What Embrace Grace does

Embrace Grace, Inc. is a 501(c)(3) nonprofit organization headquartered in Hurst, Texas, founded by Amy Ford in 2012 to support women facing unplanned pregnancies. The organization delivers a three-program suite — Embrace Grace (a 12-week curriculum for pregnant single women), Embrace Life (ongoing support for young single mothers), and Embrace Legacy (a 12-week program for young single fathers) — hosted through a network of 1,200+ support groups at 1,100+ partner churches across all 50 US states, with early international expansion underway. Its core technology is a press-play digital curriculum of pre-recorded video lessons that volunteer church leaders can deliver without extensive preparation, paired with the Love Box program, a free gift package containing baby items and a support group invitation distributed through partner pregnancy centers affiliated with Heartbeat International (3,000+ centers globally).

The go-to-market is community-led and event-driven: churches recruit volunteer leaders and host baby showers and support groups, while pregnancy centers supply warm referrals via the Love Box funnel. Beneficiary segments are pregnant single women, young single mothers, and young single fathers; secondary stakeholders are local churches and pregnancy centers serving as distribution partners. Marketing is executed through the "Help Her Be Brave" podcast, Facebook and Instagram, an email newsletter, Brave Girl Stories testimonials, the Pastors Toolkit, and direct church and pregnancy-center engagement.

Embrace Grace is funded entirely through donations and charitable contributions rather than equity or debt. Revenue streams include one-time gifts, monthly recurring donations via the Pro-Love Collective at $45/month, and an Impact Donation tier at $30/month. The organization holds ECFA accreditation, a Candid Platinum Seal, GuideStar EIG transparency certification, and a Charity Navigator four-star rating. Through December 2025, Embrace Grace has distributed more than 150,000 Love Boxes and ministered to 25,000+ moms and dads through its programs.

Name

Embrace Grace

Legal name

Embrace Grace, Inc.

Website

https://embracegrace.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Embrace Grace is a 501(c)(3) nonprofit that runs church-hosted support groups and distributes Love Boxes through pregnancy centers to serve pregnant single women, young single mothers, and young single fathers facing unplanned pregnancies across all 50 US states.

Ownership category

akta.pro rank

Product category

Faith-Based Pregnancy Support Services

NAICS

Child and Youth Services (62411), Religious Organizations (8131)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pregnant & Parenting Teen Education Programs (EDAJAEAH)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF), Baby Shower & Gender Reveal Services (HSACACAB)

Keywords

• Pregnancy support services
• Faith-based community programs
• Single parent support groups
• Nonprofit social services
• Church-based outreach

Headquarters

HQ city

Hurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (EIN: 45-5202711), Embrace Grace operates primarily through donations from individuals, churches, and foundations. The organization accepts one-time gifts and monthly recurring donations through its Pro-Love Collective monthly giving program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Embrace Grace delivers church-based 12-week support group programs for women facing unexpected pregnancies, young single mothers, and young single fathers, supplemented by free Love Box gift packages distributed through pregnancy centers. The programs are facilitated by trained church volunteers using a press-play digital video curriculum and culminate in hosted baby showers that provide tangible baby items and community connection.

Product overview

Embrace Grace is a non-profit organization that operates a suite of support programs for individuals facing unexpected pregnancies. The core offerings include three distinct support group programs: Embrace Grace (for pregnant single women, a 12-week program), Embrace Life (for young single mothers), and Embrace Legacy (for young fathers). These programs are delivered through local churches and include a digital curriculum with video-based lessons that group leaders can easily implement. The organization also distributes Love Boxes—free gift boxes containing baby items and invitations to support groups—through pregnancy centers. A podcast called 'Help Her Be Brave' extends the organization's reach and mission. The organization mobilizes churches to host baby showers and provides ongoing community support for program alumni.

Differentiator

Problem solved

Functional benefit

Brands

• Embrace Grace: Support program for pregnant single women facing unexpected pregnancies
• Embrace Life
• Embrace Legacy
• Love Box
• Help Her Be Brave Podcast
• Pro-Love Collective

Products and services

• Embrace Grace Support Groups A 12-week support group program for pregnant single women experiencing unexpected pregnancies, providing teachings, community support, and a free baby shower with new baby items, delivered through local churches using a digital video curriculum.
• Embrace Life A weekly support group program for young single mothers offering community, guidance, leadership support, and peer connections to help them thrive during the season of single motherhood.
• Embrace Legacy A 12-week support group for young fathers facing unexpected pregnancy, providing mentorship, community with other unmarried fathers, and guidance to help them build a new legacy for their family.
• Love Box A free gift box containing baby items and an invitation to join a local Embrace Grace support group, distributed to women facing unexpected pregnancies through pregnancy center partners.
• Help Her Be Brave Podcast A podcast where pro-life meets real life, helping the church be the first place a woman with an unexpected pregnancy runs to, featuring interviews, stories, and discussions related to the pro-love movement.

Quantifiable outcome

• Over 150,000 Love Boxes distributed to women facing unexpected pregnancies
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Heartbeat InternationalcoreStrategic or Co-development Partner · 26 August 2024Embrace Grace officially partnered with Heartbeat International, the leading network of pro-life pregnancy resource centers globally with over 3,000 affiliate locations worldwide since 1971. The partnership aims to empower churches and pregnancy help organizations to work together in providing support and alternatives to abortion. Embrace Grace supplies FREE Love Boxes to Pregnancy Help Organizations within 30 miles of an Embrace Grace support group, while Heartbeat International helps bridge the gap between pregnancy centers and churches.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Institute of Family and Life Advocates (NIFLA): NIFLA is a national membership association supporting and training pregnancy resource centers in legal, medical, and operational best practices. It serves the same ecosystem as Embrace Grace but as an enabling/umbrella organization rather than a direct-to-mom service provider.
• Young Life: Young Life is a major evangelical youth ministry that, like Embrace Grace, mobilizes local church volunteers to build mentoring relationships with adolescents. Its church-volunteer-led model for reaching young people makes it a comparable operating analog, though its mission is broader youth evangelism rather than pregnancy support.
• Focus on the Family: Focus on the Family is a large evangelical ministry addressing family-related issues including pregnancy, parenting, and sexual integrity. It overlaps with Embrace Grace's audience and pro-life/faith-based orientation, but operates at a much broader scale and scope beyond pregnancy support.
• Catholic Charities USA: Catholic Charities USA is one of the largest faith-based social service networks, offering pregnancy support, adoption services, and family aid across a parish infrastructure. It shares Embrace Grace's faith-based service delivery model but operates with significantly greater scale, denominational backing, and broader social services.

Direct peers

• CompassCare Pregnancy Services: CompassCare operates a network of pregnancy resource centers offering free pregnancy testing, ultrasounds, and options counseling. Like Embrace Grace, it is faith-rooted and serves women with unexpected pregnancies, but it delivers services through medical-model clinics rather than church-hosted support groups.
• Elizabeth's New Life Center: Elizabeth's New Life Center is a faith-based pregnancy and parenting support organization providing material assistance, parenting classes, and community to women facing unexpected pregnancies. It is directly comparable to Embrace Grace in mission and population served, operating at a smaller regional scale in Ohio.
• Care Net: Care Net is a national network of more than 1,100 pregnancy resource centers providing abortion alternatives, parenting support, and sexual integrity education. Like Embrace Grace, it operates a faith-inspired model serving women facing unexpected pregnancies, though Care Net focuses more on the pregnancy center side and Embrace Grace on church-hosted support groups.
• Heartbeat International: Heartbeat International is the largest network of pro-life pregnancy resource centers globally, with 3,000+ affiliates since 1971. It is both a strategic partner of Embrace Grace and a direct peer in serving women with unplanned pregnancies, though it focuses on center-based services rather than church-hosted groups.
• Birthright International: Birthright is a nonprofit offering free, confidential support to women facing unplanned pregnancies via local chapters, including pregnancy tests, clothing, and referrals. Comparable to Embrace Grace in mission and target population, though its service model is helpline- and chapter-based rather than church-curriculum-based.

Emerging players

• Project Rachel: Project Rachel is a post-abortion healing and reconciliation ministry operating through Catholic dioceses and pregnancy centers. It targets an adjacent segment (women post-pregnancy decision) and uses a similar faith-based, volunteer-led support group model to Embrace Grace.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iEmbraceGraceInc
• Instagraminstagram.com/embracegraceinc
• Xx.com/embracegraceinc
• LinkedInlinkedin.com/company/embrace-grace-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embrace Grace