Lyman Orchards Golf Club

What Lyman Orchards Golf Club does

Lyman Orchards Golf Club is a public golf facility operating three championship courses in Middlefield, Connecticut: The Jones Course (designed by Hall of Fame architect Robert Trent Jones), The Player Course (designed by Hall of Fame golfer Gary Player), and the award-winning Apple Nine par-3 executive course (designed by Mark Mungeam, opened 2012). It is part of the family-owned Lyman Orchards agricultural and hospitality enterprise and was recognized as the Connecticut State Golf Association's 2019 Distinguished Club. The facility combines championship play with a state-of-the-art Golf Center featuring 40+ driving range stalls, a 20,000 sq ft short game area, TrackMan 4 indoor simulators, and SAM PuttLab putting analysis (arriving March 2026). Annual recognition as a GRAA Top 50 Public Practice Facility (2018–2025) reflects sustained operational quality.

The business model is multi-stream: green fees and equipment rentals on three courses, range ball sales, professional instruction with PGA/LPGA staff at $85–$140 per session (with multi-packs reaching $1,260), TrackMan simulator packages (Bronze/Gold/Platinum, $120/$329/$999), complimentary OEM club fittings (TaylorMade, Callaway, Mizuno, Titleist), seasonal leagues (Couples 16-week at $95/couple, PGA Jr. League, indoor simulator leagues), annual memberships, corporate outings, and F&B from the on-site 1741 Pub & Grill. Distribution runs through online tee-time booking (Chronogolf), lesson/program registration (USchedule), dedicated iOS/Android apps, and walk-up play, with marketing concentrated on organic social (Facebook, Instagram, TikTok) and partnerships with PGA of America, LPGA-AGA, U.S. Kids Golf, and Operation 36.

Customers span all skill levels and demographics, with documented depth in juniors (435+ PGA Jr. League participants — largest in Eastern Time Zone, 3rd largest in U.S.), women (1,500+ ladies on-boarded via Golf Fore Women in two seasons; largest instructional program in New England), men (~100 students in 2023), couples, and corporate outing buyers. Strategic relationships with championship course architects and a roster of award-winning instructors underpin a community-led go-to-market that emphasizes youth development and beginner onboarding across structured curricula.

Name

Lyman Orchards Golf Club

Legal name

Lyman Orchards

Website

https://lymangolf.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Lyman Orchards Golf Club is a public golf facility in Middlefield, Connecticut, operating three championship courses (Jones, Player, Apple Nine) alongside a Top 50 practice facility, TrackMan indoor simulators, PGA/LPGA instruction, leagues, and the on-site 1741 Pub & Grill, serving beginners through advanced golfers across juniors, women, men, couples, and corporate outings.

Ownership category

akta.pro rank

Product category

Public Golf Facility

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf courses
• Golf instruction programs
• Junior golf academies
• Indoor golf simulators
• Golf club fittings

Headquarters

HQ city

Middlefield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Golf Green Fees: Revenue from public play on three championship courses (Jones Course, Player Course, Apple Nine). Fees vary by course, day of week, and time of day with weekday/weekend pricing differentiation.
2. Equipment Rentals: Cart rentals, club rentals, and pull cart rentals for golfers without equipment
3. Practice Range and Balls: Range ball sales in various quantities (small, medium, large baskets) and token card packages
4. Golf Instruction: Private lessons, group clinics, and specialized programs taught by PGA/LPGA professionals. Pricing varies by instructor experience level and lesson format.
5. Indoor Golf Simulators: Revenue from simulator league participation, hourly simulator bookings, and simulator season packages including the Platinum Package at $999
6. Golf Outings and Events: Corporate and group golf outing bookings with customizable food and beverage options including breakfast, lunch, and post-golf banquets
7. League Memberships: Couples golf league registration, ladies league participation, and various golf league membership fees
8. Annual Memberships: Annual golf membership programs with benefits including advance booking privileges and discounts on greens fees and services
9. Club Fitting Services: Complimentary club fitting services for TaylorMade, Callaway, Mizuno, and Titleist, with custom order sheets for purchases
10. Food and Beverage: On-site 1741 Pub & Grill restaurant and bar serving golfers and event guests, including banquet services

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Lyman Orchards Golf Club operates three championship public golf courses—the Jones Course, Player Course, and Apple Nine par-3 course—in Middlefield, Connecticut. It sells tee times, equipment rentals, range balls, private and group golf instruction, indoor TrackMan simulator sessions, club fitting, league play, memberships, golf outings, and food and beverage through its on-site 1741 Pub & Grill.

Product overview

Lyman Orchards Golf Club is a public golf facility operating three championship golf courses in Middlefield, Connecticut: The Jones Course (designed by Robert Trent Jones), The Player Course (designed by Gary Player), and The Apple Nine Course (designed by Mark Mungeam). The club offers a comprehensive golf experience with a state-of-the-art Golf Center featuring driving range and practice facilities, Trackman 4 indoor golf simulators, professional club fitting services, and extensive golf instruction programs for all ages and skill levels. Additional offerings include various golf leagues, golf outings and events, on-site dining at 1741 Pub & Grill, and membership programs. The facility hosts the largest PGA Jr. League program in the Eastern Time Zone and offers year-round golf activities including seasonal simulators and indoor training.

Differentiator

Problem solved

Functional benefit

Brands

• The Jones Course: Championship golf course designed by Hall of Fame architect Robert Trent Jones, ranked among the best in the Northeast.
• The Player Course
• The Apple Nine Course
• 1741 Pub & Grill

Products and services

• The Jones Course

Quantifiable outcome

• PGA Jr. League program grown to 435+ participants, becoming 3rd largest in U.S.
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• TrackMancoreTechnology or IntegrationTrackMan 4 launch monitor technology enables virtual golf simulator experiences at Lyman Orchards Golf Center. Tour-graded technology used for indoor golf during winter season (November-March) providing hyper-realistic simulation of world-famous courses.
• SAM PuttLab (Science & Motion)coreTechnology or IntegrationSAM PuttLab ultrasonic 3D measurement technology for putting analysis and training. Arriving March 2026 for custom putter fittings and putting lessons, measuring 70+ parameters including face angle, stroke path, and impact consistency.
• TaylorMadecoreTechnology or IntegrationTaylorMade club fittings offered at Lyman Orchards Golf Center. Expert club fitter assists customers in optimizing equipment. TaylorMade Fitting Experience events hosted on-site.
• TitleistcoreTechnology or IntegrationTitleist golf ball fitting experience using Titleist Pro V1 and Green-to-Tee Fitting methodology on TrackMan technology. Assessment and selection services help golfers choose optimal ball for their game.
• PGA of AmericacoreStrategic or Co-development PartnerPGA Jr. League program delivery partnership. Lyman Orchards hosts one of the largest PGA Jr. League programs in the country with 435+ participants. Program provides youth ages 7-17 team-based golf experience.
• LPGA Amateur Golf Association (LPGA-AGA)coreStrategic or Co-development PartnerLPGA-AGA Central Connecticut Chapter has 18-hole league play at Lyman Orchards on Wednesday afternoons and Saturday mornings. LPGA-AGA receives 10% discount on greens fees.
• U.S. Kids GolfcoreStrategic or Co-development PartnerU.S. Kids Golf tournaments and parent-child events hosted at Lyman Orchards. Local Hartford Parent/Child tournament offered annually. Director Bob Sparks serves as Hartford LT Director.
• Operation 36coreStrategic or Co-development PartnerOperation 36 golf development curriculum and app used for structured player progression. Alex Cavaliere named Top 50 Coach (2023-2025). Program offers 10 levels from beginner to advanced with app tracking.
• 1741 Pub & GrillcoreOthersOn-site restaurant and bar operated as part of Lyman Orchards Golf Club. Serves golfers and event guests with breakfast, lunch, dinner, and banquet services. Hosts live music events and couples league post-round gatherings.
• Lyman Orchards (Farm)coreOthersParent organization Lyman Orchards operates the Apple Barrel farm market and Pick Your Own seasonal produce. Golf club is part of the larger agricultural destination offering seasonal festivals and farm experiences.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Topgolf: Tech-enabled golf entertainment operator with a national venue footprint and major-league sponsor reach. Comparable because Topgolf similarly monetizes indoor simulator-style play, leagues, group events, and F&B alongside golf — but at much larger scale and entertainment-led rather than serious-play positioning.
• TPC Network (Tournament Players Club): PGA-affiliated network of championship golf courses offering premium public-access play, instruction, and event hosting. Comparable because TPC courses similarly combine championship-tier design, professional instruction, league programming, and corporate outing services at premium daily-fee price points.
• Pinehurst Resort: Multi-course destination golf resort in North Carolina offering championship pedigree, instruction academies, corporate events, and on-site F&B. Comparable as a premium multi-course operator with deep instruction, junior/women programming, and resort-style F&B and event offerings.
• Pebble Beach Resorts: Iconic multi-course destination golf resort with championship pedigree, premium instruction, on-site F&B, and event hosting. Comparable as a destination golf operator with championship-tier brand and broad programming, though at a meaningfully higher price tier and travel-driven demand.
• Bandon Dunes Golf Resort: Multi-course destination golf resort emphasizing pure-golf and stay-and-play experiential offerings. Comparable as a multi-course operator building strong brand equity on signature design, instruction programming, and event/guest mix.
• PGA National Resort: PGA-affiliated resort with championship courses, robust instruction, junior and women's programs, simulators, and on-site F&B. Comparable as a flagship PGA-affiliated instruction-led golf operation with strong junior programming — directly parallel to Lyman's PGA Jr. League leadership.

Direct peers

• Cog Hill Golf & Country Club: Multi-course public-access facility near Chicago with championship pedigree, robust instruction, junior and women's programming, simulators, and on-site F&B. Closely matches Lyman's combination of signature design, year-round operations, lessons, and league/community programming at a regional public-facility scale.
• Bethpage State Park: Iconic multi-course public golf destination in New York offering championship-level play at public-access rates with significant daily-fee and outing volume. Comparable as a high-traffic public multi-course operator in the Northeast corridor with strong daily-fee and tournament/event revenue mix.
• Plum Creek Golf Club: Multi-course public golf facility offering daily-fee play, leagues, instruction, and event hosting in a regional setting. Comparable to Lyman as a public-access multi-course operator with strong lesson and league programming for similar middle-market and junior/women demographics.

Emerging players

• Five Iron Golf: Urban indoor golf simulator and instruction venue chain with league play, lessons, and F&B. Comparable because Five Iron competes for simulator league/lesson/league-night dollars, an increasingly important counter-seasonal revenue stream at Lyman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lymangolf
• Instagraminstagram.com/lymangolf
• TikToktiktok.com/@lymanorchards
• Xx.com/lymangolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyman Orchards Golf Club