What MyRegistry.com does

MyRegistry.com operates a universal gift registry platform founded in 2005 that enables consumers to aggregate and manage gift registries from multiple retail stores into a single shareable list. The platform serves consumers across three primary use cases—weddings, babies, and other life events including housewarmings, birthdays, and graduations—with 17M+ total users having added 213M+ gifts across the platform's history. The platform integrates with 1,800+ retail partners spanning mass merchants (Walmart, Target, Amazon), department stores (Macy's, Bloomingdale's, Bed Bath & Beyond), specialty retailers (Wayfair, Pottery Barn Kids), and luxury brands (Harrods, Harvey Nichols, Selfridges, Frette, Waterford).

The technology stack centers on universal registry synchronization via a browser extension that allows users to add items from any retailer, a multi-store aggregation layer that unifies disparate store registries while preserving retailer-specific perks, and consumer-facing iOS and Android apps. The mobile apps were redesigned in October 2025 with AI-driven features including personalized product search and voice command integration, likely powered by third-party AI/ML services rather than proprietary models. The platform operates internationally across the United States, Canada, the United Kingdom, Australia, India, South Africa, and the Dominican Republic, and holds ISO 27001 certification for information security management. A public developer API at developers.myregistry.com supports retailer and partner integrations, and the platform is also distributed through the Shopify App Store as a free, plug-and-play merchant solution.

MyRegistry.com monetizes through four revenue streams: (a) display, email, and sponsored content advertising at a $10,000/month minimum across 300+ advertising partners (generating 5.5M+ monthly impressions and 38%+ email open rates), (b) small transaction fees on Cash Gift Funds processed through the platform for honeymoons, home deposits, and similar purposes, (c) a 5% management fee on gifts processed for nonprofit organizations using the platform for fundraising, and (d) software licensing of enterprise gift registry technology to retailers and organizations for white-label or integrated deployments. MyRegistry LLC operates as a privately held, bootstrapped US entity headquartered in Fort Lee, New Jersey, with 11–50 employees, no disclosed institutional investors, and 20+ years of continuous operation. The company is led by founder and CEO Oded Berkowitz.

Name

MyRegistry.com

Legal name

MyRegistry LLC

Website

https://myregistry.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MyRegistry.com is a universal gift registry platform enabling consumers to consolidate wedding, baby, and occasion-based registries from 1,800+ retail stores into a single shareable list, monetizing through advertising, transaction fees, and retail software licensing.

Ownership category

akta.pro rank

Product category

Online Gift Registry Platform

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Wedding Registry & Gift Management (HSACABAO)

akta.pro secondary industry

Group Gifting & Registry Fulfillment (HSACANAL)

Keywords

• Universal gift registry
• Wedding registry platform
• Baby registry software
• Gift list management
• Retail registry integration

Headquarters

HQ city

Fort Lee

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising: Display advertising and sponsored content on the platform, with 300+ ad partners and 5.5M+ monthly impressions. Minimum advertising spend is $10,000/month.
2. Transaction Fees - Cash Gift Funds: Small transaction fee charged on cash gift funds when registrants receive monetary gifts from friends and family.
3. Nonprofit Management Fees: 5% management fee charged to nonprofit organizations using the platform for fundraising and gift management.
4. Software Licensing: Licensing of the registry platform technology to enterprise retailers and partners for white-label or integrated solutions.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

MyRegistry.com operates an online universal gift registry platform that allows consumers to create and manage wedding, baby, housewarming, and other gift lists by adding items from any retailer worldwide into a single shareable registry. The company also provides white-label and plug-and-play gift registry software to retailers (including a free Shopify app) and nonprofit organizations, supported by mobile apps, a browser extension, and a developer API.

Product overview

MyRegistry.com operates as a universal gift registry platform offering multiple integrated products: the core MyRegistry.com platform provides universal wedding, baby, and gift list registries enabling users to add items from any store worldwide. The portfolio includes specialized registry modules (Wedding Registry, Baby Registry, Gift List/Wish List, Nonprofit Gift List), the Gift Exchange/Secret Santa Generator for group gifting occasions, and Cash Gift Fund for monetary contributions. The technology layer includes mobile apps (iOS/Android) with AI-driven features like personalized search and voice commands, the Add to MyRegistry.com Button browser extension, and Universal Registry Sync for consolidating store registries. For retail partners, MyRegistry offers Gift Registry Software for Shopify (free plug-and-play solution) and enterprise-level Gift Registry Software with Digital Wallet capabilities. The advertising platform includes Friends Circle social commerce network, Email Campaigns, Display Advertising, and Product Suggestion Feed placements for brands.

Differentiator

Problem solved

Functional benefit

Products and services

• MyRegistry.com Universal Gift Registry Platform Core online universal gift registry platform allowing consumers to create and manage wedding, baby, housewarming, and general gift lists by adding items from any store globally, syncing store registries, and sharing via a single link. Free to consumers.
• Gift Registry Software (Enterprise) Enterprise and plug-and-play gift registry software for retailers and organizations, with customizable solutions, digital wallet capabilities, and developer API access. Licensed to large retail brands for white-label or integrated registry experiences.
• Gift Registry Software for Shopify Free, plug-and-play gift registry app for Shopify merchants featuring a branded gift list page, Add to Gift List button, 3-step setup wizard, and data analytics dashboard. Available on the Shopify App Store.
• Gift Exchange (Secret Santa Generator) Digital gift exchange organizer enabling groups to draw names, create wishlists, send eCard invitations, and manage gift exchanges for events like Secret Santa, Hanukkah, and office gift exchanges. Supports up to 300 participants.
• Nonprofit Gift List Specialized gift registry solution for nonprofits and organizations to receive donations, needed items, and cash contributions with no creation fees and a 5% management fee on funds processed.
• Add to MyRegistry.com Button (Browser Extension) Chrome browser extension that lets users add any item from any online store directly to their MyRegistry gift list with a single click, with notification preview capabilities.

Quantifiable outcome

• 17M+ total users on platform
• +7 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Macy'scoreChannel Partner/ Reseller/ DistributorMajor retail partner integrated with MyRegistry's universal gift registry platform, allowing Macy's customers to sync their wedding and gift registries.
• Bloomingdale'scoreChannel Partner/ Reseller/ DistributorUpscale department store partner enabling Bloomingdale's customers to integrate their gift registries with the MyRegistry universal platform.
• WayfaircoreChannel Partner/ Reseller/ DistributorHome goods retail partner allowing Wayfair customers to sync home and wedding registries with MyRegistry's platform.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass retail partner integrated with MyRegistry, enabling Walmart shoppers to add registry items from Walmart's extensive product catalog.
• Bed Bath and BeyondcoreChannel Partner/ Reseller/ DistributorHome goods retailer partner for wedding and housewarming registries, enabling customers to sync Bed Bath and Beyond gift lists.
• Pottery Barn KidscoreChannel Partner/ Reseller/ DistributorChildren's furniture and decor retailer partner for baby and children's registries, integrated with MyRegistry's platform.
• NikeminorChannel Partner/ Reseller/ DistributorAthletic apparel partner allowing Nike customers to add sports and fitness items to their gift registries.
• KitchenAidminorChannel Partner/ Reseller/ DistributorKitchen appliance brand partner enabling customers to add KitchenAid products to wedding and housewarming registries.
• LenoxminorChannel Partner/ Reseller/ Distributortabletop and home decor brand partner for fine china and gift registries.
• WaterfordminorChannel Partner/ Reseller/ DistributorCrystal and luxury homeware partner for wedding and special occasion gift registries.
• FretteminorChannel Partner/ Reseller/ DistributorLuxury bedding and linens partner for high-end wedding and home registries.
• Cabela'sminorChannel Partner/ Reseller/ DistributorOutdoor recreation retailer partner for outdoor and adventure-themed gift registries.
• NaturepedicminorChannel Partner/ Reseller/ DistributorOrganic mattress and nursery products partner for baby registries focused on organic and eco-friendly products.
• Mackenzie ChildsminorChannel Partner/ Reseller/ DistributorDesigner home decor and kitchenware brand partner for whimsical and specialty gift registries.
• Boscov'sminorChannel Partner/ Reseller/ DistributorRegional department store partner enabling Boscov's customers to sync their gift registries.
• ShopifycoreTechnology or IntegrationE-commerce platform partnership providing native app integration for Shopify-based retailers and consumers. The app is free for life and enables seamless registry synchronization.
• AmazoncoreChannel Partner/ Reseller/ DistributorMajor e-commerce partner allowing Amazon customers to add products to their universal gift registries.
• TargetcoreChannel Partner/ Reseller/ DistributorMass retail partner integrated with MyRegistry, enabling Target shoppers to sync gift registries.
• Advertising Partners (300+)coreGTM or Marketing PartnerNetwork of 300+ advertising partners delivering 5.5M+ monthly impressions through display ads, sponsored content, and native advertising on the platform.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honeyfund: Honeyfund is a cash gift registry platform focused on honeymoon and experience funds for weddings. It directly competes with MyRegistry's Cash Gift Fund feature in the wedding cash gift category.
• Giftster: Giftster is a universal gift list and registry platform allowing users to add items from any retailer to shared wishlists. It is a direct competitor with a similar multi-store aggregation model, though with smaller scale than MyRegistry.
• Zola: Zola is a universal wedding registry and wedding planning platform offering multi-store syncing, cash funds, and a marketplace. It directly competes with MyRegistry in the universal wedding registry category and has raised significant VC funding to scale.
• Joy: Joy is a wedding planning platform with built-in registry, website, and cash fund features. It competes with MyRegistry in the wedding registry space as an integrated planning-and-registry solution.
• Blueprint (formerly BabyList): Blueprint (BabyList) is a universal baby registry platform enabling parents to add items from any retailer into a single registry. It is the most direct competitor to MyRegistry's baby registry product and has expanded into a broader baby commerce marketplace.

Emerging players

• Cratejoy: Cratejoy is a subscription box and curated gift marketplace. While not a direct registry competitor, it intersects with MyRegistry's gift discovery use cases, particularly for birthday and recurring gifting occasions.

Broad incumbents

• The Knot Worldwide: The Knot (part of The Knot Worldwide, which also owns WeddingWire) is the largest wedding planning platform globally with built-in registry tools. It competes with MyRegistry as part of a broader wedding marketplace but does not focus solely on universal registry aggregation.
• Amazon Registry: Amazon offers a native wedding, baby, and gift registry with a vast product catalog. While it is a retail partner of MyRegistry, it also competes as a standalone registry destination and could disintermediate third-party aggregators.
• Walmart Registry: Walmart operates a native wedding and gift registry integrated with its broad retail catalog. It competes with MyRegistry as a free, integrated registry alternative and is also a sync partner.
• Target Registry: Target operates a native universal gift registry integrated across its retail catalog. It competes with MyRegistry as a built-in alternative for consumers already shopping at Target, while also being a sync partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myregistry
• Facebookfacebook.com/myregistryllc
• LinkedInlinkedin.com/company/myregistry.com
• Instagraminstagram.com/myregistry
• Pinterestpinterest.com/myregistryweddings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyRegistry.com