Valor Economico S A
Valor Econômico is Brazil's leading business and financial newspaper, operated by Editora Globo within the Grupo Globo ecosystem, serving executives, investors, and policymakers with a multi-platform digital news, data, and subscription portfolio including Valor Data, Valor One, Valor PRO, and Valor International.
- Company typePrivate
- Founded1996
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Valor Economico S A does
Valor Econômico S.A. is Brazil's leading business and financial newspaper, founded in 1996 (with some records showing 2000) and published by Editora Globo S.A. within the Grupo Globo conglomerate. It serves business executives, financial professionals, investors, policymakers, and career professionals with real-time economic, corporate, and market journalism. Headquartered operationally in São Paulo with the parent's offices in Rio de Janeiro, the company employs 251-500 people and operates primarily in Brazil, with growing international reach through its Valor International English edition.
The product portfolio centers on a digital news platform (valor.globo.com) extended by specialized sub-products: Valor Data (market data, macroeconomic indices, stocks, commodities, currencies, credit, crypto, funds), Empresas 360 (B3-listed company intelligence), Carteira Valor (portfolio tracking), Guia de Fundos (analysis of ~2,000 investment funds with ~1,942 three-year portfolio histories), Valor Investe (personal finance), Pipeline (startup/VC coverage), Valor RI (investor relations), Valor PRO (real-time professional data), and Valor One (premium subscription). Content is distributed via web, iOS/Android apps, digital edition, podcasts (Tabuleiro, CBN Professional, Papo de Guerra, Geopolítica da Bola), curated newsletters, a WhatsApp channel, and social. The Terms of Use explicitly forbid AI training or generative-AI ingestion of content; no public API is offered.
Revenue combines tiered consumer subscriptions (Navegantes free, Registrados limited, Assinantes full, monthly or annual), digital display advertising, branded content via the Estúdio G.Lab studio with corporate partners including Accenture, Petrobras, Itaú, JBS, Mastercard, XP, UBS, Vale, and Lenovo, recurring educational products (e.g., Reforma Tributária na Prática), and event revenue anchored by Summit Valor Brazil USA 2026. The GTM is primarily self-serve digital for consumers and SMBs, with direct enterprise sales for newsletter bundles and sponsored content. Revenue, pricing, and subscriber counts are not publicly disclosed.
Valor Economico S A firmographics
Firmographics- Name
- Valor Economico S A
- Legal name
- EDITORA GLOBO S.A.
- Website
- https://valor.globo.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Valor Econômico is Brazil's leading business and financial newspaper, operated by Editora Globo within the Grupo Globo ecosystem, serving executives, investors, and policymakers with a multi-platform digital news, data, and subscription portfolio including Valor Data, Valor One, Valor PRO, and Valor International.
- Ownership category
- akta.pro rank
Valor Economico S A industry classification
Industry- Product category
- Financial News & Business Media
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (513120), Periodical Publishers (51312), Other Publishers (51319)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Business, Economics & Management Scholarly Publishing (EDAGAFAF)
- akta.pro secondary industry
- Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking) (MPAJACAI)
Keywords
Where Valor Economico S A is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Valor Economico S A business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Subscription: Tiered subscription model with Navegantes (free/basic), Registrados (limited daily access), and Assinantes (full unrestricted access). Subscription tiers include digital access to site, digital edition, app, newsletters, and magazines/annuals.
- Digital Advertising: Display and banner advertising on website properties
- Branded Content: Sponsored branded content through Estúdio G.Lab and Content of Brand partnerships with companies including Accenture, Petrobras, Itaú, Lenovo, and others
- Educational Products: Online courses such as Reforma Tributária na Prática targeting business professionals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly or Annual | Assinante - Full unlimited access to all digital products |
| Subscription | Monthly | Registrado - Limited daily access with login |
| Freemium | Pay-as-you-go | Navegante - Free basic browsing |
Distribution channels6 records
Marketing channels8 records
Valor Economico S A product offering
Product offeringCore offering
Valor Econômico publishes a Brazilian business and financial newspaper combined with a suite of digital platforms delivering premium journalism, real-time market data, investment analysis tools, corporate intelligence on B3-listed companies, investor-relations content, and an English-language international edition. The company monetizes primarily through tiered digital subscriptions, premium subscription bundles (Valor One, Valor PRO), display and branded-content advertising via Estúdio G.Lab, and paid educational courses.
Product overview
Valor Econômico is a premium Brazilian financial newspaper and digital media platform operated by Editora Globo S.A. The offering is a multi-platform portfolio combining the core newspaper (available in print, digital edition, and mobile app), specialized data and analysis tools (Valor Data, Valor Investe, Guia de Fundos), and vertical platforms for different audience segments (Valor Empresas 360, Pipeline, Valor RI). The ecosystem includes subscription products (Valor One), email newsletters, and the international Valor Internacional edition. The portfolio serves financial professionals, investors, corporate executives, and policymakers with real-time market data, investigative journalism, and analytical tools.
Differentiator
Problem solved
Functional benefit
Brands
- Valor Investe: Personal finance and investment content platform covering markets, funds, and personal financial planning.
- Pipeline
- Valor One
- Valor International
- Valor PRO
- Valor RI
- Valor Data
- Valor Empresas 360
Products and services
- Site Valor Econômico
Companies that use Valor Economico S A
Customer profileSegments4 records
Ideal customer profiles4 records
Valor Economico S A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Valor Economico S A partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CBN (Central Brasileira de Notícias)corePartnership for CBN Professional podcast, providing executive interviews and professional development content targeting business leaders
- Grupo Globo EcosystemcorePart of the larger Globo media ecosystem including O Globo, Extra, CBN, and other properties for cross-promotion and content sharing
- AccentureminorBranded content partnership through Valor's branded content studio
- PetrobrasminorBranded content partnership for energy transition content
- ItaúminorBranded content partnership through Valor's content studio
- JBSminorBranded content partnership including Net Zero sustainability content
- Condé NastminorPart of same media holding (Editora Globo) providing cross-brand access to luxury and lifestyle content
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Valor Economico S A competitors and assessment
Company assessmentBroad incumbents
- Folha de S.Paulo: One of Brazil's largest general-interest newspapers with a substantial business and markets section, paywalled digital subscription model, and diversified media operations. Competes with Valor for executive readership and corporate advertising spend in Brazil.
- O Estado de S. Paulo (Estadão): Major Brazilian general newspaper with a dedicated business section (Economia & Negócios) and broad digital subscription offering. Comparable in scale and as a multi-platform subscription news brand, though broader in editorial scope than Valor.
- Reuters: Global financial and general news wire and digital platform with a subscription/licensing business. Comparable as a news and data provider serving investors and corporates, and is already a partnership counterparty to Valor for international news and photography.
- Financial Times: Global business and financial newspaper with a strong subscription model, B2B advertising and emerging data/licensing products. Relevant international peer for benchmarking subscription economics, branded content, and B2B pricing in financial media.
- The Wall Street Journal: Global financial newspaper and subscription business owned by News Corp, serving executives, investors and policymakers. Closest international analog in terms of business-journalism subscription model, premium pricing, and audience composition.
- Bloomberg News: Global financial news and data platform combining journalism with the Bloomberg Terminal. Comparable as a business combining premium financial journalism with proprietary data products (analogous to Valor Data / Valor PRO).
Direct peers
- Exame: Long-running Brazilian business magazine and digital media brand covering economics, companies, investing and careers. Closely comparable in audience (executives, investors, professionals) and in subscription plus advertising revenue model.
- InfoMoney: Brazilian financial news and investment platform owned by NeoMondo / iClubs, covering markets, funds, personal finance and B3-listed companies. Direct competitor in Brazilian retail-investor financial media with overlapping subscription and advertising business models.
- Money Times: Brazilian financial news portal focused on markets, investing, crypto and business coverage. Direct peer competing for the same retail investor and self-directed trader audience in Brazil with similar ad-supported and subscription offerings.
- NeoFeed: Brazilian digital business and finance media covering markets, startups, ESG and macro, with a subscription-based model. Direct competitor in the high-end Brazilian business news category, particularly overlapping with Valor's Pipeline vertical and general business coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Valor Economico S A social profiles
Digital presenceValor Economico S A financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valor Economico S A leadership team
Management profileNumber of profiles
Valor Economico S A subsidiaries and ownership
Company hierarchySubsidiaries6 records
Valor Economico S A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valor Economico S A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valor Economico S A
What does Valor Economico S A do?
Valor Econômico publishes a Brazilian business and financial newspaper combined with a suite of digital platforms delivering premium journalism, real-time market data, investment analysis tools, corporate intelligence on B3-listed companies, investor-relations content, and an English-language international edition. The company monetizes primarily through tiered digital subscriptions, premium subscription bundles (Valor One, Valor PRO), display and branded-content advertising via Estúdio G.Lab, and paid educational courses.
Is Valor Economico S A a public or private company?
Valor Economico S A is a private company. It is classified as corporate owned and is currently operating.
When was Valor Economico S A founded?
Valor Economico S A was founded in 1996. It employs 251 to 500 people.
Where is Valor Economico S A based?
Valor Economico S A is headquartered in São Paulo, Brazil, in the Latin America region.
How does Valor Economico S A make money?
Four revenue lines are on record. Digital Subscription is the primary driver. The others are digital Advertising, branded Content and educational Products.
Who are Valor Economico S A's main competitors?
Broad incumbents on record are Folha de S.Paulo, O Estado de S. Paulo (Estadão), Reuters, Financial Times, The Wall Street Journal and Bloomberg News. Direct peers are Exame, InfoMoney, Money Times and NeoFeed.
Does Valor Economico S A have an API?
No public API is recorded for Valor Economico S A.
What industry is Valor Economico S A in?
Valor Economico S A's product category is Financial News & Business Media. Its primary akta.pro industry code is EDAGAFAF, Business, Economics & Management Scholarly Publishing, with a secondary code of MPAJACAI, Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking). Its NAICS code is 51311 and its SIC code is 2711.