Exame

What Exame does

Exame is a Brazilian privately held media-tech company founded in 1967 and headquartered in São Paulo, currently owned by BTG Pactual. It operates four integrated business lines: (i) an editorial platform (Exame.com, Revista Exame, and a portfolio of nine themed newsletters) distributing real-time business journalism and analysis to Brazilian executives and professionals; (ii) Faculdade Exame, an MEC-accredited Nota 5 digital education platform offering MBAs, extension courses, and immersions in areas such as corporate finance, leadership, market intelligence, ESG, and artificial intelligence; (iii) Exame Solutions, providing branded content, advertising, and strategic content integration for enterprise clients; and (iv) an events and rankings franchise including Melhores do ESG, Melhores e Maiores, Neg ócios em Expansão (NEEX), and AI Summit.

The combined platform has over 15,000 enrolled Faculdade Exame students, a 90% reported satisfaction rate, a B2B corporate education base of more than 40,000 users acquired through Witseed (April 2023), and an NEEX 2025 ranking that reached a record 470 companies. Revenue is generated through four streams: recurring digital subscriptions, paid education courses priced between free and R$30,000, advertising/branded content via Exame Solutions, and event sponsorships. Distribution is single-country (Brazil) and channel-rich, combining self-service online portals with direct enterprise sales for corporate training and branded solutions.

The company's core technology consists of a digital media publishing stack, an online learning management system for postgraduate and extension education, and a Pearson-integrated virtual library (Biblioteca Virtual). Strategic positioning leverages the 55+ year Exame brand as the country's principal business publication, augmented by the BTG Pactual balance sheet, the Saint Paul Business School co-brand, and the Witseed B2B education acquisition. AI-themed courses and events are a notable recent curriculum and event expansion, though no proprietary AI/ML capability is disclosed.

Name

Exame

Legal name

Exame

Website

https://exame.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Exame is a Brazilian media-tech company, owned by BTG Pactual, operating a 55-year-old business publication, a digital higher-education platform (Faculdade Exame), a corporate education arm (Exame Academy via Witseed), branded content services (Exame Solutions), and annual business rankings and summits, serving Brazilian executives, professionals, and enterprise clients.

Ownership category

akta.pro rank

Product category

Business Media and Professional Education

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Assessment, Testing & Exam Prep Publishing (MPAJABAF)

Keywords

• Business news publishing
• Digital media subscriptions
• Professional education programs
• Corporate training services
• Branded content advertising

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Subscriptions: Exame generates revenue through digital magazine and content subscriptions, offering various tiers including premium editorial content, exclusive reports, and newsletters.
2. Education Courses (Faculdade Exame): Revenue from MBAs, postgraduate courses, extension courses, and immersions offered through the digital education platform. Includes both individual student enrollments and corporate training plans.
3. Advertising and Branded Content: Exame generates advertising revenue through its digital portal and branded content solutions under Exame Solutions, offering creative and strategic brand integration to corporate clients.
4. Events and Rankings: Exame organizes events such as Melhores do ESG, Melhores e Maiores, and Negócios em Expansão, which generate revenue through sponsorships and event participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Exame is a Brazilian media-tech company combining business journalism (exame.com), digital professional education (Faculdade Exame offering MBAs, extension courses, and immersions), corporate branded content and advertising (Exame Solutions), and business events/rankings (Melhores do ESG, NEEX, AI Summit). It serves individual professionals through subscriptions and courses, and enterprises through corporate training, sponsorships, and branded content.

Product overview

Exame is a media tech company operating across news, education, investments, and events. The core product portfolio includes Exame Editorial (real-time business news), Faculdade Exame (digital education platform with MBAs, extension courses, and immersions), and Exame Solutions (brand integration). The education division offers over 20 programs including MBAs in AI for Business, Corporate Finance, Innovative Business Management, Leadership, Market Intelligence, Financial Markets, and Marketing; plus extension courses in ESG, AI applications, data analysis, and immersive experiences. Additional platforms include the Melhores do ESG awards and Negócios em Expansão (NEEX) ranking programs.

Differentiator

Problem solved

Functional benefit

Brands

• Exame: Main editorial brand covering news, business, economy, technology, career, and more
• Faculdade Exame
• Exame Academy
• Exame Solutions
• Revista Exame
• AI Summit EXAME
• Melhores do ESG
• Negócios em Expansão (NEEX)
• Melhores e Maiores

Products and services

• Exame Editorial News content platform formed by specialized journalists, providing real-time business, economy, ESG, technology, investment, and career news for Brazilian professionals and executives.
• Faculdade Exame Digital education platform offering online postgraduate programs (MBAs), extension courses, and immersions certified by MEC, with over 15,000 enrolled students and a 90% satisfaction rate.
• Exame Solutions Creative and strategic brand integration solutions that enable brands to connect with Exame's audience through custom content, advertising, and other formats.
• MBA em Intelig\u00eancia Artificial para Neg\u00f3cios MBA program focused on applying AI in business contexts, covering tools, strategies, and implementation of AI for business growth.
• MBA em Finan\u00e7as Corporativas MBA program covering corporate finance, financial analysis, and strategic financial management for business leaders.
• MBA em Gest\u00e3o de Neg\u00f3cios Inovadores MBA program focused on innovative business management, entrepreneurship, and strategic innovation.
• MBA em Lideran\u00e7a e Gest\u00e3o MBA program covering leadership development, organizational management, and strategic leadership skills.
• MBA em Intelig\u00eancia de Mercado MBA program focused on market intelligence, data analysis, and strategic market insights.
• MBA em Mercado Financeiro MBA program covering financial markets, investment strategies, and capital markets expertise.
• MBA em Marketing: Branding e Performance MBA program covering brand strategy, marketing performance, and digital marketing excellence.
• Melhores do ESG Annual ESG awards program recognizing companies with outstanding environmental, social, and governance practices in Brazil.
• Neg\u00f3cios em Expans\u00e3o (NEEX) Annual ranking program identifying and celebrating the fastest-growing companies in Brazil.
• AI Summit EXAME Annual AI conference organized by Exame and Saint Paul Business School, featuring experts discussing AI applications and human collaboration in business strategy.
• Exame Academy (Witseed) Corporate education platform serving large enterprises with digital courses, stemming from the 2023 acquisition of Witseed (40,000+ users).

Quantifiable outcome

• 90% satisfaction rate among Faculty Exame students
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• AI Summit 2026 (jointly organized)coreStrategic or Co-development Partner · 2 June 2026Exame, in partnership with Saint Paul Business School, organizes the AI Summit 2026 in São Paulo (June 2, 2026), featuring speakers such as Brazilian scientist Celso Camilo to discuss AI and human collaboration in business strategy.
• Global Compact (Pacto Global)minorStrategic or Co-development Partner · 26 May 2026Global Compact (Pacto Global) serves as an institutional partner for the Melhores do ESG award, contributing to the legitimacy and reach of the ESG recognition program in Brazil.
• Saint Paul Business SchoolcoreStrategic or Co-development PartnerExame and Saint Paul Business School jointly operate Exame | Saint Paul, offering the Faculty Exame and organizing events such as the AI Summit 2026. The partnership leverages Saint Paul's educational expertise combined with Exame's editorial brand to deliver professional education programs.
• Instituto ELAminorOthersFaculdade Exame partnered with Instituto ELA for a menstrual poverty initiative, distributing educational materials and supporting social impact projects within the student community.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Coursera: Large global online learning platform with strong penetration in Brazil for executive/business content. Comparable as a destination for professional education upskilling, including MBAs (Illinois, HEC, etc.) competing with Faculdade Exame.
• Folha de S.Paulo: One of Brazil's largest general-news publications with a substantial business/economy desk and digital subscription model. Comparable in audience reach and diversified revenue (subscription + advertising + events), but with a general-news rather than business-pure positioning.
• Editora Globo: Brazil's largest Portuguese-language media conglomerate publishing titles including Valor Econômico, Época, and GloboNews. Direct incumbent competitor in the business-journalism and branded-content space that Exame competes in.
• O Estado de S. Paulo (Estadão): Major Brazilian newspaper with strong economics coverage and digital subscription business. Comparable as a legacy print-turned-digital publisher monetizing subscriptions and advertising against a professional/executive audience.
• LinkedIn Learning: Global corporate e-learning platform from Microsoft with a substantial Brazilian user base. Comparable as a corporate/B2B learning destination competing for the same enterprise training wallet — though delivery is short-form video vs. Exame's credentialed MBAs.

Direct peers

• Valor Econômico: Brazil's flagship business/economy newspaper, published by Editora Globo. Most direct peer: same audience (executives, professionals, business decision-makers), same beat (business news, economy, investments, ESG), same monetization (subs + advertising), and overlapping digital subscription paywalls.
• Insper: Premium São Paulo-based business school with strong online MBA offerings. Direct competitor to Faculdade Exame in the executive/online post-graduate segment with overlapping curriculum themes (finance, innovation, leadership, data).
• FGV EAESP / FGV Online: Brazil's most established business school with strong online MBA and extension course catalog. Direct peer to Faculdade Exame in the post-graduate business education market — same learner segment, MEC-accredited MBAs and extension courses, executive audience.

Emerging players

• Alura: Brazil's leading online tech/business skills platform (part of B3/PagSeguro group). Adjacent competitor for executive upskilling and B2B learning, particularly for AI/digital/tech content overlapping with Exame's AI-themed MBAs and extension courses.

Regional players

• Saint Paul Business School: Brazilian business school and existing strategic partner of Exame (jointly operating 'Exame | Saint Paul' and the AI Summit 2026). Overlapping MBA/program offerings create direct competitive overlap, particularly for executive and post-graduate business education in São Paulo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/exame_com
• YouTubeyoutube.com/user/portalexame
• Facebookfacebook.com/Exame
• LinkedInlinkedin.com/company/exame-com
• Instagraminstagram.com/exame

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exame