Digital Tree

What Digital Tree does

Digital Tree e-Publishers Ltd is a privately held, Cyprus-headquartered digital media and services group founded in 2012 that operates the largest digital network in Cyprus spanning news, sports, radio, OTT streaming, and digital out-of-home advertising. The group's media vertical comprises INK.com (flagship news platform launched July 2026), Kerkida.net (the island's #1 sports portal with 17M+ monthly page views), FastForward (English-language business/tech portal), KLIK FM and Choice FM (radio stations), Kitchen Island (food media), Megapanel (220+ billboard DOOH network), Proper Property (PropTech), and Digital TV (the first OTT platform in the Eastern Mediterranean).

The services vertical packages full-stack marketing, production, and customer-engagement capabilities: OW Digital (HubSpot Platinum inbound marketing agency), Cube Productions (TV commercials, animation, post-production), PlatX (omni-channel customer engagement across 13 channels for MEA markets), Evresis (Cyprus-leading call center serving banks, telecoms, shipping, and the Department of Road Transport), and Delphi ART Digital (web development and hosting after the 2025-2026 acquisitions of Focusnet and DART). The commerce and innovation vertical houses Ergodotisi (Cyprus' #1 job platform — now a 25% minority stake following a March 2025 restructure), EKCO Maximum Power (EV charging distribution), Atokes (BNPL marketplace), The Mighty Kitchen (plant-based foods), Science of Sports (athlete analytics), CarMarket.cy, and Cyprus Procurement (an AI-driven B2B marketplace using SmartMatch matching).

The business model combines advertising revenue (CPM-based banner ads, DOOH, radio spots), professional services fees (marketing, production, BPO), subscription-style recurring revenue through the PlatX omni-channel platform, and ecosystem cross-sell across owned media properties. Distribution is primarily direct enterprise sales supplemented by self-serve SMB banner purchasing, with geographic expansion into Dubai and MENA markets since 2023 anchored by the PlatX acquisition. Operating KPIs are scaled (17M monthly page views, 220+ billboards, 150K+ Ergodotisi users, 300K+ monthly Ergodotisi visits) against a 200-employee headcount; FY2024 disclosed revenue is €12M with €3.5M EBITDA per the October 2025 Vienna MTF bond prospectus.

Name

Digital Tree

Legal name

Digital Tree e-Publishers Ltd

Website

https://digitaltree.com.cy

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Digital Tree e-Publishers Ltd is a Cyprus-headquartered digital media and services group operating the island's largest media network — spanning news (INK.com, Kerkida.net), radio (KLIK FM, Choice FM), OTT (Digital TV), and 220+ DOOH billboards — alongside marketing services, BPO/call-center operations, and a portfolio of eCommerce and PropTech ventures, serving brands, government, and SMB advertisers across Cyprus and MENA.

Ownership category

akta.pro rank

Product category

Digital Media & Marketing Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

Keywords

• Digital media network
• Digital advertising services
• OTT video streaming
• Out-of-home advertising
• Digital marketing agency

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Advertising: Revenue from banner advertising (MPU, leaderboard, skyscraper, takeover formats), digital out-of-home (DOOH) billboard advertising, and radio spots across KLIK FM and Choice FM stations
2. Digital Marketing Services: Full-service digital marketing agency revenue through OW Digital including strategy, web development, social media management, SEO, advertising performance, and CRM services (HubSpot Platinum Partner)
3. Content Production: Production and post-production services through Cube Productions including TV commercials, animations, VFX, documentaries, and corporate videos
4. Call Center Services: Multipurpose call center operations through Evresis serving various industries including banking, telecommunications, shipping, and government sectors
5. Omnichannel Communication Platform: PlatX omni-channel platform providing seamless communication across 13 channels for customer engagement in Middle East and Africa markets

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Digital Tree operates a vertically integrated digital media and services group in Cyprus and MENA, monetising owned and operated news, sports, OTT, radio and food content platforms via advertising, alongside a portfolio of B2B services — a full-service digital marketing agency (OW Digital), video production studio (Cube Productions), omnichannel communication platform (PlatX) and call-center (Evresis) — plus innovation assets including the Cyprus Procurement B2B marketplace, the Atokes BNPL marketplace, Proper Property real-estate portal, Ergodotisi job-board, EKCO EV-charging, Science of Sports analytics and The Mighty Kitchen plant-based foods.

Product overview

Digital Tree is a diversified digital media and technology group operating a multi-brand platform portfolio spanning three main verticals: media, services, and e-commerce & innovation. The core media ecosystem includes INK.com (flagship digital news platform), Kerkida.net (Cyprus' #1 sports website), FastForward (English-language business/tech news), Digital TV (first OTT platform in Eastern Mediterranean), KLIK FM and Choice FM (radio stations), Kitchen Island (food content platform), Megapanel (220+ billboard outdoor advertising network), and Proper Property (real estate PropTech platform). The services division provides digital marketing through OW Digital (HubSpot Platinum Partner), Cube Productions (award-winning video production), PlatX (omni-channel customer engagement), Evresis (call center services), Delphi ART Digital (web development), and Focusnet (domain/email hosting). The e-commerce & innovation portfolio includes Ergodotisi (#1 job search platform), EKCO Maximum Power (EV charging), Atokes (buy-now-pay-later marketplace), The Mighty Kitchen (plant-based foods), Science of Sports (athlete analytics), Cyprus Procurement (AI-driven B2B marketplace), and investments in CarMarket.cy. This unified ecosystem enables integrated cross-platform campaigns combining digital, radio, outdoor, and audiovisual channels for comprehensive digital marketing and commerce solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Tree Media: The media division encompassing digital, radio, and out-of-home advertising platforms.
• OW Digital
• Cube Productions
• Ergodotisi
• Kitchen Island
• Megapanel
• INK.com

Products and services

• INK.com Flagship Cypriot digital news portal monetised through display, video and premium subscriber (INK+) advertising; serves general-news, politics and current-affairs audiences in Cyprus.
• Kerkida.net Leading Cypriot sports news website covering football, basketball and multi-sport verticals; monetised through sport-focused advertising inventory.
• FastForward (FFWD) English-language Cypriot business, technology, finance and innovation news platform operated as a distinct editorial property within the Media pillar.
• Digital Tree TV / Digital TV (OTT) Operator-aggregated OTT streaming service (branded in parts DIGITALY/Digital Tree TV) offering on-demand and live video to Cypriot and MENA audiences and a premium video advertising inventory to brands.
• KLIK FM 92.4 Group-owned Cypriot radio station operating FM broadcast across Cyprus, with airtime sales and premium KLIK FM+ subscription offering.
• Choice FM 93.5 Group-owned second Cypriot FM radio station broadening the radio advertising and audience offering within the Media pillar.
• Kitchen Island Group-operated food-and-lifestyle content property delivering recipes, chef content and culinary advertising inventory to Cypriot consumers.
• Megapanel (DOOH) Group-operated digital out-of-home (DOOH) advertising network of LED/digital billboards deployed across Cyprus, sold to local and regional advertisers on a per-spot/per-cycle basis.
• Proper Property Group-operated Cypriot real-estate marketplace listing and discovering properties for sale and rent, monetised via listing prominence and agent subscriptions.
• Ergodotisi Group-affiliated Cypriot job-search platform connecting employers and recruiters with job-seekers, monetised via recruiter listings and employer subscriptions.
• EKCO Maximum Power (EV charging) Group-invested EV-charging service in Cyprus operating charging points and a related mobile app for EV drivers under the EKCO Maximum Power brand.
• Atokes (BNPL marketplace) Group-operated buy-now-pay-later (BNPL) marketplace enabling consumers to split purchases and merchants to offer instalment payments, monetised via merchant fees and consumer interest.
• The Mighty Kitchen Group's proprietary plant-based food brand developed and sold under The Mighty Kitchen label, extending the group into physical food product commercialisation.
• Science of Sports Group-operated athlete performance analytics service providing data-driven training and benchmarking tools to athletes, coaches and sports organisations.
• Cyprus Procurement Smart B2B procurement marketplace for Cyprus offering vetted supplier discovery, ordering and dispute resolution between Cypriot enterprises; monetised via transaction fees and seller subscriptions.
• OW Digital Group's in-house full-service digital marketing agency providing paid media, SEO, social, programmatic and campaign strategy to brands and advertisers.
• Cube Productions Group's in-house video, creative and 3D/AR production studio delivering campaigns and branded content for group clients and external brands.
• PlatX (omnichannel communication platform) Subscription SaaS omnichannel communication platform unifying SMS, email, voice and messaging channels for B2B customer communication, available as white-label/managed service to enterprise clients.
• Evresis (call center) Group's multilingual 24/7 call-center operations delivering inbound customer support, outbound campaigns and telesales for enterprise and public-sector clients.
• Delphi ART Digital Group's web, UX, and mobile-app development unit delivering custom digital product builds and UX design for B2B clients.
• Focusnet (hosting) Group's hosting and IT infrastructure services (Focusnet) providing managed hosting, connectivity and infrastructure support for businesses in Cyprus.
• DT Club Group umbrella subscriber club aggregating premium content and benefits across group media properties (INK+, KLIK FM+, etc.) on a paid membership basis.

Quantifiable outcome

• 17 million+ page views monthly for Kerkida.net sports portal
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• egtacoreStrategic or Co-development Partner · 7 May 2026Digital Tree became the first Media Network from Cyprus to join egta, a major international organization representing TV, radio, and digital media sales companies in Europe. Membership provides access to industry research, best practices, and international collaboration opportunities.
• ThreediumcoreTechnology or Integration · 17 March 2026Exclusive partnership making Digital Tree the sole provider of Threedium's 3D and AR spatial computing solutions in Cyprus. Enables local brands to transform digital presence through immersive 3D experiences bridging physical products and digital commerce. Threedium serves global clients including Mercedes-Benz, LVMH, Amazon AWS.
• GooglecoreGTM or Marketing Partner · 31 May 2024Digital Tree Media and Google partnership launching Google News Showcase in Cyprus. Digital Tree's media sites (Kerkida.net, Offsite News, Brief, MyLife, and Avant-Garde) participate in the Google News Showcase program, enhancing digital news distribution and reader experience.
• HubSpotcoreTechnology or IntegrationOW Digital is HubSpot Platinum Solutions Partner, providing CRM setup, automation, lead nurturing, reporting and platform optimization services. HubSpot partnership enables comprehensive inbound marketing and sales automation capabilities.
• Game On MarketingminorGTM or Marketing PartnerPartnership for Corporate Futsal Tournament sponsorship with kerkida.net serving as official media sponsor. Game On Marketing specializes in sports, marketing and branding events.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Clear Channel Outdoor: One of the world's largest outdoor advertising companies operating DOOH and traditional billboard networks across the Americas, Europe, and Asia-Pacific. Comparable business model to Digital Tree's Megapanel unit, providing a scaled reference point for the DOOH business line.
• Bauer Media Group: Major European media conglomerate operating radio stations, digital news platforms, magazines, and podcasting across multiple countries. Highly comparable to Digital Tree's diversified media model combining radio (KLIK FM, Choice FM), digital news (INK.com, Kerkida.net), and lifestyle content (Kitchen Island).
• RTL Group: Leading European entertainment broadcaster and content producer with TV, streaming, radio, and digital media assets across Europe. Comparable to Digital Tree's OTT platform (Digital TV — first in Eastern Mediterranean) and integrated broadcaster-advertiser business model.
• Publicis Groupe: Global advertising, marketing, and digital transformation services group with operations in media, creative, data, and technology. Relevant comparable for Digital Tree's OW Digital marketing agency and Cube Productions offerings as a reference point for advertising agency economics.
• JCDecaux: Global leader in out-of-home advertising with a dominant billboard and street furniture network across Europe. Directly comparable to Digital Tree's Megapanel DOOH network (220+ premium billboard faces in Cyprus), though operating at vastly larger scale and multiple geographies.
• Adevinta: Operator of leading online classifieds platforms across multiple verticals (real estate, jobs, motors, general merchandise) in Europe and emerging markets. Relevant peer given Digital Tree's operation of both Ergodotisi (jobs), Proper Property (real estate), and CarMarket.cy (auto marketplace).
• Dentsu: Global advertising and media services network offering strategy, creative, media buying, and digital marketing services. Comparable to Digital Tree's OW Digital agency offering, which provides digital strategy, web development, social media, SEO, and HubSpot CRM services to enterprise clients.

Regional players

• Antenna Group: Greek-founded international media and entertainment group operating TV, radio, digital platforms, and content production across Greece, Southeast Europe, and beyond. Comparable diversified media portfolio model to Digital Tree, serving adjacent Eastern Mediterranean audiences with similar content verticals.
• Skai Group: Greek media group operating TV channels, radio stations, news portals, and digital content. Strong regional comparable given Digital Tree's similar multi-platform media structure and Greek-language content focus in Cyprus — both serve Eastern Mediterranean audiences.

Direct peers

• StepStone Group: Leading European online recruitment and classifieds platform operating across multiple European markets. Directly comparable to Digital Tree's Ergodotisi platform (Cyprus' #1 job marketplace with 25,000+ employers and 150,000+ candidates), though StepStone operates at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inkcyprus
• YouTubeyoutube.com/channel/UCtLQ4i5Ee0SysLWWz84HQzw
• Facebookfacebook.com/athos.pro
• LinkedInlinkedin.com/company/dt-digital-tree-e-publishers-ltd-
• Instagraminstagram.com/ink.com_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Tree