GLOSSYBOX
GLOSSYBOX is a direct-to-consumer beauty subscription box service founded in 2011 in Berlin, operating under Glossybox (UK) and Blissim (Germany/France) brands. It delivers five AI-personalized beauty products monthly at €17.95/£13.50 to consumers across three European markets.
- Company typePrivate
- Founded2011
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What GLOSSYBOX does
GLOSSYBOX is a direct-to-consumer beauty subscription box company founded in 2011 in Berlin, Germany. The company operates under two brand identities: Glossybox (primarily the UK market at glossybox.co.uk) and Blissim (German and French markets at blissim.de), with Blissim positioning itself as the 'No. 1 beauty box from France.' The core service delivers monthly curated boxes containing five beauty products, with subscriber pricing of €17.95/month in Germany and £13.50/month in the UK. Subscriptions are sold on a flexible, no-commitment basis with cancellation available at any time.
The company's underlying technology centers on an AI-driven personalization layer operationalized through a Beauty Profile questionnaire that captures individual preferences, skin type, and needs to inform monthly box curation. The product portfolio extends beyond the core monthly subscription to include Limited Edition themed boxes (e.g., a 100% Make-up Box at €25), gift subscription options, and a referral program. Fulfillment is handled via DHL with optional tracked shipping, and payment processing is supported through Visa, Mastercard, PayPal, and Google Pay. The company does not maintain a native mobile app or published API.
The business model is exclusively subscription-based DTC, monetized through recurring monthly fees. GLOSSYBOX has scaled to 101–250 employees and serves consumers across Germany, France, and the UK. The company has raised approximately $134.6 million across two disclosed funding rounds (2011 and 2015) from Access Industries, HV Capital, Kinnevik, and Rocket Internet, and made two acquisitions in early 2012 (Carmine and MonCoffretBeaute). Leadership includes Rachel Kavanagh as Managing Director. Customer satisfaction metrics are strong, with Blissim holding a 4.7/5 Trustpilot rating and the UK Glossybox brand averaging 4.4 stars across 4,300+ reviews.
GLOSSYBOX firmographics
Firmographics- Name
- GLOSSYBOX
- Legal name
- Blissim
- Website
- https://glossybox.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GLOSSYBOX is a direct-to-consumer beauty subscription box service founded in 2011 in Berlin, operating under Glossybox (UK) and Blissim (Germany/France) brands. It delivers five AI-personalized beauty products monthly at €17.95/£13.50 to consumers across three European markets.
- Ownership category
- akta.pro rank
GLOSSYBOX industry classification
Industry- Product category
- Beauty Subscription Boxes
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
- akta.pro secondary industries
- Luxury & Premium Catalog Department Store Retailers (CRAGAIAL), Beauty & Personal Care-Focused Catalog Department Store Retailers (CRAGAIAC)
Keywords
Where GLOSSYBOX is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
GLOSSYBOX business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Monthly Subscription Revenue: Recurring monthly subscription model with flexible cancellation. Customers receive 5 curated beauty products monthly, personalized to their beauty profile. Revenue generated through recurring subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Glossybox Subscription - £13.50/month |
| Subscription | Monthly | Blissim Standard Subscription - €17.95/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
GLOSSYBOX product offering
Product offeringCore offering
GLOSSYBOX operates a direct-to-consumer beauty subscription service delivering a monthly box of 5 curated, luxury-sized cosmetic and wellness samples hand-picked by beauty experts. Boxes are personalized through an AI-driven Beauty Profile system and shipped directly to the subscriber's door across the UK, Germany, and France under the Blissim and Glossybox brands.
Product overview
Blissim operates Glossybox by Blissim as its primary beauty subscription box service, offering personalized monthly boxes containing 5 curated beauty products worth up to €100. The service uses a Beauty Profile system for personalization, allowing customers to customize their box based on skin type, preferences, and needs. The offering includes the core monthly subscription (€17.95/month), limited edition themed boxes, and gift subscription options. All boxes are delivered via DHL with optional tracking and are cancelable at any time without commitment.
Differentiator
Problem solved
Functional benefit
Products and services
- Blissim Box (Glossybox by Blissim) Monthly personalized beauty subscription box delivering 5 exclusive beauty products curated based on individual beauty profiles. Products include premium brands, exclusive cult brands, and natural brands, with box value up to €100 per month at €17.95 subscription price. Target audience is individual beauty consumers seeking variety and product discovery.
- Limited Edition Boxes (100% Make-up Box) Themed limited edition beauty boxes such as the 100% Make-up Box that deliver a complete themed beauty routine. Available to individual consumers as one-time or limited purchase offerings outside the standard monthly subscription.
- Gift Subscription Gift subscription option enabling customers to purchase and send Blissim/Glossybox beauty boxes to recipients as a gift, offered to individual consumer buyers.
Quantifiable outcome
- Over 4,300 reviews with 4.4-star average rating indicates high customer satisfaction
- +1 more outcomes
Companies that use GLOSSYBOX
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
GLOSSYBOX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature2 records
GLOSSYBOX partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
GLOSSYBOX competitors and assessment
Company assessmentDirect peers
- Birchbox: Birchbox pioneered the monthly beauty sample subscription model and competes head-on with GLOSSYBOX in curated, personalized beauty box delivery to consumers with similar pricing and cancel-anytime mechanics.
- FabFitFun: FabFitFun is a quarterly lifestyle subscription box explicitly named alongside GLOSSYBOX as a key industry player, offering a curated mix of beauty, wellness and lifestyle products via a similar discovery model.
- IPSY: IPSY is one of the largest beauty subscription boxes globally, offering personalized monthly Glam Bags with a similar AI-driven quiz/profile personalization and brand-discovery value proposition to GLOSSYBOX.
- Allure Beauty Box: Allure Beauty Box is a monthly curated beauty sample box offering prestige brand samples at a similar price point to GLOSSYBOX, leveraging the Allure editorial brand to drive subscriber acquisition in the same category.
- TheraBox: TheraBox is a wellness/self-care focused subscription box that overlaps with GLOSSYBOX in the wellness segment, listed as a peer in the global wellness subscription box market and targeting similar female consumers seeking curated discovery.
Regional players
- Cult Beauty: Cult Beauty is a UK-based premium beauty e-tailer that overlaps with GLOSSYBOX in the discovery of niche/exclusive premium beauty brands and shares a similar female beauty-enthusiast target customer in Europe.
- Lookfantastic: Lookfantastic is a UK/European beauty e-commerce retailer that competes with GLOSSYBOX for the same UK beauty consumers, offering subscription-style beauty boxes and discovery mechanisms in the same European geographies.
Emerging players
- Petit Vour: Petit Vour is a smaller beauty subscription box emphasizing natural/clean beauty, overlapping with GLOSSYBOX's natural-brand positioning and Beauty Profile-driven curation model.
Others
- Glossy (Media): Glossy is an industry trade publication covering beauty and fashion digital commerce; while not a direct competitor, it sits in the broader Glossy-branded ecosystem and serves as an adjacent media/data peer for beauty subscription trend intelligence.
Broad incumbents
- Sephora (Beauty Insider): Sephora is a global prestige beauty retailer that competes indirectly with GLOSSYBOX by offering its own sampling, subscription-tier (Beauty Insider) and curated discovery programs, drawing the same beauty-discovery-seeking consumer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
GLOSSYBOX social profiles
Digital presenceGLOSSYBOX financial estimates
Financial estimateRevenue estimate
Valuation estimate
GLOSSYBOX leadership team
Management profileNumber of profiles
Profiles1 record
GLOSSYBOX funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GLOSSYBOX M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GLOSSYBOX
What does GLOSSYBOX do?
GLOSSYBOX operates a direct-to-consumer beauty subscription service delivering a monthly box of 5 curated, luxury-sized cosmetic and wellness samples hand-picked by beauty experts. Boxes are personalized through an AI-driven Beauty Profile system and shipped directly to the subscriber's door across the UK, Germany, and France under the Blissim and Glossybox brands.
Is GLOSSYBOX a public or private company?
GLOSSYBOX is a private company. It is classified as venture growth investor backed and is currently operating.
When was GLOSSYBOX founded?
GLOSSYBOX was founded in 2011. It employs 101 to 250 people.
Where is GLOSSYBOX based?
GLOSSYBOX is headquartered in Berlin, Germany, in the Europe region.
How does GLOSSYBOX make money?
One revenue line is on record: monthly Subscription Revenue.
Who are GLOSSYBOX's main competitors?
Direct peers on record are Birchbox, FabFitFun, IPSY, Allure Beauty Box and TheraBox. Regional players are Cult Beauty and Lookfantastic. Petit Vour is listed as an emerging player. Glossy (Media) is listed as an others. Sephora (Beauty Insider) is listed as a broad incumbent.
Does GLOSSYBOX have an API?
No public API is recorded for GLOSSYBOX.
What industry is GLOSSYBOX in?
GLOSSYBOX's product category is Beauty Subscription Boxes. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions, with a secondary code of CRAGAIAL, Luxury & Premium Catalog Department Store Retailers. Its NAICS code is 456120 and its SIC code is 5961.