) is one of the world's largest first-party data and insights platforms, providing survey panel access and research services. It overlaps directly with Sawtooth's Panel business and competes for research buyers seeking integrated software + panel solutions.
• Forsta: Forsta (formed from the merger of Confirmit and FocusVision) is an enterprise feedback, employee experience, and market research platform with strong survey and analytics capabilities. It competes directly with Sawtooth for enterprise market research buyers.
• Alchemer: Alchemer (formerly SurveyGizmo) is an enterprise-grade survey and feedback platform targeting corporate researchers, with overlapping capabilities in advanced survey logic, analytics, and panel integrations. It competes head-to-head with Sawtooth in the mid-market and enterprise survey software category.

Broad incumbents

• Qualtrics: Qualtrics (owned by SAP) is the dominant enterprise experience management and survey platform, offering advanced analytics capabilities that overlap directly with Sawtooth's conjoint and segmentation use cases. It serves similar corporate researchers and market research personas but at vastly greater scale and with a much broader product portfolio.
• SurveyMonkey: SurveyMonkey is one of the largest general-purpose survey platforms globally, with enterprise offerings that increasingly bundle advanced analytics. It serves a much broader market than Sawtooth but overlaps in the enterprise survey software buyer.
• SAS JMP: SAS JMP is a statistical discovery and exploratory analytics platform widely used by researchers and engineers. It competes with Sawtooth for the analytical workflow of advanced market researchers, though without integrated survey authoring or panel services.
• IBM SPSS Statistics: IBM SPSS Statistics is a long-established statistical analysis platform used heavily in academic and enterprise market research. It overlaps with Sawtooth's analytics positioning for researchers who need advanced statistical tooling, although it does not offer integrated survey authoring.

Emerging players

• Conjointly: Conjointly is a newer, web-based platform purpose-built for conjoint analysis, MaxDiff, and related preference research methods. It targets the same buyer as Sawtooth's conjoint tooling with a more modern UX, representing an emerging niche competitor.

Others

• Kantar: Kantar is one of the world's largest market research firms and a major consumer of conjoint/MaxDiff methodologies. It is a customer and adjacent ecosystem participant rather than a software competitor, but it materially shapes buyer expectations for the analytics tools Sawtooth sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SawtoothSoft
• Facebookfacebook.com/sawtoothsoftware
• LinkedInlinkedin.com/company/groups

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sawtooth Software