Elizabeth's New Life Center

What Elizabeth's New Life Center does

Elizabeth's New Life Center is a 501(c)(3) nonprofit organization founded in 1989 and headquartered at 2201 N Main St, Dayton, Ohio, operating four integrated service programs: Women's Centers of Ohio (a network of nine free pregnancy resource centers across Southwest Ohio offering pregnancy tests, ultrasounds, education, and material assistance), Holy Family Prenatal Care (medical prenatal care for Medicaid-eligible families featuring 3-D/4-D ultrasound imaging), New Generation Youth Education (healthy relationship and abstinence education delivered in 52 schools and detention centers via the proprietary Go For The Gold curriculum), and Marriage Works! Ohio (marriage counseling and relationship education). The organization serves approximately 51-100 employees with a substantial volunteer base of 64 active volunteers and 405 prayer warriors contributing 5,429 hours in 2024, and reached 49,810 total service interactions with 2,393 documented babies saved in 2024.

The business model is donation- and grant-funded rather than revenue-generating: all client-facing services are provided free of charge, with operating capital drawn from individual and corporate charitable donations, federal and state grants (including SPRANS, CBAE, and Healthy Marriage initiatives), event-based fundraising (Vision Dinners, Loving Life 5K, Ernie's Ride, Bottles for Babies), and retail affiliate programs (Kroger Rewards, Amazon and Walmart Baby Registries, Dorothy Lane Market Good Neighbor, Give Freely). There is no parent company, no equity investors, and no disclosed annual revenue, though the 2024 990 Tax Form is publicly available. Distribution is entirely regional across Southwest Ohio including Dayton, the Miami Valley, Warren County, and Cincinnati, and the organization maintains no global footprint, app, or external API integration.

Strategic positioning rests on three pillars: a 35+ year operating history, a dense physical footprint of nine strategically located pregnancy centers placed in proximity to high-abortion or low-income areas, and a deeply embedded church and community partnership network. Mike McGraw serves as Executive Director with governance provided by an 11-member board led by Board Chairman Edward Ponder. The organization has expanded through both organic center openings and the 2002 and 2008 mergers with independent pregnancy resource centers in Kettering/Lebanon and Sidney respectively.

Name

Elizabeth's New Life Center

Legal name

Elizabeth's New Life Center

Website

https://enlc.life

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Elizabeth's New Life Center is a Dayton, Ohio-based 501(c)(3) nonprofit operating nine free pregnancy resource centers, prenatal care clinics, youth education programs, and marriage counseling services across Southwest Ohio, serving at-risk women, families, and youth since 1989.

Ownership category

akta.pro rank

Product category

Pregnancy Resource and Family Services

NAICS

Other Individual and Family Services (624190), Family Planning Centers (621410)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Pregnancy resource centers
• Prenatal care services
• Marriage counseling services
• Youth relationship education
• Nonprofit family services

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual and Corporate Donations: Tax-deductible charitable donations from individuals and organizations supporting the life-affirming mission
2. Federal and State Grants: Federal grants including abstinence education grants (SPRANS, CBAE), healthy marriage grants, and healthy relationship education grants
3. Event Fundraising: Revenue from events including Vision Dinners, Loving Life 5K, Ernie's Ride, Bottles for Babies campaigns
4. Retail Rewards Programs: Kroger Rewards, Dorothy Lane Market Good Neighbor program, Amazon Baby Registry referral revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Elizabeth's New Life Center is a 501(c)(3) nonprofit operating a network of nine Women's Centers across Southwest Ohio that deliver free pregnancy tests, ultrasounds, confidential consulting, education, and material assistance to women facing unintended pregnancies. The organization also provides comprehensive prenatal medical care through Holy Family Prenatal Care for Medicaid-eligible families, healthy relationship and abstinence education for middle and high school students via the Go For The Gold curriculum, and marriage counseling and relationship therapy through Marriage Works! Ohio. All client-facing services are provided free of charge.

Product overview

Elizabeth's New Life Center operates a network of four interconnected service programs as a 501(c)(3) nonprofit organization: Women's Centers of Ohio (9 pregnancy resource centers offering free tests, ultrasounds, and support), Holy Family Prenatal Care (medicaid-eligible prenatal medical care with 3-D/4-D imaging), New Generation Youth Education (abstinence and healthy relationship curricula for middle/high school and detention centers), and Marriage Works! Ohio (relationship counseling and marriage enrichment). Additional programs include the SPARK material assistance program, Bottles for Babies fundraising campaigns, and Amazon/Walmart baby registries. The organization has served the Miami Valley community for over 35 years since opening in 1989.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Centers of Ohio Free pregnancy support services including pregnancy tests, ultrasounds, confidential consulting, support, education, and material services for women facing unintended pregnancies, with nine strategic locations throughout Southwest Ohio including Dayton, East Dayton, Kettering, Lebanon, Forest Park, N. Dixie, Mt. Healthy, Sidney, and Western Hills.
• Holy Family Prenatal Care Comprehensive prenatal care for Medicaid-eligible families offering personalized birthing plans, 3-D/4-D ultrasound imaging, prenatal and parenting education classes, and material assistance including cribs through the Strong Start and Sweet Dreams programs. Medical providers are available 24/7 for emergencies.
• New Generation Youth Education Healthy relationship and sexual risk-avoidance education programs for middle school and high school students, including the Go For The Gold 9-day curriculum covering seven dating steps from friendship to marriage, plus programs for detention centers and school assemblies. Served 10,474 students across 52 schools and detention centers in 2024.
• Marriage Works! Ohio Marriage and relationship education services offering one-on-one therapy sessions, mentorship, and classes including Discovering Our Deepest Desire for couples at any relationship stage, serving the Miami Valley area. Delivered 490 therapy sessions and 1,720 total services in 2024.
• Baby Boutiques

Quantifiable outcome

• 81.20% of abortion-minded/abortion-vulnerable women chose life after receiving services
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Heartbeat InternationalcoreStrategic or Co-development PartnerInternational pregnancy resource network partnership providing phone support to Women's Centers of Ohio clients 24/7 through connection with Heartbeat International's hotline services
• Hope ProjectcoreStrategic or Co-development PartnerPost-abortion healing ministry sharing the path of healing with individuals who have experienced abortion in their past through trained staff at ENLC locations
• Healthy BeginningscoreChannel Partner/ Reseller/ DistributorChristian prenatal care provider sharing space with Women's Center-Forest Park location
• 40 Churches and Organizations (Bottles for Babies)majorGTM or Marketing PartnerChurch and organization partners hosting Bottles for Babies campaigns, raising $111,934.47 in 2024 with 6,315 bottles distributed including churches such as Grace Baptist Church, Holy Angels Catholic Church, St. Francis de Sales, and 37 others
• AmazonminorGTM or Marketing PartnerAmazon Baby Registry partnership allowing supporters to purchase items shipped directly to ENLC's central office in Dayton
• WalmartminorGTM or Marketing PartnerWalmart Baby Registry partnership available both online and in-store at baby registry kiosk under ENLC Boutique
• KrogerminorGTM or Marketing PartnerKroger Rewards community rewards program where shoppers can select ENLC (Organization #82709) to receive a portion of grocery purchases
• Dorothy Lane MarketminorGTM or Marketing PartnerDorothy Lane Market Good Neighbor program where Club DLM Card holders can credit purchases to ENLC
• Give FreelyminorGTM or Marketing PartnerChrome extension donating a portion of online purchases to ENLC when shopping at partner stores including Walmart, Best Buy, Old Navy, Kohl's, Sam's Club, and thousands more
• 7 Weeks CoffeeminorGTM or Marketing PartnerCoffee company partnership where purchases through referral link directly support Elizabeth's New Life Center

Scale indicators13 records

Recent moves17 records

Expansion highlights5 records

Others

• National Institute of Family and Life Advocates (NIFLA): NIFLA is the membership and training association for pregnancy resource centers, providing legal support, medical standards, and operational guidance to PRCs including ENLC peers. It is comparable as an ecosystem enabler rather than a direct operator, but its standards and curriculum shape how ENLC and similar PRCs operate.

Direct peers

• CompassCare: CompassCare operates pregnancy resource centers in New York offering free pregnancy testing, ultrasounds, STI testing, and parenting support from a life-affirming stance. Comparable to ENLC in core services, faith-based framing, and reliance on ultrasound technology to drive client engagement.
• Heartbeat International: Heartbeat International is the largest global network of pregnancy resource centers and a current strategic partner of ENLC. It offers 24/7 phone support to ENLC clients and is directly comparable as a faith-based umbrella organization for PRCs providing pregnancy testing, ultrasounds, and life-affirming support.
• RealOptions: RealOptions operates multiple pregnancy resource centers and mobile clinics in the San Francisco Bay Area offering pregnancy testing, ultrasounds, STI testing, and material support. Comparable to ENLC in multi-site center model, free service delivery, and life-affirming positioning, though geographically distinct.
• Care Net: Care Net is a national network of more than 1,100 affiliated pregnancy resource centers offering pregnancy testing, ultrasounds, parenting classes, and material assistance. It is directly comparable to ENLC in mission, service mix, and faith-based positioning, and serves as the other dominant PRC umbrella organization alongside Heartbeat.
• A Woman's Choice: A Woman's Choice operates multiple pregnancy resource centers providing free pregnancy testing, ultrasounds, options counseling, and material support. Directly comparable to ENLC's Women's Centers in service mix, life-affirming mission, and multi-location operating model.
• Birthright International: Birthright International is a volunteer-based nonprofit offering free pregnancy testing, counseling, and material assistance to women facing unplanned pregnancies. It is comparable to ENLC's Women's Centers in being volunteer-driven, faith-informed, and free-of-charge, with a multi-decade operating history.

Broad incumbents

• Bethany Christian Services: Bethany Christian Services is a national faith-based nonprofit offering pregnancy support, counseling, foster care, and family services. Comparable to ENLC's broader mission around family and youth services, but operates at significantly larger scale across pregnancy, adoption, and refugee services.
• Catholic Charities USA: Catholic Charities USA is a national federation providing pregnancy support, adoption services, counseling, and family assistance through diocesan agencies. It overlaps with ENLC's maternal and family services but at much broader scope, and competes for the same faith-aligned donor base and grant funding.

Regional players

• ThriVe Central Texas: ThriVe operates pregnancy resource centers across Central Texas offering free ultrasounds, parenting classes, and material assistance from a life-affirming stance. Comparable to ENLC in core services and faith-based model, but does not directly overlap in Southwest Ohio geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElizabethsNewLifeCenter
• Instagraminstagram.com/elizabethsnewlifecenter
• LinkedInlinkedin.com/company/elizabeth-s-new-life-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elizabeth's New Life Center