Villarreal CF
Villarreal CF is a privately held Spanish professional football club competing in La Liga, based at Estadio de la Cerámica in Vila-real, Castellón. The club generates revenue from matchday sales, broadcasting rights, merchandise, commercial partnerships, and player transfers, serving fans, sponsors, and youth players across Spain and international markets including the US.
- Company typePrivate
- Founded1923
- HeadquartersCastellón, Spain
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Villarreal CF does
Villarreal Club de Fútbol S.A.D. (Villarreal CF) is a privately held Spanish professional football club founded in 1923 and based in Vila-real, Castellón, Spain. The club competes in La Liga's top division and operates its home matches at Estadio de la Cerámica. Its first team finished 3rd in the 2025-26 La Liga season with 72 points, securing consecutive UEFA Champions League qualification for the first time in club history, building on its 2021 UEFA Europa League title and 2021-22 Champions League semi-final run. The club is led by CEO Fernando Roig Negueroles, with Fernando Roig Alfonso as president, and remains under the control of the Roig family through their Pamesa ceramic business interests.
Villarreal operates a diversified sports business spanning five primary revenue streams: matchday (season tickets/abonados and individual ticket sales at Estadio de la Cerámica), broadcasting rights (La Liga and UEFA competitions), merchandise sales through the official online and physical stores, commercial partnerships with sponsors including Pamesa, Joma, Coca-Cola, CaixaBank, Ambar, and Ascale, and player transfer fees generated from its talent development pipeline. Distribution channels include the villarrealcf.es website, the V Play multimedia streaming platform (YouTube, Twitch, TikTok), the online shop at shop.villarrealcf.es, OneBoxTDS ticketing, and physical stores at the stadium and city center. A multi-year Sportfive partnership (announced July 2026) adds data-driven virtual advertising and LED commercialization for international brand partners.
Beyond the first team, the club runs Villarreal B (reserve team in Primera Federación), Villarreal Femenino (women's team), Villarreal Academy (international youth development), and a portfolio of community and experiential products under the Endavant program. The Endavant umbrella spans equality (Endavant Igualtat), sustainability (Endavant Sostenibilitat), culture, province outreach, and the Villarreal EDI inclusion team that competes in LaLiga Genuine. New 2026 launches include the Club La Cerámica fan membership program, Inmersión Villarreal stadium experiences, and Villarreal Houston Soccer Academy in Texas, alongside a Cátedra research collaboration with CEU Cardenal Herrera University in sports science.
Villarreal CF firmographics
Firmographics- Name
- Villarreal CF
- Legal name
- Villarreal Club de Fútbol
- Website
- https://villarrealcf.es
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Villarreal CF is a privately held Spanish professional football club competing in La Liga, based at Estadio de la Cerámica in Vila-real, Castellón. The club generates revenue from matchday sales, broadcasting rights, merchandise, commercial partnerships, and player transfers, serving fans, sponsors, and youth players across Spain and international markets including the US.
- Ownership category
- akta.pro rank
Villarreal CF industry classification
Industry- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industries
- Professional & Major League Stadiums (MPAKAEAA), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)
Keywords
Where Villarreal CF is headquartered
LocationHeadquarters
- HQ city
- Castellón
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Villarreal CF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Matchday Revenue: Revenue generated from ticket sales for home matches at Estadio de la Cerámica, including season tickets (abonados) and individual match tickets.
- Broadcasting Rights: Revenue from La Liga broadcasting deals and participation in European competitions including Champions League and Europa League.
- Merchandise Sales: Revenue from official club store sales including jerseys, apparel, accessories, and commemorative items through the online shop and physical stores.
- Commercial Partnerships: Sponsorship deals with kit suppliers (Joma), ceramic industry partners (Pamesa, Porcelanosa), financial institutions (CaixaBank), beverage companies (Coca-Cola, Ambar), and other commercial partners. Includes virtual advertising and LED production commercialization.
- Player Transfers: Revenue from selling players to other clubs, with the club known for developing talent and selling to larger clubs. Recent examples include Alex Baena, Pau Torres, Nicolas Jackson, and Samuel Chukwueze.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Villarreal CF product offering
Product offeringCore offering
Villarreal CF is a professional Spanish football club competing in La Liga and European competitions. Its commercial core is the staging of home matches at Estadio de la Cerámica, monetized through season tickets (abonos) and individual match ticket sales, supported by an official merchandise program and the VPlay video platform. Beyond matchday operations, the club operates the Villarreal Academy youth development network (including international expansion in Houston), premium stadium experiences, and an Endavant community/social responsibility program.
Product overview
Villarreal CF operates as a professional football club offering a unified portfolio of products and services centered on its LaLiga football team. The core offerings include match attendance (season tickets and individual match tickets), official merchandise (kits and accessories), and the VPlay streaming platform for match content. The club supplements its core football operations with diverse experiences including stadium tours (Inmersión Villarreal), premium matchday experiences (Match Groc, Meet & Groc), and event hosting services at Estadio de la Cerámica. Community engagement is delivered through the Endavant umbrella program (equality, culture, sustainability, fan clubs), while youth development spans the Villarreal Academy network and Campus y Torneos tournament programs. The ecosystem extends to inclusive football via Villarreal EDI in LALIGA Genuine, academic research through the Cátedra CEU partnership, and the new Club La Cerámica membership program.
Differentiator
Problem solved
Functional benefit
Brands
- Endavant: Club's social and cultural project encompassing sustainability, equality, culture, and community engagement initiatives
- V Play
- Villarreal Academy
- Campus y Torneos
- Groc Talent
Quantifiable outcome
- Consecutive Champions League qualifications achieved for the first time in club history
- +2 more outcomes
Companies that use Villarreal CF
Customer profileSegments3 records
Ideal customer profiles3 records
Villarreal CF technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Villarreal CF partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major and minor.
- SportfivemajorMulti-year partnership making Sportfive the exclusive partner for virtual advertising, LED production, and commercialization across home matches at Estadio de la Cerámica. Sportfive handles sales execution, strategic planning, and implementation, leveraging data-driven pricing and advanced virtual solutions to maximize advertising inventory and target international brand partners.
- Villarreal Houston Soccer AcademyminorInternational academy expansion into West Houston's Cypress and Tomball areas, bringing Villarreal CF academy methodology to one of the fastest-growing soccer communities in Texas. Includes spring break camps and official tryouts supported by Spanish academy coaches.
- CEU Cardenal Herrera UniversityminorJoint research initiative called Cátedra Villarreal CF–CEU UCH focused on applied research in elite sports performance, injury prevention, and adapted sports. Combines genomics, microbiome analysis, and advanced biomechanics to generate scientific evidence for sports medical professionals.
- PamesamajorKit sponsor and main commercial partner from the ceramic industry. Long-standing sponsor relationship with the club.
- JomamajorSportswear and equipment supplier manufacturing the club's match kits and training apparel.
- Coca-ColaminorBeverage sponsor and partner for the club's commercial activities.
- AscaleminorCeramic industry partner sponsoring the club.
- AmbarminorBeverage partner (beer brand) sponsoring the club.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Villarreal CF competitors and assessment
Company assessmentDirect peers
- Club Brugge: Belgian Pro League champion and regular Champions League participant with a comparable sell-to-bigger-clubs model and similar revenue scale, often benchmarked against Villarreal for European mid-market football economics.
- Real Sociedad: Basque La Liga club with a comparable size, similar provincial-city identity, and a strong academy-driven player-trading model that closely mirrors Villarreal's competitive position and squad strategy.
- Valencia CF: Mediterranean Spanish La Liga club sharing a regional coastal Spain footprint with Villarreal, with overlapping talent pipelines, broadcasting arrangements, and similar pressures around player sales to bigger clubs.
- Getafe CF: Madrid-region La Liga club operating at a similar revenue scale to Villarreal, providing a useful benchmark for non-elite, broadcasting-led La Liga economics.
- Girona FC: Catalan La Liga side that recently broke into Champions League qualification with a high-performing, talent-selling squad, offering a recent comparable for Villarreal's sporting trajectory and revenue inflection.
- Sevilla FC: Andalusian La Liga club that, like Villarreal, built its modern identity on European competition success (multiple Europa League titles) and operates with a similar squad-buying-and-selling model in the same league.
- Athletic Bilbao: Historic La Liga side operating from a single regional city, with a comparable emphasis on academy development, European competition participation, and a similar scale of matchday and broadcasting revenue.
- Real Betis: Mid-large La Liga club with comparable revenue mix (matchday, broadcasting, sponsorships, merchandise) and consistent European competition participation, making it a close benchmark for Villarreal's commercial scale.
Others
- Sportfive: Sports rights and commercialization agency and Villarreal's exclusive virtual advertising / LED production partner, comparable as a key commercial counterparty and ecosystem participant rather than a competing club.
Broad incumbents
- Eintracht Frankfurt: Bundesliga club with a comparable player-trading model, regular European qualification, and similar mid-market commercial position, serving as a European peer for Villarreal's business model rather than a direct La Liga competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Villarreal CF social profiles
Digital presenceVillarreal CF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Villarreal CF leadership team
Management profileNumber of profiles
Profiles2 records
Villarreal CF subsidiaries and ownership
Company hierarchySubsidiaries4 records
Villarreal CF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Villarreal CF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Villarreal CF
What does Villarreal CF do?
Villarreal CF is a professional Spanish football club competing in La Liga and European competitions. Its commercial core is the staging of home matches at Estadio de la Cerámica, monetized through season tickets (abonos) and individual match ticket sales, supported by an official merchandise program and the VPlay video platform. Beyond matchday operations, the club operates the Villarreal Academy youth development network (including international expansion in Houston), premium stadium experiences, and an Endavant community/social responsibility program.
Is Villarreal CF a public or private company?
Villarreal CF is a private company. It is currently operating.
When was Villarreal CF founded?
Villarreal CF was founded in 1923. It employs 251 to 500 people.
Where is Villarreal CF based?
Villarreal CF is headquartered in Castellón, Spain, in the Europe region.
How does Villarreal CF make money?
Five revenue lines are on record. Matchday Revenue is the primary driver. The others are broadcasting Rights, merchandise Sales, commercial Partnerships and player Transfers.
Who are Villarreal CF's main competitors?
Direct peers on record are Club Brugge, Real Sociedad, Valencia CF, Getafe CF, Girona FC, Sevilla FC, Athletic Bilbao and Real Betis. Sportfive is listed as an others. Eintracht Frankfurt is listed as a broad incumbent.
Does Villarreal CF have an API?
No public API is recorded for Villarreal CF.
What industry is Villarreal CF in?
Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAKAEAA, Professional & Major League Stadiums. Its NAICS code is 711211 and its SIC code is 7997.