Public Affairs Advisors
Public Affairs Advisors is an Italian boutique public-affairs and government-relations consultancy advising large enterprises — mainly in energy, renewables, environment, and infrastructure — on regulatory advocacy, stakeholder engagement, and policy positioning in Italy and the EU.
- Company typePrivate
- Founded2012
- HeadquartersRoma, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Public Affairs Advisors does
Public Affairs Advisors (PAA) is an Italian boutique public-affairs and government-relations consultancy founded in 2012 and headquartered in Rome with a Milan office. The firm advises large enterprises — predominantly in the energy, renewables, environment, and infrastructure sectors — on stakeholder engagement, institutional relations, regulatory advocacy, and policy positioning vis-à-vis Italian and EU institutions.
The firm operates a partner-led model with approximately 15 professionals, including founder-CEO Giovanni Galgano and Director Mattia Fadda. Beyond retainer-based advisory mandates for individual clients, PAA has built a portfolio of multi-stakeholder initiatives and thought-leadership platforms — including R.E.gions2030 (regional energy transition), the E-Innovation Committee, the PPA Committee on Power Purchase Agreements, the Tavolo Superamento Tutele on retail energy reform, and the D-R Lab on digital regulation — that double as convening venues with regulators and recurring engagement channels with corporate sponsors.
In March 2024 PAA was acquired by Excellera Advisory Group, Italy's leading public-affairs platform, and in August 2025 Intermediate Capital Group (ICG) became the majority financial partner of Excellera, providing capital earmarked for international expansion of the combined group. PAA's revenue mechanics are project- and retainer-based professional services fees, with no disclosed pricing tiers, ARR figures, or technology platform underlying the offering.
Public Affairs Advisors firmographics
Firmographics- Name
- Public Affairs Advisors
- Legal name
- Public Affairs Advisors S.r.l.
- Website
- https://paadvisors.it
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Public Affairs Advisors is an Italian boutique public-affairs and government-relations consultancy advising large enterprises — mainly in energy, renewables, environment, and infrastructure — on regulatory advocacy, stakeholder engagement, and policy positioning in Italy and the EU.
- Ownership category
- akta.pro rank
Public Affairs Advisors industry classification
Industry- Product category
- Public Affairs Consulting
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Public Affairs, Government Relations & Lobbying (BPAFADAB)
- akta.pro secondary industries
- Policy, Regulatory & Public Affairs Research (BPAHALAF), Public Sector & Policy Consulting (BPAHACAN)
Keywords
Where Public Affairs Advisors is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Public Affairs Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Consulting and Advisory Services: PAA generates revenue through specialized consulting engagements in public affairs, institutional relations, lobbying, and advocacy. Services are tailored to client needs across energy, environment, and infrastructure sectors, likely on a project or retainer basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Public Affairs Advisors product offering
Product offeringCore offering
Public Affairs Advisors (PAA) is a specialized consulting firm that designs and executes institutional relations plans, lobbying campaigns, advocacy programs, regulatory monitoring, political intelligence, and local acceptability analyses for corporate clients. Its services are tailored to enterprises operating in the energy, environment, and infrastructure sectors in Italy, supporting them in engaging with public decision-makers, obtaining permits, and managing stakeholder relationships. The firm also runs proprietary research initiatives (R.E.gions2030, E-Innovation Committee, PPA Committee, Tavolo Superamento Tutele, D-R Lab, Lab.) and the Powerzine webzine as part of its public affairs practice.
Product overview
Public Affairs Advisors (PAA) is a specialized consulting firm providing institutional relations, lobbying, and advocacy services primarily in the energy, environment, and infrastructure sectors. The company operates as a service-based consultancy rather than a software platform, offering core consulting products including institutional relations planning, lobbying, advocacy, political intelligence, regulatory monitoring, local acceptability analysis, and media/communication services. PAA also runs several thematic initiatives and projects including Powerzine (an energy webzine), R.E.gions2030 (renewable energy observatory), E-Innovation Committee (energy think tank), PPA Committee (Renewable PPA network), Tavolo Superamento Tutele (energy market liberalization forum), D-R Lab (demand-response initiative), and Lab (electricity market initiative). The company was founded in 2012, entered Excellera Advisory Group in March 2024, and has offices in Rome and Milan with over 10 employees and collaborators.
Differentiator
Problem solved
Functional benefit
Brands
- Powerzine: A webzine focused on energy, sustainability, and environmental topics curated by PAA's team.
Products and services
- Relazioni Istituzionali (Institutional Relations)
Quantifiable outcome
- PPA Committee (2019-2021) produced the first White Paper on PPAs in Italy, contributing to renewable energy policy development
- +2 more outcomes
Companies that use Public Affairs Advisors
Customer profileNamed customers37 records
Segments4 records
Ideal customer profiles3 records
Public Affairs Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Public Affairs Advisors partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- RACE ConsultingcoreRACE Consulting co-organizes the Lab. initiative with PAA, focused on analyzing wholesale electricity market design in Italy. The Lab. 2026 edition brings together key energy sector partners including A2A, Dolomiti Energia, Edison, Enel, Engie, ERG, Iberdrola, and REPower.
- Excellera Advisory GroupflagshipPAA was acquired by Excellera Advisory Group (100% of shares) in March 2024, becoming part of Italy's largest corporate affairs consulting group. The acquisition is designed to strengthen Excellera's expertise in energy, environment, and infrastructure sectors. Giovanni Galgano, PAA's CEO, reinvested in Excellera and became a shareholder of the Group. PAA retains its brand and operational autonomy within the group.
- ElemenscoreElemens is a consulting firm specializing in energy markets and serves as PAA's co-organizer for the R.E.gions2030 Observatory initiative, which monitors renewable energy development across Italian regions. Elemens provides data analysis and research support for the initiative.
- REF-E (Osservatorio Energia)coreREF-E is an energy market research observatory that collaborated with PAA on the PPA Committee initiative (2019-2021), which produced Italy's first White Paper on Renewable PPAs. Also collaborated on E-Innovation Committee events.
- MBS ConsultingcoreMBS Consulting is a management consulting firm that co-organizes the E-Innovation Committee think tank with PAA and studio legale Parola Angelini. The initiative explores energy market innovation, sustainability, and decarbonization topics through closed-door seminars and public conferences.
- Studio Legale Parola Angelini (Avv. Lorenzo Parola)coreThe law firm Parola Angelini, led by Avv. Lorenzo Parola, co-organizes the E-Innovation Committee and PPA Committee initiatives with PAA. The firm provides legal expertise on energy regulation, PPAs, and energy market reform.
- I-Com (Istituto per la Competitività)coreI-Com (Institute for Competitiveness) is a Rome and Brussels-based economic and regulatory research center that co-promotes the Tavolo Superamento Tutele initiative with PAA, focusing on energy market liberalization in Italy.
- EMG DifferentminorEMG Different is a market research institute that collaborates with PAA and I-Com on the Tavolo Superamento Tutele initiative, providing research and event organization support for energy market liberalization discussions.
- Quotidiano EnergiaminorQuotidiano Energia serves as media partner for the R.E.gions2030 Observatory initiative, providing editorial coverage and media visibility for PAA's research and events on Italian renewable energy development.
- AREL (Agenzia Ricerche e Legislazione)minorAREL (Agency for Research and Legislation, founded by Nino Andreatta) collaborates with PAA on the M.E.T. (Mobilità, Evoluzione, Transizione) project, which provides a neutral forum for debate between companies and policymakers on the future of sustainable mobility.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Public Affairs Advisors competitors and assessment
Company assessmentDirect peers
- SEC Newgate: Global strategic communications and public affairs group with strong Italian presence through SEC Newgate Italia. Provides lobbying, government relations, and institutional engagement services to corporate clients — overlapping with PAA's offering in Italy and across Europe.
- Community (Group): Italian communications and public affairs consultancy also within Excellera Advisory Group. Provides strategic communications, public affairs, and crisis management services to enterprise clients in Italy — directly comparable in services, geography, and client base.
- Cattaneo Zanetto Pomposo & Co. Italian corporate affairs and public affairs consultancy that is a sister firm to PAA within Excellera Advisory Group. Operates in the same institutional relations and government relations space in Italy, offering directly comparable lobbying, advocacy, and strategic communications services to enterprise clients.
- Value Relations: Italian public affairs and strategic communications consultancy within the Excellera Advisory Group. Offers comparable institutional relations, public affairs, and corporate communications services in Italy to enterprise and institutional clients.
- IZI Group: Italian strategic communications and public affairs consultancy offering lobbying, advocacy, and institutional relations services. Operates in similar Italian enterprise segments as PAA, including energy and infrastructure clients.
- Publicis Consultants (Italy): Publicis's Italian public affairs and strategic communications arm. Provides lobbying, institutional relations, and corporate communications in Italy — directly comparable to PAA's offering, particularly for clients seeking network-supported delivery.
Broad incumbents
- FTI Consulting (Strategic Communications): Large global consulting firm offering strategic communications, public affairs, and government relations services across multiple markets including Italy. Competes for similar enterprise mandates as PAA but operates as a broad incumbent with significantly greater scale and global reach.
- APCO Worldwide: Global public affairs and strategic communications consultancy providing government relations, lobbying, and advocacy services. Operates in Italy and serves multinational clients with interests in EU and Italian policy, including energy transition matters where PAA also plays.
- Brunswick Group: Global public affairs and strategic communications firm advising on critical issues, regulatory matters, and government engagement. Competes with PAA in Italy for mandates involving complex institutional and regulatory challenges, particularly for international clients.
Others
- Havas Public Affairs: Global communications group with public affairs capabilities across Europe including Italy. Provides government relations and strategic counsel that overlaps with PAA's core offering, particularly for multinational enterprise clients active in Italian policy debates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Public Affairs Advisors social profiles
Digital presencePublic Affairs Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Public Affairs Advisors leadership team
Management profileNumber of profiles
Profiles10 records
Public Affairs Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Public Affairs Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Public Affairs Advisors
What does Public Affairs Advisors do?
Public Affairs Advisors (PAA) is a specialized consulting firm that designs and executes institutional relations plans, lobbying campaigns, advocacy programs, regulatory monitoring, political intelligence, and local acceptability analyses for corporate clients. Its services are tailored to enterprises operating in the energy, environment, and infrastructure sectors in Italy, supporting them in engaging with public decision-makers, obtaining permits, and managing stakeholder relationships. The firm also runs proprietary research initiatives (R.E.gions2030, E-Innovation Committee, PPA Committee, Tavolo Superamento Tutele, D-R Lab, Lab.) and the Powerzine webzine as part of its public affairs practice.
Is Public Affairs Advisors a public or private company?
Public Affairs Advisors is a private company. It is classified as corporate owned and is currently operating.
When was Public Affairs Advisors founded?
Public Affairs Advisors was founded in 2012. It employs 11 to 50 people.
Where is Public Affairs Advisors based?
Public Affairs Advisors is headquartered in Roma, Italy, in the Europe region.
How does Public Affairs Advisors make money?
One revenue line is on record: consulting and Advisory Services.
Who are Public Affairs Advisors's main competitors?
Direct peers on record are SEC Newgate, Community (Group), Cattaneo Zanetto Pomposo & Co., Value Relations, IZI Group and Publicis Consultants (Italy). Broad incumbents are FTI Consulting (Strategic Communications), APCO Worldwide and Brunswick Group. Havas Public Affairs is listed as an others.
Does Public Affairs Advisors have an API?
No public API is recorded for Public Affairs Advisors.
What industry is Public Affairs Advisors in?
Public Affairs Advisors's product category is Public Affairs Consulting. Its primary akta.pro industry code is BPAFADAB, Public Affairs, Government Relations & Lobbying, with a secondary code of BPAHALAF, Policy, Regulatory & Public Affairs Research. Its NAICS code is 54182 and its SIC code is 8742.