Faethm Ai
Faethm AI is an enterprise SaaS platform using NLP and machine learning to predict technology impacts on workforces up to 15 years ahead, serving large enterprises, governments, and universities with strategic workforce planning and skills-gap analytics.
- Company typePrivate
- Founded2018
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Faethm Ai does
Faethm AI (operating as 'Faethm by Pearson') is an enterprise SaaS platform that provides AI-powered workforce analytics and strategic workforce planning. Founded in 2018 in Sydney, Australia, and acquired by Pearson plc in March 2021, the company uses natural language processing (NLP) and approximately 30 machine learning models to extract skills from hundreds of millions of job postings and predict technology impacts on roles, tasks, and skills up to 15 years into the future. Its platform comprises three core products—Labour Market Insights, Strategic Workforce Planning, and Technology Impact—alongside modular components including the Economic Scenario Module, Future Capabilities Module, Workforce Planning Module, Job Corridor AI, and a Higher Education solution.
Faethm serves large enterprises, government agencies, and higher education institutions globally, with named customers including KPMG, Rio Tinto, Nestlé Purina, Zurich Insurance, Pernod Ricard Winemakers, South East Water, ServiceNow, Mastercard, Woolworths, and the Australian Digital Health Agency. Its proprietary skills ontology of under 9,000 unique skills is a key technical differentiator, positioned against competitor systems that can carry up to 90,000 entries with duplicates.
The company operates a sales-led enterprise go-to-market with a 'Request a Demo' model, delivering solutions through direct field sales and strategic partnerships with Pearson, IBM, ServiceNow, BCG, UNSW Horizons, and DeakinCo. Pricing is quote-based on annual contracts, and the platform integrates with Pearson's learning content and Credly credentials to provide an end-to-end skills-gap-to-upskilling workflow. Faethm employs 51–100 people and operates as a wholly-owned subsidiary of Pearson plc.
Faethm Ai firmographics
Firmographics- Name
- Faethm Ai
- Legal name
- Faethm AI Ltd.
- Website
- https://faethm.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Faethm AI is an enterprise SaaS platform using NLP and machine learning to predict technology impacts on workforces up to 15 years ahead, serving large enterprises, governments, and universities with strategic workforce planning and skills-gap analytics.
- Ownership category
- akta.pro rank
Faethm Ai industry classification
Industry- Product category
- Workforce Analytics Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)
Keywords
Where Faethm Ai is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Faethm Ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: Faethm operates as a SaaS enterprise platform providing workforce analytics and predictive insights to businesses. The platform is sold to enterprise customers through subscription pricing, with enterprise deals likely involving annual contracts and per-seat or tiered pricing based on organization size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform - pricing not publicly disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Faethm Ai product offering
Product offeringCore offering
Faethm AI is an enterprise SaaS platform that applies artificial intelligence and predictive analytics to strategic workforce planning. The platform uses natural language processing and approximately 30 machine learning models to analyze hundreds of millions of job postings, predict technology impacts on jobs and skills up to 15 years into the future, and identify skills gaps with a curated ontology of under 9,000 unique skills. It enables enterprises, governments, and higher education institutions to forecast workforce supply/demand, plan reskilling pathways, and execute sustainable workforce transformation.
Product overview
Faethm by Pearson offers an enterprise SaaS platform for strategic workforce planning powered by AI and predictive analytics. The core offering consists of three main products: Labour Market Insights (providing economic and talent trend data), Strategic Workforce Planning (anticipating workforce supply and demand), and Technology Impact (analyzing technology effects on workforce up to 15 years ahead). These are supported by modular components including the Workforce Planning Module (applying the Six B's talent framework), Economic Scenario Module (scenario planning), Future Capabilities Module (identifying human attributes and digital literacies for the future), Higher Education (addressing lifelong learning market needs), and Job Corridor AI (identifying optimal career transition pathways). The platform processes workforce data through approximately 30 machine learning models using natural language processing to extract insights from hundreds of millions of job postings.
Differentiator
Problem solved
Functional benefit
Products and services
- Labour Market Insights Provides data on how economic and labour trends will impact organizations, industries, or countries, enabling strategic workforce navigation through economic and talent-based challenges. Used by HR leaders, economists, and policy planners.
- Strategic Workforce Planning Anticipates supply and demand factors both inside and outside the organization to identify where to deploy resources and achieve sustainable transformation, looking up to 10 years into the future. Targeted at HR and business strategy leaders.
- Technology Impact Provides robust impact analysis showing what technologies will impact roles, tasks, and skills up to 15 years in the future, enabling long-term talent planning decisions. Targeted at workforce strategists and CHROs.
- Faethm Enterprise Platform A SaaS enterprise platform that predicts the future and transforms static workforce data into dynamic scenario planning, delivering clear predictions on the future impacts of emerging technologies. Sold to enterprise HR and business leaders.
Quantifiable outcome
- Zurich Insurance achieved £1 million savings in recruitment and redundancy costs via upskilling initiatives
- +3 more outcomes
Companies that use Faethm Ai
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Faethm Ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Faethm Ai partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- IBMflagshipIBM and Pearson announced a global partnership on December 11, 2025 to build AI-powered learning products for businesses, educational institutions, and public organizations. The partnership combines IBM's watsonx Orchestrate and watsonx Governance platforms with Pearson's learning content, Faethm workforce analytics, and assessment assets. Pearson serves as IBM's primary strategic partner for customer upskilling and workforce transformation, delivering Faethm, Credly, and Pearson Professional Assessments to IBM's global customer base and its 270,000 employees. The companies also plan to explore tools to validate AI agent capabilities.
- ServiceNowcoreJoint research partnership between Faethm AI (Pearson research subsidiary) and ServiceNow examining how AI and automation are reshaping the global workforce. Faethm published findings from a joint study highlighting that demand for skills like data analysis and application development is rising while administrative roles face decline.
- Boston Consulting Group (BCG)coreFaethm collaborated with Boston Consulting Group on a study titled 'The Future of Jobs in the Era of AI' presenting the potential impact of emerging technologies on jobs in the US, Germany, and Australia. The study analyzed underlying demographics to develop detailed scenarios modeling technology effects and pandemic impacts on GDP growth.
- PearsonflagshipFaethm was acquired by Pearson in 2021, creating the world's first truly end-to-end future of work company. Pearson's market-leading data, insights, and AI capabilities power the next generation of Pearson's lifelong learning products. Faethm integrates with Pearson's educational content and Credly credentials.
- UNSW HorizonsminorFaethm's education partner UNSW Horizons works with customers like South East Water to tailor learning and development initiatives to close capability gaps identified through Faethm's workforce analytics.
- DeakinCominorDeakinCo, part of Deakin University, uses Faethm's predictive analytics to optimize people development initiatives for transitioning workforce capability. DeakinCo assists clients to work with Faethm for workforce optimization.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Faethm Ai competitors and assessment
Company assessmentDirect peers
- Eightfold AI: Eightfold AI is a direct peer offering an AI-powered talent intelligence platform covering skills inference, workforce planning, and reskilling — overlapping closely with Faethm's predictive analytics and job-corridor capabilities for large enterprise HR buyers.
- Visier: Visier provides workforce analytics and people-data planning solutions to enterprises, competing head-to-head with Faethm in the strategic workforce planning and HR analytics category for CHRO and HRBP buyers.
- TalentNeuron (by CEB/Gartner): TalentNeuron is a labor market analytics and workforce planning platform with comparable external-labor-data and scenario planning capabilities, targeting the same enterprise talent strategy buyer as Faethm.
- Lightcast (formerly Emsi/Burning Glass): Lightcast provides labor market analytics built on hundreds of millions of job postings and profiles, closely mirroring Faethm's skills ontology and external-data-driven approach to workforce planning.
- Degreed: Degreed is a workforce skilling and capability platform that overlaps with Faethm's future-capabilities and learning-integration story, particularly for enterprises seeking end-to-end skills gap closure.
Broad incumbents
- Workday: Workday is the dominant cloud HCM and workforce planning incumbent. Its Workday Skills Cloud and Illuminate AI features increasingly overlap with Faethm's analytics, representing both a partner opportunity and competitive threat.
- SAP SuccessFactors: SAP SuccessFactors is an enterprise HCM suite with embedded talent and workforce planning capabilities. As an incumbent with broad reach, it competes with Faethm for HR transformation budgets, particularly in large multinationals.
- Cornerstone OnDemand: Cornerstone OnDemand provides a broad talent management suite including learning, performance, and workforce planning. Its scale and enterprise install base make it a comparable incumbent in Faethm's buyer set.
Emerging players
- Guild Education: Guild is an education and skilling benefits platform that partners with employers for reskilling — adjacent to Faethm's skills-gap-to-learning loop and a potential partner or partial competitor in workforce upskilling deals.
- SkyHive (now part of Cornerstone): SkyHive built an AI-powered labor market intelligence and skills ontology platform with comparable use cases to Faethm's predictive workforce analytics, particularly for skills mapping and workforce transition planning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Faethm Ai social profiles
Digital presenceFaethm Ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faethm Ai leadership team
Management profileNumber of profiles
Profiles10 records
Faethm Ai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faethm Ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faethm Ai
What does Faethm Ai do?
Faethm AI is an enterprise SaaS platform that applies artificial intelligence and predictive analytics to strategic workforce planning. The platform uses natural language processing and approximately 30 machine learning models to analyze hundreds of millions of job postings, predict technology impacts on jobs and skills up to 15 years into the future, and identify skills gaps with a curated ontology of under 9,000 unique skills. It enables enterprises, governments, and higher education institutions to forecast workforce supply/demand, plan reskilling pathways, and execute sustainable workforce transformation.
Is Faethm Ai a public or private company?
Faethm Ai is a private company. It is classified as corporate owned and is currently operating.
When was Faethm Ai founded?
Faethm Ai was founded in 2018. It employs 51 to 100 people.
Where is Faethm Ai based?
Faethm Ai is headquartered in Sydney, Australia, in the Oceania region.
How does Faethm Ai make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are Faethm Ai's main competitors?
Direct peers on record are Eightfold AI, Visier, TalentNeuron (by CEB/Gartner), Lightcast (formerly Emsi/Burning Glass) and Degreed. Broad incumbents are Workday, SAP SuccessFactors and Cornerstone OnDemand. Emerging players are Guild Education and SkyHive (now part of Cornerstone).
Does Faethm Ai have an API?
No public API is recorded for Faethm Ai.
What industry is Faethm Ai in?
Faethm Ai's product category is Workforce Analytics Software. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment). Its NAICS code is 54151 and its SIC code is 7372.