Cable Matters
Cable Matters Inc., founded in 2009 and based in Florida, sells certified connectivity hardware — USB-C, Thunderbolt, HDMI, DisplayPort cables, adapters, and docking stations — via DTC e-commerce, Amazon, authorized retailers, and B2B wholesale to consumers, gamers, and enterprise buyers.
- Company typePrivate
- Founded2009
- HeadquartersSouthborough, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cable Matters does
Cable Matters Inc. is a privately held, Florida-incorporated connectivity hardware company founded in 2009, operating as a multi-channel online retailer and brand across consumer and B2B markets. The company designs and sells cables, adapters, docking stations, KVM switches, USB hubs, chargers, networking cables, and related accessories built around the major modern interface standards: USB-C and USB4, Thunderbolt 3/4/5, HDMI 2.1, DisplayPort 1.4 and 2.1, and Ethernet. Notable technical differentiators include active optical HDMI cables for extended-distance signal integrity, a 40Gbps foldable USB4 M.2 SSD enclosure with active cooling, a 14-in-1 dual 4K USB-C KVM dock delivering up to 100W charging per laptop, and VESA- and Intel-certified premium SKUs such as the DP80 cable and 11-in-1 Thunderbolt 5 dock. Cable Matters holds third-party certifications from Intel, VESA, USB-IF, Google (Works With Chromebook), Microsoft (Designed for Surface), and Microsoft Xbox (Designed for Xbox), as well as RoHS, CalOPPA, COPPA, and Prop 65 compliance.
The business model is unit-priced hardware sales with no subscription or recurring revenue component. Distribution runs through four parallel channels: the company's own e-commerce storefront at cablematters.com, the Amazon marketplace, authorized retailers, and a dedicated wholesale/B2B program with a customize-to-order capability for bulk and enterprise buyers. Customer segments are horizontal and fragmented, spanning general consumers, PC and console gamers, Apple/MacBook/iPad users, Microsoft Surface users, Chromebook users, home-office and hybrid-work professionals, and enterprise/government IT buyers. Headcount is in the 11–50 range with no disclosed external institutional funding, indicating a bootstrapped, operationally mature small business.
Cable Matters firmographics
Firmographics- Name
- Cable Matters
- Legal name
- Cable Matters Inc.
- Website
- https://cablematters.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cable Matters Inc., founded in 2009 and based in Florida, sells certified connectivity hardware — USB-C, Thunderbolt, HDMI, DisplayPort cables, adapters, and docking stations — via DTC e-commerce, Amazon, authorized retailers, and B2B wholesale to consumers, gamers, and enterprise buyers.
- Ownership category
- akta.pro rank
Cable Matters industry classification
Industry- Product category
- Connectivity Hardware Accessories
- NAICS
- Electronic Connector Manufacturing (334417), Electrical Equipment Manufacturing (33531), Current-Carrying Wiring Device Manufacturing (335931), Other Communications Equipment Manufacturing (33429), Hardware Retailers (44414)
- SIC
- Electronic Connectors (3678), Electronic Components & Accessories (3670), Computer Communications Equipment (3576), Retail-Radio, Tv & Consumer Electronics Stores (5731), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Cables & Interconnects (USB/HDMI/DP/Ethernet/Thunderbolt) (HDACAHAJ)
- akta.pro secondary industries
- Multiport Adapters (USB-C Multi-Adapters) (HDACAHAE), Video Adapters & Converters (HDMI/DP/VGA/DVI/USB-C) (HDACAHAF), Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE), Cables, Mounts & Installation Accessories Retail (HDMI, Wall Mounts, Stands) (CRACAEAJ), Storage & Power Accessories (SSDs, External Storage, UPS, Charging Docks/Batteries) (MPAFAGAL)
Keywords
Where Cable Matters is headquartered
LocationHeadquarters
- HQ city
- Southborough
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cable Matters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales — Cables, Adapters, Docking Stations, KVM Switches: Cable Matters generates revenue entirely through the sale of physical connectivity hardware products including USB-C cables, USB4 cables, Thunderbolt cables, HDMI cables and adapters, DisplayPort cables and adapters, networking cables (Cat5e, Cat6, Cat7, Cat8, fiber optic), KVM switches, docking stations, USB hubs, chargers, surge protectors, power cords, audio cables, and LED lighting. Products are sold as one-time purchases at varying price points ranging from budget to premium certified models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | USB4/Thunderbolt SSD enclosures — DIY M.2 enclosures |
| Unit Pricing | Pay-as-you-go | Standard HDMI cables — multi-packs |
| Unit Pricing | Pay-as-you-go | Premium certified HDMI 2.1 and DisplayPort 2.1 cables |
| Unit Pricing | Pay-as-you-go | Intel Certified Thunderbolt 5 Dock |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Cable Matters product offering
Product offeringCore offering
Cable Matters designs, sources, and retails physical connectivity hardware spanning USB-C, USB4, Thunderbolt 3/4/5, HDMI 2.1, and DisplayPort 1.4/2.1 standards. Its product portfolio includes cables, adapters, docking stations, KVM switches, USB hubs, SSD enclosures, networking adapters, chargers, surge protectors, and audio/video accessories sold to consumers, professionals, and B2B buyers through its own e-commerce site, Amazon, authorized retailers, and a dedicated wholesale program.
Product overview
Cable Matters offers a comprehensive portfolio of connectivity hardware products organized around major interface standards. The product line centers on cables, adapters, docking stations, and accessories across USB-C (including USB4), Thunderbolt (3, 4, and 5), DisplayPort (1.4 and 2.1), HDMI (2.1), Ethernet, and other connectivity standards. Key product families include: Intel-certified Thunderbolt 5 and Thunderbolt 4 docks (with Thunderbolt Share); USB4 SSD enclosures with active cooling; USB-C KVM switch docks for dual-computer control; high-speed USB-C to HDMI and DisplayPort cables supporting up to 8K resolution; VESA-certified DisplayPort 2.1 DP80 cables; fiber optic active HDMI cables; and gaming-focused products. Sub-brands include 'Works With Chromebook' (Google certification), 'Designed for Surface' (Microsoft certification), and 'Pro Series' for professional use. The company operates as a hardware-focused manufacturer and retailer without software or API products.
Differentiator
Problem solved
Functional benefit
Brands
- Pro Series: Professional-grade cables and adapters offering enhanced performance and durability for demanding users.
- Designed for Surface
- Works With Chromebook
Products and services
- 14-in-1 Dual 4K 60Hz USB-C KVM Switch Dock Dual-monitor USB-C KVM dock allowing users to share dual 4K 60Hz monitors and peripherals with two computers, with up to 100W charging per laptop, designed for home and work office productivity.
- Intel Certified 11-in-1 Thunderbolt 5 Dock with Thunderbolt Share Intel-certified Thunderbolt 5 dock offering next-generation data transfer up to 80Gbps, enabling seamless multi-display setups and ultra-fast file transfers for creative professionals, gamers, and multitaskers.
- 40Gbps Foldable USB4 M.2 SSD Enclosure with Active Cooling Foldable 40Gbps USB4 M.2 SSD enclosure compatible with Thunderbolt 4 and Thunderbolt 5 hosts, with PCI-E Gen 4x4 support, active cooling, read speeds up to 3800MB/s, and write speeds up to 3600MB/s.
- USB-C to 8K HDMI 2.1 Cable USB-C to HDMI 2.1 cable supporting 8K@60Hz and 4K@240Hz resolutions for high-end displays and gaming systems.
- USB-C to DisplayPort 1.4/2.1 Cable USB-C to DisplayPort cable for connecting computers with USB-C or Thunderbolt 3 ports to DisplayPort monitors, supporting up to 8K@60Hz and 4K@240Hz.
- VESA Certified DisplayPort 2.1 DP80 Cable VESA-certified DisplayPort 2.1 DP80 cable supporting 8K@240Hz and HDR, designed for the latest computers and monitors equipped with DisplayPort.
- Certified Active Ultra High Speed HDMI Cable (Fiber Active Optical, Designed for Xbox) Fiber optic HDMI cable with active chipset that combines the latest HDMI 2.1 standards with fiber optic cores to ensure reliable, clear picture at distances not possible with traditional copper HDMI cables; certified Designed for Xbox.
- USB-C to 2.5 Gigabit Ethernet Adapter USB-C Ethernet adapter supporting 2.5Gbps wired connectivity for 4K/8K streaming, gaming, and file transfers with plug-and-play design and broad OS/device support.
- 2-Meter Thunderbolt 5 Active Cable Thunderbolt 5 active cable engineered for full Thunderbolt 5 performance at 2 meters, enabling high-resolution multi-display setups and high-wattage charging with backward compatibility to prior Thunderbolt and USB standards.
Quantifiable outcome
- Thunderbolt 5 active cable supports dual 8K at 60Hz or triple 4K at 144Hz display configurations with 120Gbps video bandwidth
- +3 more outcomes
Companies that use Cable Matters
Customer profileSegments7 records
Ideal customer profiles6 records
Cable Matters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Cable Matters partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and moderate.
- IntelcoreCable Matters products carry Intel Thunderbolt certification, including the 11-in-1 Thunderbolt 5 Dock with Thunderbolt Share, demonstrating interoperability and compliance with Intel's Thunderbolt specifications. Intel certification requires rigorous testing and validation of data transfer performance, video output capabilities, and power delivery across the dock's 80Gbps bi-directional throughput.
- Apple (Works With iPhone/iPad/MFi Program)coreCable Matters offers a dedicated 'For Apple' product category including MacBook, iPad Pro, and iPad/iPhone cables and adapters. Products designed for Apple devices undergo certification or compliance testing to ensure compatibility with Apple's ecosystem.
- Google (Works With Chromebook)moderateCable Matters offers a 'Works With Chromebook' product line certified to work with ChromeOS devices, allowing Chromebook users to harness the full power of USB-C ports with compatible cables and adapters.
- Microsoft (Designed for Surface)moderateCable Matters offers 'Designed for Surface' certified products that add flexibility and utility to Microsoft Surface products, adding extra ports, fast charging, or more peripherals with a simple certified accessory.
- Microsoft Xbox (Designed for Xbox)moderateCable Matters offers Certified Active Ultra High Speed HDMI cables designed for Xbox, combining HDMI 2.1 standards with an active chipset and fiber optic cores for reliable, clear picture at extended distances suitable for console gaming setups.
- USB-IF (USB Implementers Forum)coreCable Matters sells USB-IF certified cables including USB4 cables and USB-C cables certified to meet USB Implementers Forum standards, indicating compliance with USB specifications for data transfer, power delivery, and interoperability.
- VESA (Video Electronics Standards Association)coreCable Matters offers VESA Certified DisplayPort 2.1 DP80 cables and VESA Certified DisplayPort 1.4 cables, indicating compliance with VESA's display interface standards and certification program for guaranteed performance at specified resolutions and refresh rates.
- Amazon (Marketplace Third-Party Seller)moderateCable Matters sells its products through Amazon's marketplace, with products featured in Amazon deal events like Black Friday. Amazon serves as a distribution and sales channel reaching millions of consumers through its e-commerce platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Cable Matters competitors and assessment
Company assessmentDirect peers
- Ugreen: Ugreen sells a nearly identical catalog of USB-C/Thunderbolt cables, adapters, docking stations, KVMs, and networking accessories, and is a direct Amazon competitor often featured alongside Cable Matters in deal roundups.
- StarTech.com: StarTech.com is a long-established IT connectivity specialist selling cables, docking stations, KVMs, and adapters to prosumer and enterprise buyers — a near-direct overlap with Cable Matters' core IT/connectivity catalog.
- CalDigit: CalDigit is a Thunderbolt docking station and storage specialist competing head-on with Cable Matters in the premium Thunderbolt 4/5 dock segment for prosumers and creative professionals.
- Monoprice: Monoprice is a value-oriented DTC retailer of cables, adapters, and networking accessories with heavy overlap on HDMI, DisplayPort, USB-C, and Ethernet SKUs — a price-led competitor to Cable Matters' broad catalog.
- Anker Innovations: Anker is a leading global consumer electronics accessories brand competing directly with Cable Matters across USB-C cables, USB4/Thunderbolt products, chargers, hubs, and docking stations sold through DTC, Amazon, and retail.
- Plugable: Plugable focuses specifically on USB-C, Thunderbolt, and USB4 docking stations and adapters with strong certification positioning, directly competing with Cable Matters' dock and adapter SKUs sold through Amazon and DTC.
- Accell: Accell manufactures cables, adapters, docking stations, and surge protectors under brands including Accell and Powramid, with comparable USB-C, HDMI, and DisplayPort product lines sold through retail and B2B.
- OWC (Other World Computing): OWC competes directly with Cable Matters in Thunderbolt 4/5 docks, USB4 SSD enclosures (a category Cable Matters itself entered), and Mac/Apple-focused connectivity accessories.
Broad incumbents
- Tripp Lite (Eaton): Tripp Lite (now part of Eaton) is a large incumbent selling connectivity, cabling, KVM, and power products into enterprise channels, overlapping with Cable Matters' B2B/wholesale and enterprise buyer segments.
- Belkin: Belkin is a much larger incumbent accessories brand with broad overlap in USB-C, Thunderbolt, HDMI, and docking products, plus Apple/MFi co-development — a scaled, broadly distributed competitor to Cable Matters' portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cable Matters social profiles
Digital presenceCable Matters compliance and trust
Trust signalCompliance8 records
Cable Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cable Matters leadership team
Management profileNumber of profiles
Cable Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cable Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cable Matters
What does Cable Matters do?
Cable Matters designs, sources, and retails physical connectivity hardware spanning USB-C, USB4, Thunderbolt 3/4/5, HDMI 2.1, and DisplayPort 1.4/2.1 standards. Its product portfolio includes cables, adapters, docking stations, KVM switches, USB hubs, SSD enclosures, networking adapters, chargers, surge protectors, and audio/video accessories sold to consumers, professionals, and B2B buyers through its own e-commerce site, Amazon, authorized retailers, and a dedicated wholesale program.
Is Cable Matters a public or private company?
Cable Matters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cable Matters founded?
Cable Matters was founded in 2009. It employs 11 to 50 people.
Where is Cable Matters based?
Cable Matters is headquartered in Southborough, United States, in the North America region.
How does Cable Matters make money?
One revenue line is on record: hardware Sales — Cables, Adapters, Docking Stations, KVM Switches.
Who are Cable Matters's main competitors?
Direct peers on record are Ugreen, StarTech.com, CalDigit, Monoprice, Anker Innovations, Plugable, Accell and OWC (Other World Computing). Broad incumbents are Tripp Lite (Eaton) and Belkin.
Does Cable Matters have an API?
No public API is recorded for Cable Matters.
What industry is Cable Matters in?
Cable Matters's product category is Connectivity Hardware Accessories. Its primary akta.pro industry code is HDACAHAJ, Cables & Interconnects (USB/HDMI/DP/Ethernet/Thunderbolt), with a secondary code of HDACAHAE, Multiport Adapters (USB-C Multi-Adapters). Its NAICS code is 334417 and its SIC code is 3678.