Aequitex. AG
Aequitex AG is a Swiss-regulated digital marketplace that lets B2B SMEs sell invoices to investors for liquidity within 24–72 hours, using a proprietary AI invoice scoring algorithm fed by Dun & Bradstreet and Creditreform data, and serves Swiss SMEs and individual/institutional investors with a TradePay sub-brand for cross-border payments.
- Company typePrivate
- Founded2017
- HeadquartersZug, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Aequitex. AG does
Aequitex AG operates a digital peer-to-peer liquidity marketplace that enables Swiss B2B SMEs to sell their receivables to individual and institutional investors in exchange for immediate cash. Founded in 2017 in Slovenia as Hiveterminal, the company relocated to Zug, Switzerland in 2021 after raising capital from a Swiss venture capital investor, and rebranded to Aequitex in 2023. The platform supports recourse, non-recourse, and reverse factoring, and is built around a proprietary AI-powered Invoice Scoring Algorithm that consumes credit data from Dun & Bradstreet and Creditreform to assign AAA–D risk ratings and calculate individualized discount rates. The company's revenue model combines transaction-based fees (invoice discounts of 1–10% per transaction; investor service fees of 0.45–1.50%; TradePay cross-border payment fees of ~0.5%) with a modest CHF 300 annual subscription for sellers. Go-to-market is a hybrid of self-serve product-led onboarding (registration in approximately 10 minutes, 24/7 access) and partnership distribution via the Swiss KMU Association (SKV), with sales support available for larger enterprise clients.
Customer segments are two-sided: (i) Swiss SMEs across manufacturing, wholesale, and services that face 30–90 day B2B payment cycles and seek working-capital liquidity without traditional bank debt or collateral, and (ii) private and institutional investors seeking short-duration, real-economy yield (5% average return cited for 45-day tickets). Distribution is currently Switzerland-domestic for the core factoring product, with the United States and high-risk AML jurisdictions explicitly excluded. Aequitex is regulated as a financial intermediary through ARIF membership (FINMA-approved SRO). The sub-brand TradePay extends the platform internationally with IBAN-based multi-currency accounts, SEPA/SWIFT rails, and trade finance in 40+ currencies. The CEO is Kelvin Araujo Ferreira; secondary leadership data references Bonart Mati as CEO, Ugur Yildirim as CFO/Co-Owner, and Gal Jakic as CTO. The company is private, venture-backed, with 11–50 employees.
Aequitex. AG firmographics
Firmographics- Name
- Aequitex. AG
- Legal name
- Aequitex AG
- Website
- https://aequitex.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aequitex AG is a Swiss-regulated digital marketplace that lets B2B SMEs sell invoices to investors for liquidity within 24–72 hours, using a proprietary AI invoice scoring algorithm fed by Dun & Bradstreet and Creditreform data, and serves Swiss SMEs and individual/institutional investors with a TradePay sub-brand for cross-border payments.
- Ownership category
- akta.pro rank
Aequitex. AG industry classification
Industry- Product category
- Invoice Factoring / Trade Finance Platform
- NAICS
- Sales Financing (52222)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Invoice Trading / Receivables Marketplace (P2P) (FSAKAHAH)
- akta.pro secondary industries
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC), Cross-border Payments & FX for E-commerce (CRAFALAF)
Keywords
Where Aequitex. AG is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Aequitex. AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Invoice Discount Fees: Individual discount calculated on each invoice sold, typically ranging between 1-10%. The discount consists of a flexible fee charged by Aequitex for the transaction and the yield for the investor providing liquidity. Total discounts typically range between 2% and 8.5%.
- Annual Subscription Fee: Annual fee of CHF 300 charged to invoice sellers after their first invoice has been sold. Provides unlimited invoice listings on the platform.
- Investor Service Fees: Service fees charged to invoice buyers (investors) based on a fee schedule in their dashboard, ranging from 0.45% to 1.50% depending on invoice amount.
- TradePay Payment & Financing Services: Global payment and financing solutions including IBAN services, multi-currency transactions, and trade finance. Transaction fee of 0.5% for international payments with faster settlement times compared to traditional EMI fee structures of 2-5%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Invoice Sellers - Annual Subscription |
| Transaction based/ take rate | Pay-as-you-go | Invoice Discount |
| Transaction based/ take rate | Pay-as-you-go | Invoice Buyers - Service Fee |
| Transaction based/ take rate | Pay-as-you-go | TradePay International Payments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Aequitex. AG product offering
Product offeringCore offering
Aequitex AG operates a digital peer-to-peer marketplace that connects Swiss SMEs holding outstanding B2B invoices with individual and institutional investors who purchase those invoices at a discount. Sellers receive up to 99% of invoice value within 24-72 hours in exchange for a per-invoice discount (typically 1-10%) and an annual subscription of CHF 300. The platform supports recourse, non-recourse, and reverse factoring, and extends to global cross-border payments and trade finance through its TradePay sub-brand.
Product overview
Aequitex AG operates a digital peer-to-peer liquidity marketplace consisting of a core platform with three main service offerings: invoice factoring (with recourse, non-recourse, and reverse factoring variants), investor services for purchasing invoices, and TradePay for global payment solutions. The platform is complemented by proprietary AI-powered invoice scoring technology that assigns risk ratings and calculates discount rates. Invoice sellers (SMEs) can access liquidity within 24-72 hours by selling invoices to investors, while investors can build portfolios starting from CHF/EUR 150 with automated investment options. TradePay extends the ecosystem with IBAN-based international payments and trade finance. The company was originally founded as Hiveterminal in Slovenia in 2017 and rebranded to Aequitex after relocating to Switzerland in 2021.
Differentiator
Problem solved
Functional benefit
Brands
- TradePay: A sub-brand offering global payment and financing solutions for international businesses, providing IBANs, crypto-powered payments, and financing solutions for businesses worldwide.
Products and services
- Aequitex Digital Invoice Marketplace Core peer-to-peer online marketplace where Swiss SMEs upload invoices (PDF) and receive funding from investors within 24-72 hours, receiving up to 99% of the invoice value.
- Recourse Factoring Factoring option where default risk remains with the invoice seller; requires a good seller credit rating and offers smaller discount rates, with optional silent factoring without debtor notification.
- Non-Recourse Factoring (True Factoring) Factoring option where the invoice and its default risk are fully transferred to the investor; debtor credibility determines the discount, resulting in higher discount for sellers due to the investor's risk premium.
- Reverse Factoring Factoring arrangement initiated by the buyer/debtor to offer early payment to suppliers, helping the buyer retain higher liquidity while strengthening supplier relationships.
- TradePay Global payment and financing solution providing businesses with dedicated SEPA/SWIFT IBANs, multi-currency accounts in 40+ currencies, instant payouts, and trade finance for cross-border transactions at a 0.5% transaction fee.
- Auto-Invest (Automated Investor Profile) Automated investment feature enabling fully automated invoice purchases starting from CHF/EUR 10,000 with individually configurable criteria (industry, rating, duration, currency) for hands-off portfolio construction.
- Fractional Invoice Purchasing Investment product allowing investors to purchase fractional shares of invoices starting from CHF/EUR 150 for greater flexibility and portfolio diversification.
Quantifiable outcome
- Liquidity access within 24-72 hours vs traditional 30-90 day payment cycles
- +4 more outcomes
Companies that use Aequitex. AG
Customer profileSegments3 records
Ideal customer profiles3 records
Aequitex. AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
Aequitex. AG partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic, core and minor.
- Swiss KMU Association (SKV)strategicPartnership with the Swiss SME Association (SKV) to support Swiss SMEs. Aequitex offers exclusive benefits to SKV members, providing them with preferential access to invoice trading and liquidity solutions.
- Creditreform (Schweizerischer Verband Creditreform)coreCreditreform is used as a data source for creditworthiness checks and debtor credit reports. Aequitex integrates Creditreform data into their AI-powered invoice scoring algorithm to assess default risk and determine discount rates for invoices.
- Dun & BradstreetcoreDun & Bradstreet provides credit report data used in Aequitex's risk assessment process. Their data helps evaluate the creditworthiness of debtors and informs investment risk ratings.
- ARIF (Association Romande des Intermédiaires Financiers)coreAequitex is a member of ARIF, a self-regulatory organization approved by Swiss FINMA for supervision of financial intermediaries under article 2 para. 3 of the Swiss Federal Law on combating money laundering and terrorism financing (AMLA).
- KonsumentenbundminorConsumer protection organization whose logo appears on Aequitex website, indicating membership or trust endorsement for consumer protection standards.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Aequitex. AG competitors and assessment
Company assessmentDirect peers
- MarketInvoice: UK-based invoice trading marketplace connecting SMEs with investors; offers recourse and non-recourse invoice discounting through a digital platform — directly comparable to Aequitex's core marketplace model.
- C2FO: Global B2B working capital marketplace offering early payment and dynamic discounting to suppliers of large enterprises; comparable to Aequitex in providing marketplace-based receivables financing.
- Finexkap: French invoice trading platform connecting SMEs with investors; operates a marketplace model comparable to Aequitex with focus on short-term receivables financing.
- Defacto: French fintech providing instant invoice financing and lending to SMEs via a digital marketplace — closely comparable in offering marketplace-based B2B invoice financing.
- Resolve (formerly Fundbox): B2B payments and invoice financing network that allows businesses to get paid early on outstanding invoices — directly comparable marketplace/invoice financing approach.
- Billie: Germany-based B2B invoice financing platform offering SMEs instant liquidity by purchasing their receivables — directly comparable in product offering and DACH geographic focus.
- Treyd: Nordic B2B fintech offering invoice factoring with deferred payment terms to SMEs — operates a digital invoice financing model comparable to Aequitex in similar European SME segment.
- MarketFinance (now embedded finance, formerly): UK-based online invoice and asset financing platform for SMEs providing working capital via digital marketplace — directly comparable invoice financing marketplace model.
Broad incumbents
- Taulia: Established provider of working capital and supply chain finance solutions, including reverse factoring, serving large enterprises and their supplier networks — overlaps with Aequitex's reverse factoring product.
Emerging players
- Indy (formerly Finexkap Belgium / Loanboox-adjacent): European B2B embedded finance and invoice financing provider with marketplace models — partial overlap with Aequitex in offering receivables-based SME liquidity via digital channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Aequitex. AG social profiles
Digital presenceAequitex. AG compliance and trust
Trust signalCompliance4 records
Aequitex. AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aequitex. AG leadership team
Management profileNumber of profiles
Profiles3 records
Aequitex. AG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aequitex. AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aequitex. AG
What does Aequitex. AG do?
Aequitex AG operates a digital peer-to-peer marketplace that connects Swiss SMEs holding outstanding B2B invoices with individual and institutional investors who purchase those invoices at a discount. Sellers receive up to 99% of invoice value within 24-72 hours in exchange for a per-invoice discount (typically 1-10%) and an annual subscription of CHF 300. The platform supports recourse, non-recourse, and reverse factoring, and extends to global cross-border payments and trade finance through its TradePay sub-brand.
Is Aequitex. AG a public or private company?
Aequitex. AG is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aequitex. AG founded?
Aequitex. AG was founded in 2017. It employs 11 to 50 people.
Where is Aequitex. AG based?
Aequitex. AG is headquartered in Zug, Switzerland, in the Europe region.
How does Aequitex. AG make money?
Four revenue lines are on record. Invoice Discount Fees are the primary driver. The others are annual Subscription Fee, investor Service Fees and tradePay Payment & Financing Services.
Who are Aequitex. AG's main competitors?
Direct peers on record are MarketInvoice, C2FO, Finexkap, Defacto, Resolve (formerly Fundbox), Billie, Treyd and MarketFinance (now embedded finance, formerly). Taulia is listed as a broad incumbent. Indy (formerly Finexkap Belgium / Loanboox-adjacent) is listed as an emerging player.
Does Aequitex. AG have an API?
No public API is recorded for Aequitex. AG.
What industry is Aequitex. AG in?
Aequitex. AG's product category is Invoice Factoring / Trade Finance Platform. Its primary akta.pro industry code is FSAKAHAH, Invoice Trading / Receivables Marketplace (P2P), with a secondary code of FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout). Its NAICS code is 52222 and its SIC code is 6211.