TerraBella Senior Living

What TerraBella Senior Living does

TerraBella Senior Living (legal entity: TerraBella Senior Living LLC) is a privately held, for-profit senior living operator headquartered in Charlotte, North Carolina, with primary operations based in Mooresville, NC. The company provides four core care products — Active Independent Living, Assisted Living, SHINE Memory Care, and Respite Care — through approximately 50+ communities spanning seven southeastern US states: North Carolina, South Carolina, Georgia, Florida, Tennessee, Virginia, and Kentucky. The company serves seniors and their families, with care intensity ranging from maintenance-free independent living through 24-hour dementia care and short-term post-acute or caregiver-relief stays.

The portfolio is differentiated by six registered branded program modules — Sensations Dining, Celebrations Activities & Events, Dimensions Health & Fitness, Expressions Concierge, Impressions Housekeeping & Maintenance, and Connections Transportation — bundled into the resident experience alongside the SHINE Memory Care program. Underlying technology is operational rather than proprietary software: a central toll-free inquiry number (877.341.0387), community-specific websites, online tour scheduling, and contact forms drive lead capture, while on-site community teams execute care. The company retains multiple legacy brand identities from prior acquisitions (Morningside, Benton House, Cameron Hall, Greenwood Place, Gardens of, HeartFields, Home Place, and others), suggesting a roll-up operating model rather than a single-flag platform.

The revenue model is entirely subscription-recurring monthly resident fees, with pricing not publicly disclosed and varying by community, floor plan, and acuity level. GTM motion is sales-led, relying on direct community contact, phone inquiries, website forms, and scheduled in-person tours. The leadership team includes a President (Kellee Falin) and divisional VPs of Operations, Resident Care, Sales, Culinary, Marketing, and HR, many of whom were previously at Brookdale Senior Living, Navion Senior Solutions, or Holiday Retirement.

Name

TerraBella Senior Living

Legal name

TerraBella Senior Living LLC

Website

https://terrabellaseniorliving.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

TerraBella Senior Living is a private southeastern US operator of 50+ senior living communities across 7 states, providing independent living, assisted living, memory care, and respite care under multiple retained legacy brands.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Senior Living Property Management (BPAJAGAI)

Keywords

• Assisted living services
• Memory care programs
• Senior independent living
• Respite care services
• Senior housing communities

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Senior Living Residential Services: Monthly rental and service fees for senior living accommodations including Active Independent Living, Assisted Living, Memory Care, and Respite Care. Pricing varies by community, location, and level of care required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TerraBella Senior Living operates a multi-state portfolio of senior living communities that provide residential accommodations, dining, activities, transportation, housekeeping, and clinical care under four tiers: Active Independent Living, Assisted Living, SHINE Memory Care, and Respite Care. Residents pay recurring monthly service fees for apartment homes bundled with six proprietary lifestyle programs (Sensations Dining, Celebrations Activities & Events, Dimensions Health & Fitness, Expressions Concierge, Impressions Housekeeping & Maintenance, and Connections Transportation), serving seniors and their families across the southeastern United States.

Product overview

TerraBella Senior Living is a senior living community operator offering a portfolio of residential care products organized around four core living options: Active Independent Living for seniors seeking freedom with maintenance-free amenities; Assisted Living providing 24-hour care support with chef-prepared dining and wellness services; SHINE Memory Care delivering personalized dementia care using science-based practices; and Respite Care for short-term stays. These core products are complemented by six exclusive program modules - Sensations Dining (chef-prepared meals), Celebrations Activities & Events, Dimensions Health & Fitness, Expressions Concierge, Impressions Housekeeping & Maintenance, and Connections Transportation - which are bundled into the living experience across their multi-state portfolio of approximately 50+ communities in North Carolina, South Carolina, Georgia, Florida, Tennessee, Virginia, and Kentucky.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Independent Living Residential senior living option for active older adults seeking freedom and fun with spacious, well-appointed apartment homes, available dining, full-service maintenance and housekeeping, daily activities, transportation, and events. Designed for seniors who can live independently but desire amenities and social engagement in a community setting.
• Assisted Living Residential senior living with creative and fun activities, chef-prepared dining, clubhouse amenities, and 24-hour assistance with daily living activities including medical direction, on-site wellness and therapy services, and 24/7 nursing care at most communities. Designed for seniors needing help with bathing, dressing, medication management, and personal care while maintaining independence.
• SHINE Memory Care Personalized and tailored memory care program for those with dementia including Alzheimer's and other memory-related issues. Features uniquely trained professionals using science and best practices to support lifestyle quality and engagement in secure, comfortable environments.
• Respite Care Short-term senior care providing a fully furnished apartment home with unrestricted access to care and amenities. Offers relief for caregivers or a safe environment for seniors to heal after medical procedures, designed for temporary stays.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with ~640 communities across 40+ states, offering independent living, assisted living, and memory care. Multiple TerraBella executives (Kellee Falin, Amanda Gilliam) came from Brookdale, making it the most direct strategic comparable despite its national scale.
• Sunrise Senior Living: Established senior living operator with communities across the US and internationally, offering assisted living, memory care, and independent living. Comparable to TerraBella in service offering, though more upscale in positioning.

Direct peers

• Atria Senior Living: Large national senior living operator offering independent living, assisted living, and memory care across 200+ communities. Directly comparable to TerraBella in product offering and target demographic, with similar multi-tiered care model.
• Five Star Senior Living: Senior living operator providing independent living, assisted living, and memory care across multiple US states. Comparable product mix and operational model to TerraBella, with overlapping geographic markets in the southeastern US.
• Discovery Senior Living: Regional senior living operator with communities concentrated in the southeastern US, offering assisted living and memory care. Closest geographic and operational comparable to TerraBella's footprint.
• Sonida Senior Living: Senior living operator with a portfolio of ~80 communities across multiple states, providing independent living, assisted living, and memory care services. Comparable size and offering to TerraBella.
• Enlivant: Senior living operator focused on assisted living and memory care with communities across multiple US states, owned by private equity. Comparable service mix to TerraBella's assisted living and SHINE Memory Care offering.
• Capital Senior Living: Senior living operator (now Sonida) with a portfolio of independent living, assisted living, and memory care communities, with significant presence in the southern US. Comparable to TerraBella in service offering and southern US geographic focus.
• Senior Lifestyle: Senior living operator with 170+ communities across the US offering independent living, assisted living, and memory care. Comparable product portfolio and operating model to TerraBella, though larger in scale.
• Affinity Living Communities: Regional senior living operator with communities across the southeastern US, offering assisted living and memory care. Comparable to TerraBella in geographic focus and service offering, with similar mid-market positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TerraBellaSeniorLiving

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Subsidiaries66 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TerraBella Senior Living