Bas Bleu Theatre
- Company typePrivate
- Founded1992
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bas Bleu Theatre does
Bas Bleu Theatre Company is a private non-profit performing arts organization founded in 1992 and headquartered in a 99-seat salon theatre inside the historic Giddings Building at 401 Pine Street, Fort Collins, Colorado. The theatre purchased and renovated the building via a $1.5M capital campaign in 2012, becoming the pioneer of what is now the Fort Collins River District. It currently operates in its 33rd season under founding Artistic Director Wendy Ishii and Executive Director Colton Thompson, with a paid staff of approximately 10 and a three-person board.
The company runs a multi-product arts venue anchored by Main Stage theatrical productions and extended through Gallery Bleu (rotating art exhibitions), Bar Bleu (concessions including Odell's beer), and a diverse event calendar comprising The Listening Room acoustic music series, Comedy Brewers comedy nights, the An Evening in Paris annual fundraiser, and animal communicator presentations. Venue rentals of the lobby ($125/hour, one-hour minimum) and the combined theatre-plus-lobby space ($125/hour, four-hour minimum) generate secondary B2B revenue from corporate events, weddings, and workshops.
Revenue is diversified across ticket sales (sold via DonorView/DVForms online and in-person box office), venue rentals, concessions, recurring monthly donations through the Bleu Stockings Society program ($10/month minimum via Colorado Gives with playbill recognition), and one-time donations and grants (Colorado enterprise zone tax credit available above $250). The go-to-market motion is community-led: four active social media platforms (TikTok, Facebook, Instagram, YouTube), email newsletter capture, local sponsor networks, and earned press including Denver Gazette coverage. The company uses no proprietary technology and has no disclosed AI/ML capability; technology is limited to standard non-profit ticketing and donation SaaS integrations.
Bas Bleu Theatre firmographics
Firmographics- Name
- Bas Bleu Theatre
- Legal name
- Bas Bleu Theatre Company
- Website
- https://basbleu.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bas Bleu Theatre industry classification
Industry- Product category
- Live Theatre / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
Keywords
Where Bas Bleu Theatre is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bas Bleu Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Ticket Sales: Revenue from main stage productions and special events including theatre performances, concerts, comedy shows, and lectures. Tickets purchased online, in-person, or by phone.
- Venue Rentals: Rental income from lobby ($125/hr, one hour minimum) and theatre+lobby combined ($125/hr, four hour minimum). Targets corporate events, weddings, workshops, and performances.
- Concessions (Bar Bleu): Sales of nonalcoholic beverages (soda, juice, water, seltzer), Odell's beer, wine, snacks, and chocolate. Lobby opens 30 minutes before curtain.
- Membership Donations (Bleu Stockings Society): Recurring monthly donations starting at $10/month through Colorado Gives platform. Members receive recognition in playbills.
- General Donations and Grants: One-time donations and grant funding. Donations over $250 qualify for enterprise zone tax credit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lobby Rental |
| Unit Pricing | Pay-as-you-go | Theatre & Lobby Combined Rental |
| Subscription | Monthly | Bleu Stockings Society Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Bas Bleu Theatre product offering
Product offeringCore offering
Bas Bleu Theatre Company operates a professional live theatre presenting main stage theatrical productions in a 99-seat intimate salon setting within the historic Giddings Building in downtown Fort Collins, Colorado. The venue's offerings are augmented by Gallery Bleu rotating art exhibitions, Bar Bleu concessions (Odell's beer, wine, beverages), flexible venue rentals for corporate events and weddings, and special event programming including The Listening Room music series and Comedy Brewers shows. Funding is supported through ticket sales, venue rentals, the recurring donation membership program Bleu Stockings Society, and general donations.
Product overview
Bas Bleu Theatre Company is a performing arts organization operating as a single-venue theatre with an integrated portfolio of complementary services. The core offering is Main Stage theatrical productions presented in a 99-seat intimate salon setting within the historic Giddings Building in downtown Fort Collins. The venue's ecosystem includes Gallery Bleu (rotating art exhibitions), Bar Bleu (concessions), venue rental capabilities, and diverse event programming including musical performances (The Listening Room), comedy shows (Comedy Brewers), and special presentations. The Bleu Stockings Society provides a recurring donation membership tier that supporters can join through Colorado Gives for as little as $10/month, offering playbill recognition as a benefit.
Differentiator
Problem solved
Functional benefit
Brands
- Bleu Stockings Society: Monthly donor program starting at $10/month with perks like listing in playbills
- Gallery Bleu
- Bar Bleu
Products and services
- Main Stage Productions Live theatrical performances presented in an intimate 99-seat salon setting within the historic Giddings Building, including plays, comedies, and original works presented across multiple production seasons. Targeted at arts enthusiasts seeking high-quality repertory theatre.
- Venue Rentals Rental of the theatre space (99 seats) and lobby (130 capacity) for corporate events, weddings, receptions, workshops, and performances. Located in the historic Giddings Building in downtown Fort Collins. Lobby available at $125/hour with one hour minimum; theatre+lobby combined at $125/hour with four hour minimum.
- Gallery Bleu Art gallery space located within the theatre lobby, featuring rotating exhibitions by local and regional artists. Open during Box Office hours and on First Friday evenings. Targeted at arts patrons and community visitors.
- Bar Bleu Concessions Beverage and snack service offering Odell's beer, wine, nonalcoholic beverages including soda, juice, water, seltzer, and chocolates. Lobby opens 30 minutes before curtain for pre-show and intermission service.
- The Listening Room (Music Series) Acoustic musical performance series featuring artists such as John Snyder, Christine Alice, and Acoustic Eidolon, presented in the intimate salon venue setting. Targeted at live music enthusiasts.
- Comedy Brewers Comedy event series featuring local comedy groups such as Scam Likely for an evening of live stand-up and sketch comedy. Targeted at comedy enthusiasts and adult audiences.
- An Evening in Paris (Fundraising Event) Annual fundraising event featuring both silent and live auctions, entertainment by local comedy group Scam Likely, and music by Christine Alice. Targeted at donors and arts supporters.
- Bleu Stockings Society Membership Recurring monthly donor membership program starting at $10/month, processed through Colorado Gives platform. Members receive recognition in Main Stage season playbills. Targeted at arts donors and patron supporters.
- Animal Communicator Presentations Special presentation series featuring animal communicator Tamara Reid sharing stories and lessons about animals, exploring instincts, wisdom, and connections between humans and animals. Targeted at community audiences.
Companies that use Bas Bleu Theatre
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Bas Bleu Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Bas Bleu Theatre partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Boozie TreatsminorSeason sponsor. Business focused on friendship, entrepreneurs, ice cream, and alcohol.
- Fort FundminorSeason sponsor supported by City of Fort Collins.
- I Heart RadiominorSeason sponsor - radio station partner.
- Fort Collins ToursminorSeason sponsor - local tour company.
- Signarama Fort CollinsminorSeason sponsor - sign and graphics company.
- Lyric CinemaminorSeason sponsor - local cinema venue.
- Blingle Greater Fort Collins ColoradominorSeason sponsor - event lighting company.
- Odell's Brewing CompanycoreProudly serves Odell's beer at Bar Bleu concessions. Local Fort Collins brewery partnership.
- Interstate BatteriescoreParking partner providing lot access for Bas Bleu patrons during performances.
- Teaching TreecoreParking partner providing lot access for Bas Bleu patrons during performances.
- Dan Huling and Annabel Reader (Colorado Shoe School)minorArtists whose work is displayed in Gallery Bleu, creating installation accompanying The Importance of Being Earnest production. Both have extensive creative industry backgrounds.
- Colorado GivescorePlatform for Bleu Stockings Society recurring donations and one-time contributions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Bas Bleu Theatre competitors and assessment
Company assessmentDirect peers
- OpenStage Theatre & Company: Fort Collins-based professional community theatre producing main-stage plays and musicals. Most direct comparable given shared city, similar intimate-venue scale and overlapping donor/patron base.
- Curious Theatre Company: Denver-based small professional theatre producing contemporary plays in an intimate setting. Comparable operating model, intimate-venue economics and community-supported funding structure.
- The Avenue Theater: Denver small independent theatre offering live productions, rentals and comedy programming in an intimate space. Closely aligned mix of ticketed productions plus venue rental and bar revenue.
- Buntport Theater: Denver ensemble-driven small theatre producing original works in a compact venue. Comparable scale, programming philosophy and reliance on community/donor support.
- Miners Alley Playhouse: Golden, Colorado small professional theatre producing plays and musicals in a historic downtown building. Closely comparable intimate-venue theatre housed in a repurposed historic property.
Regional players
- The Lincoln Center: Fort Collins municipal performing arts complex presenting theatre, music and dance programming in the same city. Comparable as a venue operator and presenter, though larger scale and publicly funded.
- Creede Repertory Theatre: Resident professional repertory company in rural Colorado producing a summer season of plays. Comparable season-based small-theatre model with a touring professional artistic team.
- Ent Center for the Arts (University of Colorado Colorado Springs): Colorado Springs performing arts venue presenting theatre, music and visual art. Comparable regional presenting role and mixed theatre-plus-gallery programming model.
Broad incumbents
- Denver Center for the Performing Arts: Colorado's largest performing arts organisation operating multiple theatres and Broadway programming. Comparable as a Colorado theatre presenter and venue operator, but at materially larger scale and broader portfolio.
- Arvada Center for the Arts and Humanities: Metro-Denver multidisciplinary arts centre operating theatre, gallery and event programming. Comparable multi-format venue strategy (theatre + gallery) though larger and publicly supported.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bas Bleu Theatre social profiles
Digital presenceBas Bleu Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bas Bleu Theatre leadership team
Management profileNumber of profiles
Profiles12 records
Bas Bleu Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bas Bleu Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bas Bleu Theatre
What does Bas Bleu Theatre do?
Bas Bleu Theatre Company operates a professional live theatre presenting main stage theatrical productions in a 99-seat intimate salon setting within the historic Giddings Building in downtown Fort Collins, Colorado. The venue's offerings are augmented by Gallery Bleu rotating art exhibitions, Bar Bleu concessions (Odell's beer, wine, beverages), flexible venue rentals for corporate events and weddings, and special event programming including The Listening Room music series and Comedy Brewers shows. Funding is supported through ticket sales, venue rentals, the recurring donation membership program Bleu Stockings Society, and general donations.
Is Bas Bleu Theatre a public or private company?
Bas Bleu Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bas Bleu Theatre founded?
Bas Bleu Theatre was founded in 1992. It employs 11 to 50 people.
Where is Bas Bleu Theatre based?
Bas Bleu Theatre is headquartered in Fort Collins, United States, in the North America region.
How does Bas Bleu Theatre make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rentals, concessions (Bar Bleu), membership Donations (Bleu Stockings Society) and general Donations and Grants.
Who are Bas Bleu Theatre's main competitors?
Direct peers on record are OpenStage Theatre & Company, Curious Theatre Company, The Avenue Theater, Buntport Theater and Miners Alley Playhouse. Regional players are The Lincoln Center, Creede Repertory Theatre and Ent Center for the Arts (University of Colorado Colorado Springs). Broad incumbents are Denver Center for the Performing Arts and Arvada Center for the Arts and Humanities.
Does Bas Bleu Theatre have an API?
No public API is recorded for Bas Bleu Theatre.
What industry is Bas Bleu Theatre in?
Bas Bleu Theatre's product category is Live Theatre / Performing Arts. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 71111 and its SIC code is 7990.