Giftster
Giftster is a free, private family gift registry and wish list sharing platform connecting family and close friends via web, iOS/Android apps, and browser extensions. It serves 3M+ members through birthday, Christmas, wedding, and Secret Santa use cases.
- Company typePrivate
- Founded2009
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Giftster firmographics
Firmographics- Name
- Giftster
- Legal name
- MyGiftster Corporation
- Website
- https://giftster.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Giftster is a free, private family gift registry and wish list sharing platform connecting family and close friends via web, iOS/Android apps, and browser extensions. It serves 3M+ members through birthday, Christmas, wedding, and Secret Santa use cases.
- Ownership category
- akta.pro rank
Giftster industry classification
Industry- Product category
- Gift Registry Software
- akta.pro primary industry
- Corporate & Client Gifting Programs (HSACANAE)
Keywords
Where Giftster is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Giftster business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Affiliate Marketing (Amazon Associate): The company monetizes through affiliate link fees. As an Amazon Associate, Giftster earns commissions from qualifying purchases made through links on the platform. This is the primary revenue stream that keeps the service free for users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for all users |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Giftster product offering
Product offeringCore offering
Giftster is a free, private, cloud-based gift registry and wish list sharing platform that lets families and close friends create, share, and manage wish lists for birthdays, Christmas, baby showers, weddings, and Secret Santa exchanges. The platform is accessible via giftster.com, native iOS and Android apps, and browser extensions for Safari, Chrome, Firefox, and Edge, and is monetized through affiliate commissions (notably as an Amazon Associate) rather than user fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Giftster Platform A free, private, family gift registry and wish list sharing platform that enables family members to create, share, and manage wish lists for birthdays, Christmas, and other occasions. The platform includes group sharing features where family members can view each other's lists and keep purchases hidden from the list maker.
- Giftster Mobile App (iOS) Native iOS mobile application for managing wish lists, adding items via share sheet, and accessing family gift lists on iPhone and iPad devices.
- Giftster Mobile App (Android) Native Android mobile application available on Google Play for managing wish lists, adding items via share sheet, and accessing family gift lists on Android devices.
- Add to Giftster (Safari Extension) Safari browser extension that enables users to add items to their Giftster wish lists directly from any retailer's website while browsing on Mac.
- Add to Giftster (Chrome Extension) Chrome browser extension that enables users to add items to their Giftster wish lists directly from any retailer's website while browsing.
- Add to Giftster (Firefox Extension) Firefox browser extension that enables users to add items to their Giftster wish lists directly from any retailer's website while browsing.
- Add to Giftster (Microsoft Edge Extension) Microsoft Edge browser extension that enables users to add items to their Giftster wish lists directly from any retailer's website while browsing.
Companies that use Giftster
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Giftster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Giftster partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreAmazon Associate partnership where Giftster earns commissions from qualifying purchases made through affiliate links on the platform. This is the primary monetization mechanism that enables Giftster to offer the service for free to all users.
Scale indicators3 records
Giftster competitors and assessment
Company assessmentDirect peers
- MyRegistry.com: Universal gift registry platform that lets users add items from any retailer to a single wish list, mirroring Giftster's core value proposition of retailer-agnostic registry creation and group sharing.
- Zola: Wedding-focused registry and planning platform offering universal wish lists, group gifting, and cash funds — directly overlapping with Giftster's wedding registry and cash-gifting use cases but with a more focused wedding vertical.
- Babylist: Universal baby registry platform that lets expecting parents add items from any retailer, directly competing with Giftster's baby shower registry segment through a more specialized, vertical-specific experience.
- Honeyfund: Wedding cash gift and honeymoon registry platform, competing with Giftster's wedding registry offering and providing an alternative cash-gifting model that Giftster does not currently support.
Broad incumbents
- The Knot: Established wedding planning platform with deep registry functionality and broad brand recognition. Operates across the entire wedding journey, of which registry is one component, competing with Giftster's wedding use case.
- Amazon Registry: Native first-party registry from the world's largest online retailer, offering universal wish list features and group gifting. Represents both Giftster's largest affiliate partner and its biggest competitive threat.
- Pinterest: Visual discovery platform that has integrated shopping, idea pinning, and wish list functionality. Functions as an adjacent 'wish list' surface that competes with Giftster for gift inspiration and intent-capture moments.
- Target Registry: Major retailer's first-party registry program offering universal list capabilities and group gifting, directly competing with Giftster for wedding, baby, and general gift registry users.
Emerging players
- Wish: Mobile commerce platform centered on wish list–style product discovery and deal-based shopping, overlapping with Giftster on the wish list concept but operating in a different commercial model.
Others
- GiftCards.com: Major gift card marketplace and corporate gifting platform — adjacent rather than directly competitive, but a potential partner or threat if Giftster expands into gift card fulfillment or corporate gifting programs.
Market position
Customer concentration
Giftster social profiles
Digital presenceGiftster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giftster leadership team
Management profileNumber of profiles
Profiles2 records
Giftster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giftster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giftster
What does Giftster do?
Giftster is a free, private, cloud-based gift registry and wish list sharing platform that lets families and close friends create, share, and manage wish lists for birthdays, Christmas, baby showers, weddings, and Secret Santa exchanges. The platform is accessible via giftster.com, native iOS and Android apps, and browser extensions for Safari, Chrome, Firefox, and Edge, and is monetized through affiliate commissions (notably as an Amazon Associate) rather than user fees.
Is Giftster a public or private company?
Giftster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Giftster founded?
Giftster was founded in 2009. It employs 1 to 10 people.
Where is Giftster based?
Giftster is headquartered in Minneapolis, United States, in the North America region.
How does Giftster make money?
One revenue line is on record: affiliate Marketing (Amazon Associate).
Who are Giftster's main competitors?
Direct peers on record are MyRegistry.com, Zola, Babylist and Honeyfund. Broad incumbents are The Knot, Amazon Registry, Pinterest and Target Registry. Wish is listed as an emerging player. GiftCards.com is listed as an others.
Does Giftster have an API?
No public API is recorded for Giftster.
What industry is Giftster in?
Giftster's product category is Gift Registry Software. Its primary akta.pro industry code is HSACANAE, Corporate & Client Gifting Programs.