Optim Orthopedics
Optim Orthopedics is a physician-owned orthopedic practice operating 11 clinics, a specialty hospital, and an outpatient surgery center across Southeast Georgia and the South Carolina Lowcountry, delivering comprehensive musculoskeletal care through 32+ fellowship-trained surgeons and integrated rehabilitation services.
- Company typePrivate
- Founded-
- HeadquartersSavannah, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Optim Orthopedics does
Optim Orthopedics is a physician-owned orthopedic practice headquartered in Savannah, Georgia, operating 11 clinic locations across Southeast Georgia and the South Carolina Lowcountry, supported by a network that includes Optim Medical Center-Tattnall (a physician-owned specialty hospital in Reidsville) and Premier Surgery Center (an outpatient surgery center in Brunswick). The practice employs 32+ fellowship-trained orthopedic surgeons covering all major subspecialties — general orthopedics, sports medicine, total joint, spine, hand/wrist/elbow, foot/ankle, trauma, and pediatric orthopedics — alongside in-house physical therapy, occupational therapy, hand therapy, vestibular therapy, sports therapy, pelvic floor rehabilitation, orthopedic urgent care, and MRI diagnostic imaging.
Its core technology stack combines advanced surgical hardware (Stryker Mako robotic-assisted total joint replacement and integrated spinal navigation for ALIF spine procedures, the latter being the first deployment in the U.S. Southeast) with a patient-facing digital layer that includes real-time online scheduling and the OptimNOW 24/7 telehealth triage service, the latter built on the HURT! platform under a partnership with its co-founder Dr. Brett Miller. The practice is integrated with athenahealth for patient portal and EHR, and has community-level brand equity through team-physician sponsorships and Savannah Magazine Best Of 2024 recognition across seven categories.
Revenue is generated through professional services across four streams: surgical procedures, clinic visits and consultations, physical therapy and rehabilitation, and diagnostic imaging, with self-pay pricing offered at transparent upfront rates. The go-to-market motion combines physician referrals, direct-to-patient online scheduling (advertised at a 7.9-day average appointment lead time versus a 16.9-day national average), walk-in orthopedic urgent care as an ER alternative, and team-physician relationships with local sports organizations. The company is privately held, physician-owned, and led by CEO Mike Butler as part of the broader Optim Health System.
Optim Orthopedics firmographics
Firmographics- Name
- Optim Orthopedics
- Legal name
- Optim Orthopedics
- Website
- https://optimorthopedics.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Optim Orthopedics is a physician-owned orthopedic practice operating 11 clinics, a specialty hospital, and an outpatient surgery center across Southeast Georgia and the South Carolina Lowcountry, delivering comprehensive musculoskeletal care through 32+ fellowship-trained surgeons and integrated rehabilitation services.
- Ownership category
- akta.pro rank
Optim Orthopedics industry classification
Industry- Product category
- Orthopedic Care Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Hospitals (8060)
- akta.pro primary industry
- General Orthopedics (HLAKALAA)
- akta.pro secondary industries
- Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedic & Spine Specialty Hospitals (HLAFAHAB), Orthopedic & Spine Surgery Centers (HLAFAIAG), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)
Keywords
Where Optim Orthopedics is headquartered
LocationHeadquarters
- HQ city
- Savannah
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Optim Orthopedics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Surgical Procedures: Revenue from orthopedic surgical procedures including joint replacement, sports medicine surgery, spine surgery, hand/wrist/elbow procedures, foot/ankle surgery, and trauma surgery performed at surgery centers and affiliated hospitals.
- Clinic Visits and Consultations: Office visits, consultations, and follow-up appointments across all 11 clinic locations in Southeast Georgia and South Carolina Lowcountry.
- Physical Therapy Services: Physical therapy, occupational therapy, hand therapy, sports therapy, vestibular therapy, pelvic floor rehab, and specialized rehabilitation services.
- Diagnostic Imaging: MRI imaging and other diagnostic services, particularly at the Brunswick merged facility and Optim Medical Center-Tattnall.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Self-Pay Pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Optim Orthopedics product offering
Product offeringCore offering
Optim Orthopedics is a physician-owned orthopedic practice that provides comprehensive musculoskeletal care including general orthopedics, total joint replacement, sports medicine, spine surgery, hand/wrist/elbow treatment, foot/ankle care, pediatric orthopedics, trauma surgery, and specialized physical therapy. The practice operates 11 clinic locations across Southeast Georgia and South Carolina Lowcountry, supplemented by the Optim Medical Center-Tattnall specialty hospital and Premier Surgery Center outpatient facility.
Product overview
Optim Orthopedics is a physician-owned orthopedic care provider offering a comprehensive suite of musculoskeletal services across Southeast Georgia. The organization operates multiple clinical locations with fellowship-trained orthopedic surgeons and physical therapists. Core services include orthopedic urgent care, sports medicine, joint replacement, spine care, trauma surgery, and specialized physical therapy programs. Key offerings include the OptimNOW telehealth service (24/7 orthopedic guidance via HURT! platform), online scheduling tools, Workers Compensation services, and hospital/surgery center affiliations including Optim Medical Center-Tattnall and Premier Surgery Center. Physical therapy services encompass sports therapy, orthopedic clinical specialist (OCS) therapy, pelvic floor rehabilitation, adolescent/teen therapy, and hand therapy. The practice serves patients throughout Southeast Georgia and South Carolina Lowcountry with locations in Savannah, Bluffton, Brunswick, and surrounding communities.
Differentiator
Problem solved
Functional benefit
Products and services
- OptimNOW Telehealth Service 24/7 web-based orthopedic telehealth service powered by the HURT! platform. Provides real-time consultations with licensed orthopedic physicians via mobile app or web browser, enabling patients to receive guidance on injuries, pain, and care options without visiting a facility. Free to patients.
- Online Scheduling Platform Patient-facing scheduling portal enabling real-time appointment booking by body part, location, or preferred physician. Designed to reduce wait times and eliminate phone tag for scheduling orthopedic appointments.
- Orthopedic Urgent Care Walk-in orthopedic urgent care facilities providing treatment for bone, joint, spine, and muscle injuries. Savannah location open evenings (Mon-Fri 5pm-9pm) and weekends (Sat-Sun 9am-1pm) with lower costs than traditional ER visits.
- Sports Therapy Sport-specific physical therapy programs tailored to individual athletic needs including golfers, football players, swimmers, and dancers. Combines rehabilitation techniques with strength and conditioning for return-to-sport recovery.
- Orthopedic Clinical Specialist (OCS) Therapy Physical therapy provided by therapists with Orthopedic Clinical Specialist certification from APTA. Advanced treatment for orthopedic conditions with evidence-based practice and specialized expertise in musculoskeletal system rehabilitation.
- Pelvic Floor Rehabilitation Specialized physical therapy for pelvic floor dysfunction including biofeedback treatment. Addresses issues such as constipation, urinary control, pain during sex, and erectile dysfunction through internal and external therapy techniques.
- Adolescent/Teen Therapy Physical therapy services designed for adolescent athletes addressing growth-related injuries. Treats conditions including Osgood-Schlatter's disease, Sever's disease, and repetitive ankle sprains with age-appropriate rehabilitation.
- Workers Compensation Services Specialized orthopedic care for workplace injuries including rotator cuff tears, shoulder dislocations, tendonitis, fractures, and AC joint sprains. Includes dedicated WC coordinators and coordination with employers and case managers.
- Optim Medical Center-Tattnall Physician-owned specialty hospital focused on musculoskeletal care with DNV GL Healthcare ISO 9001 and Critical Access Hospital accreditation. Offers Orthopedic Center of Excellence certifications for hip/knee replacement, shoulder surgery, and spinal surgery. Recognized by U.S. News & World Report as High Performing for knee replacement, hip replacement, and spinal fusion.
- Premier Surgery Center Multi-specialty outpatient surgery center in Glynn County offering same-day joint replacement procedures using Stryker Mako robotic-assisted technology. Provides alternative to hospital-based care with specialized surgical team.
Quantifiable outcome
- Average appointment scheduling time of 7.9 days compared to national average of 16.9 days
- +4 more outcomes
Companies that use Optim Orthopedics
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Optim Orthopedics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Optim Orthopedics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Optim Medical Center-TattnallcoreOptim Medical Center-Tattnall in Reidsville is part of Optim Health System, a physician-owned specialty hospital focused on musculoskeletal care. Home to Spine Center of Excellence with ALIF program and integrated spinal navigation platform. The only hospital in Georgia with combined DNV GL ISO 9001 and Critical Access Hospital accreditations plus Orthopedic Center of Excellence certifications.
- Premier Surgery CentercorePartnership with Premier Surgery Center in Brunswick, GA (only multi-specialty outpatient surgery center in Glynn County) for same-day robotic-assisted joint replacement procedures. Dr. Kevin Brooks performs Stryker Mako robotic procedures at this facility, which is designed for efficient outpatient procedures with specialized surgical teams.
- Southern Orthopaedics & Sports MedicinecoreStrategic merger effective November 1, 2024 combining Southern Orthopaedics & Sports Medicine with Optim Orthopedics under the Optim name. Brought Dr. Kevin Brooks (Total Joint), Dr. Michael Dunn (Hand, Wrist & Elbow), MRI imaging, physical therapy clinic, and three new Physician Assistants to the Brunswick location.
- HURT! (Powered by Hurt platform)coreStrategic technology partnership with HURT! platform (co-founded by Dr. Brett Miller in 2020) to power OptimNOW, a free 24/7 telehealth service providing real-time orthopedic consultations. HURT! provides the mobile app and web platform infrastructure enabling 365-day access to orthopedic care navigators.
- Memorial Health HospitalminorDr. Austin Wallace (orthopedic trauma surgeon) provides on-call trauma coverage and follows up at Savannah clinic.
- St. Joseph Candler HospitalminorDr. Austin Wallace (orthopedic trauma surgeon) provides on-call trauma coverage and follows up at Savannah clinic.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Optim Orthopedics competitors and assessment
Company assessmentBroad incumbents
- U.S. Orthopedic Partners: PE-backed orthopedic management services organization aggregating orthopedic groups across the Southeast. Comparable as a regional orthopedic platform and a likely competitor for surgeon recruitment and tuck-in M&A.
- Rothman Orthopaedic Institute: Large multi-region orthopedic specialty group operating across the Mid-Atlantic and Florida with deep subspecialty bench, ASCs, and research programs. Comparable as a regional orthopedic consolidator with similar integrated care model.
- Hospital for Special Surgery: National orthopedic specialty hospital leader providing tertiary musculoskeletal care. Benchmarks Optim's subspecialty and advanced-technology orthopedics aspirations at national scale.
Direct peers
- EmergeOrtho: Large physician-owned orthopedic group operating across North Carolina and parts of the Southeast with multiple subspecialty physicians, ASCs, and therapy services. Highly comparable regional orthopedic platform with integrated care delivery model.
- Resurgens Orthopaedics: Atlanta-based orthopedic specialty group with multiple locations, on-site imaging, physical therapy, and surgery centers in the Southeast. Closest geographic/scale peer for Optim given Atlanta's relative proximity to Savannah.
- OrthoIndy: Indianapolis-based orthopedic specialty group with surgery center, urgent care, therapy, and the OrthoIndy Hospital. Comparable integrated orthopedic delivery model at similar scale.
- Hughston Clinic: Columbus, GA-based orthopedic and sports medicine practice with deep subspecialty bench, therapy, and ASC partnerships in the Southeast. Geographic and operational peer to Optim.
- OrthoCarolina: Physician-owned orthopedic practice headquartered in Charlotte, NC with comprehensive subspecialty coverage, urgent care, imaging, therapy, and ASCs. Comparable in scale, subspecialty depth, and integrated care model.
- Andrews Sports Medicine & Orthopaedic Center: Birmingham, AL-based orthopedic and sports medicine practice with fellowship-trained surgeons, on-site therapy, and surgery center; comparable subspecialty model with sports medicine emphasis.
Regional players
- Twin Cities Orthopedics: Large physician-owned orthopedic practice in Minnesota with comprehensive subspecialties, ASCs, physical therapy, and a sports medicine focus. Comparable multi-modality specialty group model but in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Optim Orthopedics social profiles
Digital presenceOptim Orthopedics compliance and trust
Trust signalCompliance2 records
Optim Orthopedics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optim Orthopedics leadership team
Management profileNumber of profiles
Profiles4 records
Optim Orthopedics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Optim Orthopedics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optim Orthopedics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optim Orthopedics
What does Optim Orthopedics do?
Optim Orthopedics is a physician-owned orthopedic practice that provides comprehensive musculoskeletal care including general orthopedics, total joint replacement, sports medicine, spine surgery, hand/wrist/elbow treatment, foot/ankle care, pediatric orthopedics, trauma surgery, and specialized physical therapy. The practice operates 11 clinic locations across Southeast Georgia and South Carolina Lowcountry, supplemented by the Optim Medical Center-Tattnall specialty hospital and Premier Surgery Center outpatient facility.
Is Optim Orthopedics a public or private company?
Optim Orthopedics is a private company. It is classified as management employee owned and is currently operating.
When was Optim Orthopedics founded?
Optim Orthopedics was founded in -1.
Where is Optim Orthopedics based?
Optim Orthopedics is headquartered in Savannah, United States, in the North America region.
How does Optim Orthopedics make money?
Four revenue lines are on record. Surgical Procedures are the primary driver. The others are clinic Visits and Consultations, physical Therapy Services and diagnostic Imaging.
Who are Optim Orthopedics's main competitors?
Broad incumbents on record are U.S. Orthopedic Partners, Rothman Orthopaedic Institute and Hospital for Special Surgery. Direct peers are EmergeOrtho, Resurgens Orthopaedics, OrthoIndy, Hughston Clinic, OrthoCarolina and Andrews Sports Medicine & Orthopaedic Center. Twin Cities Orthopedics is listed as a regional player.
Does Optim Orthopedics have an API?
No public API is recorded for Optim Orthopedics.
What industry is Optim Orthopedics in?
Optim Orthopedics's product category is Orthopedic Care Services. Its primary akta.pro industry code is HLAKALAA, General Orthopedics, with a secondary code of HLAKALAC, Orthopedic Surgery (Operative Orthopedics). Its NAICS code is 621111 and its SIC code is 8011.