Avas Wellness

What Avas Wellness does

Avas Wellness is a Mumbai-based luxury wellness lifestyle company founded in 2021 by Aditya Kilachand, operating as Avas Living Alibaug LLP. The company develops bespoke, wellness-integrated villa communities in Alibaug, Maharashtra, blending Ayurvedic principles with modern wellness science across design, materials, and programmed experiences. Its core products are Avās Living (Phase 1 comprising 18 SAOTA-designed villas), Anānta By Avās (a second project with luxury villas and the Avās Racquet Club), and Avās Spa, supplemented by the proprietary Avās App, which integrates biometric and environmental tracking through the "Wellness Intelligence Network." The Avās Universe e-commerce marketplace and The Avās Foundation extend the ecosystem beyond real estate.

The business generates revenue through a hybrid model: one-time luxury villa sales at ₹16-26.5 crores per villa, three-tier recurring memberships (Insider for villa owners, invite-only Privé on three-year terms, and Explorer for short-term renters), on-site spa and wellness program fees, and e-commerce commissions via the Avās Universe marketplace. Distribution is direct-to-consumer, leveraging celebrity endorsement (Virat Kohli as Wellness Ambassador), luxury brand partnerships (Christian Louboutin, BMW Infinity Cars, Michelin-starred chef Suvir Saran), and architectural collaborations with SAOTA and Studio Sukyf to drive top-of-funnel awareness. The target customer is the Indian HNI and celebrity segment seeking second homes near Mumbai with integrated wellness programming, supported by ancillary wellness tourists and lifestyle consumers engaging through membership and e-commerce channels.

Name

Avas Wellness

Legal name

Avas Living Alibaug LLP

Website

https://avaswellness.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Avas Wellness is a Mumbai-based luxury wellness company developing bespoke wellness-integrated villa communities in Alibaug, India, complemented by an Ayurvedic spa, biometric-tracking mobile app, tiered memberships, and curated e-commerce marketplace, targeting high-net-worth individuals.

Ownership category

akta.pro rank

Product category

Luxury Wellness Real Estate

NAICS

Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Destination Spas & Spa Resorts (HSALAFAC), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

Keywords

• Luxury wellness real estate
• Bespoke villa development
• Holistic wellness spa
• Wellness membership programs
• Wellness lifestyle community

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Luxury Villa Sales: Sale of bespoke wellness villas in Alibaug to HNI customers. Each villa is customized to owner needs. Properties include Moksha (~1 acre plot, 9430 sqft), Sia, Aks, Gulmohar, Ekām, and Veeran. Prices reportedly range from ₹16-26.5 crores.
2. Villa Rentals (Explorer Membership): Short-term villa rental program for Explorer Members through the Avas App. Provides access to book villas for stays.
3. Spa and Wellness Services: Holistic wellness spa offering Ayurvedic treatments and modern wellness programs including Sleep Support Therapy, Urban Recovery, Luxe Coco Ritual, Destress Podi Program, Health and Fitness, Optimal Weight, and Nutrient Health programs.
4. Membership Programs: Three-tier membership: Insider (full access to Spa/Club, events, merchandise discounts), Privé (invite-only 3-year membership with partial access, 10 complementary therapies), and Explorer (short-term renters/subscribers with spa access).
5. E-commerce - The Shop At Avas: Curated wellness marketplace featuring products from third-party brands (Bloom, Unwind, Dream collections) plus specially curated merchandise. Proceeds partially fund The Avās Foundation.
6. Wellness Merchandise: Specially curated merchandise including nutritional supplements and athleisure wear available through the Avas App.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Avas Wellness is a luxury wellness lifestyle company that develops and sells bespoke wellness villas (Avās Living and Anānta By Avās) in Alibaug, Maharashtra, India. The villas are designed with biophilic principles, circadian lighting, and non-toxic materials, integrating Ayurveda and modern wellness science. The company also operates an on-site holistic wellness spa (Avās Spa) offering Ayurvedic and data-driven treatments, a proprietary mobile app (Avās App) with biometric tracking for community members, and a curated wellness e-commerce marketplace (Avās Universe).

Product overview

Avas Wellness is a luxury wellness lifestyle company operating a multi-product portfolio centered on holistic living. The core offerings include Avās Living, a residential villa community in Alibaug with an integrated wellness spa, and Anānta By Avās, featuring luxury villas with the Avās Racquet Club. The company offers the Avās Spa providing Ayurvedic and data-driven wellness treatments, the Avās Universe e-commerce marketplace for curated wellness products, and the Avās App providing members with health tracking, wellness programs, and exclusive access. Named villas (Sia, Moksha, Veeran, Gulmohar, Aks, Ekām) represent individual luxury properties within the development. The ecosystem is supported by The Avās Foundation for community initiatives. The company blends Ayurveda with modern wellness science, employing technology for biometric tracking via wearables and environmental monitoring through its proprietary app.

Differentiator

Problem solved

Functional benefit

Brands

• Avās Connect: The Avās App - wellness intelligence platform connecting community and providing health/wellness insights through biometrics tracking
• Avās Spa
• The Shop At Avās
• Avās Foundation
• Baugh of Wonders Fragrance

Products and services

• Avās Living The flagship wellness living project in Alibaug, Maharashtra, featuring a community of 18 bespoke villas anchored by a wellness spa, restaurants, juice bars, bike trails, and children's area. Designed by architectural firm SAOTA, it integrates Ayurveda and modern wellness science into living spaces. Targeted at HNI buyers seeking luxury wellness-integrated second homes near Mumbai.
• Sia At Avās

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Virat KohlicoreGTM or Marketing Partner · 1 January 2022Ace cricketer Virat Kohli serves as Wellness Ambassador, sharing passion for wellness and vision for living well. Kohli is building his second home at Avās Living and represents the community of conscious explorers. Partnership leverages his commitment to excellence and technology-driven personalized wellness approach.
• SAOTA (Stefan Antoni, Philip Olmesdahl, Greg Truen, Phillippe Fouche, Mark Bullivant)coreStrategic or Co-development PartnerInternationally acclaimed architectural firm based in South Africa, delivering prestigious projects globally. SAOTA designed Avās Living with cutting-edge modernity and masterful respect for unique locations, creating distinguishable aesthetic for the wellness living project.
• Studio SukyfcoreStrategic or Co-development PartnerDesign studio founded in 1995 by Felipe González Jiménez de la Espada in Madrid, Spain. Specializes in modern minimalist architecture and Balinese tropical villas. Has multiple 'Best Villa' awards from Elle Decor London and The Wall Street Journal. Executed projects worldwide with presence in Madrid, Dubai, and Bali.
• BMW Infinity CarsminorGTM or Marketing PartnerCollaboration for wellness events including Calming Chi Yoga with Varun Das and Playful Vinyasa Yoga Flow sessions, bringing automotive luxury brand audience to Avas wellness experiences.
• Christian LouboutinminorGTM or Marketing PartnerLuxury brand collaboration for 'Discover the Baugh Of Wonders' Sunday brunch event, combining high fashion with wellness lifestyle positioning.
• Chef Suvir SaranminorOthersMichelin-starred chef collaborating on transformational culinary experiences at Avas, including 'A Feast For The Senses' event at Kathiwada House, bringing plant-based and mindful cooking to the wellness community.
• Sussanne KhanminorStrategic or Co-development PartnerInterior designer who designed the luxurious 'Aangan' villa for Avās Wellness Living Project in Alibaug, bringing luxury fashion and design sensibilities to the project.
• Elixir WellnessminorOthersCollaboration for 'Renew & Revitalise' wellness events featuring scientifically-backed therapies designed to elevate overall well-being.
• Physique 57 StudiominorOthersPartner studio for hosting Mindful Meditation with Shaili.C events, featuring breathwork, journaling, and angel card reading.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Atmantan Wellness Resort: Indian luxury wellness resort offering integrative programs and villa-style accommodation. Comparable as an Indian destination wellness property with villa/suite inventory, spa, and fitness programming.
• SVAIM (Wellness Real Estate): Indian wellness-focused real estate developer with wellness-centric residential projects. Comparable as a wellness-real-estate developer targeting HNI buyers with integrated wellness amenities.
• Ananda in the Himalayas: Iconic Indian destination spa resort combining luxury accommodation with Ayurvedic and modern wellness programs. Highly comparable as a HNI-ticket, villa/suite-style wellness destination with recurring spa and membership revenue.
• Vana Wellness Retreat: Dehradun-based luxury wellness retreat offering integrative programs, spa, and accommodation. Comparable as an Indian destination wellness property targeting affluent guests with multi-day programs and spa-led recurring revenue.
• SOUKYA International Holistic Health Centre: Bengaluru-based integrative holistic health center offering Ayurvedic and modern wellness programs. Comparable as an India-based destination wellness operator blending Ayurveda with data-led, personalized programs.

Regional players

• Kohinoor Group / Wellness Real Estate India: Indian luxury real estate developers experimenting with wellness amenities in residential projects. Adjacent comparator as regional players increasingly merging luxury real estate with wellness amenities.

Broad incumbents

• Como Hotels and Resorts: Global luxury hospitality brand with strong wellness, spa, and holistic-living positioning. Comparable brand architecture combining luxury hospitality with holistic wellness programming for affluent travelers.
• The Leela Palaces, Hotels and Resorts: Indian luxury hotel chain with wellness-oriented properties and spa offerings. Comparable as an Indian luxury hospitality incumbent targeting HNI guests with premium wellness amenities.
• Six Senses Hotels Resorts Spas: Global luxury wellness resort brand with multiple Indian and international properties. Comparable brand positioning as a high-end wellness-led lodging and spa operator; broader geographic footprint and deeper institutional capital.
• Aman Resorts: Ultra-luxury global hotel/resort brand with strong wellness programming and destination properties. Comparable as ultra-luxury wellness hospitality with HNI clientele and high-ASP real-estate-adjacent product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AvasWellness
• YouTubeyoutube.com/channel/UCrc4ask0oOGPSaLmd7cGMqQ
• Facebookfacebook.com/AvasWellness
• LinkedInlinkedin.com/company/avas-wellness
• Instagraminstagram.com/avaswellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avas Wellness