What Q Research Software does

Q Research Software, headquartered in Glebe, Australia and operated by Displayr, develops Q, a Windows desktop application purpose-built for market research survey data analysis. The software automates the complete survey analysis workflow: data cleaning, variable grouping, weighting, outlier detection, statistical testing across 50+ tests, crosstab generation, and PowerPoint-linked report updating. Its technology stack includes automatic expert systems for statistical test selection, advanced analytics modules for MaxDiff, conjoint, TURF, correspondence analysis with Moonplot visualization, driver analysis using Johnson's relative weights and Shapley regression, latent class and cluster segmentation, and machine-learning-assisted text categorization. The platform supports extensibility through full R language integration and JavaScript for custom variable creation, and ships with over 100 chart types and exports to Microsoft Office formats. Q shares an identical computational engine with its sister product Displayr, a cloud-based analysis and reporting platform, allowing seamless handoff between desktop and cloud workflows.

The business sells annual subscription licenses in two tiers (Standard at USD 3,259/user/year for single-computer use; Transferrable at USD 9,777/license/year for multi-computer, single-user enterprise deployments), supplemented by unit-priced professional services such as data file review (USD 200) and custom new user training (USD 1,500). Go-to-market combines product-led growth (14-day free trial, no credit card required) with sales-led inside sales motion offering personalized demos. Regional sales support spans three core geographies (US, UK, Australia), with the product distributed as a digital Windows download and license administration handled online. Distribution is reinforced by a content-led acquisition engine comprising a technical blog, 11 downloadable eBooks, 24+ on-demand webinars, and a comprehensive Market Research Guide.

Q serves as the analytical engine for thousands of market researchers across the globe, including enterprise-scale users at organizations such as Nielsen, Bain & Company, Kantar, Ipsos, Amazon, Meta, and NBCUniversal. The customer base spans full-service market research agencies, in-house corporate insights teams, and quantitative researchers, with vertical use cases including brand analytics, customer feedback analysis, pricing research, advertising research, and new product development. The company operates as a private entity with multiple regional corporate vehicles (Numbers International LLC in the US, Q Research Software Limited in the UK, and Displayr Australia Pty Limited in Australia) and has no disclosed outside funding, indicating an operating-revenue-funded model under the Displayr parent.

Name

Q Research Software

Legal name

Q Research Software Limited

Website

https://qresearchsoftware.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Q Research Software is a private Australian software company that builds Q, a Windows desktop application designed for market research survey data analysis, automation of statistical testing, and PowerPoint-linked reporting, serving thousands of market researchers at agencies, in-house insights teams, and large enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Glebe

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses: Annual subscription licenses for Q desktop software sold in two tiers: Standard License for single computer use at $3,259/user/year, and Transferrable License for multi-computer use by single user at $9,777/license/year. Licenses include software upgrades, technical support, and online training.
2. Implementation Services: Professional services including data file review and optimization (USD 200) and custom 3-hour new user training sessions (USD 1,500). Regular check-ins provided as part of implementation support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Q is a Windows desktop application purpose-built for market researchers to analyze survey data. It automates data cleaning, weighting, statistical testing, crosstab generation, advanced analysis (MaxDiff, conjoint, TURF, latent class, driver analysis), and PowerPoint reporting, with R and JavaScript integration for extensibility. The software is sold as annual subscription licenses alongside a sister cloud product, Displayr, which shares the same computational engine.

Product overview

Q Research Software offers Q, a Windows desktop application specifically designed for market research survey data analysis. The product portfolio centers on Q as the core analytical engine, supplemented by Displayr as a cloud-based sibling product sharing the same computational engine but offering broader reporting features. Q automates the complete survey analysis workflow from data cleaning and variable creation through statistical testing, advanced analysis, and PowerPoint reporting. The ecosystem includes related services: the Q Help Guide and online training modules for user enablement, a library of DIY eBooks and webinars for self-paced learning, and the Market Research Guide for foundational education. The Hire a Researcher service connects users with freelance analysts. Q's feature set spans crosstabs, correspondence analysis, cluster/latent class analysis, MaxDiff, conjoint, TURF, driver analysis, regression, factor analysis, text analysis, and weighting tools—all accessible through a drag-and-drop interface without requiring coding, while also supporting advanced customization via R integration and JavaScript scripting.

Differentiator

Problem solved

Functional benefit

Products and services

• Q Research Software (Q) Windows desktop application for market research survey data analysis. Automates data cleaning, formatting, statistical testing, table generation, and report creation. Supports advanced analyses including regression, factor analysis, clustering, MaxDiff, conjoint, TURF, and text analysis. Integrates with R, JavaScript, and Microsoft Office.
• Displayr Cloud-based analysis and reporting platform from the same company as Q. Shares the same computational engine as Q but offers broader features including online dashboards, real-time collaborative editing, and cloud-hosted reporting. Priced at $3,359 per user/year.
• Q Data File Review and Optimization Service Professional service offering data file review and optimization for Q users at USD 200 per engagement.
• Q Custom New User Training Custom 3-hour instructor-led new user training session for Q priced at USD 1,500.
• Hire a Researcher Marketplace Freelance marketplace connecting Q users with independent market researchers and data analysts for project-based work covering data import, cleaning, advanced analysis, visualization, and reporting across US, UK, Australia, Canada, New Zealand, and other countries.

Quantifiable outcome

• Cuts analysis and reporting time in half
• +5 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature13 records

Partnerships

One partnership is on record.

• DisplayrcoreTechnology or IntegrationDisplayr is the sister product from the same company (Displayr Australia Pty Ltd). Q and Displayr share an identical computational engine. Displayr is positioned as a cloud-based alternative with broader features for finding and sharing stories in data, while Q is a Windows desktop application focused on crosstab creation. Displayr is recommended for customers seeking cloud-based AI analysis software.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sawtooth Software: Specialist provider of MaxDiff, conjoint, and discrete choice experimental design and analysis software — a core overlapping capability with Q's MaxDiff and conjoint modules, serving the same market research buyer.
• Displayr: Cloud-based analytics and reporting platform from the same parent company, sharing the identical computational engine as Q — directly comparable in survey analysis capabilities but offered as a cloud deployment model.
• WinCross: Crosstab and survey data analysis software for market research — explicitly listed in Q's comparison table as a direct competitor with overlapping crosstabs and reporting functionality.
• IBM SPSS Data Collection Survey Reporter: Market research-specific SPSS reporting tool explicitly named in Q's competitive comparison — provides similar crosstab and survey reporting functionality for the same enterprise research buyer.
• MarketSight: Market research analysis and crosstab platform serving insights teams with automated reporting and PowerPoint export — directly named in Q's own competitive comparison table as a primary head-to-head competitor.

Broad incumbents

• Stata: General-purpose statistical software widely used in academic and commercial research — competing with Q's advanced statistical capabilities (regression, factor analysis, etc.) but not specialized for survey workflows.
• Qualtrics: Cloud-based experience management and research platform owned by SAP — covers survey design through advanced analytics in a single cloud platform, increasingly competing with Q for enterprise research budgets.
• SAS: Enterprise analytics and statistical software suite used across industries including market research — broad incumbent with overlapping statistical capabilities but lacks Q's survey-specific UX and automation.
• Forsta (formerly Confirmit): Enterprise feedback and research platform with strong survey analysis, reporting, and text analytics capabilities — broader scope than Q but directly overlapping in market research analysis workflows.
• IBM SPSS Statistics: Industry-standard general-purpose statistical analysis software from IBM — overlapping with Q on regression, factor analysis, and statistical testing, but not specialized for market research survey workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Displayrr
• Facebookfacebook.com/displayrapp
• LinkedInlinkedin.com/company/1163987
• Instagraminstagram.com/displayr_app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q Research Software