Name

Guinness Global Investors

Legal name

Guinness Asset Management Ltd

Website

https://guinnessgi.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Active Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Sustainable/ESG Equity (Active) (FSAAAIAM)

akta.pro secondary industries

Sustainable/Thematic Investing (Climate, Clean Tech, Water, Biodiversity) (FSAAALAB), ESG/Sustainable Investment Advisory (FSAEAAAJ), Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ), ESG Integration / Responsible Investment Funds (Broad ESG) (FSANAJAL)

Keywords

• Active equity management
• Thematic investment funds
• Equity income funds
• Sustainable energy funds
• Asset management services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fund Management Fees: The primary revenue stream comes from management fees charged on open-ended funds under the Guinness range, including equity income, sustainable energy, growth, multi-asset and real assets strategies. Fees are calculated as a percentage of assets under management and typically charged across different share classes.
2. EIS/VCT Investment Management: Guinness Ventures provides tax-efficient investment products (Enterprise Investment Scheme and Venture Capital Trust) to private investors, generating management fees from invested capital across over 200 qualifying companies with more than £340m invested.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Guinness Global Investors is an independent, employee-owned active fund manager that designs, launches and manages a diversified range of open-ended equity, sustainable, growth, multi-asset and real assets mutual funds and ETFs. The firm also operates Guinness Ventures, which provides tax-efficient Enterprise Investment Scheme (EIS) and Venture Capital Trust (VCT) products, and Guinness Atkinson Asset Management/SmartETFs, which offers SEC-registered mutual funds and ETFs for US investors.

Product overview

Guinness Global Investors is an independent active fund manager offering a diversified range of equity, sustainable, growth, multi-asset, and real assets funds. The product lineup includes: Equity Income funds (Asian, Emerging Markets, European, Global, Pan-European Equity Income, plus WS variants), Sustainable funds (Guinness Sustainable Energy Fund, WS Sustainable Energy Fund, Guinness Sustainable Energy UCITS ETF, Global Environment Fund), Growth funds (Best of Asia, China A Share, Global Energy, Global Innovators, Global Money Managers, Global Quality Mid Cap, Greater China, plus WS variants), Multi-Asset & Fixed Income (Multi-Asset Balanced, Multi-Asset Growth, China RMB Income), Real Assets (Global Real Assets Fund, RI Factsheets), and a planned Fixed Income Range launching end 2026. The firm also operates Guinness Ventures (tax-efficient EIS/VCT products) and Guinness Atkinson/SmartETFs for US investors. All funds are actively managed with an equal-weight approach, typically holding 30-35 equally-weighted positions, focused on quality and value investment principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Guinness Asian Equity Income Fund An equity income fund focusing on Asian companies with strong dividend yields and quality characteristics, offering investors access to higher-quality dividend-paying Asian companies at lower valuations than developed markets.
• Guinness Emerging Markets Equity Income Fund An equity income fund targeting dividend-paying companies across emerging markets using a quality-and-value investment approach.
• Guinness European Equity Income Fund A quality equity income fund focused on European stocks, avoiding sectors that fail to meet the fund's quality threshold of 8% cashflow return on investment over eight years.
• Guinness Global Equity Income Fund Launched in 2010, this fund invests in well-run companies with high-quality financial characteristics at sensible valuations, seeking persistent cashflow returns to ensure sustainable, growing dividends.
• Guinness Pan-European Equity Income Fund An equity income fund focusing on pan-European dividend-paying companies with strong quality characteristics.
• Guinness Sustainable Energy Fund Invests in opportunities presented by the global energy transition to sustainable sources, including companies involved in renewable energy, energy efficiency, and clean technologies. Returned 18% in 2025 amid surging power demand.
• Guinness Sustainable Energy UCITS ETF An exchange-traded fund providing UCITS-compliant exposure to sustainable energy investments.
• Guinness Global Environment Fund A fund investing in companies contributing to global environmental sustainability objectives.
• Guinness Best of Asia Fund A growth-focused fund targeting the best Asian equity opportunities, managed with co-portfolio manager Valerie Huang.
• Guinness China A Share Fund Provides exposure to Chinese A-share listed companies.
• Guinness Global Energy Fund A fund entirely invested in oil and gas companies, positioned to benefit from strength in energy markets. Gained 41% in Q1 2026 as the Gulf crisis drove Brent crude oil prices above $100 per barrel.
• Guinness Global Innovators Fund Invests in innovative companies with transformative business models in areas such as technology, robotics, healthcare, and consumer goods. Holds semiconductor companies across the value chain including Nvidia, TSMC, Infineon, Applied Materials, KLA, and Lam Research.
• Guinness Global Quality Mid Cap Fund Focuses on mid-cap quality companies globally with high and consistent return on capital.
• Guinness Multi-Asset Balanced Fund A multi-asset fund providing balanced exposure across equities and fixed income.
• Guinness Multi-Asset Growth Fund A multi-asset fund targeting capital growth through diversified asset allocation.
• Guinness Global Real Assets Fund Seeks capital growth and income by investing in listed infrastructure and real estate companies worldwide, focusing on utilities, transportation, data centers, and healthcare sectors with 35 equally-weighted positions filtered from a $5 trillion universe.
• Guinness Fixed Income Range A planned active, high conviction benchmark unconstrained global bond strategy launching by end of 2026, led by Craig Veysey.
• Guinness Ventures (EIS/VCT Services) Tax-efficient investment service providing Enterprise Investment Scheme (EIS), Venture Capital Trust (VCT), and Inheritance Tax (IHT) qualifying investments. More than £340m has been invested into over 200 qualifying companies, including some of the UK's fastest-growing businesses.
• Guinness Atkinson Asset Management / SmartETFs (US Subsidiary) Based in California, Guinness Atkinson Asset Management offers SEC-registered mutual funds for US investors, while SmartETFs provides ETFs focused on Innovation, ESG, Demographics, and Asia.

Quantifiable outcome

• Guinness Sustainable Energy Fund returned 18% in 2025 amid surging power demand
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Foresight Capital ManagementcoreStrategic or Co-development Partner · 11 June 2026Guinness Global Investors acquired Foresight Capital Management (FCM), the public markets division of Foresight Group, for an undisclosed sum. This acquisition expands Guinness's fund range and AUM by adding FCM's impact and real estate fund capabilities. The transaction was noted as a contributing factor to Titan Square Mile's rating change for the WHEB Sustainability Impact fund.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jupiter Fund Management: London-listed active asset manager offering equity, fixed income and multi-asset strategies to UK and international clients via intermediated channels. Highly comparable boutique-style active manager with similar distribution focus.
• Liontrust Asset Management: UK-listed specialist active fund manager running thematic and process-driven equity funds distributed through advisers and platforms. Directly comparable boutique active manager with a UK intermediary distribution model.
• Baillie Gifford: Independent, partnership-owned active investment manager based in Edinburgh running global, regional and thematic equity strategies. Closely comparable as a culture-focused, employee-owned UK active manager with high-conviction thematic funds.
• Premier Miton: UK boutique active fund manager with multi-asset, equity income and thematic funds distributed via advisers and platforms. Closely comparable in size, product mix and UK intermediary GTM.
• Polar Capital: London-listed boutique active manager with specialist and thematic equity strategies. Comparable as a UK boutique running high-conviction thematic funds with a similar distribution profile.
• Man Group: London-listed active and alternative investment manager with systematic, discretionary and thematic strategies. Closely comparable multi-strategy active manager; Craig Veysey was hired by Guinness directly from Man Group.
• Rathbones Group: UK-listed wealth and asset manager offering multi-asset, equity income and sustainable strategies to private clients and advisers. Comparable in serving UK intermediary clients with active managed portfolios.

Broad incumbents

• Schroders: Large UK-listed asset manager offering equity, fixed income, multi-asset and sustainable strategies globally. Comparable product overlap but operates at significantly greater scale and breadth.
• abrdn: Large UK-listed asset and wealth manager with global equity, fixed income, and sustainable strategies. Overlaps materially in product range but at much greater scale and with broader institutional reach.

Emerging players

• Foresight Group: London-listed investment manager focused on infrastructure, private equity and sustainability. Recently divested its public markets arm (Foresight Capital Management) to Guinness; comparable in sustainability thematic orientation and a partial peer for the newly acquired FCM business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/guinnessgi
• YouTubeyoutube.com/@GuinnessGI
• LinkedInlinkedin.com/company/guinness-gi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guinness Global Investors