What COOP Group does

COOP Group is a consumer cooperative (Société Coopérative de Consommateurs) operating under the Coop et Vous brand, serving individual consumers across the Normandy and Picardie regions of France. The company runs physical grocery stores and integrates its offering with a multi-program member benefits platform anchored by the Coop et Vous mobile application (iOS/Android). Customers become members by purchasing a €10 lifetime "part sociale," which grants voting rights under a one-person-one-vote governance model and unlocks a stacked suite of loyalty programs: Coup de Frais (10% daily discount on fresh produce from €5), Vignettes (collectibles on fresh/BIO purchases from €15, doubled at Utile stores), COOP'UP (monthly loyalty rewards), Cashback Bitcoin (2% in BTC from €100 monthly purchases), Club Avantages (up to 50% off at 500+ partner retailers), Parrainage (€3 referral bonuses), Livraison Offerte (free delivery for eligible demographics from €60), and Cœur Solidaire (charitable donations from member balances).

The business model combines retail sales revenue with a one-time membership fee. As a cooperative, profits are reinvested into member benefits rather than distributed to external shareholders. Growth is driven by community-led go-to-market: a referral (parrainage) program, community events, in-store promotions, website content, and mobile push notifications. The company is member-owned with no venture capital or private equity backing, and operates with century-old cooperative heritage.

In 2025, the cooperative reported 2,079 active subscribers (+577 new), €78,000 in vouchers generated, €71 average savings per subscriber, €8,625 donated to local associations, +200 referrals, and an active partnership with Nous Tous Normandie. The company is currently engaged in "last chance mediation" with Système U (Groupement U) over a critical organizational decision that will shape its future operating scope.

Name

COOP Group

Legal name

Société Coopérative de Consommateurs

Website

https://groupe-coop.coop

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

COOP Group (Coop et Vous) is a French consumer cooperative operating retail grocery stores across Normandy and Picardie, offering members a multi-program benefits platform—including daily fresh-produce discounts, Bitcoin cashback, collectibles, and 500+ retailer deals—anchored by a €10 lifetime membership and one-person-one-vote governance.

Ownership category

akta.pro rank

Product category

Consumer Cooperative Grocery Retail

NAICS

Convenience Retailers and Vending Machine Operators (44513)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

Keywords

• Consumer cooperative retail
• Grocery loyalty programs
• Member benefits platform
• Fresh produce discounts
• Local food sourcing

Headquarters

HQ city

Le Grand-quevilly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales Revenue: Revenue generated from consumer purchases at cooperative retail stores. As a Société Coopérative de Consommateurs, profits are reinvested into member benefits (discounts, cashback, vouchers) rather than distributed to external shareholders.
2. Membership Shares: One-time 10€ lifetime membership fee (part sociale) that grants full member status, voting rights, and access to all cooperative benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

COOP Group operates a consumer cooperative retail business serving members in the Normandy and Picardie regions of France. Members purchase a one-time €10 lifetime share (part sociale) that grants sociétaire status and voting rights, then access a stackable portfolio of savings programs at checkout including daily 10% discounts on fresh produce, Bitcoin cashback, collectible stamp rewards, monthly loyalty gifts, free delivery for eligible members, charitable giving, and exclusive discounts at 500+ partner retailers. The Coop et Vous mobile application serves as the digital hub for managing benefits, tracking savings, and redeeming vouchers.

Product overview

COOP Group operates as a consumer cooperative offering a unified member loyalty platform with multiple integrated benefit programs. The core offering includes the COOP et Vous mobile application (the central hub for all member services) combined with a suite of savings programs: Coup de Frais (daily 10% discount on fresh produce), Vignettes (collectible stamps with doubled rewards at Utile stores), COOP'UP (monthly loyalty rewards), Cashback Bitcoin (2% cryptocurrency rewards), Club Avantages (exclusive access to 500+ retailer discounts), and Parrainage (referral bonuses). Additional services include Livraison Offerte (free delivery for eligible seniors and pregnant women) and Cœur Solidaire (charitable donations). The company also provides a Simulateur d'économies tool for members to estimate their potential savings across all programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Coop Normandie Picardie Membership (Part Sociétaire) Lifetime cooperative membership acquired by paying a one-time €10 sociétaire share. Grants the buyer (member) sociétaire status, one-person-one-vote governance rights, and access to all member benefits including daily discounts, Bitcoin cashback, collectible stamps, loyalty rewards, free delivery for eligible members, and charitable giving through Cœur Solidaire. Targeted at individual consumers in Normandy and Picardie.
• Coop et Vous Mobile Application Smartphone application for iOS and Android providing cooperative members with a single hub to access all member benefits: real-time notifications for vouchers, integrated voucher redemption, savings tracking, Bitcoin cashback wallet management, and collectible vignette tracking. Targeted at cooperative members in Normandy and Picardie.
• Coup de Frais Daily discount program granting members a 10% cashback on purchases of fruits, vegetables, meat, and fish, activated on purchases starting from €5. Available to cooperative members across the Normandy and Picardie store network and through the Coop et Vous app.
• Vignettes Collectible stamp program in which members earn vignettes on purchases of fresh or BIO products starting from €15, with stamp earnings doubled when shopping at Utile stores. Targeted at cooperative members seeking to maximize savings on fresh and organic purchases.
• COOP'UP Monthly loyalty rewards program accessible via the Coop Up platform that allows cooperative members to earn rewards and gifts each month based on their qualifying purchases.
• Cashback Bitcoin Cryptocurrency cashback program that returns 2% of a member's monthly purchases in Bitcoin, available from €100 of qualifying monthly purchases. Managed through the Coop et Vous mobile app Bitcoin wallet. Targeted at cooperative members interested in Bitcoin savings.
• Club Avantages Exclusive members-only discount club providing access to up to 50% discounts at over 500 major partner retailers, accessible to cooperative members via the Coop Up platform.
• Parrainage Referral program offering a €3 bonus to the referrer for each friend successfully enrolled as a cooperative member. Designed to drive community-led member acquisition at low cost.
• Livraison Offerte Free home delivery service available to eligible cooperative members—those aged 65 or older, CMI cardholders, and pregnant women—for orders starting at €60. Provides an inclusive service layer for vulnerable shopper segments.
• Cœur Solidaire Charitable giving program allowing cooperative members to allocate a portion of their accumulated rewards wallet (cagnotte) to a local association of their choice. The cooperative channels these donations to chosen organizations; cited beneficiaries include Nous Tous Normandie, which supports elderly autonomy and fights isolation in Eure and Seine-Maritime.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Système UcoreStrategic or Co-development Partner · 1 January 2025COOP Normandie Picardie is engaged in mediation with Système U regarding a critical decision by the U Grouping. The cooperative remains committed to its century-old cooperative model in the face of this organizational challenge. The situation is described as 'médiation de la dernière chance' (last chance mediation).

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lidl France: German discount supermarket chain with aggressive expansion in France. Comparable on price-led grocery and fresh produce, representing a key value-oriented competitor for COOP's cost-conscious members.
• Naturalia: French organic and natural products retail chain (owned by Carrefour group). Comparable on ethical, locally oriented, organic-leaning grocery assortment targeting values-driven French consumers.

Direct peers

• Coopérative U (Système U): French retail cooperative federation (Hyper U, Super U, U Express, Utile) of independent store owners. Directly comparable as a French cooperative retail group; COOP's Utile store affiliation and the ongoing mediation make this the closest structural and commercial peer.
• La Vie Claire: French organic and bulk-food retail cooperative network. Comparable consumer cooperative model focused on local, ethical grocery with member engagement and short supply chains.
• Biocoop: Leading French organic and responsible food retail cooperative with hundreds of member-owned stores. Comparable as a French consumer-facing food cooperative emphasizing local producers, ethics, and member governance.
• Intermarché (Les Mousquetaires): French retail and production cooperative group operating Intermarché and Netto supermarkets nationwide. Directly comparable cooperative retail model with member/associate ownership, regional store footprint, and focus on local producer partnerships.

Broad incumbents

• Auchan Retail France: French hypermarket and supermarket operator with regional store presence in northern France. Comparable broad grocery incumbent competing for the same weekly household basket COOP targets.
• Casino (Groupe Casino): Major French grocery retailer with supermarket, convenience, and proximity banners across France. Comparable broad-incumbent competitor targeting similar household grocery baskets in regional French markets.
• Leclerc (Mouvement Leclerc): Largest French retail cooperative association, operating hypermarkets and supermarkets across France. Comparable cooperative model and aggressive everyday-low-pricing positioning that competes directly on price-sensitive grocery demand.
• Carrefour: One of France's largest grocery retailers, operating hypermarkets, supermarkets, and proximity formats. Overlaps with COOP on everyday grocery and is a broad incumbent competitor in Normandy and Picardie.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Groupe-Coop-Normandie-Picardie-2221675694753839
• LinkedInlinkedin.com/company/groupe-coop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COOP Group