Value Relations
Value Relations is an Italian boutique healthcare communications and consulting agency serving pharmaceutical, medical device, diagnostic, and healthcare organization clients with public affairs, market access, communications, and digital integration services across Italy.
- Company typePrivate
- Founded2003
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Value Relations does
Value Relations S.r.l. is an Italian boutique healthcare communications and consulting agency headquartered in Milan, with a secondary office in Rome. Founded circa 2003, the firm has operated for over 20 years with exclusive specialization in the healthcare sector, serving pharmaceutical companies, medical device manufacturers, diagnostic companies, scientific societies, patient associations, public and private hospitals, and professional associations. Its service portfolio is organized around four core competencies: Public & Government Affairs (institutional and regulatory stakeholder management including AIFA, national and regional health bodies), Market Access (national and regional access planning and implementation), Communication Strategies (multidisciplinary team covering journalism, digital, strategy, graphic design, and crisis management), and Digital Integration (end-to-end online communications including content, community moderation, and monitoring). The company maintains both public and reserved press release distribution channels serving registered journalists.
The firm operates as a pure-play professional services business with no proprietary technology platform; capabilities are delivered through human expertise rather than software. Revenue is generated through bespoke consulting and communications engagements priced per project or retainer, with no publicly disclosed pricing. Distribution is direct and relationship-based within the Italian market — Value Relations is a single-country operator with no international footprint claims. The company has 15+ employees and is part of the broader Excellera Advisory Group (a multidisciplinary government affairs and reputation management platform backed by Xenon Private Equity) following a November 2023 acquisition in which founders Massimo Cherubini (President) and Marco Giorgetti (CEO) reinvested as group partners. The parent group reports over €30M in 2023 revenue, ~160 professionals, and 300+ clients across its combined entities. Value Relations' strategic position within Excellera is to anchor the group's Life Science vertical, with cross-sell potential into the parent's broader institutional affairs client base.
Value Relations firmographics
Firmographics- Name
- Value Relations
- Legal name
- Value Relations S.r.l.
- Website
- https://valuerelations.it
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Value Relations is an Italian boutique healthcare communications and consulting agency serving pharmaceutical, medical device, diagnostic, and healthcare organization clients with public affairs, market access, communications, and digital integration services across Italy.
- Ownership category
- akta.pro rank
Value Relations industry classification
Industry- Product category
- Healthcare Communications Consulting
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Healthcare & Life Sciences PR (MPAAADAD)
- akta.pro secondary industry
- Healthcare & Life Sciences PR (BPAFADAJ)
Keywords
Where Value Relations is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Value Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Healthcare Consulting Services: Value Relations generates revenue through professional consulting services specializing exclusively in the healthcare sector, including public affairs, market access, communication strategies, and digital integration services for pharmaceutical companies, medical device manufacturers, diagnostic companies, scientific societies, patient associations, and healthcare institutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Value Relations product offering
Product offeringCore offering
Value Relations is an Italy-based healthcare communications and consulting agency that supports life sciences companies, healthcare providers, and institutions with public & government affairs, market access, communication strategies, and digital integration services. The firm helps clients navigate policy environments, engage institutional stakeholders, and execute integrated communications programs targeted at the healthcare sector.
Product overview
Value Relations is an Italian Healthcare consulting agency with over 20 years of experience serving pharmaceutical companies, medical device manufacturers, diagnostic companies, scientific societies, patient associations, public and private hospitals, and professional associations. The company offers a unified service portfolio organized around four core competencies: Public & Government Affairs, Market Access, Communication Strategies, and Digital Integration. Additionally, it provides journalist registration services for accessing press releases and maintains both public and reserved press release distribution channels. The company operates as part of Excellera Advisory Group following its acquisition in November 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Public & Government Affairs
- Market Access
- Communication Strategies
- Digital Integration
Companies that use Value Relations
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
Value Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Value Relations partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Excellera Advisory GroupcoreValue Relations entered Excellera Advisory Group in November 2023 as part of a strategic acquisition. Excellera, a multidisciplinary group active in government affairs and reputation management, acquired 100% of Value Relations and Value Relations Media shares. The operation aimed to create Italy's most relevant player in the Life Science sector. Value Relations founders Massimo Cherubini and Marco Giorgetti reinvested in Excellera and became partners of the Group while maintaining their leadership positions in Value Relations.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Value Relations competitors and assessment
Company assessmentBroad incumbents
- Inizio: Global health communications platform (formerly Huntsworth) bringing together ApotheCom, Evoke, and other healthcare-focused agencies. Comparable to Value Relations as a multi-agency healthcare communications group serving pharma, biotech, and medtech with public affairs, market access, and digital capabilities.
- Edelman: Global public relations firm with a dedicated Health practice serving pharma, biotech, medtech, and consumer health clients. Comparable to Value Relations in providing integrated healthcare PR, policy, and digital engagement for healthcare stakeholders across regulated markets.
- Havas Health & You: Havas-owned global healthcare communications network spanning creative, medical, and patient engagement services for pharma and consumer health brands. Comparable to Value Relations as an integrated healthcare communications provider, though at materially larger global scale.
- Syneos Health Communications: Global clinical and commercial communications services for biopharma, including public relations, patient engagement, and market access support. Comparable to Value Relations as a healthcare-focused communications provider, though operating at much larger scale and global footprint.
- Real Chemistry: Integrated healthcare marketing, communications, and data-driven engagement firm serving pharma, biotech, and provider clients. Comparable to Value Relations in combining PR, public affairs, and digital capabilities with deep healthcare vertical specialization.
- BCW (Burson Cohn & Wolfe): WPP-owned global communications agency with deep healthcare and public affairs expertise serving pharma, biotech, and provider clients. Comparable to Value Relations in combining public affairs, health communications, and digital engagement for healthcare organizations navigating regulated markets.
- Ogilvy Health: WPP-owned global healthcare communications network offering brand, medical, and patient communications across pharma and consumer health. Comparable to Value Relations in delivering integrated healthcare communications and market access messaging, but with global scale and broader capability stack.
Regional players
- M+M Industrie Contact: German specialist healthcare and life sciences communications agency serving pharma, medtech, and biotech clients across the DACH region. Regionally comparable to Value Relations as a European healthcare communications specialist with similar service portfolio and market access orientation, but focused on German-speaking markets rather than Italy.
Direct peers
- ApotheCom: Specialized healthcare communications agency (now part of Inizio) providing medical communications, public relations, and patient engagement for pharma and biotech. Directly comparable to Value Relations as a healthcare-specialist communications agency with similar service mix in scientific and patient-focused communications.
- ICR Healthcare: Healthcare-focused public relations and investor relations practice within ICR, serving pharma, biotech, medtech, and digital health clients. Directly comparable to Value Relations as a specialist healthcare communications firm combining PR, public affairs, and stakeholder engagement for life sciences clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Value Relations social profiles
Digital presenceValue Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Value Relations leadership team
Management profileNumber of profiles
Profiles2 records
Value Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Value Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Value Relations
What does Value Relations do?
Value Relations is an Italy-based healthcare communications and consulting agency that supports life sciences companies, healthcare providers, and institutions with public & government affairs, market access, communication strategies, and digital integration services. The firm helps clients navigate policy environments, engage institutional stakeholders, and execute integrated communications programs targeted at the healthcare sector.
Is Value Relations a public or private company?
Value Relations is a private company. It is classified as corporate owned and is currently operating.
When was Value Relations founded?
Value Relations was founded in 2003. It employs 11 to 50 people.
Where is Value Relations based?
Value Relations is headquartered in Milano, Italy, in the Europe region.
How does Value Relations make money?
One revenue line is on record: healthcare Consulting Services.
Who are Value Relations's main competitors?
Broad incumbents on record are Inizio, Edelman, Havas Health & You, Syneos Health Communications, Real Chemistry, BCW (Burson Cohn & Wolfe) and Ogilvy Health. M+M Industrie Contact is listed as a regional player. Direct peers are ApotheCom and ICR Healthcare.
Does Value Relations have an API?
No public API is recorded for Value Relations.
What industry is Value Relations in?
Value Relations's product category is Healthcare Communications Consulting. Its primary akta.pro industry code is MPAAADAD, Healthcare & Life Sciences PR, with a secondary code of BPAFADAJ, Healthcare & Life Sciences PR. Its NAICS code is 54182 and its SIC code is 8000.