What Lighthouse Immersive, inc does

Lighthouse Immersive, Inc. is a privately held experiential entertainment company that designs, produces, and operates large-scale, projection-mapped 360° immersive art and cultural exhibitions. Its flagship experiences — including Immersive Van Gogh (10M+ visitors across 20+ North American cities), Immersive Disney Animation, Immersive Frida Kahlo, Immersive Monet & The Impressionists, Immersive Mozart, and more than a dozen additional titles — are sold directly to consumers via owned websites (lighthouseimmersive.com, lighthouseartspace.com, and city-specific domains) and third-party ticketing platforms (Ticketmaster/Universe.com, Stripe, Producer360). The company has sold over 7 million tickets, built more than 50,000 events, hired more than 4,000 people across projects, and operates in 21 North American cities with licensed presence in Latin America and Asia.

The technical foundation is proprietary projection-mapping hardware/software, multi-channel spatial audio, and a narrative design methodology that structures experiences across multiple thematic chapters. The technology stack includes high-resolution overlapping projectors, integrated e-commerce with PCI-compliant payment processing, a Google Tag Manager-driven remarketing infrastructure spanning Google, Meta, TikTok, Snapchat, and Microsoft Ads, plus Mailchimp and BurstSMS for owned-channel marketing. The company is led by CEO and producer Corey Ross, headquartered at 1 Yonge Street in Toronto, and is incorporated in the United States.

Lighthouse generates revenue from five streams: (1) D2C ticket sales (the primary stream), (2) venue licensing and development partnerships with cultural institutions, museums, and government entities (e.g., 10-year City of Moreno Valley municipal contract, bespoke builds for the National Cowboy & Western Heritage Museum and Bethany Children's Health Center), (3) private event and venue rentals, (4) corporate sponsorships, and (5) hourly-fee healthcare immersive content residencies under multi-year contracts. Pricing is transaction-based for consumer tickets (with VIP re-entry tiers) and contract-based for institutional and healthcare deployments. No external venture or private equity funding rounds are disclosed; the ownership structure appears founder/management-controlled.

Name

Lighthouse Immersive, inc

Legal name

Lighthouse Immersive, Inc.

Website

https://lighthouseimmersive.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Lighthouse Immersive is a privately held experiential entertainment company that produces and operates large-scale, projection-mapped 360° immersive art exhibitions (Immersive Van Gogh, Immersive Disney Animation, and 12+ other titles) for consumers across 21 North American cities, while licensing branded experiences and building bespoke venues for museums, municipalities, and healthcare institutions.

Ownership category

akta.pro rank

Product category

Immersive Entertainment and Experiential Cultural Exhibitions

NAICS

Amusement Parks and Arcades (7131), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industries

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Immersive art exhibitions
• Projection mapping experiences
• Immersive entertainment
• Cultural venue licensing
• Spatial storytelling

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from direct-to-consumer ticket sales for immersive exhibitions (Immersive Van Gogh, Immersive Disney Animation, Immersive Frida Kahlo, Immersive Monet, etc.). Tickets are sold through owned e-commerce websites and third-party ticketing platforms. Over 7 million tickets sold. VIP ticket tiers offer 30-day re-entry privileges for select shows.
2. Venue Development and Licensing Partnerships: Long-term contractual partnerships with cultural institutions and government entities for the development of permanent or semi-permanent immersive venues. Includes a 10-year partnership with the City of Moreno Valley for a new two-story museum complex, and partnerships with healthcare institutions for dedicated immersive auditoriums. Revenue is generated through development fees, licensing, and ongoing operational arrangements.
3. Venue Rentals and Private Events: Immersive venues are rented out for private events including corporate events, birthday parties, and product launches. The company explicitly markets venues for groups and special occasion bookings.
4. Sponsorships: Custom-designed sponsorship packages that combine marketing, exclusive entertainment, sales, and branding benefits for corporate partners. Offered through lighthouseartspace.com/sponsorship.
5. Healthcare Immersive Content Delivery: Partnership model with healthcare institutions (e.g., Bethany Children's Health Center) where Lighthouse develops bespoke on-demand immersive content for pediatric care environments, with an hourly fee structure based on hours committed per week. Represents a vertical expansion into healthcare immersive experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Lighthouse Immersive produces and operates blockbuster large-scale 360° projection-mapped immersive art and cultural exhibitions (e.g., Immersive Van Gogh, Immersive Disney Animation, Immersive Frida Kahlo, Immersive Monet, The Cowboy: An Immersive Journey), selling tickets directly to consumers across 21 North American cities through owned websites and Ticketmaster. The company also licenses branded immersive content to partner venues globally and develops bespoke immersive environments for museums, healthcare facilities, and municipal cultural projects under long-term agreements.

Product overview

Lighthouse Immersive operates as an immersive experience company offering a portfolio of large-scale projection-mapped art and cultural exhibitions. The core product portfolio includes multiple branded immersive experiences including Immersive Van Gogh, Immersive Disney Animation, Immersive Frida Kahlo, Immersive Monet & The Impressionists, Immersive Mozart, Immersive Klimt, Immersive King Tut, Immersive Nutcracker, Immersive Vatican, Robert Lepage's The Library at Night, Touch, Bar Humbug, and The Cowboy: An Immersive Journey. These experiences use floor-to-ceiling projection mapping and spatial storytelling to create 360-degree immersive environments. The company also offers venue development services to help partners create custom immersive shows, private event hosting, and sponsorship packages. Recent initiatives include partnerships to develop dedicated immersive cultural venues and healthcare-focused immersive experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Immersive Van Gogh: Large-scale immersive art exhibition featuring the works of Vincent Van Gogh, having welcomed over 10 million visitors across more than 20 North American cities.
• Immersive Disney Animation
• Immersive Frida Kahlo
• Immersive Monet & The Impressionists
• The Library at Night
• Touch
• The Cowboy: An Immersive Journey

Products and services

• Immersive Van Gogh Large-scale 360° projection-mapped immersive art exhibition presenting the works of Vincent Van Gogh to consumers through ticketed venues across North America.
• Immersive Disney Animation Licensed 360° projection-mapped immersive experience featuring scenes from Disney animated films, presented to consumers at Lighthouse Immersive venues across North America.
• Immersive Frida Kahlo 360° projection-mapped immersive art exhibition dedicated to the life and work of Frida Kahlo, presented to consumers through ticketed venues.
• Immersive Monet & The Impressionists 360° projection-mapped immersive art exhibition exploring the works of Claude Monet and other Impressionist painters, presented to consumers through ticketed venues.
• Immersive Mozart 360° projection-mapped immersive musical experience centered on the compositions of Mozart, presented to consumers through ticketed venues.
• Immersive Klimt 360° projection-mapped immersive art exhibition featuring the works of Gustav Klimt, presented to consumers through ticketed venues.
• Immersive King Tut 360° projection-mapped immersive experience presenting the artifacts and history of Tutankhamun to consumers through ticketed venues.
• Immersive Nutcracker 360° projection-mapped immersive holiday experience centered on the Nutcracker ballet, presented to consumers through ticketed venues.
• Immersive Vatican 360° projection-mapped immersive experience presenting Vatican art and history to consumers through ticketed venues.
• Robert Lepage's The Library at Night Immersive theatrical experience co-created with Robert Lepage, featuring literary themes and advanced storytelling techniques, presented to consumers through ticketed venues.
• Bar Humbug Immersive holiday-themed experience with a distinctive twist on seasonal entertainment, presented to consumers through ticketed venues.
• The Cowboy: An Immersive Journey 360° projection-mapped immersive experience developed with the National Cowboy & Western Heritage Museum, exploring the history and culture of the American West and narrated by Tom Selleck.
• Private Events and Venue Rentals Private event hosting and venue rental services for corporate events, birthday parties, product launches, and other group bookings held at Lighthouse Immersive venues.
• Custom Sponsorship Packages Custom sponsorship packages for corporate partners that combine marketing, exclusive entertainment, sales, and branding benefits around Lighthouse Immersive exhibitions and venues.
• Venue Development and Custom Show Creation Services Custom immersive show development and venue creation services for partner venues and institutions seeking to transform their spaces into immersive experiences.

Quantifiable outcome

• Over 7 million tickets sold across all Lighthouse Immersive experiences.
• +3 more outcomes

Named customers4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• National Cowboy & Western Heritage MuseumcoreStrategic or Co-development Partner · 1 January 2024Lighthouse Immersive partnered with the National Cowboy & Western Heritage Museum in Oklahoma City to create 'The Cowboy: An Immersive Journey', a large-scale projection-mapped 360-degree experience exploring the history of the American West. The project built on a prior collaboration beginning with the museum's 'Find Your West' immersive experience in 2024. The experience is narrated by Tom Selleck and based on the real journal of 19th-century cowboy Jack Bailey.
• Bethany Children's Health CentercoreStrategic or Co-development PartnerLong-term partnership to develop a 5,000-square-foot immersive auditorium inside Bethany's new $178 million Outpatient Center of Excellence along historic Route 66 in Bethany, Oklahoma. Lighthouse will develop on-demand immersive environments for pediatric patients and their families, with the space also featuring a large hydraulic retractable stage. The facility opens to the public in November with clinical operations beginning in early 2027.
• City of Moreno ValleyflagshipStrategic or Co-development Partner10-year partnership to transform a former Sears location at Moreno Valley Mall into a two-story museum complex combining an immersive art gallery featuring Lighthouse productions (including Immersive Van Gogh), a physical history museum dedicated to Moreno Valley's heritage, a café, retail store, and community meeting spaces. Scheduled to open in 2026. This is Lighthouse Immersive's most significant civic development project.
• Disney (Licensed IP)flagshipOEM/ Whitelabel/ Licensing PartnerLighthouse Immersive produces and presents 'Immersive Disney Animation' (Disney Immersive), a licensed immersive experience based on Disney animation, at venues across North America. Lighthouse provides content and venue operations; Disney provides IP licensing. The relationship includes data-sharing provisions where Lighthouse provides anonymized, aggregated information to Disney for Disney-licensed events. Note: No Disney company owns or operates any Lighthouse Immersive website.
• StripecoreTechnology or IntegrationStripe is used as a third-party payment processor to collect and process ticket payment information. Stripe is PCI data security-compliant and contractually committed to maintain customer information in accordance with applicable privacy and security laws. Used alongside Ticketmaster/Universe.com and Producer360 (TickX).
• Ticketmaster / Universe.comcoreTechnology or IntegrationUniverse.com (owned by Ticketmaster) is a third-party ticketing platform used by Lighthouse Immersive to process online ticket payments and transaction management. PCI-compliant. Used alongside Stripe and Producer360 (TickX).
• MailchimpcoreTechnology or IntegrationMailchimp manages Lighthouse Immersive's email marketing system, handling newsletters, event announcements, promotional emails, and transactional messages (receipts, reminders). Used for automated enrollment of ticket purchasers into the email list.
• Google (Analytics, AdWords, Tag Manager)coreTechnology or IntegrationGoogle Analytics collects website usage data; Google AdWords/Google Display Network delivers remarketing advertising to previous website visitors; Google Tag Manager passes visitor data to paid marketing tools. Lighthouse uses these services to estimate audience size, improve the website, and deliver targeted advertising.
• Meta (Facebook and Instagram)coreGTM or Marketing PartnerMeta platforms are used for paid remarketing and advertising campaigns targeting previous website visitors, as part of Lighthouse Immersive's multi-platform digital marketing strategy. Integrated via Google Tag Manager for campaign data passing.
• TikTok and SnapchatcoreGTM or Marketing PartnerShort-form video platforms used for paid advertising and remarketing to previous website visitors, integrated through Google Tag Manager for attribution and campaign management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Fever: Fever is a discovery and ticketing platform that has run its own branded immersive experiences (e.g., Stranger Things, Van Gogh). It operates both as a competitor for immersive content production and as a distribution channel for similar experiences.
• Punchdrunk / Sleep No More: Pioneer of immersive theatrical experiences (Sleep No More). Operates in the same immersive-experiences category but with a theater-led methodology rather than projection mapping, providing an alternative model for narrative-driven immersive venues.
• Cosm: Cosm operates shared-reality dome venues that deliver immersive sports, entertainment, and art experiences. While technology differs (dome vs. projection mapping), it competes for the same experiential entertainment consumer and venue partners.

Others

• Disney (for Disney Immersive): Disney is the IP licensor for Lighthouse Immersive's Immersive Disney Animation exhibit. As a licensor counterparty, Disney sets terms, can influence exhibit longevity, and represents both a major opportunity and concentration risk.

Broad incumbents

• MSG Sphere (Sphere Entertainment): Sphere Entertainment operates the Las Vegas Sphere, the largest immersive entertainment venue in the world. While much larger and capital-intensive, it represents the broader category of large-format immersive entertainment venues competing for out-of-home leisure spend.

Direct peers

• Meow Wolf: Meow Wolf operates large-scale immersive art installations (e.g., House of Eternal Return, Omega Mart) in permanent venues across the US. It is the most direct comparable to Lighthouse Immersive in immersive location-based entertainment and licensed IP-driven exhibits.
• Culturespaces / Atelier des Lumières: Paris-based Culturespaces operates Atelier des Lumières and other immersive art venues using projection mapping of Van Gogh, Klimt, Monet, and similar artists. It is the European pioneer of the projection-mapped immersive art experience model Lighthouse Immersive replicates in North America.
• teamLab: Japanese digital art collective operating permanent immersive digital art museums (teamLab Planets, Borderless) worldwide. Comparable to Lighthouse Immersive in using large-scale projection and digital environments to create ticketed immersive experiences.
• ARTECHOUSE: ARTECHOUSE operates permanent and traveling immersive digital art installations in NYC, DC, Houston, and Miami. It is a direct competitor in the projection-mapped immersive art exhibition category with similar artist-driven content (Van Gogh, Monet, etc.).

Regional players

• BASE Entertainment: BASE Entertainment and its subsidiaries (HSC Entertainment, dna) produce and tour branded immersive exhibitions including Van Gogh, Frida Kahlo, and Dali. Direct competitor in touring immersive art exhibitions with overlapping content portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LighthouseImmersive
• Instagraminstagram.com/lhimmersive
• LinkedInlinkedin.com/company/lighthouse-immersive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lighthouse Immersive, inc