Wyldewood Cellars Winery

What Wyldewood Cellars Winery does

Wyldewood Cellars Winery is a family-owned winery founded in 1995 in Peck, Kansas by Dr. John Brewer, Beth Brewer, and Merry Bauman, operating with 11-50 employees across four locations (Mulvane headquarters, Wichita, Paxico, and St. Joseph, Illinois). The company produces over 40 varieties of wines, meads, and sangrias alongside a signature 100% natural elderberry concentrate, and has accumulated over 600 international awards by 2022. Its core technological differentiator is the proprietary development of four elderberry varieties (Ranch, Wyldewood 1, Wyldewood 2, and Marge) through research collaborations with Kansas State University and University of Missouri; the Marge variety is documented as the first successful European-American elderberry cross suitable for machine harvesting in the U.S.

The business model combines multiple revenue streams: direct-to-consumer wine and concentrate sales through four tasting room/retail locations, Kansas-wide wholesale distribution to fine retail liquor stores, e-commerce through a dedicated Shopify concentrate store and Vinoshipper wine platform, and event venue rentals (Vineyard Hall at $2,000 per event, Arbor Room at $100/hour, private tastings at $25/person). Products are certified Kosher by OK Kosher Certification. Free daily wine tastings at all locations serve as the primary customer acquisition channel.

The company is bootstrapped with no external institutional funding, remains founder-owned with up to four generations working together, and has weathered two major fires (1999 Mulvane, 2018 Paxico) with full rebuilds. Marketing relies on organic social (Facebook, Instagram, Pinterest), email newsletters, and traditional radio/TV commercials voiced by co-founder Merry Bauman. Strategic focus centers on elderberry category leadership, direct-to-consumer experience, and incremental geographic expansion from its Kansas base into adjacent Midwestern markets.

Name

Wyldewood Cellars Winery

Legal name

Wyldewood Cellars, Inc.

Website

https://wyldewoodcellars.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Wyldewood Cellars is a family-owned Kansas winery producing 40+ wine varieties and a proprietary elderberry concentrate, serving retail consumers, Kansas liquor stores, and event clients through four tasting locations and e-commerce.

Ownership category

akta.pro rank

Product category

Winery & Beverage Manufacturing

NAICS

Wineries (312130), Distilleries (31214)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Spirits Distilling & Brands (CRADAIAC), Distilled Spirits Production & Distilling (AFAFAAAC)

Keywords

• Fruit wine production
• Elderberry products
• Winery event venues
• Kosher certified wines
• Mead and sangria

Headquarters

HQ city

Peck

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Sales of award-winning wines including Kansas Made Wines, Meads and Sangrias through winery, retail stores, and online channels.
2. Elderberry Concentrate Sales: Sales of 100% natural elderberry concentrate through dedicated Shopify store.
3. Event Venue Rental: Revenue from wedding and event venue rentals including Vineyard Hall ($2000 package) and Arbor Room ($100/hour). Private wine tastings at $25/person.
4. Private Event Services: Private dinners, wine tastings, business meetings, and catered events with per-guest pricing based on menu selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Wyldewood Cellars is a family-owned winery that produces over 40 varieties of wines, meads, and sangrias crafted from fruits, berries, and grape varietals, with a specialty in elderberry-based products. The company also sells a 100% natural elderberry concentrate and operates wedding and event venue services at its Kansas locations, including the Vineyard Hall (up to 200 guests) and Arbor Room (up to 60 guests).

Product overview

Wyldewood Cellars Winery is a family-owned winery founded in 1995 that produces over 40 varieties of wines, meads, and sangrias alongside its signature Elderberry Concentrate. The product portfolio centers on elderberry-based products (wines, meads, and concentrate) complemented by grape wines and fruit-based offerings. The company also operates a wedding and events venue business, providing indoor (Vineyard Hall and Arbor Room) and outdoor event spaces at its Kansas locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Elderberry Concentrate 100% natural elderberry concentrate with no added sugar, sweeteners, alcohol, other juices, or syrups. Non-GMO, Gluten Free, and pesticide free. Sold directly to consumers through a dedicated Shopify online store.
• Wines, Meads, and Sangrias Kansas-made wines, meads, and sangrias produced from fruits, berries, and grape varietals, utilizing the latest scientific advances and old world wine techniques. The portfolio includes over 40 varieties ranging from rich and bold to light and playful. Sold at the winery, fine retail liquor stores across Kansas, and online through Vinoshipper.
• Wedding and Events Center Event venue rental featuring the Vineyard Hall (up to 200 guests) and Arbor Room (up to 60 guests) with outdoor space, available for weddings, corporate events, private celebrations, and business meetings. Includes amenities such as tables, chairs, linens, bar area, refrigerators, sound system, bride and groom ready rooms, and parking.
• Private Wine Tasting Experience 2-hour guided wine tasting experience featuring over 500 award-winning wines, facility tour, food pairings, and an educational component. Priced at $25 per person plus tax, typically scheduled Friday nights at 6:30 PM or Saturdays by arrangement.

Quantifiable outcome

• Over 600 international awards and titles by 2022
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kansas State UniversitycoreStrategic or Co-development PartnerCollaborated with Kansas State University to develop elderberry cultivation as an alternative cash crop for local farmers. This partnership led to the development of four new elderberry varieties and hosting the first International Symposium on Elderberries in 2013.
• University of MissouricoreStrategic or Co-development PartnerCollaborated with University of Missouri to develop elderberry cultivation as an alternative cash crop. Partnered in research efforts to develop and test new elderberry varieties for Midwest climate conditions.
• Sweet Bee's Sweet Treats and CateringminorOthersRecommended catering partner for wedding and event services at Wyldewood Cellars venues. Contact: Melissa, Phone: 316-992-8377, Email: [email protected]
• Local Kansas FarmerscoreStrategic or Co-development PartnerWorked with local farmers to meet increasing demand for elderberries, supporting alternative crop development for family farms in Kansas.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Sambazon: Vertically integrated supplier of açaí-based functional beverages and concentrates sold through retail and DTC. Comparable as a single-ingredient botanical concentrate brand scaling beyond a niche category into mainstream CPG.
• Elderberry Queen: Small-batch U.S. elderberry product producer offering syrups, concentrates, and wellness products. Comparable as a direct competitor in the elderberry concentrate niche, particularly on natural/clean-label positioning.

Direct peers

• Galena Cellars Vineyard & Winery: Family-owned Illinois winery and tasting room located in the same regional geography as Wyldewood's St. Joseph location. Comparable as a regional Midwest family winery with tasting room and event-driven revenue mix.
• St. James Winery: Family-owned Midwest winery producing a broad portfolio of fruit and grape wines (including Norton, a signature American varietal). Highly comparable in scale, multi-generation ownership, and fruit-forward wine strategy versus Wyldewood's 40+ varieties.
• Bell's Elderberry Products: Long-standing U.S. producer of elderberry concentrates, syrups, and health products. Comparable directly on elderberry concentrate product line, where Wyldewood competes as a pure-elderberry, no-additive alternative.
• Crown Valley Winery: Family-owned Midwest winery producing grape and fruit wines with on-site restaurant, event venue, and lodging. Comparable diversified business model combining wine, events, and hospitality under one brand.
• Holy-Field Vineyard & Winery: Family-owned Kansas winery with on-site tasting room and event venue hosting weddings and private events. Directly comparable as a Kansas-based, family-operated winery competing in the same local market and event venue category.

Regional players

• Pirtle Winery: Missouri-based family-owned winery producing grape and fruit wines with an on-site tasting room. Comparable as a Midwest craft winery with similar product breadth, tasting-room-led GTM, and regional distribution model.

Broad incumbents

• Trinchero Family Estates: Large multi-brand wine portfolio (Sutter Home, Ménage à Trois, Joel Gott, etc.) competing for shelf space at retail liquor stores in Kansas. Relevant as the scaled incumbent Wyldewood competes with at retail and as a benchmark for what scaled distribution looks like.
• Stone Hill Winery: One of the largest and most awarded family-owned wineries in Missouri with a deep varietal portfolio and Hermann, MO tasting complex. Comparable on multi-generational ownership, broad varietal strategy, and Midwest wine retail footprint, though at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wyldewoodcellarsmulvane
• Instagraminstagram.com/wyldewoodcellarsks
• Pinterestpinterest.com/WyldewoodWines
• LinkedInlinkedin.com/company/wyldewood-cellars-winery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyldewood Cellars Winery