The Synergy Company

Name

The Synergy Company

Legal name

The Synergy Company

Website

https://thesynergycompany.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

akta.pro secondary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Organic dietary supplements
• Whole-food superfoods
• Botanical extract formulas
• Multivitamin supplements
• Herbal wellness products

Headquarters

HQ city

Moab

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchase model for individual products sold directly through the company's e-commerce website. Products range from $28-$70 per unit with various capsule and powder formats available.
2. Subscribe & Save Subscription: Recurring subscription program offering 15% discount on regular orders with automatic delivery at 30, 45, 60, 90, or 120-day intervals. Free shipping on orders over $49. Subscribers can modify, skip, pause, or cancel anytime with no fees.
3. Bundle Sales: Pre-configured product bundles offering 10% savings, including targeted collections like Longevity Bundle, Radiant Skin Bundle, Mood & Stress Balance Bundle, Brainpower Bundle, and other curated health-focused combinations.
4. Wholesale Program: B2B wholesale channel for retailers and resellers to purchase Pure Synergy products in bulk for resale.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Synergy Company manufactures and sells organic whole-food dietary supplements under its Pure Synergy brand through a direct-to-consumer e-commerce website. Its portfolio spans a flagship 62-ingredient Organic Superfood blend, the SuperPure standardized botanical extract line, whole-food vitamins and multivitamins, targeted health formulas (immune, mood, bone, heart, etc.), and curated health-goal bundles, supported by a Subscribe & Save subscription program and a wholesale channel for resellers.

Product overview

The Synergy Company operates as a direct-to-consumer organic supplement brand centered on its Pure Synergy product line. The portfolio consists of five core product categories: (1) Superfoods including the flagship Pure Synergy Organic Superfood available in powder (12.5 oz, 30 servings) and capsule (270 capsules) forms, plus Organic Matcha Power, Organic Beet Juice Powder, Organic Blue-Green Algae, Organic Berry Power, and grass juice powders; (2) Extracts branded as SuperPure including Turmeric, Astaxanthin, Milk Thistle, Ginger, Grape Seed, Olive, Oregano, Fucoidan, and Beta 1,3-Glucan; (3) Vitamins and Multivitamins including Pure Radiance C (capsules and powder), Super B-Complex, Choline Complex, D3+K2 Complex, and gender-specific Vita-Min-Herb and Vita-Min-Vitality lines; (4) Targeted Health Formulas including Bone Renewal, Heart Protector, Cell Protector, Eye Protector, Rapid Rescue, Immune Health, Radiant Mood, Stress Remedy, and Vital Ocean Magnesium; and (5) Curated Bundles offering 10% savings across nine healthgoal collections (Longevity, Radiant Skin, Mood & Stress, Get Well Soon, Beginner, Brainpower, Menopause Support, Working Man, You Glow Girl). The company also offers a Subscribe & Save subscription program for recurring deliveries with 15% discount and free shipping. All products emphasize USDA organic certification, non-GMO ingredients, whole-food formulations, and rigorous third-party testing for purity and potency.

Differentiator

Problem solved

Functional benefit

Brands

• SuperPure: SuperPure extracts deliver restorative botanicals in their most potent form, including SuperPure Astaxanthin, Ginger, Grape Seed, Milk Thistle, Oregano, Turmeric, Olive, Resveratrol, and Fucoidan extracts.
• Pure Satisfaction Guarantee
• Pure Synergy Organic Superfood

Products and services

• Pure Synergy Organic Superfood Flagship organic superfood powder containing 62 organic superfoods including super greens, fruits, algae, herbs, mushrooms, and adaptogens for foundational daily wellness, energy, and immune support. Available in powder (12.5 oz) and capsule (270 capsules) forms.
• Longevity Bundle Curated bundle of Eye Protector, Heart Protector, Cell Protector, and Bone Renewal for lasting eye, bone, heart, and cellular health; offered at 10% bundle discount.
• Radiant Skin Bundle Bundle featuring Zinc Complex, SuperPure Astaxanthin, and Pure Radiance C for antioxidant and collagen support; offered at 10% bundle discount.
• Mood and Stress Balance Bundle Bundle with Super B-Complex, Radiant Mood, and Pure Radiance C for essential vitamins and potent extracts like saffron and lavender; offered at 10% bundle discount.
• Get Well Soon Bundle Bundle featuring Zinc Complex, Rapid Rescue, and Pure Radiance C with elderberry and vitamin C for immune support; offered at 10% bundle discount.
• Beginner Bundle Entry-level bundle with Organic Superfood and Multi-Vita-Min for core daily nutrition support; offered at 10% bundle discount.
• Brainpower Bundle Cognitive support bundle with Blue-Green Algae, Fermented Choline Complex, and Matcha Power for brain health; offered at 10% bundle discount.
• Menopause Support Bundle Hormonal support bundle with essential daily vitamins plus bone and adrenal health formulas; offered at 10% bundle discount.
• Working Man Bundle Men's energy and vitality bundle with multivitamin, energizing herbs, and adaptogens; offered at 10% bundle discount.
• You Glow Girl Bundle Women's wellness bundle with Radiant Mood, Vita-Min-Balance, and SuperPure Astaxanthin for energy, mood, and skin health; offered at 10% bundle discount.
• Vital Ocean Magnesium Full-spectrum magnesium supplement derived from organic seaweed and algae for sleep, energy, and nervous system support; launched in 2025.
• Subscribe and Save Program Recurring delivery subscription program offering 15% discount on all products with free shipping on orders over $49, allowing customers to schedule deliveries every 30, 45, 60, 90, or 120 days. Subscribers can modify, skip, pause, or cancel anytime with no fees.
• Wholesale Program B2B wholesale channel for retailers and resellers to purchase Pure Synergy products in bulk for resale. Requires a business account for bulk pricing and resell capabilities through a separate wholesale login portal.

Quantifiable outcome

• 389,274 kg of USDA Certified Organic raw materials sourced in 2024
• +3 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Oregon TilthcoreOthersThird-party organic certification body that provides USDA Certified Organic certification for Pure Synergy products, validating their organic claims and manufacturing processes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MegaFood: MegaFood is a direct peer producing premium whole-food supplements with similar organic, non-GMO, and farm-to-bottle positioning. Both companies target health-conscious consumers seeking clean-label, food-based vitamins with rigorous testing standards.
• Garden of Life: Garden of Life is one of the largest organic whole-food supplement brands with comparable product breadth across probiotics, multivitamins, and superfoods. Both companies emphasize USDA Organic certification and traceability from farm to capsule, though Garden of Life operates at significantly larger scale under Nestlé ownership.
• New Chapter: New Chapter produces organic whole-food supplements including multivitamins and targeted formulations using similar fermentation and gentle processing techniques. Both brands target the premium organic supplement consumer with clean-label positioning.
• Standard Process: Standard Process is a whole-food supplement company with vertically integrated farming and manufacturing operations, paralleling The Synergy Company's control over its Moab facility. Both emphasize food-based nutrients, rigorous quality testing, and practitioner-grade positioning.
• Thorne: Thorne is a premium supplement brand offering NSF-certified, science-backed formulations across vitamins, minerals, and targeted health categories. Both companies serve health-conscious consumers seeking higher-quality supplements with third-party testing, though Thorne operates more heavily in the practitioner channel.
• Gaia Herbs: Gaia Herbs produces organic herbal supplements and extracts with vertically integrated farming operations in North Carolina. Both brands emphasize organic sourcing, regenerative agriculture, and herbal extract expertise, particularly in adaptogens and stress support formulas.
• Amazing Grass: Amazing Grass is a direct competitor in the organic greens and superfood powder category, offering similar green superfood blends and plant-based nutrition products. Both brands compete for the same health-conscious consumer seeking daily greens supplementation.

Emerging players

• Athletic Greens (AG1): AG1 is a premium daily greens superfood blend targeting a similar health-conscious demographic through subscription-based DTC e-commerce. While AG1 focuses on a single flagship product with intensive marketing, The Synergy Company offers a broader portfolio including a comparable 62-ingredient superfood blend.
• Sun Potion: Sun Potion is a smaller organic superfood and adaptogen brand with overlapping product categories including blue-green algae, mushrooms, and herbal extracts. Both target the premium organic wellness consumer though Sun Potion operates at smaller scale with narrower distribution.

Others

• Oregon Tilth: Oregon Tilth is an organic certification partner referenced in the data as the third-party certifier for The Synergy Company's USDA Organic claims. Included as an ecosystem participant enabling the company's organic positioning and regulatory credibility.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TheSynergyCompany
• Facebookfacebook.com/thesynergycompany
• Instagraminstagram.com/pure_synergy
• Xx.com/thesynergyco
• LinkedInlinkedin.com/company/the-synergy-company

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Synergy Company